The 21st Century Meeting and Event Technologies: Powerful Tools for Better Planning, Marketing, and Evaluation

By: Seungwon "Shawn" Lee and Dessislava Boshnakova and Joe Goldblatt

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Synopsis: Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important aspects of using technology for today’s meetings and events, such asHow to harness the power of social mediaHow to use crowdsourcing effectivelyHow to choose appropriate room layout design softwareHow to manage and use guest-generated contentHow to measure and evaluate your successHow to choose meeting registration softwareHow to promote your meeting with blogs, websites, podcasts, and moreHow to hold virtual meetings and eventsHow to use search engine optimization to advantage The area of meeting and event technology is a fast-growing component of the meetings, incentives, conventions and exhibition (MICE) industry. With a foreword by Corbin Ball, an internationally renowned speaker, consultant and writer in the meetings and events technology field, The 21st Century Meeting and Event Technologies will be an essential resource for hospitality students and business professionals.Faculty may request an examination copy from info@appleacademicpress.com. Please provide your name and title, course title, course start date, current text, number of students, and your institution address.