Social Media, Organizational Identity and Public Relations: The Challenge of Authenticity (Routledge New Directions in PR & Communication Research)

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Synopsis
Public relations has been swift to grasp social media, yet its impact on public relations practice remains relatively unexplored. This book focusses on a way of understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and further, to make sense of these identities as authentic, legitimate or plausible. Through a diverse group of empirical case studies, this book explores the global perspective on organizational identities which transcend global boundaries via the internet including Volkswagen’s emissions scandal and Monsanto and organized social media protests. It also explores crowdfunding – an emerging form of capitalist development constructed through sensemaking in social media. By looking at the emergence of organization in today’s social media environment, it identifies how the interactive is created on a digitally mediated platform, sharing knowledge and engaging individuals in organizational identity construction. Viewing the social construction of organizational identities through this lens, this innovative book locates how identities are plausible, authentic and legitimate - or not – through their ongoing communication via social media. It will be of great interest to academics teaching and researching in public relations, organisational communication and social media.
Copyright:
2018

Book Details

Book Quality:
Publisher Quality
Book Size:
132 Pages
ISBN-13:
9781351662512
Related ISBNs:
9781315160443, 9781138064324, 9780367665036
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
Amy Thurlow
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Language Arts, Communication, Sociology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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