Communication Design and Branding: A Multidisciplinary Approach (1st ed. 2023) (Springer Series in Design and Innovation #32)

By: Nuno Martins and Daniel Raposo

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Synopsis: This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.

Book Quality:: Publisher Quality
ISBN-13:: 9783031353857
Related ISBNs:: 9783031353840
Publisher:: Springer Nature Switzerland
Date of Addition:: 09/30/23
Copyrighted By:: The Editor
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Art and Architecture, Computers and Internet, Business and Finance
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Nuno Martins
Edited by:: Daniel Raposo