Contemporary Trends in Marketing: Problems, Processes and Prospects (1st ed. 2023) (Palgrave Studies in Marketing, Organizations and Society)
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- Synopsis
- This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis.The global pandemic has brought a paradigmatic change in consumer behaviour and unravelled several resilient strategies formulated and implemented by organizations to restore normalcy.This book focuses on long-term goals and survival strategies, which can be co-created with customers. Organized into seven themes, this volume will critique and connect the meaning of the “new normal” in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies.
- Copyright:
- 2023
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783031365898
- Related ISBNs:
- 9783031365881
- Publisher:
- Springer Nature Switzerland
- Date of Addition:
- 10/06/23
- Copyrighted By:
- The Editor
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Aarti Saini
- Edited by:
- Justin Paul
- Edited by:
- Satyanarayana Parayitam
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- by Aarti Saini
- by Justin Paul
- by Satyanarayana Parayitam
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- in Sociology