Barista in the City: Subcultural Lives, Paid Employment, and the Urban Context (Routledge Critical Beverage Studies)

By: Geoffrey Moss and Keith McIntosh and Ewa Protasiuk

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Synopsis: Barista in the City examines the impact of paid employment and the contemporary neoliberal context on the subcultural lives of hipsters who are employed as baristas. This book’s analysis of Philadelphia baristas employed within specialty coffee shops suggests that the existing literature on the relationship between neoliberalism and urban subcultures needs to be amended. The subcultural participants discussed within previous studies lived intensely subcultural lives that were ultimately diminished due to processes of gentrification and displacement. The subcultural lives of the baristas investigated by the authors were greatly diminished from the very beginning. Neoliberal policies, and structures of class, race, gender, and gentrification intersected with their employment in ways that diminished their ability to establish lives that constitute a full-fledged subcultural alternative. In its conclusion, the book presents a new theoretical perspective that could aid researchers who study urban subcultures. It also discusses the implications of its analysis for urban policy. This book is an essential update on previous scholarship pertaining to urban subcultures. It also contributes to existing literatures on hipsters, gentrification, and service sector employment within the city. It is suitable for students and scholars in Urban Sociology, Urban Studies, Cultural Studies, and the Sociology of Work.