Analyzing Media Messages: Using Quantitative Content Analysis in Research (5)

By: and and and

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Synopsis
The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research. Readers will find a clear definition of quantitative content analysis and step-by-step instructions on designing a content analysis study, along with examples of content analysis studies and journal articles. This edition has been updated with the latest methods in sampling in the digital age, computerized content analysis, and the uses of social media in content analysis research. It maintains the concise, accessible approach of previous editions while including refreshed examples and discussions throughout. This is an essential text for content analysis courses in communication and media studies programs at all levels, as well as a useful supplementary text in more general research methods courses.
Copyright:
2024

Book Details

Book Quality:
Publisher Quality
Book Size:
232 Pages
ISBN-13:
9781003806219
Related ISBNs:
9781032264677, 9781003288428, 9781032264691
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
Daniel Riffe, Stephen Lacy, Brendan R. Watson, and Jennette Lovejoy. The right of Daniel Riffe, Stephen Lacy, Brendan R. Watson, and Jennette Lovejoy to be identified as authors of this work has been asserted in accordance with sections
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Social Studies
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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