Affective Capitalism: For a Critique of the Political Economy of Affect (1st ed. 2023)

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Synopsis
Drawing on Tarde's and Deleuze’s monadology, this book investigates the affective turn of contemporary capitalism. The concept of affect provides critical insight to overcome the limitations of social constructivism and cognitive capitalism. Affective capitalism transforms the population’s everyday bodily experiences into quantitative metrics that can be observed, measured, and processed on a non-conscious register, turning them into dividuals prepared to react and be affected by specific information at a given moment. In an era where social wealth increasingly relies on the 'social factory,' algorithms and big data constitute the living labor beyond employment. This book argues that affect also holds a potential for dismantling today’s real subsumption of life by capital. The network effect, mostly actualized as a company's market capitalization, is constantly traversed by the molecular becoming of affect, leading to new assemblages, such as free software movement, decentralized platforms, peer-to-peer networking, blockchain, and universal basic income.
Copyright:
2023

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9789819981748
Related ISBNs:
9789819981731
Publisher:
Springer Nature Singapore
Date of Addition:
Copyrighted By:
The Editor
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Psychology, Politics and Government, Sociology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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