The Elements of Visual Grammar: A Designer's Guide for Writers, Scholars, and Professionals (Skills For Scholars Ser.)

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Synopsis
A color-illustrated introduction to the basic principles of visual language that every content creator and consumer needs to knowThe right images capture attention, pique curiosity, and inspire viewers to stick around long enough to read any accompanying text. Nearly everyone today needs to use or understand images in communications of all kinds, from the most formal professional publication to the most casual social media post, and knowing the basics of visual language is essential for content creators and consumers alike. However, most people aren’t taught visual grammar unless they go into art- or design-related fields. The Elements of Visual Grammar explains image use in any media in practical terms for writers, scholars, and other professionals. Award-winning art director and design professor Angela Riechers offers a flexible set of principles and best practices for selecting images that work—and using them in the most persuasive way. The result is an indispensable guide for anyone who wants to learn how to work more successfully with images and words.Features more than 200 color illustrations—drawn from a wide range of styles, media, and eras—that demonstrate the principles of visual grammar and how images can support and enhance written contentDefines and illustrates the basic elements of images, describes how images function within text regardless of media, and explains how to choose images and integrate them with textIntroduces the practical, cultural, conceptual, and scientific factors that influence image useAnalyzes images by function and describes ways to employ symbolism, synecdoche, allegory, metaphor, analogy, and iconography
Copyright:
2024

Book Details

Book Quality:
Publisher Quality
Book Size:
240 Pages
ISBN-13:
9780691231211
Related ISBNs:
9780691231235, 9780691231228
Publisher:
Princeton University Press
Date of Addition:
Copyrighted By:
Princeton University Press
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Reference, Art and Architecture, Computers and Internet, Business and Finance, Language Arts, Communication
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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