Managing Sustainable Luxury and Digitalization: Technology Trends and Ethical Challenges in the Swiss Luxury Watch Business (Routledge Studies in Luxury Management)

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Synopsis
This book offers new transdisciplinary perspectives on luxury, exploring the topical phenomenon of digitally retouched (censored) and blockchain-secured (sensored) luxury watches and outlining implications that emerge for the field of luxury studies and managerial practice.Based on a cross-disciplinary approach, the book integrates theoretical and empirical perspectives to advance the readers’ understanding of luxury. With a particular focus on the Swiss luxury watch context, the book thereby draws on qualitative, quantitative, and archival data to shed new light on recent luxury trends, integrating literature on aesthetics of labour, conspicuous consumption, Gestalt theory, ethical theory, functional theories of attitudes, and surveillance studies. Eight chapters take the readers through a range of topical challenges arising with the display and changing moral perceptions of luxury and shifts that the luxury watch sector is facing in light of the digital transformation impacting luxury goods and the luxury management environment.This unique book will be of value for academics, scholars, and upper-level students across management studies with a particular interest in the luxury and fashion industries, luxury management, brand management, business ethics, and digital transformation.With a foreword by Thomaï Serdari, Leonard N. Stern School of Business, New York University.
Copyright:
2024

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9781003818168
Related ISBNs:
9781032501772, 9781003397205, 9781003818076
Publisher:
Taylor & Francis
Date of Addition:
Copyrighted By:
Mario D. Schultz and Peter Seele, The right of Mario D. Schultz and Peter Seele to be identified as authors of this work has been asserted in accordance with sections
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Law, Legal Issues and Ethics
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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