Building Resilience in Global Business During Crisis: Perspectives from Emerging Markets

By: Suraksha Gupta and Ashish Gupta and Jitender Kumar

Sign Up Now! Already a Member? Log In
You must be logged into UK education collection to access this title. Learn about membership options, or view our freely available titles.

Synopsis: A series of calamities has, in recent years, had an impact on business performance. This book explores strategies and business responses in times of crisis.The COVID-19 pandemic and the hyper competitive market environment have compelled organizations and industries to redraw the limits of their operational and strategic activities. Organizations in emerging markets are facing a great challenge in keeping their businesses afloat in these difficult times. This book offers an insight into how businesses and markets have been affected globally. Focusing especially on emerging countries and markets, it presents an assessment of how they can adapt their strategies to respond to the current trends and crises. Examining effective management techniques and practices, consumer behavior, supply chain and human resources management from an interdisciplinary perspective, the book draws links between businesses, consumers and academic theories on business management, marketing and consumer studies.This book will be an indispensable resource for managers in different sectors. It will also be of interest to researchers and students of business studies, management studies, marketing, strategic management, global business outsourcing, global business environment, besides being of use to government agencies, practicing managers and research agencies.

Book Quality:: Publisher Quality
ISBN-13:: 9781003858775
Related ISBNs:: 9781032719863, 9781032719870, 9781003858720, 9781032447711
Publisher:: Taylor & Francis
Date of Addition:: 03/19/24
Copyrighted By:: selection and editorial matter, Suraksha Gupta, Ashish Gupta and Jitender Kumar
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Business and Finance, Social Studies
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Suraksha Gupta
Edited by:: Ashish Gupta
Edited by:: Jitender Kumar