Shopping All the Way to the Woods: How the Outdoor Industry Sold Nature to America

By: Rachel S. Gross

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Synopsis: A fascinating history of the profitable paradox of the American outdoor experience: visiting nature first requires shopping No escape to nature is complete without a trip to an outdoor recreational store or a browse through online offerings. This is the irony of the American outdoor experience: visiting wild spaces supposedly untouched by capitalism first requires shopping. With consumers spending billions of dollars on clothing and equipment each year as they seek out nature, the American outdoor sector grew over the past 150 years from a small collection of outfitters to an industry contributing more than 2 percent of the nation’s economic output. Rachel S. Gross argues that this success was predicated not just on creating functional equipment but also on selling an authentic, anticommercial outdoor identity. In other words, shopping for the woods was also about being—or becoming—the right kind of person. Demonstrating that outdoor culture is commercial culture, Gross examines Americans’ journey toward outdoor expertise by tracing the development of the nascent outdoor goods industry, the influence of World War II on its growth, and the boom years of outdoor businesses.

Book Quality:: Publisher Quality
ISBN-13:: 9780300277302
Related ISBNs:: 9780300270082
Publisher:: Yale University Press
Date of Addition:: 03/25/24
Copyrighted By:: Rachel S. Gross
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: History, Nonfiction, Sports, Business and Finance, Social Studies
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.