Microeconomics for Managers: Principles and Applications (4)
By: and and
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- Synopsis
- This fully updated fourth edition explores microeconomic concepts, with a distinctive emphasis on 'the economic way of thinking' and its applicability to sharp managerial thinking, productivity, and good decision-making. It stands apart due to its strong focus on practical and applied knowledge from the business context and its unique structure (Part I of each chapter develops key economic principles; Part II draws on those principles to discuss organizational and incentive issues in management, focusing on solving the 'principal-agent' problem to maximize the profitability of the firm). There are plentiful real-life scenarios and provocative examples in each chapter. Accessible to MBA students, other graduate students and undergraduates, it is ideal as a core text for courses in Managerial Economics. Requiring an understanding of only basic algebra, this new edition is more concise with a wealth of online resources, including additional online chapters and an online appendix with more advanced mathematical applications.
- Copyright:
- 2024
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 762 Pages
- ISBN-13:
- 9781009354752
- Related ISBNs:
- 9781009354783, 9781009354783
- Publisher:
- Cambridge University Press
- Date of Addition:
- 03/27/24
- Copyrighted By:
- Richard B. McKenzie, D. Eric Schansberg, Dwight R. Lee
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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- by null Richard B. McKenzie
- by null D. Eric Schansberg
- by null Dwight R. Lee
- in Nonfiction
- in Business and Finance