Strategic International Marketing: Strategy Development and Implementation

By: Carl Arthur Solberg and Håvard Huse

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Synopsis: Strategic International Marketing, 2e offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model.Compact and readable, this practical text offers the reader insights into the globalisation phenomenon, partner relations and strategic positioning in international markets. This 2nd edition has been fully updated to include coverage of the complex international business environment, consider how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly. New international case studies and examples are included throughout to demonstrate how the theory translated into practice.This text is strategic and applied, and an ideal introduction to international marketing for advanced undergraduates and postgraduates in Business and Management, as well as those studying for MBAs and executive qualifications. It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories. Supplementary online resources are available to aid instructors.

Book Quality:: Publisher Quality
ISBN-13:: 9781040032039
Related ISBNs:: 9781003383208, 9781040031995, 9781351732895, 9781032467733, 9781032467726
Publisher:: Taylor & Francis
Date of Addition:: 06/02/24
Copyrighted By:: Carl Arthur Solberg and Håvard Huse
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Business and Finance
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.