Local/Global Shakespeare and Advertising (Routledge Studies in Shakespeare)

By: Márta Minier and Cristina Paravano and Maria Elisa Montironi

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Synopsis: Local/ Global Shakespeare and Advertising examines the local/ global and rhizomatic phenomenon of Shakespeare as advertised and Shakespeare as advertising. Starting from the importance and the awareness of advertising practices in the early modern period, the volume follows the evolution of the use of Shakespeare as a promotional catalyst up to the twenty-first century. The volume considers the pervasiveness of Shakespeare’s marketability in Anglophone and non-Anglophone cultures and its special engagement with creative and commercial industries. With its inter-and transdisciplinary perspective and its international scope, this book brings new insights into Shakespeare’s selling power, Shakespeare as the object of advertising and Shakespeare as part of the advertising vehicle, in relation to a range of crucial cultural, ideological and political issues.

Book Quality:: Publisher Quality
ISBN-13:: 9781040040942
Related ISBNs:: 9781003273271, 9781040040911, 9781032226095
Publisher:: Taylor & Francis
Date of Addition:: 06/20/24
Copyrighted By:: selection and editorial matter, Márta Minier, Maria Elisa Montironi and Cristina Paravano
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Literature and Fiction, Drama, Plays and Theater, Language Arts
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Márta Minier
Edited by:: Maria Elisa Montironi
Edited by:: Cristina Paravano