Mastering Corporate Communication: A Modern Guidebook for Future-fit Strategies, Tools and Skills (2024) (Future of Business and Finance)

By: Anne Katrine Lund and Mette Refshauge

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Synopsis: "Mastering Corporate Communication" is a comprehensive guide designed to assist communication professionals in navigating the new world of stakeholder capitalism. With the rise of new media, corporate responsibility demands and the constant battle for attention, professionals are faced with an array of challenges. The book offers an overview of relevant theories and techniques to help professionals master the new reality of corporate communication. It provides a rare glimpse into the corporate machine room of a global company, offering valuable insights and inspiration to communication professionals. Leading professors from all around the world share their insights and advice, giving readers an opportunity to develop excellent corporate communication skills. The competitive environment requires a new mindset and a necessary agility, and this guide is the perfect resource to help communication professionals thrive in this ever-evolving landscape. With "Mastering Corporate Communication" students and professionals can find inspiration in effective approaches to communication challenges and ways to develop essential tools and competencies to succeed in their careers.

Book Quality:: Publisher Quality
ISBN-13:: 9783031502323
Related ISBNs:: 9783031502316
Publisher:: Springer Nature Switzerland
Date of Addition:: 06/23/24
Copyrighted By:: The Editor
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Business and Finance, Social Studies, Communication
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.