New Perspectives in Media Translation: Transcreation in the Digital Age (2024)

By: Loukia Kostopoulou and Parthena Charalampidou

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Synopsis: This edited book explores the practice of transcreation in a variety of contexts, from audiovisual material to digital and marketing material. Drawing on the latest developments in translation and media studies, the volume promotes an understanding of the transcreation process and the way it challenges the concept of translation (Chaume 2018) and impacts on training for translators, localizers and content creators. Chapters include both theoretical and experimental research contributions that investigate facets of transcreation in diverse media and genres and offer constructive insights in the discipline. This book covers the theoretical aspects and practices of transcreation in audiovisual and digital media and will appeal to scholars, researchers and professionals working in the fields of translation, especially audiovisual translation, transcreation, localization and new media.

Book Quality:: Publisher Quality
ISBN-13:: 9783031628320
Related ISBNs:: 9783031628313
Publisher:: Springer International Publishing
Date of Addition:: 08/16/24
Copyrighted By:: The Editor
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Literature and Fiction, Social Studies, Language Arts, Communication
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Loukia Kostopoulou
Edited by:: Parthena Charalampidou