Sesame Street: A Transnational History
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- Synopsis
- In Sesame Street: A Transnational History, author Helle Strandgaard Jensen tells the story of how the American television show became a global brand. Jensen argues that because the show's domestic production was not financially viable from the beginning, Sesame Street became a commodity that its producers assertively marketed all over the world. Sesame Street: A Transnational History combines archival research from seven countries, bolstering an insightful analysis of how local reception and rejection of the show related to the global sales strategies and American ideals it was built upon. Contrary to the producers' oft-publicized claims of Sesame Street's universality, the show was heavily shaped by a fixed set of assumptions about childhood, education, and commercial entertainment. This made sales difficult as Sesame Street met both skepticism and direct hostility from foreign television producers who did not share these ideals. Drawing on insights from new histories about childhood, education, and transnational media, the book lays bare a cultural clash of international proportions rooted in divergent approaches to children's television. In doing so, it provides a reflective backdrop to the many ongoing debates about children's media. In contrasting the positive receptions and renunciations of Sesame Street, Jensen demonstrates that it was only after a substantial rethinking of Sesame Street's aims and business model that this program ended up on numerous broadcasting schedules by the mid-1970s. Along the way, this rethinking and the constant negotiations with potential international buyers created and shaped the business and corporate brand that paved the way for the Sesame Street we know today.
- Copyright:
- 2023
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 288 Pages
- ISBN-13:
- 9780197554180
- Related ISBNs:
- 9780197554159, 9780197554173, 9780197554166
- Publisher:
- Oxford University Press
- Date of Addition:
- 08/23/24
- Copyrighted By:
- Oxford University Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Entertainment, Nonfiction, Art and Architecture, Education
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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