Designing Luxury Brands: The Art and Science of Creating Game-Changers (Second Edition 2024) (Management for Professionals)

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Synopsis
This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. The author presents inspiring business cases like Tesla Cybertruck, Chanel, KaDeWe, Baccarat, JACQUEMUS, NASA, MUD Jeans, Lilium, Rémy Cointreau, FENG J, Moncler, Louboutin, or Raffles Dubai in industries such as Fashion, Automotive or Leisure. The book highlights groundbreaking scientific methods - like the Derval Color Test® taken by over 30 million people - to help predict luxury shoppers’ preferences and purchasing patterns. Game-changing and unique features of successful luxury brands are decoded. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.
Copyright:
2024

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9783031540936
Related ISBNs:
9783031540929
Publisher:
Springer International Publishing
Date of Addition:
Copyrighted By:
Springer Nature Switzerland AG
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Science, Art and Architecture, Business and Finance, Psychology, Sociology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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