Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach (2024) (Information Systems Engineering and Management #9)

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Synopsis
In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a game-changer, captivating audiences and driving brand engagement like never before. However, success in this dynamic field requires more than just intuition—it demands a mastery of data analytics and an interdisciplinary approach. Introducing this groundbreaking book equips marketers, analysts, and business leaders with the tools and strategies to navigate the complexities of influencer marketing with precision and confidence. Written by leading experts in the field, this comprehensive book explores the intersection of data analytics, consumer behavior, and influencer marketing, offering a holistic perspective on this powerful marketing technique. This book equips the readers with the knowledge and tools to stay ahead of the curve and drive unparalleled success in the ever-evolving world of influencer marketing.
Copyright:
2024

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9783031657276
Related ISBNs:
9783031657269
Publisher:
Springer Nature Switzerland
Date of Addition:
Copyrighted By:
The Editor
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Computers and Internet, Business and Finance, Technology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Soumi Dutta
Edited by:
Álvaro Rocha
Edited by:
Pushan Kumar Dutta
Edited by:
Pronaya Bhattacharya
Edited by:
Ramanjeet Singh

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