Where to Play: 3 Steps For Discovering Your Most Valuable Market Opportunities

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Synopsis
Choosing the right market for your innovation is the biggest, and trickiest, question for innovators. Research has shown that all too often entrepreneurs don’t spend enough time identifying and researching their market opportunities – instead they jump at the first opportunity that looks good, and fail to properly evaluate and leverage other opportunities. These common mistakes means that you often choose the wrong market or lock yourself into one specific direction. Where to Play helps you to set a promising strategy, by giving a clear, structured and practical framework - the Market Opportunity Navigator- to better identify, evaluate and focus on the right market opportunities. With three dedicated and reusable worksheets covering: Market Opportunity Set – assess your core strengths and identify which market opportunities exist for your business Attractiveness Map – evaluate your market opportunities to reveal the most attractive option for focus Agile Focus Strategy – create a strategic plan for your chosen market opportunity that keeps you open-minded and agile The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Copyright:
2018

Book Details

Book Quality:
Publisher Quality
Book Size:
1 Pages
ISBN-13:
9781292178943
Related ISBNs:
9781292178929
Publisher:
Pearson Education
Date of Addition:
Copyrighted By:
Pearson Education Limited
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Education
Reading Age:
18 and up
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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