Ten Principles Behind Great Customer Experiences, The (Financial Times Series)
By:
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- Synopsis
- Learn how to create a competitive advantage for your business by offering a customer experience that’s second to none! By following a simple “ten principles” format, this book will show you how to constantly improve and build your business. The combination of psychological theory, real world case studies, worked examples and template documents provides the ‘what, why and how’ necessary to make good ideas stick and get them into practical usage, so you can enhance your customers’ experiences and keep them returning again and again. Featuring lessons from a host of winning companies such as Facebook, Lush Cosmetics, Gü puddings and John Lewis, the book is littered with uncomplicated ideas which are simple to implement and accessible to anyone.
- Copyright:
- 2013
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9780273775980
- Related ISBNs:
- 9780273775089
- Publisher:
- Pearson Education
- Date of Addition:
- 10/02/24
- Copyrighted By:
- Matt Watkinson
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Reading Age:
- 18 and up
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.