On Message: Communicating the Campaign
By: and and and and
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- Synopsis
- To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public′s civic engagement, agenda priorities, and party preferences.
- Copyright:
- 1999
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781446233528
- Related ISBNs:
- 9780857022127, 9780761960744, 9780761960737
- Publisher:
- SAGE Publications
- Date of Addition:
- 10/24/24
- Copyrighted By:
- Margaret Scammell, Holli A Semetko, Pippa Norris, Professor David Sanders, Professor John Curtice
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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