The Digital Crown: Winning at Content on the Web

By:

Sign Up Now! Already a Member? Log In
You must be logged into UK education collection to access this title. Learn about membership options, or view our freely available titles.

Synopsis
In 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book you'll learn the seven critical rules to align your internal and external content processes, including putting your audience first, involving stakeholders early and often, and creating multidisciplinary content teams. Complete with case studies and experience drawn directly from global content projects, you are invited to observe the inner workings of successful content engagements. You'll learn how to juggle the demands of IT, design, and content teams, while acquiring all the practical tools you need to devise a roadmap for connecting and engaging with your customers. This is your next step on the journey to creating and managing winning content to engage your audience and keep them coming back for more. - Discover easy-to-follow, simple breakdowns of the major ideas behind engaging with your customer - Learn both the theoretical and practical applications of content and communication on-line - Maximize on the case studies and real-world examples, enabling you to find the best fit for your own business
Copyright:
2014

Book Details

Book Quality:
Publisher Quality
Book Size:
358 Pages
ISBN-13:
9780124076570
Related ISBNs:
9780124076747
Publisher:
Morgan Kaufmann Publishers
Date of Addition:
Copyrighted By:
Elsevier Science & Technology
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Computers and Internet, Business and Finance, Sociology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

Reviews

No Rating Yet