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Nexus Analysis: Discourse and the Emerging Internet
by Suzie Wong ScollonNexus Analysis presents an exciting theory by two of the leading names in discourse analysis and provides a practical guide to its application. The authors argue that discourse analysis can itself be a form of social action. If the discourse analyst is part of the nexus of practice under study, then the analysis can itself transform that nexus of practice. Focussing on their own involvement with and analysis of pioneering communication technologies in Alaska they identify moments of social importance in order to examine the links between social practice, culture and technology. Media are identified not only as means of expressing change but also as catalysts for change itself, with the power to transform the socio-cultural landscape. In this intellectually exciting yet accessible book, Ron Scollon and Suzie Wong Scollon present a working example of their theory in action and provide a personal snapshot of a key moment in the history of communication technology, as the Internet transformed Alaskan life.
The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
by David Meerman ScottThe seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
by David Meerman ScottThe seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Controversies Over the Imitation of Cicero in the Renaissance
by Izora ScottThough the term Ciceronianism could be applied to Cicero's influence and teaching in the field of politics, philosophy, or rhetoric, it is limited in the present study to the technical department of rhetoric. In addition, it represents the trend of literary opinion in regard to accepting Cicero as a model for imitation in composition. The history of Ciceronianism, thus interpreted, has been written with more or less emphasis upon the controversial aspect of the subject in various languages. This work is particularly valuable because the author presents not only her clear analysis of the issues involved, but also translations of key texts by major Renaissance humanists who were involved in the controversy. These include a set of letters between the Italians Pietro Bembo and Gianfrancesco Pico della Mirandola and, more importantly, "The Ciceronian" of the Dutch humanist Desiderius Erasmus. The issues were complex. At one end of the spectrum were the "ultra Ciceronians," mainly Italian, who believed that no Latin word or syntactical structure should be used that was not in Cicero's works. At the other end of the spectrum were those who felt that a number of authors -- Cicero included -- were worthy of emulation. It was not however a mere quibbling about literary style, since the debate came to involve charges of paganism versus Christianity, and challenged the basic concept of humanism developed first in Italy and then in France during the 15th and 16th centuries. The work falls into three divisions: * an introductory chapter on the influence of Cicero from his own time to that of Poggio and Valla when men of letters began a series of controversial writings on the merits of Cicero as a model of style, * a series of chapters treating of these controversies, and * a study of the connection between the entire movement and the history of education.
Controversies Over the Imitation of Cicero in the Renaissance
by Izora ScottThough the term Ciceronianism could be applied to Cicero's influence and teaching in the field of politics, philosophy, or rhetoric, it is limited in the present study to the technical department of rhetoric. In addition, it represents the trend of literary opinion in regard to accepting Cicero as a model for imitation in composition. The history of Ciceronianism, thus interpreted, has been written with more or less emphasis upon the controversial aspect of the subject in various languages. This work is particularly valuable because the author presents not only her clear analysis of the issues involved, but also translations of key texts by major Renaissance humanists who were involved in the controversy. These include a set of letters between the Italians Pietro Bembo and Gianfrancesco Pico della Mirandola and, more importantly, "The Ciceronian" of the Dutch humanist Desiderius Erasmus. The issues were complex. At one end of the spectrum were the "ultra Ciceronians," mainly Italian, who believed that no Latin word or syntactical structure should be used that was not in Cicero's works. At the other end of the spectrum were those who felt that a number of authors -- Cicero included -- were worthy of emulation. It was not however a mere quibbling about literary style, since the debate came to involve charges of paganism versus Christianity, and challenged the basic concept of humanism developed first in Italy and then in France during the 15th and 16th centuries. The work falls into three divisions: * an introductory chapter on the influence of Cicero from his own time to that of Poggio and Valla when men of letters began a series of controversial writings on the merits of Cicero as a model of style, * a series of chapters treating of these controversies, and * a study of the connection between the entire movement and the history of education.
Legal Translation Outsourced (Oxford Studies in Language and Law)
by Juliette R. ScottAs a result of globalization, cross-border transactions and litigation, and multilingual legislation, outsourcing legal translation has become common practice. Unfortunately, over-reliance on such outsourcing has given rise to significant dangers, including information asymmetry, goal divergence, and risk. Legal Translation Outsourced provides the only current reference on commercial legal translation performed outside institutions. Juliette Scott casts a critical eye on the practice as it now stands, offering an analysis of key risks and constraints. Her work is informed by empirical data of the legal translation outsourcing markets of 41 countries. Scott proposes original theoretical models aimed both at training legal translators and informing all stakeholders, including principals and agents. These include models of legal translation performance; a classification of constraints on legal translation applying upstream, during and downstream of translation work; and a description of the complex chain of supply. Working to improve the enterprise itself, Scott shows how implementing a comprehensive legal translation brief--a sorely needed template--can significantly benefit clients by increasing the fitness of translated texts. Further, she opens a number of avenues for future research with an eye to translator empowerment and professionalization.
LEGAL TRANSLATION OUTSOURCED OXSLL C (Oxford Studies in Language and Law)
by Juliette R. ScottAs a result of globalization, cross-border transactions and litigation, and multilingual legislation, outsourcing legal translation has become common practice. Unfortunately, over-reliance on such outsourcing has given rise to significant dangers, including information asymmetry, goal divergence, and risk. Legal Translation Outsourced provides the only current reference on commercial legal translation performed outside institutions. Juliette Scott casts a critical eye on the practice as it now stands, offering an analysis of key risks and constraints. Her work is informed by empirical data of the legal translation outsourcing markets of 41 countries. Scott proposes original theoretical models aimed both at training legal translators and informing all stakeholders, including principals and agents. These include models of legal translation performance; a classification of constraints on legal translation applying upstream, during and downstream of translation work; and a description of the complex chain of supply. Working to improve the enterprise itself, Scott shows how implementing a comprehensive legal translation brief--a sorely needed template--can significantly benefit clients by increasing the fitness of translated texts. Further, she opens a number of avenues for future research with an eye to translator empowerment and professionalization.
The Four-Dimensional Human: Ways of Being in the Digital World
by Laurence ScottSHORTLISTED FOR THE SAMUEL JOHNSON PRIZE FOR NON-FICTION 2015WINNER OF THE JERWOOD PRIZEWe spend more time than ever online, and the digital revolution is rewiring our sense of what it means to be human. Smartphones let us live in one another's pockets, while websites advertise our spare rooms all across the world. Never before have we been so connected. Increasingly we are coaxed from the three-dimensional world around us and into the wonders of a fourth dimension, a world of digitised experiences in which we can project our idealised selves. But what does it feel like to live in constant connectivity? What new pleases and anxieties are emerging with our exposure to this networked world? How is the relationship to our bodies changing as we head deeper into digital life? Most importantly, how do we exist in public with these recoded inner lives, and how do we preserve our old ideas of isolation, disappearance and privacy on a Google-mapped planet?
Persuasive Imagery: A Consumer Response Perspective
by Linda M. Scott Rajeev BatraThis volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue. Written in a non-technical language, this volume is divided into four sections: Image and Response - illustrates the difficulty encountered even in investigating the basic influences, processes, and effects of "mere exposure" to imagery. Image and Word - presents instances in which the line between words and pictures is blurred, such as the corporate logo which is often pictorial in nature but communicates on an abstract level usually attributed to words. Image and the Ad - contributes to our appreciation for the exquisite variations among advertising texts and the resultant variability in response, not only to different ads but among different viewers of the same ad. Image and Object - carries the inquiry of visual response over the bridge toward object interaction. Having traveled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, readers of this volume will have a new respect for the complexity of human visual response and the research that is trying to explain it. It will be of interest to those involved in consumer behavior, consumer psychology, advertising, marketing, and visual communication.
Persuasive Imagery: A Consumer Response Perspective
by Linda M. Scott Rajeev BatraThis volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue. Written in a non-technical language, this volume is divided into four sections: Image and Response - illustrates the difficulty encountered even in investigating the basic influences, processes, and effects of "mere exposure" to imagery. Image and Word - presents instances in which the line between words and pictures is blurred, such as the corporate logo which is often pictorial in nature but communicates on an abstract level usually attributed to words. Image and the Ad - contributes to our appreciation for the exquisite variations among advertising texts and the resultant variability in response, not only to different ads but among different viewers of the same ad. Image and Object - carries the inquiry of visual response over the bridge toward object interaction. Having traveled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, readers of this volume will have a new respect for the complexity of human visual response and the research that is trying to explain it. It will be of interest to those involved in consumer behavior, consumer psychology, advertising, marketing, and visual communication.
Humanitarian Journalists: Covering Crises from a Boundary Zone (Routledge Focus on Journalism Studies)
by Martin Scott Kate Wright Mel BunceThis book documents the unique reporting practices of humanitarian journalists – an influential group of journalists defying conventional approaches to covering humanitarian crises. Based on a 5-year study, involving over 150 in-depth interviews, this book examines the political, economic and social forces that sustain and influence humanitarian journalists. The authors argue that – by amplifying marginalised voices and providing critical, in-depth explanations of neglected crises – these journalists show us that another kind of humanitarian journalism is possible. However, the authors also reveal the heavy price these reporters pay for deviating from conventional journalistic norms. Their peripheral position at the ‘boundary zone’ between the journalistic and humanitarian fields means that a humanitarian journalist’s job is often precarious – with direct implications for their work, especially as ‘watchdogs’ for the aid sector. As a result, they urgently need more support if they are to continue to do this work and promote more effective and accountable humanitarian action. A rigorous study of how unique professional practices can be produced at the ‘boundary zone’ between fields, this book will interest students and scholars of journalism and communication studies, sociology and humanitarian studies. It will also appeal to those interested in studies of news and media work as occupational identities.
Humanitarian Journalists: Covering Crises from a Boundary Zone (Routledge Focus on Journalism Studies)
by Martin Scott Kate Wright Mel BunceThis book documents the unique reporting practices of humanitarian journalists – an influential group of journalists defying conventional approaches to covering humanitarian crises. Based on a 5-year study, involving over 150 in-depth interviews, this book examines the political, economic and social forces that sustain and influence humanitarian journalists. The authors argue that – by amplifying marginalised voices and providing critical, in-depth explanations of neglected crises – these journalists show us that another kind of humanitarian journalism is possible. However, the authors also reveal the heavy price these reporters pay for deviating from conventional journalistic norms. Their peripheral position at the ‘boundary zone’ between the journalistic and humanitarian fields means that a humanitarian journalist’s job is often precarious – with direct implications for their work, especially as ‘watchdogs’ for the aid sector. As a result, they urgently need more support if they are to continue to do this work and promote more effective and accountable humanitarian action. A rigorous study of how unique professional practices can be produced at the ‘boundary zone’ between fields, this book will interest students and scholars of journalism and communication studies, sociology and humanitarian studies. It will also appeal to those interested in studies of news and media work as occupational identities.
Fierce Conversations: Achieving success in work and in life, one conversation at a time
by Susan ScottFierce Conversations is a way of conducting business. An attitude. A way of life. Communications expert Susan Scott maintains that a single conversation can change the trajectory of a career, marriage or life. Whether these are conversations with yourself, partner, colleagues, customers, family or friends, Fierce Conversations shows you how to have conversations that count. Scott reveals how to:*Overcome the barriers to meaningful conversations*Express who you are and what you believe*Confront tough issues with courage, confidence and sensitivity*Overcome fear to get to the heart of the problem*Inspire followers, attract believers and build visions that become reality*Bring about real change through talking*Encourage others to reveal their true opinionsPacked with exercises and questionnaires to help you have the best conversations possible, Fierce Conversations will revolutionise the way you communicate.
Conflict Resolution at Work For Dummies
by Vivian ScottA practical workplace guide to handling conflict effectively Managing employees and encouraging them to work together toward a common goal is an essential skill that all leaders should possess. Conflict Resolution at Work For Dummies provides the tools and advice you need to restore peace, train your colleagues to get along better with others, prevent conflicts from ever starting, and maintain better productivity while boosting morale. One of the only trade publications that takes the manager's perspective on how to address conflicts, resolve disputes, and restore peace and productivity to the workplace Examines more positive means for resolving conflicts (other than arguing, surrendering, running away, filing a lawsuit, etc.) Helps managers and employees sort through problems and make the workplace a more rewarding place No manager should be without Conflict Resolution at Work For Dummies!
Conflict Resolution at Work For Dummies
by Vivian ScottA practical workplace guide to handling conflict effectively Managing employees and encouraging them to work together toward a common goal is an essential skill that all leaders should possess. Conflict Resolution at Work For Dummies provides the tools and advice you need to restore peace, train your colleagues to get along better with others, prevent conflicts from ever starting, and maintain better productivity while boosting morale. One of the only trade publications that takes the manager's perspective on how to address conflicts, resolve disputes, and restore peace and productivity to the workplace Examines more positive means for resolving conflicts (other than arguing, surrendering, running away, filing a lawsuit, etc.) Helps managers and employees sort through problems and make the workplace a more rewarding place No manager should be without Conflict Resolution at Work For Dummies!
Konfliktlösung im Beruf für Dummies (Für Dummies)
by Vivian ScottKonflikte erkennen, lösen oder von vornherein vermeiden Konflikte treten unweigerlich im Berufsleben auf – ob Sie anderer Meinung als Ihr Chef oder Ihre Mitarbeiter sind oder mit einem Kollegen aneinandergeraten. Dieses Buch gibt Hilfe zur Selbsthilfe bei der Lösung dieser Konflikte. Die Autorin zeigt, wie Sie Konflikte mit Ihren Kollegen oder als Vorgesetzter zwischen Mitarbeitern verstehen, entschärfen und im besten Fall lösen. Sie erfahren, wie Sie sich selbst und andere bewusst wahrnehmen, klar kommunizieren und im Gespräch auf die Bedürfnisse Ihres Gegenübers eingehen. So finden Sie Lösungen, die die Belange aller berücksichtigen. Sollte das nicht möglich sein, wird auch aufgezeigt, wie Sie Konflikte mit einem Mediator lösen können.
Workplace Conflict Resolution Essentials For Dummies (For Dummies)
by Vivian ScottResolving conflict in the workplace? No problem! Working your way through a conflict in the office can present unexpected challenges, but there's no need to feel unprepared — Workplace Conflict Resolution Essentials For Dummies has you covered! In the book, you'll find practical, expert guidance on various approaches to negotiating and mediating a successful resolution for you and your team. You'll get coverage of negotiation techniques, mediation methods and solutions for managers and employees dealing with workplace conflict, and tons of tips on building and maintaining successful teams to work through existing conflicts and help avoid future disturbances. Encouraging colleagues to work together toward a common goal is an essential skill that all successful business professionals must possess. Rather than resorting to arguments, surrendering, running away or filing a complaint, this resource shows you how to address uncomfortable conflict in the workplace head-on, giving you the tools and advice you need to restore peace, prevent conflicts from ever starting in the first place, and maintain better productivity while boosting morale. Offers clear instruction for addressing conflicts, resolving disputes and restoring peace and productivity to the workplace Helps you find a solution and explore positive means for resolving conflicts Illustrates how working through problems within your team makes the workplace the positive environment it should be Provides guidance on developing the key negotiation and mediation skills you need to create a harmonious workplace Whether you're new to managing professionals, working your way up the corporate ladder or just want to brush up on your knowledge base, Workplace Conflict Resolution Essentials For Dummies has everything you need to ensure your workplace environment is positive and productive!
Workplace Conflict Resolution Essentials For Dummies
by Vivian ScottResolving conflict in the workplace? No problem! Working your way through a conflict in the office can present unexpected challenges, but there's no need to feel unprepared — Workplace Conflict Resolution Essentials For Dummies has you covered! In the book, you'll find practical, expert guidance on various approaches to negotiating and mediating a successful resolution for you and your team. You'll get coverage of negotiation techniques, mediation methods and solutions for managers and employees dealing with workplace conflict, and tons of tips on building and maintaining successful teams to work through existing conflicts and help avoid future disturbances. Encouraging colleagues to work together toward a common goal is an essential skill that all successful business professionals must possess. Rather than resorting to arguments, surrendering, running away or filing a complaint, this resource shows you how to address uncomfortable conflict in the workplace head-on, giving you the tools and advice you need to restore peace, prevent conflicts from ever starting in the first place, and maintain better productivity while boosting morale. Offers clear instruction for addressing conflicts, resolving disputes and restoring peace and productivity to the workplace Helps you find a solution and explore positive means for resolving conflicts Illustrates how working through problems within your team makes the workplace the positive environment it should be Provides guidance on developing the key negotiation and mediation skills you need to create a harmonious workplace Whether you're new to managing professionals, working your way up the corporate ladder or just want to brush up on your knowledge base, Workplace Conflict Resolution Essentials For Dummies has everything you need to ensure your workplace environment is positive and productive!
New Media for a New China
by James F. Scotton William A. HachtenNew Media for a New China is a timely introduction to the current state of the mass media in China and it’s growing role in the 21st Century global communication system Brings together an international cast of scholars to analyse the diverse roles of China’s media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR) Considers the position of China’s media in the middle of the country’s tremendous social, economic and political changes Explores the concept of the 21st century as “China’s Century” because of the nation’s unprecedented growth
The Guide to Earned Media: How to Use PR Strategies to Enhance Your Brand
by Annie Pace ScrantonHarness the power of public relations and discover how you can secure meaningful press for your organization.It can be difficult to publicize a company or a product without formal training, yet it's more important than ever for successful marketing strategies to include media relations. In this book, media expert Annie Pace Scranton breaks down the most powerful and efficient PR tactics that brands can use to garner the right kind of attention. The book guides marketing and PR professionals through the process of developing authentic messaging, unique selling points, timely news pitches and other engaging ways to reach the media.The Guide to Earned Media is a must-read for anyone ready to unleash the power of public relations, perfect their messaging and work toward long-term brand prominence. Readers will walk away knowing how to make use of the most effective media strategies available today.
The Guide to Earned Media: How to Use PR Strategies to Enhance Your Brand
by Annie Pace ScrantonHarness the power of public relations and discover how you can secure meaningful press for your organization.It can be difficult to publicize a company or a product without formal training, yet it's more important than ever for successful marketing strategies to include media relations. In this book, media expert Annie Pace Scranton breaks down the most powerful and efficient PR tactics that brands can use to garner the right kind of attention. The book guides marketing and PR professionals through the process of developing authentic messaging, unique selling points, timely news pitches and other engaging ways to reach the media.The Guide to Earned Media is a must-read for anyone ready to unleash the power of public relations, perfect their messaging and work toward long-term brand prominence. Readers will walk away knowing how to make use of the most effective media strategies available today.
Supporting Children with Autism in Mainstream Schools (Supporting Children)
by Diana Seach Michele Lloyd Miranda PrestonIt is increasingly common for children with autism to attend mainstream schools. In this book, the authors use their expertise and considerable experience of working with and observing pupils with autism to exemplify the challenges faced in the classroom. Most importantly, they suggest practical strategies for successfully meeting pupil's learning needs. The case studies bring to life the everyday concerns of young people, their parents and teachers, and provide different contexts for the demonstration of good practice.
The Measurement of Information Integrity
by Michael SeadleArguing that there never was a time when politicians did not prevaricate and when some communities did not doubt conclusions that others considered to be facts, The Measurement of Information Integrity puts the post-truth era in context and offers measures for integrity in the modern world. Incorporating international examples from a range of disciplines, this book provides the reader with tools that will help them to evaluate public statements - especially ones involving the sciences and scholarship. It also provides intellectual tools to those who must assess potential violations of public or academic integrity. Many of these tools involve measurement mechanisms, ways of putting cases into context, and a recognition that few cases are simple black-and-white violations. Demonstrating that a binary approach to judging research integrity fails to recognize the complexity of the environment, Seadle highlights that even flawed discoveries may still contain value. Finally, the book reminds its reader that research integrity takes different forms in different disciplines and that each one needs separate consideration, even if the general principles remain the same for all. The Measurement of Information Integrity will help those who want to do research well, as well as those who must ascertain whether results have failed to meet the standards of the community. It will be of particular interest to researchers and students engaged in the study of library and information science.
The Measurement of Information Integrity
by Michael SeadleArguing that there never was a time when politicians did not prevaricate and when some communities did not doubt conclusions that others considered to be facts, The Measurement of Information Integrity puts the post-truth era in context and offers measures for integrity in the modern world. Incorporating international examples from a range of disciplines, this book provides the reader with tools that will help them to evaluate public statements - especially ones involving the sciences and scholarship. It also provides intellectual tools to those who must assess potential violations of public or academic integrity. Many of these tools involve measurement mechanisms, ways of putting cases into context, and a recognition that few cases are simple black-and-white violations. Demonstrating that a binary approach to judging research integrity fails to recognize the complexity of the environment, Seadle highlights that even flawed discoveries may still contain value. Finally, the book reminds its reader that research integrity takes different forms in different disciplines and that each one needs separate consideration, even if the general principles remain the same for all. The Measurement of Information Integrity will help those who want to do research well, as well as those who must ascertain whether results have failed to meet the standards of the community. It will be of particular interest to researchers and students engaged in the study of library and information science.
Media and Health
by Clive Seale`This book appears to fill a substantial gap in the literature at present. There are, quite simply, no books available which engage seriously and competently with the presentation of health issues in the media, and certainly none which focuses on representations of health and illness in as thematically coherent a manner as Seale proposes to do' - Richard Gwyn, University of Cardiff `This is an excellent resource for students. It provides a comprehensive review of secondary literature in the field and is very well researched. Students of sociology of health and illness and in media and communication studies will find the book invaluable' - David Oswell, Goldsmiths College, University of London `This is a comprehensive work on media health, providing an invaluable "toolkit" for understanding health and the media in contemporary society. Seale goes further than previous textbooks, critiquing the "lament" of media health promoters in order to explore the moralisation and commercialisation of media health' - Dr Annette Hill, University of Westminster How are health matters presented by the mass media? How accurate are the messages we are receiving? This book demonstrates how health messages in popular mass media are important influences in our lives, and that they are not neutral, being subject to many determining influences. It demonstrates the importance of mass media for understanding the experience of illness, health and health care, bringing together the latest thinking in the field of media studies and the sociology of health and illness. This book provides a thorough review of research literature on media representations of health, illness and health care, covering their production, characteristic forms and relationships with the everyday lives of media audiences. It brings together both well known and lesser-known studies in the context of an integrated, sociological argument about media and health. Media producers are subject to a variety of influences, from medical lobbies, scientific organizations, and not least the commercial pressure to satisfy media-saturated audiences. These mean that aims of health promoters are not always easily achieved, leading to considerable tensions that require a deeper understanding of media health than has hitherto been applied to them. This book will be essential reading for health educators and promoters, as well as health care providers interested in the cultural aspects of health, sociologists of health and illness, and students and academics of media studies.