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The Humble Art of Journal Editing
by Robert M. DavisonThe publication of scholarly research is both a major driver of social progress and a significant industry in its own right. Scholarly research is the focus of attention for countless numbers of scholars globally and a key measure of scholarly excellence. Much has been written about the conduct of research that is designed to help scholars attain appropriate standards of rigor and relevance, and indeed craft their research outputs in ways appropriate for different venues, notably as journal articles, conference papers, book chapters, and books. However, although scholarly researchers fulfill roles other than as authors, for instance as journal reviewers and editors, there is a dearth of consolidated information about the nature of editorial work. Drawing on over two decades of experience in editing scholarly journals, the author offers a more systematic guide to scholarly journal editing.The book begins with an introduction to the art of scholarly journal editing,the nature of that art (Chapter 1), and an examination of editorial promulgation of cultural values of scholarly journals with an emphasis on responsible research (Chapter 2). Chapter 3 examines the many issues associated with sourcing content, and opines on the novelty, breadth, and depth of research, including discussions of indigenous theorization, serendipity, iconoclastic research, and the value of special issues. Chapter 4 deals with the review process and offers advice for formulating effective reviewer guidelines that lead to constructive and developmental advice for authors. The next two chapters discuss the audience of the journal as well as publisher relations. Finally, the book is concluded with thoughts and recommendations about emerging challenges, such as the ethics of AI tools (like ChatGPT), predatory journals, and the open-access movement.Offering a practical guide to editing scholarly journals, this book will be a key resource for scholars making the leap from researcher to editor, regardless of discipline.
Ear Economy: China Audio Streaming Programs Study
by Ying HuangThis book sheds light on the overall description and explanation of the current socio-political, economic and cultural environment concerning the development of China's audio streaming programs industry. It interprets the emergence of the “ear economy” through the subjects of media ecology, media psychology, communication studies and cultural criticism, media industrial studies, sociology and anthropology. The book skillfully weaves together historical, cultural, and industry studies, along with textual and critical discourse analysis. This interdisciplinary work contributes to multiple academic fields including literary and cultural studies, media and communication studies, China/Asia studies, and political theory.
Locationmanagement für die Eventkonzeption (essentials)
by Kristina SommerDieses essential ist ein praxisorientierter Leitfaden für das Eventmanagement und hilft Ihnen bei der Auswahl der richtigen Location. Nicht nur bei Hochzeiten wird viel Zeit darauf verwendet, die passende Location zu finden. Der Raum ist bei jedem Event von zentraler Bedeutung, denn es grenzt diesen von seinem Umfeld ab und gibt die Gestaltung vor – sei es im Innenraum oder unter freiem Himmel. Erst mit der zielgerichteten Vorbereitung und dem richtigen Verständnis wird der Raum zum Teil der Eventinszenierung. Es ist daher erstaunlich, dass es in der deutschsprachigen Literatur zum Eventmanagement kaum umfassende Betrachtungen zur Location gibt. Das Buch schließt diese Lücke.
Semantische Frames in interkultureller Markenkommunikation (Europäische Kulturen in der Wirtschaftskommunikation #38)
by Lisa HackingerUnter Anwendung der Frame-Theorie wird in diesem Buch die Rolle von nicht-verbalisiertem Vorwissen in der interkulturellen Markenkommunikation untersucht. Eine starke Marke ist ein sowohl komplexes als auch fiktionales Konstrukt, das sich neben verschiedenen Oberflächenmerkmalen auch aus Assoziationen, Empfindungen und Hintergrundwissen zur Marke zusammensetzt. Mit einer kognitiv-linguistischen Vorgehensweise wird anhand von vier Fallbeispielen analysiert, welche unterschiedlichen Kommunikationsstrategien etablierte Unternehmen zur interkulturellen Positionierung von Marken nutzen und inwieweit diese sich in der Wahrnehmung der Rezipienten widerspiegeln. Dabei wird von einem holistischen Denkansatz ausgegangen, bei dem Sprachwissen und Weltwissen eine untrennbare Einheit darstellen und der Fokus liegt darauf, zu verstehen, wie abstraktes und künstlich erzeugtes Wissen um eine Marke kommunikativ etabliert werden kann und welche Rolle die landeskulturelle Bedingtheit hierbei spielt.
Introducing Autism: Theory and Evidence-Based Practices for Teaching Individuals with ASD (Evidence-Based Instruction in Special Education)
by Ruth ErenWritten by educators for educators, Introducing Autism: Theory and Evidence-Based Practices for Teaching Individuals With ASD is an introductory text offering a broad picture of Autism Spectrum Disorder for students, teachers, related service providers, and other school personnel who are engaged in the education of individuals with ASD.Introducing Autism imparts knowledge and understanding of the broad spectrum of ASD and suggests evidence-based practices to support this population. Editor Dr. Ruth Eren and the text contributors provide readers with a firm foundation of facts, strategies, and processes that help explain and address the complex profile of an individual with ASD. As a result of this understanding, current and future practitioners will be equipped with the skills and strategies to work collaboratively and effectively with their school team as they create a program for a student on the spectrum.What’s included in Introducing Autism: Content supported by case studies based in authentic educational settings Evidence-based practices suggested for use in the classroom Voices from the Spectrum sections in each chapter which feature the viewpoints from individuals on the spectrum Introducing Autism: Theory and Evidence-Based Practices for Teaching Individuals With ASD will enable universities to offer a comprehensive course that provides a strong foundation of knowledge and understanding of ASD to prepare teachers and related service providers for certification.
Social Media in Health Care: A Guide to Creating Your Professional Digital Presence
A practical, essential guide to social media for health care professionals, Social Media in Health Care equips readers with the skills to build their online brand, share their professional knowledge with a wider audience, and become a trusted source of information and thought leader in their field.Authors Mona Shattell, Melissa Batchelor, and Rebecca Darmoc explain the principles behind building a respected digital presence and developing meaningful online connections, while providing practical tips for navigating the five major social media platforms: Twitter, LinkedIn, Facebook, Instagram, and YouTube. Everyone from health care students to the most seasoned professionals will benefit from the 3C’s Framework outlined in the book: Consume, Contribute, and Create.Social Media in Health Care can be read cover to cover or used as quick reference guide. Topics include: Exercises for novice, intermediate, and advanced users Best practices for consuming, sharing, and creating content Tips for readers to build their social media presence and professional brand Recommendations for using digital platforms to expand professional networks Patient privacy concerns and how to avoid ethical pitfalls Social media can start conversations and serve as an open line of communication between peers, the public, and patients. Social Media in Health Care guides members of the medical community in how to use social media to help educate the public and specific patient communities about health care and health policy, make connections with industry leaders and peers, and enhance their professional reputation.
Social Media in Health Care: A Guide to Creating Your Professional Digital Presence
by Mona Shattell Melissa Batchelor Rebecca DarmocA practical, essential guide to social media for health care professionals, Social Media in Health Care equips readers with the skills to build their online brand, share their professional knowledge with a wider audience, and become a trusted source of information and thought leader in their field.Authors Mona Shattell, Melissa Batchelor, and Rebecca Darmoc explain the principles behind building a respected digital presence and developing meaningful online connections, while providing practical tips for navigating the five major social media platforms: Twitter, LinkedIn, Facebook, Instagram, and YouTube. Everyone from health care students to the most seasoned professionals will benefit from the 3C’s Framework outlined in the book: Consume, Contribute, and Create.Social Media in Health Care can be read cover to cover or used as quick reference guide. Topics include: Exercises for novice, intermediate, and advanced users Best practices for consuming, sharing, and creating content Tips for readers to build their social media presence and professional brand Recommendations for using digital platforms to expand professional networks Patient privacy concerns and how to avoid ethical pitfalls Social media can start conversations and serve as an open line of communication between peers, the public, and patients. Social Media in Health Care guides members of the medical community in how to use social media to help educate the public and specific patient communities about health care and health policy, make connections with industry leaders and peers, and enhance their professional reputation.
Applying Translation Theory to Musicological Research (Numanities - Arts and Humanities in Progress #27)
by Małgorzata GrajterThis monograph lays the foundation for new methodologies of research between music and translation. It is the first such holistic attempt—from the perspective of a musicologist—based on the adaptation of translation theories. Until now, these fields have remained underexplored together. Only recently have the tools developed by translation theory permeated into musical scholarship. Such tools should prove as a promising alternative to those offered by classic musicological studies, particularly in reference to musical arrangement, pop music covers and performance. Theoretical discussion on topics are supported by case studies. This text appeals to musicologists and musicians as well as experts in the field of translation theory who are interested in expanding their field of inquiry.
Introducing Autism: Theory and Evidence-Based Practices for Teaching Individuals with ASD (Evidence-Based Instruction in Special Education)
by Ruth ErenWritten by educators for educators, Introducing Autism: Theory and Evidence-Based Practices for Teaching Individuals With ASD is an introductory text offering a broad picture of Autism Spectrum Disorder for students, teachers, related service providers, and other school personnel who are engaged in the education of individuals with ASD.Introducing Autism imparts knowledge and understanding of the broad spectrum of ASD and suggests evidence-based practices to support this population. Editor Dr. Ruth Eren and the text contributors provide readers with a firm foundation of facts, strategies, and processes that help explain and address the complex profile of an individual with ASD. As a result of this understanding, current and future practitioners will be equipped with the skills and strategies to work collaboratively and effectively with their school team as they create a program for a student on the spectrum.What’s included in Introducing Autism: Content supported by case studies based in authentic educational settings Evidence-based practices suggested for use in the classroom Voices from the Spectrum sections in each chapter which feature the viewpoints from individuals on the spectrum Introducing Autism: Theory and Evidence-Based Practices for Teaching Individuals With ASD will enable universities to offer a comprehensive course that provides a strong foundation of knowledge and understanding of ASD to prepare teachers and related service providers for certification.
Translation and Decolonisation: Interdisciplinary Approaches (Translation, Politics and Society)
by Claire Chambers Ipek DemirTranslation and Decolonisation: Interdisciplinary Approaches offers compelling explorations of the pivotal role that translation plays in the complex and necessarily incomplete process of decolonisation. In a world where translation has historically been a tool of empire and colonisation, this collection shines the spotlight on the potential for translation to be a driving force in decolonial resistance. The book bridges the divide between translation studies and the decolonial turn in the social sciences and humanities, revealing the ways in which translation can challenge colonial imaginaries, institutions, and practice, and how translation opens up South-to-South conversations. It brings together scholars from diverse disciplines and fields, including sociology, literature, languages, migration, politics, anthropology, and more, offering interdisciplinary approaches and perspectives. By examining both the theoretical and practical aspects of this intersection, the chapters of this agenda-setting collection explore the impact of translation on decolonisation and highlight the need to decolonise translation studies itself. The book illuminates the transformative power of translation in transcending linguistic, cultural, and political boundaries.
Smart Trends in Computing and Communications: Proceedings of SmartCom 2024, Volume 5 (Lecture Notes in Networks and Systems #949)
by Amit Joshi Tomonobu Senjyu Chakchai So–InThis book gathers high-quality papers presented at the Eighth International Conference on Smart Trends in Computing and Communications (SmartCom 2024), organized by Global Knowledge Research Foundation (GR Foundation) from 12 to 13 January 2024 in Pune, India. It covers the state-of-the-art and emerging topics in information, computer communications, and effective strategies for their use in engineering and managerial applications. It also explores and discusses the latest technological advances in, and future directions for, information and knowledge computing and its applications.
Smart Trends in Computing and Communications: Proceedings of SmartCom 2024, Volume 3 (Lecture Notes in Networks and Systems #947)
by Amit Joshi Tomonobu Senjyu Chakchai So–InThis book gathers high-quality papers presented at the Eighth International Conference on Smart Trends in Computing and Communications (SmartCom 2024), organized by Global Knowledge Research Foundation (GR Foundation) from 12 to 13 January 2024 in Pune, India. It covers the state-of-the-art and emerging topics in information, computer communications, and effective strategies for their use in engineering and managerial applications. It also explores and discusses the latest technological advances in, and future directions for, information and knowledge computing and its applications.
Conflict Management and Mediation
by Martin C. Euwema Ellen GiebelsThis textbook explores the complex nature of conflict and provides concrete tools for how it can be managed. Martin Euwema and Ellen Giebels highlight the importance of effective analysis to conflict management, developing novel frameworks for understanding the structure and process of interpersonal conflict. Specially designed for practical use, the textbook integrates theories and models of conflict with cutting-edge practical research and outlines the diverse skills and strategies necessary for competent conflict management.Key Features:Presents six different perspectives used to analyse conflictAll chapters conclude with group exercises tailored to training settingsIntroduces the 7-I model, combining conflict analysis and the identification of specific angles for interventionExtensive reflection exercises and quiz questions throughout to aid development of conflict management skillsChapters dedicated to key practical competencies including mediation, negotiation, and responding to violence and aggressionConflict Management and Mediation is an essential guide for both undergraduate and postgraduate students in business and management, psychology, and human resource sciences. It is also an important resource for professional mediators, negotiators and trainers seeking a deeper understanding of effective conflict resolution.
Digital Media and Grassroots Anti-Corruption: Contexts, Platforms and Data of Anti-Corruption Technologies Worldwide
Delving into a burgeoning field of research, this enlightening book utilises case studies from across the globe to explore how digital media is used at the grassroots level to combat corruption. Bringing together an impressive range of experts, Alice Mattoni deftly assesses the design, creation and use of a wide range of anti-corruption technologies.This invaluable book introduces the concept of anti-corruption technologies (ACT) to answer critical questions about the opportunities and challenges that established and emerging digital media offers to practitioners. Chapters detail the situated nature of these technologies, before examining key technologies including anonymous crowdsourcing, collaborative platforms, whistleblowing platforms and online monitoring of electoral corruption. Finally, the book offers a critical understanding of the challenges that digital media poses to anti-corruption practitioners in different contexts, and how this is linked to different conceptions of democracy.Comprehensive and empirically-grounded, Digital Media and Grassroot Anti-Corruption will be an important resource for students and scholars of corruption studies, digital sociology, law and politics, public policy, regulation and governance, and the study of social movements. It will also be vital reading for anti-corruption practitioners and policymakers interested in civil society organisations working at the grassroots level.
Handbook of Digital Journalism: Perspectives from South Asia
by Surbhi Dahiya Kulveen TrehanThis book presents perspectives from South Asian countries, such as India, Nepal, Sri Lanka, Bangladesh, and Bhutan. It brings in-depth perspectives on content, communication, and community between communication theory and the digital news ecosystem rooted in a South Asian culture-centric approach. The book thoroughly investigates changes in the regulatory framework, regulations, policies, and code of conduct. It engages debates on digital journalism practices modeled around mobile journalism, immersive storytelling, and gamification in the context of local and hyper-local communities in South Asia. The book provides a cohesive compilation offering readers an up-to-date and comprehensive understanding of digital developments in journalism. It also helps journalists and practitioners working in news media to discover new types of information flows in a rapidly changing news media landscape.Digital Journalism: Perspectives from South Asia is a descriptive, exploratory book on digital journalism practices and policies followed in India, Nepal, Sri Lanka, Bangladesh, and Bhutan. It brings in-depth perspectives on content, communication, and community between communication theory and the digital news ecosystem rooted in a South Asia. What makes this book interesting to read is the integration of forms with manifestations on ground intersecting identities and ideologies. The book thoroughly investigates changes in the regulatory framework, regulations, policies, and code of conduct. Various chapters in the book pursue significant and exciting topics on the changing spaces of news production and consumption, the inter relationship between old and new media, everyday digital news usage and engagement, social media for news, revenue models for digital journalism among others. The highlight of this book is engaging debates on digital journalism practices modeled around mobile journalism, immersive storytelling, gamification, in the context of local and hyper local communities in South Asia. Since Digital Journalism draws extensively from algorithms, matrices and analytics, this book has exclusive chapters on data journalism, data visualization and big data.. The book provides a cohesive compilation offering readers an up-to-date and comprehensive understanding of digital developments in journalism. It also helps journalists and practitioners working in news media to discover new types of information flows in a rapidly changing news media landscape. It also articulates indegenous concerns of journalists, their security, risks and challenges as they explore the new contours of journalistic practices.
Horizonte der Kommunikation
by Alois HahnÜber Kommunikation ist viel kommuniziert worden. Watzlawick schreibt sogar, man könne nicht nicht kommunizieren. Die hier vorgelegte Aufsatzsammlung vereint eine Reihe von Beiträgen, die im Laufe der Jahre in höchst unterschiedlichen Kontexten entstanden sind. Das Thema Kommunikation war oft nicht das Zentrum. Viele Texte entstanden ursprünglich auch in interdisziplinären Kolloquien. Die Arbeiten hier zusammenzufügen entspringt der Absicht, eine vorher teilweise latente Sinnlinie freizulegen. Man könnte von einer Transformation von Publikationen in Spolien sprechen. Das Hauptanliegen ist, einige bislang eher wenig behandelte Horizonte des Themas ins Auge zu fassen, Ränder sozusagen oder Sonderaspekte. Dieser Horizont erscheint bisweilen als Kaleidoskop.
Signal and Information Processing, Networking and Computers: Proceedings of the 11th International Conference on Signal and Information Processing, Networking and Computers (ICSINC): Vol. I (Lecture Notes in Electrical Engineering #1186)
by Yue Wang Lexi Xu Jiaqi Zou Zhilei Ling Xinzhou ChengThis book collects selected papers from the 11th Conference on Signal and Information Processing, Networking and Computers held in Chengdu, China, in September 2023. The book focuses on the current works of information theory, communication system, computer science, aerospace technologies, big data, and other related technologies. People from both academia and industry of these fields can contribute and find their interests from the book. The 11th International Conference on Signal and Information Processing, Networking and Computers (ICSINC) was held in Chengdu, China, in September 2023, which focused on the key technologies and challenges of signal and information processing schemes, network application, computer theory, space technologies, big data, and other related technologies
Signal and Information Processing, Networking and Computers: Proceedings of the 11th International Conference on Signal and Information Processing, Networking and Computers (ICSINC): Vol. II (Lecture Notes in Electrical Engineering #1187)
by Yue Wang Lexi Xu Jiaqi Zou Zhilei Ling Xinzhou ChengThis book collects selected papers from the 11th Conference on Signal and Information Processing, Networking and Computers held in Chengdu, China, in September 2023. The book focuses on the current works of information theory, communication system, computer science, aerospace technologies, big data, and other related technologies. People from both academia and industry of these fields can contribute and find their interests from the book. The 11th International Conference on Signal and Information Processing, Networking and Computers (ICSINC) was held in Chengdu, China, in September 2023, which focused on the key technologies and challenges of signal and information processing schemes, network application, computer theory, space technologies, big data, and other related technologies
Love in the Time of Self-Publishing: How Romance Writers Changed the Rules of Writing and Success
by Christine M. LarsonLessons in creative labor, solidarity, and inclusion under precarious economic conditionsAs writers, musicians, online content creators, and other independent workers fight for better labor terms, romance authors offer a powerful example—and a cautionary tale—about self-organization and mutual aid in the digital economy. In Love in the Time of Self-Publishing, Christine Larson traces the forty-year history of Romancelandia, a sprawling network of romance authors, readers, editors, and others, who formed a unique community based on openness and collective support. Empowered by solidarity, American romance writers—once disparaged literary outcasts—became digital publishing&’s most innovative and successful authors. Meanwhile, a new surge of social media activism called attention to Romancelandia&’s historic exclusion of romance authors of color and LGBTQ+ writers, forcing a long-overdue cultural reckoning.Drawing on the largest-known survey of any literary genre as well as interviews and archival research, Larson shows how romance writers became the only authors in America to make money from the rise of ebooks—increasing their median income by 73 percent while other authors&’ plunged by 40 percent. The success of romance writers, Larson argues, demonstrates the power of alternative forms of organizing influenced by gendered working patterns. It also shows how networks of relationships can amplify—or mute—certain voices.Romancelandia&’s experience, Larson says, offers crucial lessons about solidarity for creators and other isolated workers in an increasingly risky employment world. Romancelandia&’s rise and near-meltdown shows that gaining fair treatment from platforms depends on creator solidarity—but creator solidarity, in turn, depends on fair treatment of all members.
Love in the Time of Self-Publishing: How Romance Writers Changed the Rules of Writing and Success
by Christine M. LarsonLessons in creative labor, solidarity, and inclusion under precarious economic conditionsAs writers, musicians, online content creators, and other independent workers fight for better labor terms, romance authors offer a powerful example—and a cautionary tale—about self-organization and mutual aid in the digital economy. In Love in the Time of Self-Publishing, Christine Larson traces the forty-year history of Romancelandia, a sprawling network of romance authors, readers, editors, and others, who formed a unique community based on openness and collective support. Empowered by solidarity, American romance writers—once disparaged literary outcasts—became digital publishing&’s most innovative and successful authors. Meanwhile, a new surge of social media activism called attention to Romancelandia&’s historic exclusion of romance authors of color and LGBTQ+ writers, forcing a long-overdue cultural reckoning.Drawing on the largest-known survey of any literary genre as well as interviews and archival research, Larson shows how romance writers became the only authors in America to make money from the rise of ebooks—increasing their median income by 73 percent while other authors&’ plunged by 40 percent. The success of romance writers, Larson argues, demonstrates the power of alternative forms of organizing influenced by gendered working patterns. It also shows how networks of relationships can amplify—or mute—certain voices.Romancelandia&’s experience, Larson says, offers crucial lessons about solidarity for creators and other isolated workers in an increasingly risky employment world. Romancelandia&’s rise and near-meltdown shows that gaining fair treatment from platforms depends on creator solidarity—but creator solidarity, in turn, depends on fair treatment of all members.
Phasengesteuerte Antennen- Gruppenstrahler: Strahlschwenkung und Strahlformung im Nahfeld und Fernfeld
by Shun-Ping Chen Heinz SchmiedelIn diesem Buch werden die Grundlagen der Strahlformung von Antennen erläutert. Die Prinzipien der Strahlfokussierung und Strahlschwenkung im Nah- und Fernfeld werden mit 2D- und 3D-Simulationen visualisiert und mit Messergebnissen verglichen. Neben linearen und planaren Antennen-Gruppenstrahlern werden auch konforme Gruppenstrahler, also konkave und konvexe Antennen-Gruppenstrahler, die für bestimmte Anwendungen geeignet sind, untersucht und vorgestellt. Auch verwandte Anwendungen der Strahlformung, wie Open-Loop- und Closed-Loop-Antennen-Gruppenstrahler oder Massive MIMO, eine der bahnbrechenden Technologien für 5G und zukünftiges 6G, die eine extrem große Anzahl von Antennenelementen für die Multi-Nutzer-Funkversorgung erfordert, werden behandelt. Weiterhin wird auch Strahlformung der sogenannten ausgedünnten Antennen-Gruppenstrahler mit großen Abständen zwischen den Antennenelementen diskutiert. Dieses Buch richtet sich sowohl an Forschungs- und Entwicklungsingenieure als auch an Studierende in den Bereichen Hochfrequenztechnik und Telekommunikation.
IoT Edge Intelligence (Internet of Things)
by Flávia C. Delicato Roberto Minerva Souvik Pal Claudio SavaglioThis book explores fundamental and advanced concepts related to the AI-enabled Edge Technology paradigm, also known as Edge Intelligence, within the framework of the Internet of Things (IoT). Expanding the application of Edge computing is increasingly necessary. This can involve exploring automated, intelligent computational learning theorems, and ANN-oriented, trustworthy machine learning perspectives to enhance computational intelligence. The book functions as a valuable resource for professionals in the sector and also acts as a comprehensive learning tool for newcomers in the field of AI-enabled Edge Technologies and their applications, covering both fundamental and advanced concepts. This book uses data and network engineering and intelligent decision support system-by-design principles to design a reliable IoT edge-cloud ecosystem and to implement cyber-physical pervasive infrastructure solutions. The book will help readers understand the design architecture and AI algorithms and learn analytics through IoT edge, device-edge and the state-of-the-art in cloud-IoT countermeasures. The book is a valuable reference for anyone doing undergraduate or postgraduate studies, conducting research, or working in the computer science, information technology, electronics engineering, and complicated mathematical modeling domains.
Rethinking ICT Adoption Theories in the Developing World: Information and Communication Technologies (Signals and Communication Technology)
by Emmanuel Eilu Ganesh Bhutkar Rehema Baguma John Sören PetterssonThis book provides extended frameworks and models to help with the adoption of information and communication technologies (ICT) in developing countries. The book first discusses the extent to which conventional ICT theories can be rigid in nature, often unable to handle the constant advances in technology, and technology adoption, implementation, usage, and disposal, not to mention different needs and cost availability in developing countries. The authors go on to show how new and revised models, tested in many societies in developing countries, can solve this mismatch. The authors provide examples of successful ICT adoption in developing country settings, in the areas of agriculture, culture, forestry, education, economics, health, and governance. The authors also show how techniques from persuasive design, philosophical designs, and motivational designs have been adjusted to facilitate successful ICT adoption, implementation, usage, and disposal in targeted regions.
Brief: Make a Bigger Impact by Saying Less
by Joseph McCormackGet heard by being clear and concise The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012. So, throw them a lifeline and be brief. Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. BRIEF will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations. Details the B.R.I.E.F. approach to distilling your message into a brief presentation Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message Long story short: BRIEF will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.
Training minds for the war of ideas: Ashridge College, the Conservative Party and the cultural politics of Britain, 1929–54
by Clarisse BerthezèneThis book examines attempts by the Conservative party in the interwar years to capture the ‘brains’ of the new electorate and create a counter-culture to what they saw as the intellectual hegemony of the Left. It tells the fascinating story of the Bonar Law Memorial College, Ashridge, founded in 1929 as a ‘College of citizenship’ to provide political education through both teaching and publications. The College aimed at creating ‘Conservative Fabians’ who were to publish and disseminate Conservative literature, which meant not only explicitly political works but literary, historical and cultural work that carried implicit Conservative messages. This book modifies our understanding of the history of the Conservative party and popular Conservatism, but also more generally of the history of intellectual debate in Britain. It sheds new light on the history of the ‘middlebrow’ and how that category became a weapon for the Conservatives.