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Parameterextraktion bei Halbleiterbauelementen: Simulation mit PSPICE
by Peter BaumannErgänzend zu Vorlesung, zu Rechenübungen und insbesondere zum Laborpraktikum im Lehrfach Elektronik werden Analyseverfahren zur Extraktion von SPICE-Modellparametern ausgewählter Halbleiterbauelemente vorgestellt. Für Bauelemente aus der DEMO-Version des Programms ORCAD-PSPICE wird aufgezeigt, wie man deren statische und dynamische elektrische Modellparameter mit PSPICE-Analysen wieder zurück gewinnen kann. Diese Parameterermittlung wird ausgeführt für Schaltdiode, Kapazitätsdiode, npn-Bipolartransistor, N-Kanal-Sperrschicht-Feldeffekttransistor, CMOS-Array-Transistoren, Operationsverstärker und Optokoppler. In einem neuen Abschnitt werden Streuparameter-Analysen zum bipolaren HF-Transistor vorgenommen. Behandelt wird ferner die Ermittlung der Modellparameter von Sensoren zur Erfassung von Temperatur, Licht, Feuchte, Kraft, Schall, Gaskonzentration und pH-Wert. Das abschließende neue Kapitel widmet sich der Parameterextraktion von multikristallinen, monokristallinen und Dünnschicht-Silizium-Solarzellen.
Cognitive Radio Networks: Efficient Resource Allocation in Cooperative Sensing, Cellular Communications, High-Speed Vehicles, and Smart Grid
by Tao Jiang Yang Cao Zhiqiang WangResource allocation is an important issue in wireless communication networks. In recent decades, cognitive radio-based networks have garnered increased attention and have been well studied to overcome the problem of spectrum scarcity in future wireless communication systems. Many new challenges in resource allocation appear in cognitive radio-based networks. This book focuses on effective resource allocation solutions in several important cognitive radio-based networks, including opportunistic spectrum access networks, cooperative sensing networks, cellular networks, high-speed vehicle networks, and smart grids.
Communicating Climate Change in China: A Dynamic Discourse Approach
by Sidan WangThis book explores how China's media narrate climate policy and climate change. With the rapid growth of economy and carbon emissions, China has been seen as having a key role in addressingclimate change and receives substantial attention from the media. In theChinese coverage, climate change issues can be interpreted as various concernsand ideas involving the dimensions of the economy, energy and emissions, publicinvolvement, science and ecology, and responsibility. In this sense, a discourseapproach can be used to understand how the newspapers construct the climatechange discourse and discourse networks in the coverage. This study selectsthree different newspapers in China, namely People’sDaily, China Daily and Southern Weekend. This book will interest scholars of Chinese politics, environmentalists, and media studies scholars.
Public Relations Planning: A Practical Guide for Strategic Communication
by Edward T. Vieira, Jr. Yulong LiPublic Relations Planning: A Practical Guide for Strategic Communication provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the project, helping students see how theoretical elements fit together in reality, and preparing them for the workplace. At the same time, the book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field.This fully updated second edition explores current trends and consequences surrounding the COVID-19 pandemic; covers the latest technological tools and techniques, as well as the ever-changing landscape of social media; and examines the role of data analytics in the PR decision-making process. Examples and vignettes have been updated so that they reflect the current state of the global PR environment, whilst learning objectives, key term definitions, and chapter exercises facilitate comprehension.Providing a solid foundation to the PR planning process, this text is core reading for advanced undergraduate, postgraduate, and executive education students studying Public Relations Strategy, Public Relations Campaigns, and Strategic Communications.Online resources include PowerPoint lecture slides, a test bank, answers for end-of-chapter questions, and instructor notes for the case studies.Public Relations Planning is featured on the International Public Relations Association website.
Public Relations Planning: A Practical Guide for Strategic Communication
by Edward T. Vieira, Jr. Yulong LiPublic Relations Planning: A Practical Guide for Strategic Communication provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the project, helping students see how theoretical elements fit together in reality, and preparing them for the workplace. At the same time, the book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field.This fully updated second edition explores current trends and consequences surrounding the COVID-19 pandemic; covers the latest technological tools and techniques, as well as the ever-changing landscape of social media; and examines the role of data analytics in the PR decision-making process. Examples and vignettes have been updated so that they reflect the current state of the global PR environment, whilst learning objectives, key term definitions, and chapter exercises facilitate comprehension.Providing a solid foundation to the PR planning process, this text is core reading for advanced undergraduate, postgraduate, and executive education students studying Public Relations Strategy, Public Relations Campaigns, and Strategic Communications.Online resources include PowerPoint lecture slides, a test bank, answers for end-of-chapter questions, and instructor notes for the case studies.Public Relations Planning is featured on the International Public Relations Association website.
Letters from Lexington: Reflections on Propaganda (Chomsky from Routledge)
by Noam ChomskyUpon its original publication in 1993, Letters from Lexington reaffirmed Noam Chomsky's status as one of the most incisive critics of the American media. Reissued with a new foreword by Chomsky’s long-term collaborator, radio broadcaster David Barsamian, this prescient book remains startlingly relevant in our current age of disinformation and “fake news.”Throughout the book, Chomsky critiques the media’s complicity in US domestic and foreign policy. In particular, Chomsky's analyses of the politics of the Reagan and earlier Bush administrations offer illuminating perspectives on the events, key players, and policies that would continue to shape America's national agenda during the presidency of George W. Bush and the “War on Terrorism.”Letters from Lexington remains an indispensable guide to the American propaganda machine and the shibboleths of the mainstream media. As such, this book will appeal to students and scholars with an interest in the media and US domestic and foreign policy, as well as serve as a vital tool for activists and general readers seeking to question dubious narratives put forward by the mainstream media.
Letters from Lexington: Reflections on Propaganda (Chomsky from Routledge)
by Noam ChomskyUpon its original publication in 1993, Letters from Lexington reaffirmed Noam Chomsky's status as one of the most incisive critics of the American media. Reissued with a new foreword by Chomsky’s long-term collaborator, radio broadcaster David Barsamian, this prescient book remains startlingly relevant in our current age of disinformation and “fake news.”Throughout the book, Chomsky critiques the media’s complicity in US domestic and foreign policy. In particular, Chomsky's analyses of the politics of the Reagan and earlier Bush administrations offer illuminating perspectives on the events, key players, and policies that would continue to shape America's national agenda during the presidency of George W. Bush and the “War on Terrorism.”Letters from Lexington remains an indispensable guide to the American propaganda machine and the shibboleths of the mainstream media. As such, this book will appeal to students and scholars with an interest in the media and US domestic and foreign policy, as well as serve as a vital tool for activists and general readers seeking to question dubious narratives put forward by the mainstream media.
Intelligent Strategies for ICT: Proceedings of ICTCS 2023, Volume 2 (Lecture Notes in Networks and Systems #941)
by Vijay Singh Rathore M. Shamim Kaiser Juanying XieThis book contains best selected research papers presented at ICTCS 2023: Eighth International Conference on Information and Communication Technology for Competitive Strategies. The conference was held in Jaipur, India during 8 – 9 December 2023. The book covers state-of-the-art as well as emerging topics pertaining to ICT and effective strategies for its implementation for engineering and managerial applications. This book contains papers mainly focused on ICT for computation, algorithms and data analytics and IT security. The work is presented in three volumes.
Invisible Rulers: The People Who Turn Lies into Reality
by Renee DiRestaAn &“essential and riveting&” (Jonathan Haidt) analysis of the radical shift in the dynamics of power and influence, revealing how the machinery that powered the Big Lie works to create bespoke realities revolutionizing politics, culture, and society. Renée DiResta&’s powerful, original investigation into the way power and influence have been profoundly transformed reveals how a virtual rumor mill of niche propagandists increasingly shapes public opinion. While propagandists position themselves as trustworthy Davids, their reach, influence, and economics make them classic Goliaths—invisible rulers who create bespoke realities to revolutionize politics, culture, and society. Their work is driven by a simple maxim: if you make it trend, you make it true. By revealing the machinery and dynamics of the interplay between influencers, algorithms, and online crowds, DiResta vividly illustrates the way propagandists deliberately undermine belief in the fundamental legitimacy of institutions that make society work. This alternate system for shaping public opinion, unexamined until now, is rewriting the relationship between the people and their government in profound ways. It has become a force so shockingly effective that its destructive power seems limitless. Scientific proof is powerless in front of it. Democratic validity is bulldozed by it. Leaders are humiliated by it. But they need not be. With its deep insight into the power of propagandists to drive online crowds into battle—while bearing no responsibility for the consequences—Invisible Rulers not only predicts those consequences but offers ways for leaders to rapidly adapt and fight back.
Signal and Information Processing, Networking and Computers: Proceedings of the 11th International Conference on Signal and Information Processing, Networking and Computers (ICSINC): Vol. III (Lecture Notes in Electrical Engineering #1188)
by Yue Wang Lexi Xu Jiaqi Zou Zhilei Ling Xinzhou ChengThis book collects selected papers from the 11th Conference on Signal and Information Processing, Networking and Computers held in Chengdu, China, in September 2023. The book focuses on the current works of information theory, communication system, computer science, aerospace technologies, big data, and other related technologies. People from both academia and industry of these fields can contribute and find their interests from the book.The 11th International Conference on Signal and Information Processing, Networking and Computers (ICSINC) was held in Chengdu, China, in September 2023, which focused on the key technologies and challenges of signal and information processing schemes, network application, computer theory, space technologies, big data, and other related technologies
Interkulturelle Kompetenz online vermitteln (Key Competences for Higher Education and Employability)
by Gundula Gwenn Hiller Ulrike Zillmer-Tantan Reema FattohiBei interkulturellen Trainings geht es um den Erwerb des kommunikativen Handlungswissens sowie die Arbeit an der inneren Haltung. Voraussetzungen dafür sind eine vertrauensvolle Atmosphäre und Interaktion. Wie lässt sich das online umsetzen? Dieses Buch liefert darauf Antworten, in 3 Teilen:• Theoretische Grundlagen vermitteln didaktische Prinzipen • Praxisberichte inspirieren zur Umsetzung innovativer Lehr-Lernkonzepte, und • Eine praxiserprobte Methoden-Sammlung von über 50 Trainer*innen liefert eine breite Auswahl an Tools für interkulturelles Lernen. Trainer*innen und Lehrende finden hier solides handwerkliches Wissen mit konkreten Umsetzungstipps.
Advances on P2P, Parallel, Grid, Cloud and Internet Computing: Proceedings of the 14th International Conference on P2P, Parallel, Grid, Cloud and Internet Computing (3PGCIC-2019) (Lecture Notes in Networks and Systems #96)
by Leonard Barolli Juggapong Natwichai Peter HellinckxThis book presents the latest research findings, innovative research results, methods and development techniques related to P2P, grid, cloud and Internet computing from both theoretical and practical perspectives. It also reveals the synergies among such large-scale computing paradigms. P2P, grid, cloud and Internet computing technologies have rapidly become established as breakthrough paradigms for solving complex problems by enabling aggregation and sharing of an increasing variety of distributed computational resources at large scale.Grid computing originated as a paradigm for high-performance computing, as an alternative to expensive supercomputers through different forms of large-scale distributed computing. P2P computing emerged as a new paradigm after client–server and web-based computing and has proved useful in the development of social networking, B2B (business to business), B2C (business to consumer), B2G (business to government), and B2E (business to employee). Cloud computing has been defined as a “computing paradigm where the boundaries of computing are determined by economic rationale rather than technical limits,” and it has fast become a computing paradigm with applicability and adoption in all application domains and which provides utility computing at a large scale. Lastly, Internet computing is the basis of any large-scale distributed computing paradigms; it has developed into a vast area of flourishing fields with enormous impact on today’s information societies, and serving as a universal platform comprising a large variety of computing forms such as grid, P2P, cloud and mobile computing.
The Centre
by Ayesha Manazir Siddiqi'Absolutely stunning . . . thrilling and unique' - Gillian Flynn'Creepy, provocative and wildly entertaining' - Emma Stonex'A banger!' - Chelsea G Summers'Fantastic . . . compelling . . . wonderful' - The ObserverWelcome to The Centre. You'll never be the same . . . Anisa Ellahi spends her days writing subtitles for Bollywood films in her London flat, all the while longing to be a translator of ‘great works of literature’. Her boyfriend Adam’s extraordinary aptitude for languages only makes her feel worse, but when Adam learns to speak Urdu practically overnight, Anisa forces him to reveal his secret.Adam tells Anisa about the Centre, an elite, invite-only programme that guarantees total fluency in any language in just ten days. Sceptical but intrigued, Anisa enrols. Stripped of her belongings and contact with the outside world, she undergoes the Centre’s strange and rigorous processes. But as she enmeshes herself further within the organization, seduced by all that it’s made possible, she soon realizes the disturbing, hidden cost of its services.By turns dark, funny and surreal, The Centre takes the reader on a journey through Karachi, London and New Delhi, interrogating the sticky politics of language, translation and appropriation with biting specificity, and ultimately asking: what price would you be willing to pay for success?A remarkable debut from Ayesha Manazir Siddiqi, announcing the arrival of an extraordinary new talent.
Seeing Red: Russian Propaganda and American News
by Sarah Oates Gordon Neil RamsayThe U.S. media has been tainted with Russian disinformation, but the more significant threat is how the Right has embraced the Russian model of the news media as a vehicle for propaganda. This could not have happened without Donald Trump, who has been aided and abetted by politicians and news outlets that favor persuasion over information. From his inauguration onwards, Trump has shown allegiance to the Kremlin propaganda playbook?he consistently denies reality, amplifies lies, vilifies the free media, and broadcasts disinformation. Seeing Red breaks new ground in investigating the scope of Russian disinformation, arguing that key politicians and media outlets in the United States have facilitated the dissemination of Russian propaganda. From the 2020 elections to the Capitol Insurrection to the war in Ukraine, Sarah Oates and Gordon Neil Ramsay examine the penetration of key Kremlin strategic narratives that attempt to project Russian power, blame NATO for Russian aggression, and attack democracy via the U.S. news. Despite knowledge of the risk and resourceful work on tracking down Russian propaganda in the United States, the problem of foreign disinformation continues to this day. As Oates and Ramsay argue, this is in part due to exploitation of the American tradition of free speech and the open nature of the U.S. media system. Yet, the much more dangerous menace lies not in how foreign governments attempt to manipulate the media, but in how our media system has been compromised by domestic actors who follow an authoritarian playbook and promote anti-democratic narratives. When it is hard to tell the difference between what the Russians are saying about the Democrats and how Fox News is covering Joe Biden, it is time to realize that some American outlets have crossed the line from news to propaganda.
Seeing Red: Russian Propaganda and American News
by Sarah Oates Gordon Neil RamsayThe U.S. media has been tainted with Russian disinformation, but the more significant threat is how the Right has embraced the Russian model of the news media as a vehicle for propaganda. This could not have happened without Donald Trump, who has been aided and abetted by politicians and news outlets that favor persuasion over information. From his inauguration onwards, Trump has shown allegiance to the Kremlin propaganda playbook?he consistently denies reality, amplifies lies, vilifies the free media, and broadcasts disinformation. Seeing Red breaks new ground in investigating the scope of Russian disinformation, arguing that key politicians and media outlets in the United States have facilitated the dissemination of Russian propaganda. From the 2020 elections to the Capitol Insurrection to the war in Ukraine, Sarah Oates and Gordon Neil Ramsay examine the penetration of key Kremlin strategic narratives that attempt to project Russian power, blame NATO for Russian aggression, and attack democracy via the U.S. news. Despite knowledge of the risk and resourceful work on tracking down Russian propaganda in the United States, the problem of foreign disinformation continues to this day. As Oates and Ramsay argue, this is in part due to exploitation of the American tradition of free speech and the open nature of the U.S. media system. Yet, the much more dangerous menace lies not in how foreign governments attempt to manipulate the media, but in how our media system has been compromised by domestic actors who follow an authoritarian playbook and promote anti-democratic narratives. When it is hard to tell the difference between what the Russians are saying about the Democrats and how Fox News is covering Joe Biden, it is time to realize that some American outlets have crossed the line from news to propaganda.
Recent Advances in Communication Networks and Embedded Systems: Proceedings of 6th International Conference on Communication and Network Technology (Lecture Notes on Data Engineering and Communications Technologies #205)
by Pascal Lorenz Smain FemmamThis book is devoted to enhanced version of selected papers presented at the 7th International Conference on Communication and Network Technology (ICCNT 2023). The objective of the proceedings of ICCNT 2023 is to present the recent research results and technological advances in the fields of theoretical and experimental applications of embedded systems, communications and signal processing decision as well as in emerging areas related to the tracks of the conference. The specific topics of interest within the scope of this special issue include design tools for electronics and embedded systems: embedded systems and software, system-on-chip (SoC), multiprocessor system-on-chip (MPSoC) platforms and applications, network-on-chip (NoC) design methodologies, reconfigurable computing, system design, synthesis, and optimization, advanced communications: circuits and systems for communications, optical fibers applications: optical communications, sensors, image, laser applications in: telemetry, LiDAR system, anemometry, computer 3D visions, range technique, RF and wireless communications, image and signal processing decision: image and video processing technology, compression, coding and implementation, cryptology and watermarking, real-time systems, sensors and instrumentation: data acquisition, audio, acoustic speech, biomedical signal processing, sensor microsystems and industrial sensors, computer engineering and networks: cloud computing technology, internet technology, computer security, computing networks, and data acquisition.
Towards a Cognitivist Understanding of Communication Design (Routledge Research in Design Studies)
by Phil JonesThis book demonstrates the relevance and importance of cognitive linguistics when applied to the analysis and practice of graphic design/communication design. Phil Jones brings together a diverse range of theory and organizes it in accordance with different stages in the design process. Using examples from contemporary communication design, as well as more familiar selections from the graphic design canon as case studies, this book provides an account of how meanings are made by users, and suggests new strategies for design practice. It seeks convergences between the ways that graphic/communication designers think and talk about their practice and the theories emerging from cognitive science. This book will be of interest to scholars working in design, graphic design, the philosophy of art and aesthetics, communication studies, and media and film studies.
Towards a Cognitivist Understanding of Communication Design (Routledge Research in Design Studies)
by Phil JonesThis book demonstrates the relevance and importance of cognitive linguistics when applied to the analysis and practice of graphic design/communication design. Phil Jones brings together a diverse range of theory and organizes it in accordance with different stages in the design process. Using examples from contemporary communication design, as well as more familiar selections from the graphic design canon as case studies, this book provides an account of how meanings are made by users, and suggests new strategies for design practice. It seeks convergences between the ways that graphic/communication designers think and talk about their practice and the theories emerging from cognitive science. This book will be of interest to scholars working in design, graphic design, the philosophy of art and aesthetics, communication studies, and media and film studies.
Intelligent Wireless Sensor Networks and the Internet of Things: Algorithms, Methodologies, and Applications (Wireless Communications and Networking Technologies)
by Bhanu Chander Koppala Guravaiah G. Kumaravelan Anoop BnThe edited book Intelligent Wireless Sensor Networks and Internet of Things: Algorithms, Methodologies and Applications is intended to discuss the progression of recent as well as future generation technologies for WSNs and IoTs applications through Artificial Intelligence (AI), Machine Learning (ML), and Deep Learning (DL). In general, computing time is obviously increased when the massive data is required from sensor nodes in WSN’s. the novel technologies such as 5G and 6G provides enough bandwidth for large data transmissions, however, unbalanced links faces the novel constraints on the geographical topology of the sensor networks. Above and beyond, data transmission congestion and data queue still happen in the WSNs.This book:·Addresses the complete functional framework workflow in WSN and IoT domains using AI, ML, and DL models.·Explores basic and high-level concepts of WSN security, and routing protocols, thus serving as a manual for those in the research field as the beginners to understand both basic and advanced aspects sensors, IoT with ML & DL applications in real-world related technology.·Based on the latest technologies such as 5G, 6G and covering the major challenges, issues, and advances of protocols, and applications in wireless system.·Explores intelligent route discovering, identification of research problems and its implications to the real world.·Explains concepts of IoT communication protocols, intelligent sensors, statistics and exploratory data analytics, computational intelligence, machine learning, and Deep learning algorithms for betterment of the smarter humanity.·Explores intelligent data processing, deep learning frameworks, and multi-agent systems in IoT-enabled WSN system.·This book demonstrates and discovers the objectives, goals, challenges, and related solutions in advanced AI, ML, and DL approaches.This book is for graduate students and academic researchers in the fields of electrical engineering, electronics and communication engineering, computer engineering, and information technology.
Intelligent Wireless Sensor Networks and the Internet of Things: Algorithms, Methodologies, and Applications (Wireless Communications and Networking Technologies)
The edited book Intelligent Wireless Sensor Networks and Internet of Things: Algorithms, Methodologies and Applications is intended to discuss the progression of recent as well as future generation technologies for WSNs and IoTs applications through Artificial Intelligence (AI), Machine Learning (ML), and Deep Learning (DL). In general, computing time is obviously increased when the massive data is required from sensor nodes in WSN’s. the novel technologies such as 5G and 6G provides enough bandwidth for large data transmissions, however, unbalanced links faces the novel constraints on the geographical topology of the sensor networks. Above and beyond, data transmission congestion and data queue still happen in the WSNs.This book:·Addresses the complete functional framework workflow in WSN and IoT domains using AI, ML, and DL models.·Explores basic and high-level concepts of WSN security, and routing protocols, thus serving as a manual for those in the research field as the beginners to understand both basic and advanced aspects sensors, IoT with ML & DL applications in real-world related technology.·Based on the latest technologies such as 5G, 6G and covering the major challenges, issues, and advances of protocols, and applications in wireless system.·Explores intelligent route discovering, identification of research problems and its implications to the real world.·Explains concepts of IoT communication protocols, intelligent sensors, statistics and exploratory data analytics, computational intelligence, machine learning, and Deep learning algorithms for betterment of the smarter humanity.·Explores intelligent data processing, deep learning frameworks, and multi-agent systems in IoT-enabled WSN system.·This book demonstrates and discovers the objectives, goals, challenges, and related solutions in advanced AI, ML, and DL approaches.This book is for graduate students and academic researchers in the fields of electrical engineering, electronics and communication engineering, computer engineering, and information technology.
Podcasting For Dummies
by Tee Morris Chuck TomasiStep up to the mic and unleash your inner host with Podcasting For Dummies Ever wonder what it takes to get your very own podcast up and running? How to get the gear you need, pick a great topic, secure fascinating guests, and assemble it all into a refined and irresistible product? Well wonder no more! Because Podcasting For Dummies has the essential guidance you need to get your brand-new podcast up and running. From selecting the right recording equipment to identifying an audience and pro-level production tips, you'll find all the killer info to help you get started on your next big idea. You'll also get: Software and hardware tips to create and produce a crystal-clear podcast Interview advice, whether you'll be seeing your guests in-person or over Zoom Strategies for choosing the perfect platform, finding sponsors, and advertising and marketing your new creation Pointers for setting up a streaming account and doing live podcasting like an expert With everyone from A-list brands to world-famous celebrities getting in on the podcast craze, it's time you took your turn on the mic. Grab Podcasting For Dummies today and turn up the volume on the practice that's transformed countless amateurs into household names!
The Work Smarter Guide to Presenting: An Insider's Guide to Making Your Presentations Perfect (Work Smarter Series)
by Louisa ClarkeFact: most people would rather die than present in public. According to the National Institute of Mental Health, 75% of people rank fear of speaking in public as their number-one fear. In second place: death. For many people, presenting arouses fear of failure, of forgetting their content, of appearing nervous, of being ignored or judged by their audience, of encountering the unexpected, of technology, of going on too long or drying up. And too many presentations are lifeless, pointless and go on far too long. Yet the ability to stand up and give a presentation, a speech, a lesson or a toast in a way that captures your audience's attention and actually makes them think, feel or do something as a result is one of the most effective ways to stand out at work and in life. This book is a shortcut to making you shine on stage when you are under the spotlight or presenting on screen. It is a supremely practical guide to giving presentations that will take away the fear factor by providing the tips, techniques and tools to create and deliver presentations you'll enjoy giving and your audience will want to hear. Think of it as a friendly and experienced coach who can help you focus on the things that really make the difference in presenting so you can project the real you to the world in a way that feels comfortable and smart.The Work Smarter series:Our books provide shortcuts, tips and life-hacks for the development of essential business skills. The books bring together accomplished industry experts who have learned their trades at the coalface. They teach the skills ambitious businesspeople need in order to tip the playing field in their favour. It is the pirate equivalent of business advice; the antidote to conventional wisdom; 'smarter' practice over 'best practice'.
The Work Smarter Guide to Sales: The 5-week Shortcut to Superb Sales Performance (Work Smarter Series)
by David Kean Maria Morozova-DuthoitSome people are born with a natural 'go-get-'em' approach. For most of us, however, selling does not come naturally. This book demystifies the art of getting people to buy - whether it is as simple as convincing your friends to agree to your restaurant recommendation, or as complex as getting people to buy your million- dollar proposal at work.The book is a toolkit for self-exploration, analysis, learning and action plan development framed in a 5-week programme for building your unique sales self. Setting a clear objective for every week, it takes the reader through a simple 5-step programme: - Setting the foundation: the main principles of sales- Rational aspects of sales - Emotional aspects of sales - Connecting the dots: closuring and continuation of the sales cycle - Creating your personalised action plan and toolbox with aide memoires, frameworks and life hacks to use every dayEach chapter concludes with a summary of do's and don'ts. The last chapter includes practical tools for analysing and planning your own self-development and business development. It will accelerate your understanding of and ability to sell by raising both your self-awareness and selling self-confidence.The 'Work Smarter' series:Our books provide shortcuts, tips and life-hacks for the development of essential business skills. The books bring together accomplished industry experts who have learned their trades at the coalface. They teach the skills ambitious businesspeople need in order to tip the playing field in their favour. It is the pirate equivalent of business advice; the antidote to conventional wisdom; 'smarter' practice over 'best practice'.
These Foolish Things: A Memoir
by Dylan JonesFew people can say they have shaped the cultural landscape of the last four decades while crossing paths with some of the most extraordinary personalities on the planet. But then, of course, Dylan Jones isn't just anyone.These Foolish Things captivatingly charts Dylan's life: from his peripatetic childhood and late adolescence in 1970s London - a city then alive with possibility - to his award-winning tenure at what would become one of the most dynamic magazines of its era, GQ. It details how he came to be in that hot seat: a journey through the Swinging London slipstreams of punk and new romanticism, and through i-D, The Face and Arena, which created the platform on which GQ was based, with Dylan as a common denominator.Littered with a gold-star cast of characters - including a who's who of celebrity from David Bowie and Bryan Ferry to Alastair Campbell and Prince Charles, via Samuel L. Jackson, Piers Morgan and Rihanna - this memoir reflects on how GQ became an established style and how Dylan sought to stir up music, politics and fashion.Witty, perceptive and deliciously entertaining, but by turns bravely vulnerable, These Foolish Things is a memoir like no other: a dazzling retelling of the start of the twenty-first century from one of the world's most fascinating media giants.
The Work Smarter Guide to Negotiation: The Insider's Guide to Negotiating Like a Pro (Work Smarter Series)
by Jim Houghton Kirk KinnellDitch the scripts and tricks for a smarter approachKirk Kinnell is a hostage negotiator and counter-terrorism expert with decades of experience. Jim Houghton has conducted complex M&A deals worth hundreds of millions. Despite their dramatically different backgrounds, they share the philosophy that negotiation is not a zero-sum game and that trust, integrity and fairness are essential to achieving a successful outcome.This book combines their vast knowledge to show you how to prepare for and conduct negotiations in almost any environment. What holds true for ending a siege or keeping a hostage alive could be the key to getting your toddler off to bed or agreeing a pay rise with your boss. Their invaluable advice will help you be resourceful and calm amid the stress and volatility of real-world negotiations.In business, this equates to winning repeat business and making more profit. In our personal lives, it means family harmony and better communities. If you are booking a wedding caterer or finding a builder for that long hoped-for renovation, it means seeing eye to eye and helping everyone get what they need on terms acceptable to them. And in hostage situations, it means saving lives. These techniques work at the highest level, and they will work for any situation you might face.The Work Smarter series:The 'Work Smarter' series of books provide shortcuts, tips and life-hacks for the development of essential business skills. The books bring together accomplished industry experts who have learned their trades at the coalface. They teach the skills ambitious businesspeople need in order to tip the playing field in their favour. It is the pirate equivalent of business advice; the antidote to conventional wisdom; 'smarter' practice over 'best practice'.