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Transmedia Selves: Identity and Persona Creation in the Age of Mobile and Multiplatform Media (Routledge Advances in Transmedia Studies)
by James Dalby Matthew FreemanThis book examines the mediated shift in the contemporary human condition, focusing on the ways in which we synthesise with media content in daily life, essentially transmediating ourselves into new forms and (re)creating ourselves across media. Across an international roster of essays, this book establishes a transdisciplinary theory for the ‘transmedia self’, exploring how technological ubiquity and digital self-determination combine with themes and disciplines such as celebrity culture, fandom, play, politics, and ultimately broader self-conception and projection to inform the creation of transmedia identities in the twenty-first century. Specifically, the book repositions transmediality as key to understanding the formation of identity in a post-digital media culture and transmedia age, where our lives are interlaced, intermingled, and narrativised across a range of media platforms and interfaces. This book is ideal for scholars and students interested in transmedia storytelling, cultural studies, media studies, sociology, philosophy, and politics.
Transmedia Selves: Identity and Persona Creation in the Age of Mobile and Multiplatform Media (Routledge Advances in Transmedia Studies)
This book examines the mediated shift in the contemporary human condition, focusing on the ways in which we synthesise with media content in daily life, essentially transmediating ourselves into new forms and (re)creating ourselves across media. Across an international roster of essays, this book establishes a transdisciplinary theory for the ‘transmedia self’, exploring how technological ubiquity and digital self-determination combine with themes and disciplines such as celebrity culture, fandom, play, politics, and ultimately broader self-conception and projection to inform the creation of transmedia identities in the twenty-first century. Specifically, the book repositions transmediality as key to understanding the formation of identity in a post-digital media culture and transmedia age, where our lives are interlaced, intermingled, and narrativised across a range of media platforms and interfaces. This book is ideal for scholars and students interested in transmedia storytelling, cultural studies, media studies, sociology, philosophy, and politics.
Transnational Broadcasting in the Indo Pacific: The Battle for Trusted News and Information
by Alexandra WakeTransnational Broadcasting in the Indo-Pacific brings together research spanning journalism, broadcast and political science to interrogate the issues arising from a rapidly changing global political and broadcast environment. This book asks: Why is there increasing interest in the provision of English-language media in the Indo-Pacific from countries like China? What are the implications for the traditional providers of foreign-produced news such as the Australia Broadcasting Corporation and the British Broadcasting Corporation? What now is the role of social media in the creation of broadcast journalism, and why is there panic in diplomatic circles about some of the journalism that originates from broadcasters in China and Russia? The result is a book that offers an insight into a rapidly transforming media landscape, the changing state of international relations, and the rise of new powers.
Troubleshooting for Network Operators: The Road to a New Paradigm with Encrypted Traffic
by Van Van Tong Sami Souihi Hai-Anh Tran Abdelhamid MelloukNowadays, the Internet is becoming more and more complex due to an everincreasing number of network devices, various multimedia services and a prevalence of encrypted traffic. Therefore, in this context, this book presents a novel efficient multi modular troubleshooting architecture to overcome limitations related to encrypted traffic and high time complexity. This architecture contains five main modules: data collection, anomaly detection, temporary remediation, root cause analysis and definitive remediation. In data collection, there are two sub modules: parameter measurement and traffic classification. This architecture is implemented and validated in a software-defined networking (SDN) environment.
Troubleshooting for Network Operators: The Road to a New Paradigm with Encrypted Traffic
by Van Van Tong Sami Souihi Hai-Anh Tran Abdelhamid MelloukNowadays, the Internet is becoming more and more complex due to an everincreasing number of network devices, various multimedia services and a prevalence of encrypted traffic. Therefore, in this context, this book presents a novel efficient multi modular troubleshooting architecture to overcome limitations related to encrypted traffic and high time complexity. This architecture contains five main modules: data collection, anomaly detection, temporary remediation, root cause analysis and definitive remediation. In data collection, there are two sub modules: parameter measurement and traffic classification. This architecture is implemented and validated in a software-defined networking (SDN) environment.
The Twentysomething Treatment
by Meg JayOur twenties can be challenging. Today, so many twentysomethings are struggling, especially with anxiety and depression, and yet we’re not sure what to think or do about it. In The Twentysomething Treatment psychologist Dr. Meg Jay explores why and unveils a ground-breaking approach that prioritizes skills over pills.
Twitch (Digital Media and Society)
by Mark R. JohnsonTwitch is the leading live streaming platform in most of the world and an integral part of contemporary digital gaming culture. Millions of people broadcast their game play (as well as other activities) to over a hundred million people who regularly visit the site. In this accessible book, Mark R. Johnson offers both a synthesis of existing Twitch research and a new way to understand Twitch as a public forum for gaming. Drawing on ideas of the ancient Greek agora or public forum, Johnson demonstrates how Twitch has become the key location for game players looking to understand what is contemporary, relevant, and important in modern gaming culture. He argues that Twitch has constructed a particular kind of public forum for gaming, an understanding which emerges from analysing the platform through its technological infrastructure, its streamers and viewers, its broadcast content, and its tightly knit communities. While this forum helps shape gaming culture, it also exhibits many of gaming's existing problems with harassment and cultural exclusivity. Despite being the essential public space for contemporary gaming, Johnson shows that Twitch is far more complex than it first appears, and is currently expanding in ways that challenge this – until now – core focus. This book is essential reading for students and scholars of game studies, media studies, and anyone with an interest in the rapidly changing nature of online communication.
UAV Communications: Modeling and Analyses
by Gaofeng Pan Xiaqing Miao Xuanhe Yang Ziyi YangThis book provides a comprehensive treatment of the performance evaluation of UAV communication systems, using stochastic geometry to explore the impact of the random positions of UAVs on transmission performance. The book focuses on engineering practice, with both modeling and analysis of UAV communication systems. It offers an in-depth study of several important UAV communication application scenarios, including UAV-terrestrial communication, UAV-to-UAV communication, satellite-UAV communication, and UAV relay communication.One of the key features of the book is its systematic approach to addressing UAV communication issues and providing practical insights. The book is especially useful for readers interested in learning how to model and analyze the performance of UAV communications systems. It will benefit researchers, engineers, and graduate students in the fields of wireless communications, signal processing, and related areas.
Übersetzen im Wandel: Wie Technologisierung, Automatisierung und Künstliche Intelligenz das Übersetzen verändern
by Christoph Rösener Carmen Canfora Torsten Dörflinger Felix Hoberg Simon VargaDer Fachbereich Translations-, Sprach- und Kulturwissenschaft (FTSK) Germersheim der Johannes Gutenberg-Universität Mainz feierte im Jahr 2022 sein 75-jähriges Bestehen. Dieses Jubiläum nahm der Germersheimer Arbeitsbereich Allgemeine und Angewandte Sprachwissenschaft sowie Translationstechnologie (ASTT) zum Anlass, im Rahmen einer Tagung 2022 einen Blick nicht auf die Vergangenheit, sondern die Zukunft des Übersetzerberufs zu werfen. Im Zentrum des Interesses standen dabei die Auswirkungen, die der Übersetzerberuf und die Übersetzerausbildung im Zuge des digitalen Wandels erfahren, der insbesondere in Gestalt der Maschinellen Übersetzung und der fortschreitenden Automatisierung von Übersetzungsprozessen die Branche zunehmend prägt.Welche Kompetenzen müssen Studierenden heute vermittelt werden, damit sie in der Berufswelt von morgen ihren Platz finden? Wie kann man sie mit einer positiven Haltung dem digitalen Wandel gegenüber ausstatten und ihnen somit eine aktive Rolle in diesemSystem ermöglichen?
The Ultimate Guide to Storytelling in Business: A Proven, Seven-Step Approach To Deliver Business-Critical Messages With Impact
by Samir ParikhA one-stop shop for everything that you need to know about storytelling in business. How often have you had to deliver a pitch, convey a message or empower an audience with only one chance to get it right? Perhaps a job interview, an important sales presentation, or the announcement of major changes within your organization? Have you ever had a powerful idea that was never adopted because your peers didn’t recognize its value? Storytelling is mission-critical to the advancement of our careers and our businesses. In the book, you’ll learn how to create compelling presentations, write persuasive reports, and convey important messages in meetings with stories that capture the attention of your audiences. The author explains how to convey complex ideas with simplicity, win the acceptance of others, speed up decision-making, and demonstrate your contributions as a thought leader. You’ll discover: A proven methodology, based on seven steps, enabling you to build and deliver stories in a structured, reliable and repeatable way. The importance of creating a one-page story blueprint to road-test your story. How the subtle use of emotional triggers will help you to control the reactions of your audience. A rich library of industry examples, from multi-million dollar sales opportunities to strategic change initiatives, the introduction of new business models and the launch of ground-breaking technical ideas. A 23-point checklist to ensure that you are ready for your next storytelling endeavor. Perfect for managers, directors, executives, as well as early career professionals, The Ultimate Guide to Storytelling in Business is a can’t-miss resource for generating impact and getting your ideas recognized.
The Ultimate Guide to Storytelling in Business: A Proven, Seven-Step Approach To Deliver Business-Critical Messages With Impact
by Samir ParikhA one-stop shop for everything that you need to know about storytelling in business. How often have you had to deliver a pitch, convey a message or empower an audience with only one chance to get it right? Perhaps a job interview, an important sales presentation, or the announcement of major changes within your organization? Have you ever had a powerful idea that was never adopted because your peers didn’t recognize its value? Storytelling is mission-critical to the advancement of our careers and our businesses. In the book, you’ll learn how to create compelling presentations, write persuasive reports, and convey important messages in meetings with stories that capture the attention of your audiences. The author explains how to convey complex ideas with simplicity, win the acceptance of others, speed up decision-making, and demonstrate your contributions as a thought leader. You’ll discover: A proven methodology, based on seven steps, enabling you to build and deliver stories in a structured, reliable and repeatable way. The importance of creating a one-page story blueprint to road-test your story. How the subtle use of emotional triggers will help you to control the reactions of your audience. A rich library of industry examples, from multi-million dollar sales opportunities to strategic change initiatives, the introduction of new business models and the launch of ground-breaking technical ideas. A 23-point checklist to ensure that you are ready for your next storytelling endeavor. Perfect for managers, directors, executives, as well as early career professionals, The Ultimate Guide to Storytelling in Business is a can’t-miss resource for generating impact and getting your ideas recognized.
Understanding Intercultural Interaction: An Analysis of Key Concepts
by Frank FitzpatrickIn an increasingly global world, it is more important than ever that we deepen our understanding of how people interact and communicate across different cultural contexts. Designed as an introduction to a wide range of theories and ideas that influence social encounters around the globe, this 2nd Edition of Understanding Intercultural Interaction places new emphasis on the ‘global workplace’, providing an overview and analysis of key concepts in culture and interaction to develop your knowledge in areas such as global working, diversity management, interculturality, and cross-cultural ethics. Cutting across the world of work and education, this is a timely refresh for equipping a diverse range of both students and professionals with the tools to understand, discuss, and ultimately fulfil the role that they can play on the international stage.
Understanding Intercultural Interaction: An Analysis of Key Concepts
by Frank FitzpatrickIn an increasingly global world, it is more important than ever that we deepen our understanding of how people interact and communicate across different cultural contexts. Designed as an introduction to a wide range of theories and ideas that influence social encounters around the globe, this 2nd Edition of Understanding Intercultural Interaction places new emphasis on the ‘global workplace’, providing an overview and analysis of key concepts in culture and interaction to develop your knowledge in areas such as global working, diversity management, interculturality, and cross-cultural ethics. Cutting across the world of work and education, this is a timely refresh for equipping a diverse range of both students and professionals with the tools to understand, discuss, and ultimately fulfil the role that they can play on the international stage.
Understanding Media: Communication, Power and Social Change (Pelican Books)
by James Curran Joanna ReddenAn authoritative and accessible guide to the world’s most influential force – the contemporary media Our lives are more mediated than ever before. Adults in economically advanced countries spend, on average, over eight hours per day interacting with the media. The news and entertainment industries are being transformed by the shift to digital platforms. But how much is really changing in terms of what shapes media content? What are the impacts on our public and imaginative life? And is the Internet a democratising tool of social protest, or of state and commercial manipulation?Drawing on decades of research to examine these and other questions, Understanding Media interrogates claims about the Internet, explores how representations in TV and film may influence perceptions of self, and traces overarching trends while attending to crucial local context, from the United States to China, Norway to Malaysia, and Brazil to Britain. Understanding Media is an accessible and essential guide to the world's most influential force - the contemporary media.
Understanding Signed Languages (Understanding Language)
by Erin Wilkinson Jill P. MorfordUnderstanding Signed Languages provides a broad and accessible introduction to the science of language, with evidence drawn from signed languages around the world. Readers will learn about language through a unique set of signed language studies that will surprise them with the diversity of ways human languages achieve the same functional goals of communication. Designed for students with no prior knowledge of signed languages or linguistics, this book features: A comprehensive introduction to the sub-fields of linguistics, including sociolinguistics, linguistic structure, language change, language acquisition, and bilingualism; Examples from more than 50 of the world’s signed languages and a brief “Language in Community” snapshot in each chapter highlighting one signed language and the researchers who are documenting it; Opportunities to reflect on how language ideologies have shaped scientific inquiry and contributed to linguistic bias; Review and discussion questions, useful websites, and pointers to additional readings and resources at the end of each chapter. Understanding Signed Languages provides instructors with a primary or secondary text to enliven the discourse in introductory classes in linguistics, interpreting, deaf education, disability studies, cognitive science, human diversity, and communication sciences and disorders. Students will develop an appreciation for the language-specific and universal characteristics of signed languages and the global communities in which they emerge.
Understanding Signed Languages (Understanding Language)
by Erin Wilkinson Jill P. MorfordUnderstanding Signed Languages provides a broad and accessible introduction to the science of language, with evidence drawn from signed languages around the world. Readers will learn about language through a unique set of signed language studies that will surprise them with the diversity of ways human languages achieve the same functional goals of communication. Designed for students with no prior knowledge of signed languages or linguistics, this book features: A comprehensive introduction to the sub-fields of linguistics, including sociolinguistics, linguistic structure, language change, language acquisition, and bilingualism; Examples from more than 50 of the world’s signed languages and a brief “Language in Community” snapshot in each chapter highlighting one signed language and the researchers who are documenting it; Opportunities to reflect on how language ideologies have shaped scientific inquiry and contributed to linguistic bias; Review and discussion questions, useful websites, and pointers to additional readings and resources at the end of each chapter. Understanding Signed Languages provides instructors with a primary or secondary text to enliven the discourse in introductory classes in linguistics, interpreting, deaf education, disability studies, cognitive science, human diversity, and communication sciences and disorders. Students will develop an appreciation for the language-specific and universal characteristics of signed languages and the global communities in which they emerge.
Unlearning Silence: How to speak your mind, unleash talent and lead with courage
by Elaine Lin Hering‘Books have the power to change how we think. Unlearning Silence goes one further: a book that has the conviction to change how we act' Megan Reitz, Fellow at Saïd Business School, Oxford University and author of Dialogue in Organisations‘This book will transform your relationship with silence so that your voice can finally be heard' Simon Alexander Ong, author of Energize'A must-read for every leader' Deepa Purushothaman, author of The First, The Few, The OnlyHaving a seat at the table doesn't mean that your voice gets heard. Knowing something is wrong doesn't make it easy to speak up. But this silencing - intentional or not - has profound consequences on our work and life. It blocks talent, skews decisions and causes teams and individuals to fail. So what if there was another way?Drawing on her experience as a lecturer at Harvard Law School and as a Managing Partner at one of the world's leading leadership development companies, Elaine Lin Hering delves into the roots of silence, examining the patterns that keep us trapped, and showcases the impact that rewiring unconscious behaviours can have on innovation, creativity and collaboration.From the boardroom to the classroom, from personal relationships to wider communities, Hering shows us how we can have more authentic conversations, foster inclusive spaces and amplify all voices. Because only by unlearning silence can we fully unleash talent, speak our minds, and be more complete versions of ourselves... and help other people do the same.
Unternehmenskommunikation neu gestalten: Corporate Communication fit machen für eine zeitgemäße Ausrichtung – mit Self-Assessment, Checklisten und Templates
by Uwe SeebacherDas Buch macht deutlich, warum eine Neugestaltung der Unternehmenskommunikation erforderlich ist und bietet zugleich praktikable Konzepte und Leitfäden für die Umsetzung.Die Kommunikationsabteilungen haben die Möglichkeiten der Digitalisierung, Virtualisierung und Künstlichen Intelligenz bislang viel zu wenig genutzt. Zudem leiden Unternehmen – wie auch Politik und öffentliche Institutionen – unter einem Glaubwürdigkeitsverlust in der Gesellschaft. Um Krisen aktiv vorzubeugen, müssen Unternehmen in der Lage sein, Vertrauen und Glaubwürdigkeit aufzubauen. Das erfordert ein völlig neues Interaktionssystem, das agil, datengetrieben, vorausschauend, schnell und interaktiv statt nur kommunikativ und reaktiv ist.Dafür muss eine zeitgemäße, datenbasierte 24/7 All-2-All (A2A) Interaktionsstruktur aufgebaut, Prozesse optimiert, wiederkehrende Aufgaben automatisiert sowie aktuelle Konzepte und Technologien für die Interaktion genutzt werden. Damit lassen sich Kosteneinsparungen,verkürzte Bearbeitungszeiten, Steigerung der Effizienz und Effektivität des Interaktionsprozesses und eine verbesserte Markenaktivierungen erreichen aber auch kommunikative Risiken minimieren und Shitstorms vermeiden. Am Ende steht ein nachweisbarer Beitrag zu den Unternehmensergebnissen.Das Buch bietet ein Prozessmodell zur Transformation der Unternehmenskommunikation als Leitfaden für die Transformation. Ein Self-Assessment-Tool ermöglicht die aktuelle Standortbestimmung und ist damit der Ausgangspunkt für die Optimierung. Abgerundet wird der Inhalt durch eine CommTechStack-Empfehlung.Aus dem InhaltTheoretische und methodische GrundlagenVon der Unternehmenskommunikation zur UnternehmensinteraktionSo sieht die neue Welt der Unternehmenskommunikation ausDas Prozessmodell zur Transformation der UnternehmenskommunikationDas Self-Assessment als Standort-BestimmungDer InTechStack für vorausschauende A2A-UnternehmensinteraktionLeserstimmen„Dieses Buch ist ein wichtiger Meilenstein für die Neuausrichtung und Neubewertung der Unternehmenskommunikation im industriellen Sektor. Die Welt der Kommunikation verändert sich rasant, und die Entwicklung von traditionellen, starren Kommunikationsprozessen hin zu einer dynamischen Interaktion, die neues Wissen schnell aufnimmt und antizipiert, ist eine große Herausforderung für Marketer. Das Buch bietet sowohl eine valide Ableitung der Notwendigkeit dieses Veränderungsprozesses aus wissenschaftlicher Sicht, als auch Unterstützung für die Praxis mit vielen Handlungsanweisungen, Tipps und Vorlagen zur Do-it-yourself-Anwendung und Umsetzung.“Tanja Auernhamer , Leiterin der Unternehmenskommunikation & Pressesprecherin, Bundesverband Industrielle Kommunikation e.V. (bvik)„Dies ist ein wunderbarer 'Leitfaden', um die Unternehmenskommunikation neu zu beleben, zu überdenken und den ständig wachsenden inhaltlichen und zielgruppenspezifischen Herausforderungen zu begegnen. Der Handlungsbedarf wird vor dem Hintergrund der historischen Entwicklung und der wachsenden Bedeutung der Unternehmenskommunikation leicht verständlich beschrieben. Viele neue Begriffe werden klar hergeleitet und erläutert. Wer ein wenig in der Materie ist, wird sich schnell zurechtfinden und kann mit den mitgelieferten Vorlagen direkt in die Umsetzung gehen.“Sönke Caro, Leiter Direktkommunikation, Verkaufsförderung & Kundenzufriedenheit, STILL GmbH
UX Writing: Designing User-Centered Content
by Jason C.K. Tham Tharon Howard Gustav VerhulsdonckThis flexible textbook provides an integrated approach to user experience (UX) writing and equips students and practitioners with the essential principles and methods to succeed in writing for UX. The fundamental goal of UX writing is to produce usable and attractive content that boosts user engagement and business growth. This book teaches writers how to create content that helps users perform desired tasks while serving business needs. It is informed by user-centered design, content strategy, artificial intelligence (AI), and digital marketing communication methodologies, along with UX-related practices. By combining writing-as-design and design-as-writing, the book offers a new perspective for technical communication education where UX design and writing are merged to achieve effective and desirable outcomes. Outlining the key principles and theories for writing user-centered content design, this core textbook is fundamental reading for students and early career practitioners in UX, technical communication, digital marketing, and other areas of professional writing.
UX Writing: Designing User-Centered Content
by Jason C.K. Tham Tharon Howard Gustav VerhulsdonckThis flexible textbook provides an integrated approach to user experience (UX) writing and equips students and practitioners with the essential principles and methods to succeed in writing for UX. The fundamental goal of UX writing is to produce usable and attractive content that boosts user engagement and business growth. This book teaches writers how to create content that helps users perform desired tasks while serving business needs. It is informed by user-centered design, content strategy, artificial intelligence (AI), and digital marketing communication methodologies, along with UX-related practices. By combining writing-as-design and design-as-writing, the book offers a new perspective for technical communication education where UX design and writing are merged to achieve effective and desirable outcomes. Outlining the key principles and theories for writing user-centered content design, this core textbook is fundamental reading for students and early career practitioners in UX, technical communication, digital marketing, and other areas of professional writing.
Videojournalism: Multimedia Storytelling for Online, Broadcast and Documentary Journalists
by Kenneth KobreVideojournalism: Multimedia Storytelling for Online, Broadcast and Documentary Journalists is an essential guide for solo video storytellers—from "backpack" videojournalists to short-form documentary makers to do-it-all broadcast reporters.Based on interviews with award-winning professionals sharing their unique experiences and knowledge, Videojournalism covers topics such as crafting and editing eye-catching short stories, recording high-quality sound, and understanding the laws and ethics of filming in public and private places. Other topics include:• understanding the difference between a story and a report• finding a theme and telling a story in a compact time frame• learning to use different cameras and lenses—from smart phones to mirrorless and digital cinema cameras• using light, both natural and artificial • understanding color and exposureThe second edition of this best-selling text has been completely revised and updated. Heavily illustrated with more than 550 photographs, the book also includes more than 200 links to outstanding examples of short-form video stories. Anatomy of a News Story, a short documentary made for the book, follows a day in the life of a solo TV videojournalist on an assignment (with a surprise ending), and helps readers translate theory to practice.This book is for anyone learning how to master the art and craft of telling real, short-form stories with words, sound, and pictures for the Web or television.A supporting companion website links to documentaries and videos, and includes additional recommendations from the field’s most prominent educators.
Videojournalism: Multimedia Storytelling for Online, Broadcast and Documentary Journalists
by Kenneth KobreVideojournalism: Multimedia Storytelling for Online, Broadcast and Documentary Journalists is an essential guide for solo video storytellers—from "backpack" videojournalists to short-form documentary makers to do-it-all broadcast reporters.Based on interviews with award-winning professionals sharing their unique experiences and knowledge, Videojournalism covers topics such as crafting and editing eye-catching short stories, recording high-quality sound, and understanding the laws and ethics of filming in public and private places. Other topics include:• understanding the difference between a story and a report• finding a theme and telling a story in a compact time frame• learning to use different cameras and lenses—from smart phones to mirrorless and digital cinema cameras• using light, both natural and artificial • understanding color and exposureThe second edition of this best-selling text has been completely revised and updated. Heavily illustrated with more than 550 photographs, the book also includes more than 200 links to outstanding examples of short-form video stories. Anatomy of a News Story, a short documentary made for the book, follows a day in the life of a solo TV videojournalist on an assignment (with a surprise ending), and helps readers translate theory to practice.This book is for anyone learning how to master the art and craft of telling real, short-form stories with words, sound, and pictures for the Web or television.A supporting companion website links to documentaries and videos, and includes additional recommendations from the field’s most prominent educators.
Viral Language: Analysing the Covid-19 Pandemic in Public Discourse
by Luke C. Collins Veronika KollerViral Language considers a range of different types of public communication and their discussion of the Covid-19 pandemic as a way to investigate health communication. The authors introduce and apply a range of approaches informed by linguistic theory to investigate experiences of the pandemic across a variety of public contexts. In doing so, they demonstrate how experiences of health and illness can be shaped by political messaging, scientific research, news articles and advertising. Through a series of case studies of Covid-related texts, the authors consider aspects of language instruction, information and innovation, showcasing the breadth of topics that can be studied as part of health communication. Furthermore, each case study provides practical guidance on how to carry out investigations using social media texts, how to analyse metaphor, how to track language innovation and how to work with text and images. Viral Language is critical reading for postgraduate and upper undergraduate students of applied linguistics and health communication.
Viral Language: Analysing the Covid-19 Pandemic in Public Discourse
by Luke C. Collins Veronika KollerViral Language considers a range of different types of public communication and their discussion of the Covid-19 pandemic as a way to investigate health communication. The authors introduce and apply a range of approaches informed by linguistic theory to investigate experiences of the pandemic across a variety of public contexts. In doing so, they demonstrate how experiences of health and illness can be shaped by political messaging, scientific research, news articles and advertising. Through a series of case studies of Covid-related texts, the authors consider aspects of language instruction, information and innovation, showcasing the breadth of topics that can be studied as part of health communication. Furthermore, each case study provides practical guidance on how to carry out investigations using social media texts, how to analyse metaphor, how to track language innovation and how to work with text and images. Viral Language is critical reading for postgraduate and upper undergraduate students of applied linguistics and health communication.
Visual Citizenship: Communicating political opinions and emotions on social media (Routledge Studies in Media, Communication, and Politics)
by Catherine BoukoThis book explores visual political engagement online – how citizens participate in the dynamism of life in society by expressing their opinions and emotions on various issues of democratic life in image-based social media posts, independently of collective actions.Looking beyond large digital social movements to focus on the everyday, the book provides a well-documented and comprehensive framework of key notions, concrete methods and examples of empirical insights into everyday visual citizenship on social media. It shows how the visual has become ubiquitous in citizens’ communication on social media, focusing on how citizens use visual content to express their emotions and opinions on social media platforms when they discuss politics in a large sense.With this book, every reader interested in political communication, visual communication and/or new media is fully equipped to analyse everyday visual citizenship on social media platforms.The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)] 4.0 license.