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Intelligent Wireless Sensor Networks and the Internet of Things: Algorithms, Methodologies, and Applications (Wireless Communications and Networking Technologies)
by Bhanu Chander Koppala Guravaiah G. Kumaravelan Anoop BnThe edited book Intelligent Wireless Sensor Networks and Internet of Things: Algorithms, Methodologies and Applications is intended to discuss the progression of recent as well as future generation technologies for WSNs and IoTs applications through Artificial Intelligence (AI), Machine Learning (ML), and Deep Learning (DL). In general, computing time is obviously increased when the massive data is required from sensor nodes in WSN’s. the novel technologies such as 5G and 6G provides enough bandwidth for large data transmissions, however, unbalanced links faces the novel constraints on the geographical topology of the sensor networks. Above and beyond, data transmission congestion and data queue still happen in the WSNs.This book:·Addresses the complete functional framework workflow in WSN and IoT domains using AI, ML, and DL models.·Explores basic and high-level concepts of WSN security, and routing protocols, thus serving as a manual for those in the research field as the beginners to understand both basic and advanced aspects sensors, IoT with ML & DL applications in real-world related technology.·Based on the latest technologies such as 5G, 6G and covering the major challenges, issues, and advances of protocols, and applications in wireless system.·Explores intelligent route discovering, identification of research problems and its implications to the real world.·Explains concepts of IoT communication protocols, intelligent sensors, statistics and exploratory data analytics, computational intelligence, machine learning, and Deep learning algorithms for betterment of the smarter humanity.·Explores intelligent data processing, deep learning frameworks, and multi-agent systems in IoT-enabled WSN system.·This book demonstrates and discovers the objectives, goals, challenges, and related solutions in advanced AI, ML, and DL approaches.This book is for graduate students and academic researchers in the fields of electrical engineering, electronics and communication engineering, computer engineering, and information technology.
Intelligent Wireless Sensor Networks and the Internet of Things: Algorithms, Methodologies, and Applications (Wireless Communications and Networking Technologies)
The edited book Intelligent Wireless Sensor Networks and Internet of Things: Algorithms, Methodologies and Applications is intended to discuss the progression of recent as well as future generation technologies for WSNs and IoTs applications through Artificial Intelligence (AI), Machine Learning (ML), and Deep Learning (DL). In general, computing time is obviously increased when the massive data is required from sensor nodes in WSN’s. the novel technologies such as 5G and 6G provides enough bandwidth for large data transmissions, however, unbalanced links faces the novel constraints on the geographical topology of the sensor networks. Above and beyond, data transmission congestion and data queue still happen in the WSNs.This book:·Addresses the complete functional framework workflow in WSN and IoT domains using AI, ML, and DL models.·Explores basic and high-level concepts of WSN security, and routing protocols, thus serving as a manual for those in the research field as the beginners to understand both basic and advanced aspects sensors, IoT with ML & DL applications in real-world related technology.·Based on the latest technologies such as 5G, 6G and covering the major challenges, issues, and advances of protocols, and applications in wireless system.·Explores intelligent route discovering, identification of research problems and its implications to the real world.·Explains concepts of IoT communication protocols, intelligent sensors, statistics and exploratory data analytics, computational intelligence, machine learning, and Deep learning algorithms for betterment of the smarter humanity.·Explores intelligent data processing, deep learning frameworks, and multi-agent systems in IoT-enabled WSN system.·This book demonstrates and discovers the objectives, goals, challenges, and related solutions in advanced AI, ML, and DL approaches.This book is for graduate students and academic researchers in the fields of electrical engineering, electronics and communication engineering, computer engineering, and information technology.
Podcasting For Dummies
by Tee Morris Chuck TomasiStep up to the mic and unleash your inner host with Podcasting For Dummies Ever wonder what it takes to get your very own podcast up and running? How to get the gear you need, pick a great topic, secure fascinating guests, and assemble it all into a refined and irresistible product? Well wonder no more! Because Podcasting For Dummies has the essential guidance you need to get your brand-new podcast up and running. From selecting the right recording equipment to identifying an audience and pro-level production tips, you'll find all the killer info to help you get started on your next big idea. You'll also get: Software and hardware tips to create and produce a crystal-clear podcast Interview advice, whether you'll be seeing your guests in-person or over Zoom Strategies for choosing the perfect platform, finding sponsors, and advertising and marketing your new creation Pointers for setting up a streaming account and doing live podcasting like an expert With everyone from A-list brands to world-famous celebrities getting in on the podcast craze, it's time you took your turn on the mic. Grab Podcasting For Dummies today and turn up the volume on the practice that's transformed countless amateurs into household names!
The Work Smarter Guide to Presenting: An Insider's Guide to Making Your Presentations Perfect (Work Smarter Series)
by Louisa ClarkeFact: most people would rather die than present in public. According to the National Institute of Mental Health, 75% of people rank fear of speaking in public as their number-one fear. In second place: death. For many people, presenting arouses fear of failure, of forgetting their content, of appearing nervous, of being ignored or judged by their audience, of encountering the unexpected, of technology, of going on too long or drying up. And too many presentations are lifeless, pointless and go on far too long. Yet the ability to stand up and give a presentation, a speech, a lesson or a toast in a way that captures your audience's attention and actually makes them think, feel or do something as a result is one of the most effective ways to stand out at work and in life. This book is a shortcut to making you shine on stage when you are under the spotlight or presenting on screen. It is a supremely practical guide to giving presentations that will take away the fear factor by providing the tips, techniques and tools to create and deliver presentations you'll enjoy giving and your audience will want to hear. Think of it as a friendly and experienced coach who can help you focus on the things that really make the difference in presenting so you can project the real you to the world in a way that feels comfortable and smart.The Work Smarter series:Our books provide shortcuts, tips and life-hacks for the development of essential business skills. The books bring together accomplished industry experts who have learned their trades at the coalface. They teach the skills ambitious businesspeople need in order to tip the playing field in their favour. It is the pirate equivalent of business advice; the antidote to conventional wisdom; 'smarter' practice over 'best practice'.
The Work Smarter Guide to Sales: The 5-week Shortcut to Superb Sales Performance (Work Smarter Series)
by David Kean Maria Morozova-DuthoitSome people are born with a natural 'go-get-'em' approach. For most of us, however, selling does not come naturally. This book demystifies the art of getting people to buy - whether it is as simple as convincing your friends to agree to your restaurant recommendation, or as complex as getting people to buy your million- dollar proposal at work.The book is a toolkit for self-exploration, analysis, learning and action plan development framed in a 5-week programme for building your unique sales self. Setting a clear objective for every week, it takes the reader through a simple 5-step programme: - Setting the foundation: the main principles of sales- Rational aspects of sales - Emotional aspects of sales - Connecting the dots: closuring and continuation of the sales cycle - Creating your personalised action plan and toolbox with aide memoires, frameworks and life hacks to use every dayEach chapter concludes with a summary of do's and don'ts. The last chapter includes practical tools for analysing and planning your own self-development and business development. It will accelerate your understanding of and ability to sell by raising both your self-awareness and selling self-confidence.The 'Work Smarter' series:Our books provide shortcuts, tips and life-hacks for the development of essential business skills. The books bring together accomplished industry experts who have learned their trades at the coalface. They teach the skills ambitious businesspeople need in order to tip the playing field in their favour. It is the pirate equivalent of business advice; the antidote to conventional wisdom; 'smarter' practice over 'best practice'.
These Foolish Things: A Memoir
by Dylan JonesFew people can say they have shaped the cultural landscape of the last four decades while crossing paths with some of the most extraordinary personalities on the planet. But then, of course, Dylan Jones isn't just anyone.These Foolish Things captivatingly charts Dylan's life: from his peripatetic childhood and late adolescence in 1970s London - a city then alive with possibility - to his award-winning tenure at what would become one of the most dynamic magazines of its era, GQ. It details how he came to be in that hot seat: a journey through the Swinging London slipstreams of punk and new romanticism, and through i-D, The Face and Arena, which created the platform on which GQ was based, with Dylan as a common denominator.Littered with a gold-star cast of characters - including a who's who of celebrity from David Bowie and Bryan Ferry to Alastair Campbell and Prince Charles, via Samuel L. Jackson, Piers Morgan and Rihanna - this memoir reflects on how GQ became an established style and how Dylan sought to stir up music, politics and fashion.Witty, perceptive and deliciously entertaining, but by turns bravely vulnerable, These Foolish Things is a memoir like no other: a dazzling retelling of the start of the twenty-first century from one of the world's most fascinating media giants.
The Work Smarter Guide to Negotiation: The Insider's Guide to Negotiating Like a Pro (Work Smarter Series)
by Jim Houghton Kirk KinnellDitch the scripts and tricks for a smarter approachKirk Kinnell is a hostage negotiator and counter-terrorism expert with decades of experience. Jim Houghton has conducted complex M&A deals worth hundreds of millions. Despite their dramatically different backgrounds, they share the philosophy that negotiation is not a zero-sum game and that trust, integrity and fairness are essential to achieving a successful outcome.This book combines their vast knowledge to show you how to prepare for and conduct negotiations in almost any environment. What holds true for ending a siege or keeping a hostage alive could be the key to getting your toddler off to bed or agreeing a pay rise with your boss. Their invaluable advice will help you be resourceful and calm amid the stress and volatility of real-world negotiations.In business, this equates to winning repeat business and making more profit. In our personal lives, it means family harmony and better communities. If you are booking a wedding caterer or finding a builder for that long hoped-for renovation, it means seeing eye to eye and helping everyone get what they need on terms acceptable to them. And in hostage situations, it means saving lives. These techniques work at the highest level, and they will work for any situation you might face.The Work Smarter series:The 'Work Smarter' series of books provide shortcuts, tips and life-hacks for the development of essential business skills. The books bring together accomplished industry experts who have learned their trades at the coalface. They teach the skills ambitious businesspeople need in order to tip the playing field in their favour. It is the pirate equivalent of business advice; the antidote to conventional wisdom; 'smarter' practice over 'best practice'.
DEI and Intersectional Social Identities at Work: A Communication Approach
by Donnalyn Pompper Tugce Ertem-ErayThis book equips readers—both students and communication practitioners—with the theoretical understanding and practical skills they need to support nonprofit and for-profit organizations to create and assess their diversity, equity, inclusion (DEI), and social identity intersectionality goals.Through applied examples of the insider activist role that the communication function plays, the book helps future and current professional communicators navigate organizations toward authentic relationship-building with internal and external audiences. It teaches that embracing DEI includes acknowledging social identity intersectionalities—recognizing that people possess multiple social identity dimensions of age, culture, ethnicity/race, faith/spirituality, gender, physical/psychological ability, sexual orientation, social class, and more. In order to illuminate the theory discussed in the book, each chapter includes thought-provoking situation-opportunity sidebars, discussion questions for drilling deeper into the issues at hand, and case studies with applied lessons about DEI issues.This is an ideal text for advanced undergraduates and graduate courses in organizational communication, strategic communication, marketing communication, human resources, and public relations, as well as for communication practitioners working in these subdisciplines.
DEI and Intersectional Social Identities at Work: A Communication Approach
by Donnalyn Pompper Tugce Ertem-ErayThis book equips readers—both students and communication practitioners—with the theoretical understanding and practical skills they need to support nonprofit and for-profit organizations to create and assess their diversity, equity, inclusion (DEI), and social identity intersectionality goals.Through applied examples of the insider activist role that the communication function plays, the book helps future and current professional communicators navigate organizations toward authentic relationship-building with internal and external audiences. It teaches that embracing DEI includes acknowledging social identity intersectionalities—recognizing that people possess multiple social identity dimensions of age, culture, ethnicity/race, faith/spirituality, gender, physical/psychological ability, sexual orientation, social class, and more. In order to illuminate the theory discussed in the book, each chapter includes thought-provoking situation-opportunity sidebars, discussion questions for drilling deeper into the issues at hand, and case studies with applied lessons about DEI issues.This is an ideal text for advanced undergraduates and graduate courses in organizational communication, strategic communication, marketing communication, human resources, and public relations, as well as for communication practitioners working in these subdisciplines.
Rediscovering Rubén Darío through Translation
by Dr. Carlos F. GrigsbyA long overdue examination of Rubén Darío's multilingual work and influences alongside the contexts and politics of canonization in world literature. Rediscovering Rubén Darío through Translation addresses the peculiar obscurity of Darío by asking these questions: How can one of the most important writers of a major world language be almost entirely unknown in the English-speaking world? How is it that other writers of the same language (e.g., Lorca or García Márquez) achieve widespread recognition in the anglophone world, while he remains unnoticed? What role does translation play in this? What can it tell us about the way in which world literature is articulated? Carlos F. Grigsby approaches Darío's oeuvre through translation. In doing so, he explores not only the place of Darío in the translation of Spanish American literature into English, but also the place of translation in Darío's own writing. The result is a double-sided painting, as it were: the recto is titled “Translation in Darío” and the verso “Darío in Translation.” This book challenges the field of world literature by revealing some of the biases present in its representation of Spanish American literature. It adopts a multilingual framework – chiefly using English, Spanish, French, and to a lesser degree Latin and Catalan – in analyzing Darío's writing alongside that of his contemporaries. As a result, it reveals the multilingualism of Darío's own writing, opening new avenues for the study of his work and of Spanish American modernismo more generally.
Rediscovering Rubén Darío through Translation
by Dr. Carlos F. GrigsbyA long overdue examination of Rubén Darío's multilingual work and influences alongside the contexts and politics of canonization in world literature. Rediscovering Rubén Darío through Translation addresses the peculiar obscurity of Darío by asking these questions: How can one of the most important writers of a major world language be almost entirely unknown in the English-speaking world? How is it that other writers of the same language (e.g., Lorca or García Márquez) achieve widespread recognition in the anglophone world, while he remains unnoticed? What role does translation play in this? What can it tell us about the way in which world literature is articulated? Carlos F. Grigsby approaches Darío's oeuvre through translation. In doing so, he explores not only the place of Darío in the translation of Spanish American literature into English, but also the place of translation in Darío's own writing. The result is a double-sided painting, as it were: the recto is titled “Translation in Darío” and the verso “Darío in Translation.” This book challenges the field of world literature by revealing some of the biases present in its representation of Spanish American literature. It adopts a multilingual framework – chiefly using English, Spanish, French, and to a lesser degree Latin and Catalan – in analyzing Darío's writing alongside that of his contemporaries. As a result, it reveals the multilingualism of Darío's own writing, opening new avenues for the study of his work and of Spanish American modernismo more generally.
Constructing Brexit Britain: A Corpus-Assisted Approach to National Identity Discourse (Corpus and Discourse)
by Dr Tamsin ParnellCombining corpus linguistics, critical discourse analysis, and a discourse analysis of narratives, this book considers one aspect of the Brexit process: the language that journalists, politicians and individuals used to write and talk about what it means to be British and European around the time of Brexit. It reveals a trajectory towards a discourse of national division in Brexit Britain in three datasets: pro-Brexit newspaper articles, UK Government documents, and interviews with individual citizens.Demonstrating the important role that (supra-)national identity discourses played in discussions about Brexit, the book traces a shift towards a representation of Brexit Britain as divided and in decline at a time when the construction of a collective identity is likely to be paramount. The emerging representation is a direct contradiction of the great global trading nation narrative that the Vote Leave campaigners – and later the UK Government – promised, questioning the discursive success of the Global Britain project.Constructing Brexit Britain demonstrates that the transition from pre- to post-Brexit Britain was a crucial period of destabilisation for institutional and lay national identity narratives. It also illustrates that the coming years are likely to be just as important, as the UK forges its post-Brexit place in the world amid declining levels of trust in politicians, calls for a second Scottish membership referendum, the COVID-19 pandemic, and a cost of living crisis.
Constructing Brexit Britain: A Corpus-Assisted Approach to National Identity Discourse (Corpus and Discourse)
by Dr Tamsin ParnellCombining corpus linguistics, critical discourse analysis, and a discourse analysis of narratives, this book considers one aspect of the Brexit process: the language that journalists, politicians and individuals used to write and talk about what it means to be British and European around the time of Brexit. It reveals a trajectory towards a discourse of national division in Brexit Britain in three datasets: pro-Brexit newspaper articles, UK Government documents, and interviews with individual citizens.Demonstrating the important role that (supra-)national identity discourses played in discussions about Brexit, the book traces a shift towards a representation of Brexit Britain as divided and in decline at a time when the construction of a collective identity is likely to be paramount. The emerging representation is a direct contradiction of the great global trading nation narrative that the Vote Leave campaigners – and later the UK Government – promised, questioning the discursive success of the Global Britain project.Constructing Brexit Britain demonstrates that the transition from pre- to post-Brexit Britain was a crucial period of destabilisation for institutional and lay national identity narratives. It also illustrates that the coming years are likely to be just as important, as the UK forges its post-Brexit place in the world amid declining levels of trust in politicians, calls for a second Scottish membership referendum, the COVID-19 pandemic, and a cost of living crisis.
New Advances in Translation Technology: Applications and Pedagogy (New Frontiers in Translation Studies)
by Defeng Li Yuhong Peng Huihui HuangFrom using machine learning to shave seconds off translations, to using natural language processing for accurate real-time translation services, this book covers all the aspects. The world of translation technology is ever-evolving, making the task of staying up to date with the most advanced methods a daunting yet rewarding undertaking. That is why we have edited this book—to provide readers with an up-to-date guide to the new advances in translation technology. In this book, readers can expect to find a comprehensive overview of all the latest developments in the field of translation technology. Not only that, the authors dive into the exciting possibilities of artificial intelligence in translation, exploring its potential to revolutionize the way languages are translated and understood. The authors also explore aspects of the teaching of translation technology. Teaching translation technology to students is essential in ensuring the future of this field. With advances in technology such as machine learning, natural language processing, and artificial intelligence, it is important to equip students with the skills to keep up with the latest developments in the field. This book is the definitive guide to translation technology and all of its associated potential. With chapters written by leading translation technology experts and thought leaders, this book is an essential point of reference for anyone looking to understand the breathtaking potential of translation technology.
Intelligent Computing: Proceedings of the 2024 Computing Conference, Volume 2 (Lecture Notes in Networks and Systems #1017)
by Kohei AraiExplore the forefront of computing with the proceedings of the Computing Conference 2024. Featuring 165 carefully selected papers from a pool of 457 submissions, this collection encapsulates the cutting-edge research and innovation presented during the conference. Delve into a diverse range of topics, insights, and methodologies that shape the future of computing. Whether you're an academic, researcher, or enthusiast, this concise volume offers a snapshot of the dynamic and collaborative spirit defining the Computing Conference 2024.
Blockchains in 6G: A Standardized Approach To Permissioned Distributed Ledgers (River Publishers Series in Communications and Networking)
by Chonggang Wang Mischa Dohler Diego R. LopezBased on work done within ETSI, this comprehensive guide dives deep into the heart of blockchains and their imminent intersection with 6G. Whether you're a tech enthusiast or an industry expert, this book promises to enlighten, engage, and inspire, drawing you into the exciting intersection of 6G and blockchains.Part I - Blockchain Enablers: Embark on a foundational journey through blockchains, unraveling their basic principles and complex mechanics. From understanding the rudiments of blockchains to exploring the nuances of smart contracts, this section elucidates the pivotal aspects that make blockchains tick. Learn about the necessity for scalability, interoperability, and the crucial role of permissioned distributed ledgers.Part II - Blockchain Ecosystem: Delve into the underpinnings that form the blockchain ecosystem. This segment demystifies the governance and technical standards that guide blockchains and touches upon the alliances formed in its name. As an essential addition, it delves into the regulatory landscape and the critical R&D projects pushing blockchain boundaries.Part III - Blockchain Standards: Setting a benchmark for quality and reliability, this part deciphers the ETSI standards work governing blockchains. Understand the governance of permissioned distributed ledger (PDL) applications, explore reference architectures, and comprehend the role of smart contracts. Data management in a distributed setup and the intricacies of offline operations are neatly detailed, followed by a deep dive into the challenges and solutions for ledger interoperability.Part IV - Blockchains in 6G: The last part of the book bridges the vast world of blockchains with the frontier of 6G telecommunication systems. Commencing with an introduction to the predecessors of 6G, it then charts the course for blockchains' role in 6G data sharing and the radio access network, as well as the emerging topic of the metaverse.
Blockchains in 6G: A Standardized Approach To Permissioned Distributed Ledgers (River Publishers Series in Communications and Networking)
by Chonggang Wang Mischa Dohler Diego R. LopezBased on work done within ETSI, this comprehensive guide dives deep into the heart of blockchains and their imminent intersection with 6G. Whether you're a tech enthusiast or an industry expert, this book promises to enlighten, engage, and inspire, drawing you into the exciting intersection of 6G and blockchains.Part I - Blockchain Enablers: Embark on a foundational journey through blockchains, unraveling their basic principles and complex mechanics. From understanding the rudiments of blockchains to exploring the nuances of smart contracts, this section elucidates the pivotal aspects that make blockchains tick. Learn about the necessity for scalability, interoperability, and the crucial role of permissioned distributed ledgers.Part II - Blockchain Ecosystem: Delve into the underpinnings that form the blockchain ecosystem. This segment demystifies the governance and technical standards that guide blockchains and touches upon the alliances formed in its name. As an essential addition, it delves into the regulatory landscape and the critical R&D projects pushing blockchain boundaries.Part III - Blockchain Standards: Setting a benchmark for quality and reliability, this part deciphers the ETSI standards work governing blockchains. Understand the governance of permissioned distributed ledger (PDL) applications, explore reference architectures, and comprehend the role of smart contracts. Data management in a distributed setup and the intricacies of offline operations are neatly detailed, followed by a deep dive into the challenges and solutions for ledger interoperability.Part IV - Blockchains in 6G: The last part of the book bridges the vast world of blockchains with the frontier of 6G telecommunication systems. Commencing with an introduction to the predecessors of 6G, it then charts the course for blockchains' role in 6G data sharing and the radio access network, as well as the emerging topic of the metaverse.
Patterns of Harassment in African Journalism (Routledge Research in Journalism)
by Sadia Jamil Trust Matsilele Lungile Augustine Tshuma Mbongeni Jonny MsimangaThis volume examines the trends and patterns of journalists’ harassment in Africa and assesses the policy interventions and protection mechanisms that are put into place in the region.Drawing from case studies from selected African countries, an international team of authors offer a broad insight into the state of harassment across the continent, while building new theoretical perspectives that are also context-specific. The chapters bring previous theories and research up to date by addressing the continual change and development of new discourses, including the use of big data and artificial intelligence in harassing and intimidating journalists and mental health issues affecting journalists in their line of duty. More so, the authors argue that the state and form of harassment is not universal, as location and context are some of the key factors that influence the form and character of harassment.Offering new theoretical insights into the scope of journalism practices in Africa, this book will interest students and scholars of journalism, African studies, political science, media and communication studies, journalism practice and gender studies.
Patterns of Harassment in African Journalism (Routledge Research in Journalism)
by Sadia Jamil Trust Matsilele Lungile Augustine Tshuma Mbongeni Jonny MsimangaThis volume examines the trends and patterns of journalists’ harassment in Africa and assesses the policy interventions and protection mechanisms that are put into place in the region.Drawing from case studies from selected African countries, an international team of authors offer a broad insight into the state of harassment across the continent, while building new theoretical perspectives that are also context-specific. The chapters bring previous theories and research up to date by addressing the continual change and development of new discourses, including the use of big data and artificial intelligence in harassing and intimidating journalists and mental health issues affecting journalists in their line of duty. More so, the authors argue that the state and form of harassment is not universal, as location and context are some of the key factors that influence the form and character of harassment.Offering new theoretical insights into the scope of journalism practices in Africa, this book will interest students and scholars of journalism, African studies, political science, media and communication studies, journalism practice and gender studies.
International Business and Culture: Challenges in Cross-Cultural Marketing and Management (Routledge Studies in International Business and the World Economy)
International Business and Culture: Challenges in Cross-Cultural Marketing and Management explores the intricate relationship between culture and business, offering valuable insights for both practitioners and scholars. The authors delve into the profound impact of cultural dimensions on various aspects of international business, marketing, human resource management, and organisational structure. They examine the theoretical frameworks underpinning these studies through a meticulous narrative literature review and case studies.The significance of understanding cultural influences on business decisions becomes paramount in an increasingly interconnected world. The book addresses challenges faced by companies operating across diverse cultures, emphasising the need for adaptation in international marketing and management. Based on practical examples, the research focuses on identifying the most culturally sensitive areas in international business and explores the crucial cultural determinants influencing engagement with foreign markets.The book's theoretical background spans international business, marketing, and management, and it is intertwined with cultural concepts from Hofstede and Hall. It consists of 16 chapters covering marketing and communication strategies across cultures, cultural aspects of international business and cross-cultural management based on practical examples of Duracell, Inc., PepsiCo, Volkswagen, VELUX Group, and Amica Group, among others.The book highlights the undeniable interconnectedness of culture and business. As businesses expand internationally, the symbiotic relationship between culture and business remains a pivotal factor influencing success and growth.
International Business and Culture: Challenges in Cross-Cultural Marketing and Management (Routledge Studies in International Business and the World Economy)
by Małgorzata Bartosik-Purgat Monika GuzekInternational Business and Culture: Challenges in Cross-Cultural Marketing and Management explores the intricate relationship between culture and business, offering valuable insights for both practitioners and scholars. The authors delve into the profound impact of cultural dimensions on various aspects of international business, marketing, human resource management, and organisational structure. They examine the theoretical frameworks underpinning these studies through a meticulous narrative literature review and case studies.The significance of understanding cultural influences on business decisions becomes paramount in an increasingly interconnected world. The book addresses challenges faced by companies operating across diverse cultures, emphasising the need for adaptation in international marketing and management. Based on practical examples, the research focuses on identifying the most culturally sensitive areas in international business and explores the crucial cultural determinants influencing engagement with foreign markets.The book's theoretical background spans international business, marketing, and management, and it is intertwined with cultural concepts from Hofstede and Hall. It consists of 16 chapters covering marketing and communication strategies across cultures, cultural aspects of international business and cross-cultural management based on practical examples of Duracell, Inc., PepsiCo, Volkswagen, VELUX Group, and Amica Group, among others.The book highlights the undeniable interconnectedness of culture and business. As businesses expand internationally, the symbiotic relationship between culture and business remains a pivotal factor influencing success and growth.
Produktion von Inhalten für digitale Medien: Eine Einführung
by John Weldon Jay Daniel ThompsonDieses Buch bietet eine Einführung in die Produktion digitaler Medieninhalte im einundzwanzigsten Jahrhundert. Dabei werden die Inhalte aus den Berufsfeldern Journalismus, Öffentlichkeitsarbeit und Marketing behandelt. Das Buch gibt einen Einblick, wie Inhalte präsentiert werden und befasst sich mit den rechtlichen und ethischen Fragen, mit denen sich die Produzenten von Inhalten konfrontiert sehen, sowie mit der Frage, wie diese Probleme erfolgreich bewältigt werden können. Die Kapitel enthalten auch Interviews mit Medienfachleuten und Quizfragen, die es den Lesern ermöglichen, das durch die Lektüre des jeweiligen Kapitels erworbene Wissen zu festigen.
Physical Layer Security in Wireless Communications (Wireless Networks and Mobile Communications)
by Lingyang Song Yan Zhang Xiangyun ZhouPhysical layer security has recently become an emerging technique to complement and significantly improve the communication security of wireless networks. Compared to cryptographic approaches, physical layer security is a fundamentally different paradigm where secrecy is achieved by exploiting the physical layer properties of the communication syst
Machine Learning for Mobile Communications (Industry 5.0)
by Chiranji Lal Chowdhary Subrata Chowdhury Sinh Cong Lam Tushar Hrishikesh JawareMachine Learning for Mobile Communications will take readers on a journey from basic to advanced knowledge about mobile communications and machine learning. For learners at the basic level, this book volume discusses a wide range of mobile communications topics from the system level, such as system design and optimization, to the user level, such as power control and resource allocation. The authors also review state-of-the-art machine learning, one of the biggest emerging trends in both academia and industry. For learners at the advanced level, this book discusses solutions for long-term problems with future mobile communications such as resource allocation, security, power control, and spectral efficiency. The book brings together some of the top mobile communications and machine learning experts throughout the world, who contributed their knowledge and experience regarding system design and optimization.This book: Discusses the 5G new radio system design and architecture as specified in 3GPP documents. Highlights the challenges including security and privacy, energy, and spectrum efficiency from the perspective of 5G new radio systems. Identifies both theoretical and practical problems that can occur in mobile communication systems. Covers machine learning techniques such as autoencoder and Q-learning in a comprehensive manner. Explores how to apply machine learning techniques to mobile systems to solve modern problems. This book is for senior undergraduate and graduate students and academic researchers in the fields of electrical engineering, electronics and communication engineering, and computer engineering.
Machine Learning for Mobile Communications (Industry 5.0)
by Chiranji Lal Chowdhary Subrata Chowdhury Sinh Cong Lam Tushar Hrishikesh JawareMachine Learning for Mobile Communications will take readers on a journey from basic to advanced knowledge about mobile communications and machine learning. For learners at the basic level, this book volume discusses a wide range of mobile communications topics from the system level, such as system design and optimization, to the user level, such as power control and resource allocation. The authors also review state-of-the-art machine learning, one of the biggest emerging trends in both academia and industry. For learners at the advanced level, this book discusses solutions for long-term problems with future mobile communications such as resource allocation, security, power control, and spectral efficiency. The book brings together some of the top mobile communications and machine learning experts throughout the world, who contributed their knowledge and experience regarding system design and optimization.This book: Discusses the 5G new radio system design and architecture as specified in 3GPP documents. Highlights the challenges including security and privacy, energy, and spectrum efficiency from the perspective of 5G new radio systems. Identifies both theoretical and practical problems that can occur in mobile communication systems. Covers machine learning techniques such as autoencoder and Q-learning in a comprehensive manner. Explores how to apply machine learning techniques to mobile systems to solve modern problems. This book is for senior undergraduate and graduate students and academic researchers in the fields of electrical engineering, electronics and communication engineering, and computer engineering.