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Maintaining Relationships Through Communication: Relational, Contextual, and Cultural Variations (LEA's Series on Personal Relationships)
by Daniel J. Canary Marianne DaintonRelational maintenance provides a rallying point for those seeking to discover the behaviors that individuals utilize to sustain their personal relationships. Theoretical models, research programs, and specific studies have examined how people in a variety of close relationships choose to define and maintain those relationships. In addition, relational maintenance turns our attention to communicative processes that help people sustain their close relationships. In this collection, editors Daniel J. Canary and Marianne Dainton focus on the communicative processes critical to the maintenance and enhancement of personal relationships. The volume considers variations in maintaining different types of personal relationships; structural constraints on relationship maintenance; and cultural variations in relational maintenance. Contributions to the volume cover a broad range of relational types, including romantic relationships, family relationships, long-distance relationships, workplace relationships, and Gay and Lesbian relationships, among others. Maintaining Relationships Through Communication: Relational, Contextual, and Cultural Variations synthesizes current research in relationship maintenance, emphasizes the ways that behaviors vary in their maintenance functions across relational contexts, discusses alternative explanations for maintaining relationships, and presents avenues for future research. As such, it is intended for students and scholars studying interpersonal communication and personal relationships.
Maintaining Relationships Through Communication: Relational, Contextual, and Cultural Variations (LEA's Series on Personal Relationships)
by Daniel J. Canary Marianne DaintonRelational maintenance provides a rallying point for those seeking to discover the behaviors that individuals utilize to sustain their personal relationships. Theoretical models, research programs, and specific studies have examined how people in a variety of close relationships choose to define and maintain those relationships. In addition, relational maintenance turns our attention to communicative processes that help people sustain their close relationships. In this collection, editors Daniel J. Canary and Marianne Dainton focus on the communicative processes critical to the maintenance and enhancement of personal relationships. The volume considers variations in maintaining different types of personal relationships; structural constraints on relationship maintenance; and cultural variations in relational maintenance. Contributions to the volume cover a broad range of relational types, including romantic relationships, family relationships, long-distance relationships, workplace relationships, and Gay and Lesbian relationships, among others. Maintaining Relationships Through Communication: Relational, Contextual, and Cultural Variations synthesizes current research in relationship maintenance, emphasizes the ways that behaviors vary in their maintenance functions across relational contexts, discusses alternative explanations for maintaining relationships, and presents avenues for future research. As such, it is intended for students and scholars studying interpersonal communication and personal relationships.
Making It in Public Relations: An Insider's Guide To Career Opportunities
by Leonard MogelMaking It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession.
Making It in Public Relations: An Insider's Guide To Career Opportunities
by Leonard MogelMaking It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession.
Manufacturing Consent: The Political Economy of the Mass Media
by Noam Chomsky Edward S HermanWe normally think that the press are cantankerous, obstinate, and ubiquitous in its search for truth. In Manufacturing Consent Edward Herman and Noam Chomsky show how an underlying elite consensus largely structures all facets of the news. Far from challenging established power, the media work hard to discover and mirror its assumptions. The authors skilfully dissect the way in which the marketplace and the economics of publishing significantly shape the news. They reveal how issues are framed and topics chosen, and contrast the double standards underlying accounts of free elections, a free press, and governmental repression. The authors conclude that the modern mass media can best be understood in terms of a 'propaganda model'. News and entertainment companies dedicate themselves to profit within the established system. Their interests require that they support the governing assumptions of state and private power. The propaganda model provokes outrage from journalists, editors and broadcasters, but twenty years after first publication, Manufacturing Consent remains the most important critique of the mass media.
The Map (PDF): A Beginner's Guide To Doing Research In Translation Studies
by Jenny Williams Andrew ChestermanThe Map is a practical guidebook introducing the basics of research in translation studies for students doing their first major research project in the field. Depending on where they are studying, this may be at advanced undergraduate (BA) or at postgraduate (MA/PHD) level. The book consists of ten chapters. Chapter 1 offers an overview of 12 research areas in translation studies in order to help students identify a topic and establish some of the current research questions relating to it. Chapter 2 is designed to assist students in planning their research project and covers topics such as refining the initial idea, determining the scope of the project, checking out resources, reading critically, keeping complete bibliographic records, and working with a supervisor. Chapters 3 to 7 provide some of the conceptual and methodological tools needed in this area of research, with detailed discussion of such topics as theoretical models of translation, types of research, asking questions, making claims, formulating hypotheses, establishing relations between variables, and selecting and analyzing data. Chapters 8 and 9 are about presenting one's research, in writing as well as orally. Finally, chapter 10 deals with some of the criteria commonly used in research assessment, especially in the assessment of theses. The authors provide detailed guidance on further reading throughout. This is an essential reference work for research students and lecturers involved in supervising research projects and degrees.
Marketing Communications for Local Nonprofit Organizations: Targets and Tools
by Teri Kline Henley Walter W Wymer, Jr Donald SelfHelp your nonprofit organization keep up with the competition!As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization&’s future. This practical guidebook is divided into two easy-to-use sections: “Targets” details how to develop employees and volunteers, form alliances with for-profit organizations, and develop social entrepreneurship programs; “Tools” explains how to make maximum use of communications and media (advertising, direct marketing, public relations), fundraising, and Internet and e-commerce potential.Marketing Communications for Local Nonprofit Organizations: Targets and Tools also provides expert guidance on: multimedia marketing, including Web conferencing event planning and promotion branding and positioning promotional products tax, legal, cultural, and financial issues and much more!Marketing Communications for Local Nonprofit Organizations: Targets and Tools is an essential handbook for nonprofit organizations as they struggle against reduced government funding and a rapidly changing environment. Educators and students will also find the book invaluable as a how-to marketing guide based on effective methods and proven strategies.
Marketing Communications for Local Nonprofit Organizations: Targets and Tools
by Teri Kline Henley Walter W Wymer, Jr Donald SelfHelp your nonprofit organization keep up with the competition!As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization&’s future. This practical guidebook is divided into two easy-to-use sections: “Targets” details how to develop employees and volunteers, form alliances with for-profit organizations, and develop social entrepreneurship programs; “Tools” explains how to make maximum use of communications and media (advertising, direct marketing, public relations), fundraising, and Internet and e-commerce potential.Marketing Communications for Local Nonprofit Organizations: Targets and Tools also provides expert guidance on: multimedia marketing, including Web conferencing event planning and promotion branding and positioning promotional products tax, legal, cultural, and financial issues and much more!Marketing Communications for Local Nonprofit Organizations: Targets and Tools is an essential handbook for nonprofit organizations as they struggle against reduced government funding and a rapidly changing environment. Educators and students will also find the book invaluable as a how-to marketing guide based on effective methods and proven strategies.
Marktchancen des digitalen Fernsehens: Akzeptanz und Nutzung von Pay-TV und neuen Diensten
by Michael Schenk Thomas Döbler Birgit StarkFernsehen in Deutschland befindet sich im Umbruch. Nicht nur Programmangebote, auch Darstellungs- sowie Finanzierungsformen verändern sich durch die Digitalisierung. Digitales Pay-TV hat sich jedoch bislang in Deutschland bei der Masse der Fernsehzuschauer nicht durchsetzen können. Diese Studie liefert eine Bestandsaufnahme der aktuellen Gegebenheiten des digitalen Fernsehmarktes und ermittelt die Gründe für bestehende Akzeptanzbarrieren. Hierzu wurde bundesweit eine Befragung unter Fernsehzuschauern durchgeführt, die die Nutzungsstrukturen und Präferenzen von digitalen Pay-TV Usern bzw. Nicht-Nutzern untersucht. Mögliche Adoptionsentscheidungen wurden u.a. mit Hilfe einer Conjoint-Analyse überprüft.
Massenmedien und lokaler Protest: Eine empirische Fallstudie zur Medienselektivität in einer westdeutschen Bewegungshochburg
by Peter Hocke-BerglerNach welchen Mustern und mit welcher Selektivität berichten Massenmedien über lokalen Protest? Dieser Frage geht die Fallstudie für den Raum Freiburg in den 1980er Jahren nach. Sie vergleicht ungewöhnlich umfangreiche und hochwertige Zeitreihendaten, die aus Polizeiakten und Medienquellen gewonnen wurden. Die Studie zeigt, dass für Freiburg ein ausgesprochen vitaler Bewegungssektor diagnostiziert werden kann. Lokalpresse und überregionale Presse waren bei der Berichterstattung hochgradig selektiv und hatten jedoch gleichzeitig unterschiedliche Auswahlmuster. Nachrichtenfaktoren spielten bei der Auswahl der Proteste, die die Medien als berichtenswert einstuften, eine wichtige steuernde Rolle.
Media Firms: Structures, Operations, and Performance
by Robert G. PicardMedia Firms presents studies applying the company level approach to media and communication firms. It explores differences among missions, strategies, organizational choices, and other business decisions. Reviewing economic factors and pressures on media and communications companies, this book seeks to improve understanding of how these elements affect market and company structures, operations, and performance of firms. The chapters, written by leading scholars worldwide, were selected from papers on the theme of media firms presented at the 5th World Media Economics Conference hosted by the Turku School of Economics and Business Administration and The Journal of Media Economics. The collected studies provide: *an overview of economic and related managerial issues affecting the structures of markets in which firms compete; *the operations of media and communications firms; and *their financial performance. As a result, it expands the discussion of economic issues traditionally associated with the field due to narrowed focus of initial books in media economics. It is hoped that this book will induce additional avenues of inquiry regarding such issues.
Media Firms: Structures, Operations, and Performance
by Robert G. PicardMedia Firms presents studies applying the company level approach to media and communication firms. It explores differences among missions, strategies, organizational choices, and other business decisions. Reviewing economic factors and pressures on media and communications companies, this book seeks to improve understanding of how these elements affect market and company structures, operations, and performance of firms. The chapters, written by leading scholars worldwide, were selected from papers on the theme of media firms presented at the 5th World Media Economics Conference hosted by the Turku School of Economics and Business Administration and The Journal of Media Economics. The collected studies provide: *an overview of economic and related managerial issues affecting the structures of markets in which firms compete; *the operations of media and communications firms; and *their financial performance. As a result, it expands the discussion of economic issues traditionally associated with the field due to narrowed focus of initial books in media economics. It is hoped that this book will induce additional avenues of inquiry regarding such issues.
Media Ownership: The Economics and Politics of Convergence and Concentration in the UK and European Media (PDF)
by Gillian DoyleThe digital revolution is transforming media and communications industries worldwide, and media companies are keen to emerge at the forefront of an increasingly transnational and competitive communications marketplace. However, the volume and scale of mergers and alliances involving media players has raised considerable challenges for regulators and state authorities alike. Media Ownership: - Investigates the commercial and strategic advantages of consolidation and cross-media expansion - Examines the socio-political and cultural implications of media concentration - Analyzes how policy makers have responded to media concentration and convergence - Assesses the relationship between media ownership and economic performance - Looks at the balance of power between politicians and media owners This book offers an up-to-date critical overview of the contemporary media environment, as such it will be an essential text for all those with an interest in media economics, media policy, media law and management.
Mediation for Managers: Resolving Conflict and Rebuilding Relationships at Work
by John Crawley Katherine GrahamIn recent years mediation has become an increasingly popular approach and powerful technique and has been used successfully in such areas as commercial disputes and customer complaints-handling. Here, for the first time, is an accessible and practical book on mediation at work and in the workplace itself. Packed with real-life examples and cases, it focuses on mediation's positive way of looking at conflict, how it injects a new dimension into people's "conflict zone", and outlines the qualities needed to be a mediating manager. Mediating managers become beacons of positive energy perceived as people capable of holding things together when others are "losing it". They are able to do this because they are enablers, not judge and jury, catalysts not fixers, encouragers not enforcers. Mapping out the overall steps of the mediation process, what mediating managers' core tasks are at each stage, the opportunities offered to those involved, and illustrating different key moments of effectively resolved workplace disputes, the book demonstrates how transferable mediation skills are and how they can be used in a wide range of workplace settings.
Medien für Kinder: Von der Literatur zum Internet-Portal. Ein Überblick
by Hans-Dieter KüblerEine Übersicht über alle Kindermedien, vom Kinderbuch bis zu Portalen für Kinder im Internet, über ihre Geschichte, ihre typischen Formen und ihre aktuellen Trends liefert diese Einführung.
Medienökonomie: Print, Fernsehen und Multimedia
by Hanno BeckWer wissen will, wie Medien funktionieren, muß ihre Ökonomie verstehen. Was ist das Besondere an Medien? Welchen ökonomischen Zwängen unterliegen sie? Was wird sich in der Werbebranche durch das Aufkommen des Internet und von Multimedia-Techniken ändern? Dies und noch mehr wird in diesem Buch diskutiert. Das Buch wendet sich an Studenten der Publizistik, die sich mit Medienökonomie beschäftigen, an Studenten der Ökonomie, die sich mit der Medienbranche beschäftigen, und an Praktiker, welche mehr über die Zwänge und Gesetzmäßigkeiten ihrer Branche erfahren möchten. Elementare ökonomische Konzepte werden vorgestellt und auf die Medienbranche angewendet. Printmedien, Radio, Fernsehen und Multimediaanwendungen werden auf ihre ökonomischen Gesetzmäßigkeiten und ihre Beziehungen untereinander hin analysiert; die Analyse wird in den Kontext aktueller Geschehnisse in der Medienbranche eingebettet.
Medienpädagogik in der Kommunikationswissenschaft: Positionen, Perspektiven, Potenziale
by Ingrid Paus-Haase Claudia Lampert Daniel SüssDie vorliegenden Publikationen beleuchten die Medienpädagogik vor allem aus Sicht verwandter Disziplinen wie z.B. der Erziehungswissenschaft. Innerhalb der Kommunikationswissenschaft wird die Aufgabenstellung der Medienpädagogik lediglich am Rande berücksichtigt - Herausforderung genug, sowohl aus der Innen- als auch der Außenperspektive Standortbestimmung zu betreiben. Dies ist das Ziel des Bandes.
Medienpolitische Strategien für das interaktive Fernsehen: Eine vergleichende Implementationsanalyse
by Bernd BeckertInteraktives Fernsehen ist seit Mitte der 90er Jahre immer wieder Gegenstand medien- und regulierungspolitischer Debatten. Die konkreten Bedingungen für die Realisierung von interaktiven TV-Diensten (Enhanced TV, WebTV, t-commerce), Video on Demand und Streaming Media-Anwendungen über breitbandige Online-Plattformen wurden bisher jedoch nicht systematisch erhoben. Diese Arbeit untersucht die medienpolitischen Strategien zur Förderung des interaktiven Fernsehens in Deutschland und den USA, wie sie im Rahmen von staatlichen Programmen für die Informationsgesellschaft formuliert und umgesetzt wurden.
Medienrechtsbewertung: Der Wert audiovisueller Medienrechte im dualen Rundfunksystem (Finanzwirtschaft, Unternehmensbewertung & Revisionswesen)
by Gerrit BröselGerrit Brösel entwickelt ein theoretisch fundiertes praxistaugliches Konzept zur Bewertung audiovisueller Medienrechte als Entscheidungshilfe für die Fernsehveranstalter des dualen Rundfunksystems. Hierzu überträgt er die Erkenntnisse und das Instrumentarium der modernen funktionalen Unternehmungsbewertungstheorie auf die Medienrechtsbewertung.
Mind the Gaffe: The Penguin Guide to Common Errors in English
by R L TraskCan anything be described as 'very real'? There are so many obstacles on the way to writing clear, precise ('accurate'?) English ('english'?) that it is a wonder ('wander'?) anyone ('any one' or 'anyone'?) can be understood. Fortunately, all those who have ever feared being shown up by using one of the twenty worst words and phrases to be avoided at all costs, or confusing the complex with the complicated, can now relax and even enjoy a trouble-shooting guide to good writing. Trask's wonderfully readable and authoritative book adjudicates on hundreds of contentious issues from politically correct language to whether to write 'napkin' or 'serviette'.
Mobile Agents for Telecommunication Applications: 4th International Workshop, MATA 2002 Barcelona, Spain, October 23-24, 2002, Proceedings (Lecture Notes in Computer Science #2521)
by Ahmed Karmouch Thomas Magedanz Jaime DelgadoResearch in the telecommunications ?eld suggests that future network infrastructures will be composed of sensors, wireless devices, personal digital assistants, networked appliances and numerous types of services. This brings up key issues such as unfamiliar users and service interfaces, discovering services that match user’s needs, ?nding and tracking people and resources, establishing useful contacts and appropriate associations between resources and users, and managing a large number of dynamic network entities all of which must be performed in an automated and proactive manner with a certain degree of autonomy and mobility. These are the main characteristics exhibited by mobile software agent behavior, making the technology more suitable for future telecommu- cation applications and services. It also reveals the tremendous potential for the mobile agent paradigm. The potential complexity of mobile agent operation requires that mechanisms exist on several levels to coordinate its activities. For this purpose research and development on various forms of mobile agents continues to grow in a staggering fashion. Age- based applications and services such as network management, e-commerce, information gathering on the Internet, mobile communications, active networking, and most recently ad hoc communications are becoming increasingly popular and continue to contribute to the development and to the success of mobile agent technology. In addition it is well established that mobile agents is an ideal sister technology for mobile ad hoc networks where users, applications, services, devices and networks are mobile and dynamically con?gurable.
Mobile Telecommunications Protocols for Data Networks
by Anna HacMobile users are demanding fast and efficient ubiquitous connectivity supporting data applications. This connectivity has to be provided by various different networks and protocols which guarantee that mobile networks function efficiently, performing routing and handoff for mobile users. Hac proposes a comprehensive design for mobile communications including mobile agents, access networks, application protocols, ubiquitous connectivity, routing, and handoff. It covers the entire spectrum of lower and upper layer protocols to evaluate and design modern mobile telecommunications systems. Furthermore, the aspects of modern mobile telecommunications for applications, networking, and transmission are described. For mobile users and data applications these are new networking and communications solutions, particularly for the local area network environment. * Describes the recent advances in mobile telecommunications, their protocols and management * Covers hot topics such as mobile agents, access networks, wireless applications protocols, wireless LANs, architecture, routing and handoff * Introduces and analyses architecture and design issues in mobile communications and networks * Includes a section of questions/problems/answers after each chapter The book is written as a practical, easily accessible tutorial with many figures and examples of existing protocols and architectures making it essential reading for engineers, system engineers, researchers, managers, senior & graduate students.
Modeling and Simulation Environment for Satellite and Terrestrial Communications Networks: Proceedings of the European COST Telecommunications Symposium (The Springer International Series in Engineering and Computer Science #645)
by A. Nejat InceModeling and Simulation Environment for Satellite and Terrestrial Communications Networks: Proceedings of the European COST Telecommunications Symposium will be of interest to network designers, developers, and operators. This book is a collection of papers given at the European Cost Telecommunications Symposium. The Symposium was broken down into four sessions: Modelling and Simulation. Teletraffic Modelling. Communications Networks Simulation. Problems in Simulation. Each session addressed a wide spectrum of subjects. The symposium covered nearly all of the important aspects of simulation modeling and tools for the design and performance evaluation of communication techniques and systems. Emerging techniques were emphasized. Modeling and Simulation Environment for Satellite and Terrestrial Communications Networks: Proceedings of the European COST Telecommunications Symposium is a useful reference work for practicing engineers and academic researchers.
Models of Figurative Language: A Special Double Issue of Metaphor and Symbol
by Rachel GioraFirst published in 2001. Volume 16, Numbers 3&4, 2001
Multimediales Lernen im Netz: Leitfaden für Entscheider und Planer
by Beate Bruns Petra GajewskiIst die Einführung von E-Learning und E-Collaboration eine für unser Unternehmen nützliche Investition? Das ist eine Frage, auf die Sie nach Lektüre dieses Buches mit Sicherheit eine begründete Antwort geben werden! Multimediales Lernen im Netz, E-Learning und E-Collaboration haben sich in den letzten Jahren mit Riesenschritten weiter entwickelt. Viele Organisationen setzen inzwischen E-Learning erfolgreich ein und haben zahlreiche praktische Erfahrungen gesammelt. Multimediales Lernen im Netz bietet Entscheidungsträgern aus Personal und IT eine umfassende und zugleich kompakte Orientierung. Analysen, Checklisten, Hintergrundinformationen und zahlreiche praktische Beispiele runden diesen leicht verständlichen und lebendigen Leitfaden für E-Learning und E-Collaboration ab. Die einschlägige Berufs- und Gremientätigkeit der Autorinnen gewährleisten den hohen Praxisbezug.