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Public Relations And The Power Of Creativity: Strategic Opportunities, Innovation And Critical Challenges (Advances In Public Relations And Communication Management Ser. (PDF) #3)
by Sarah Bowman Adrian Crookes Øyvind Ihlen Stefania RomentiCreativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a prosperous and sustainable global society. Public relations is often seen as the discipline that amplifies creative ideas developed by other sectors, but this is changing. With the blurring of lines among creative industries, organisations are increasingly turning to PR to generate the 'big ideas' at the heart of effective communication. This volume gathers 12 outstanding contributions from scholars based in Germany, Finland, Austria, Romania, the UK, Spain, France, Norway, Turkey and the USA. Taken together, the chapters demonstrate a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.
Reputation Management (PRCA Practice Guides)
by Tony LanghamA good reputation is vital to success in business and in life. Organisations with the best reputations outperform rivals in a myriad of tangible ways; they recruit higher quality staff, succeed with smaller marketing budgets, and exert greater influence over Governments. Although in the long term reputation is based on reality and behaviour, short term examples of organisations and individuals building unfair advantage can be seen all around us. Despite this, reputation remains an often misunderstood and neglected asset. In Reputation Management: The Future of Corporate Communications and Public Relations, Tony Langham argues that reputation management is the future incarnation of public relations and corporate communications. Featuring specially commissioned essays, as well as exclusive interviews with leading CEOs, influencers and celebrities, the book covers issues as diverse as fake news, AI, James Bond, cyber security and internet bullying. Also included are contributions from thirty-nine of the world's leading reputation managers who exclusively reveal the time they made the most difference to an organisation's reputation. Reputation Management provides a complete blueprint and toolkit for reputation management and is essential reading for CEOs, Board Directors and shareholders in businesses who ultimately bear the responsibility and costs of reputation management. It will also prove indispensable to all professionals and students working in or studying business, marketing, corporate communications and public relations.
Collaborative Translation: From the Renaissance to the Digital Age (Bloomsbury Advances in Translation)
by Anthony Cordingley Céline Frigau ManningFor centuries, the art of translation has been misconstrued as a solitary affair. Yet, from Antiquity to the Middle Ages, groups of translators comprised of specialists of different languages formed in order to transport texts from one language and culture to another. Collaborative Translation uncovers the collaborative practices occluded in Renaissance theorizing of translation to which our individualist notions of translation are indebted. Leading translation scholars as well as professional translators have been invited here to detail their experiences of collaborative translation, as well as the fruits of their research into this neglected form of translation.This volume offers in-depth analysis of rich, sometimes explosive, relationships between authors and their translators. Their negotiations of cooperation and control, assistance and interference, are shown here to shape the translation of prominent modern authors such as Günter Grass, Vladimir Nabokov and Haruki Murakami.The advent of printing, the cultural institutions and the legal and political environment that regulate the production of translated texts have each formalized many of the inherently social and communicative practices of translation. Yet this publishing regime has been profoundly disrupted by the technologies that are currently revolutionizing collaborative translation techniques. This volume details the impact that this technological and environmental evolution is having upon the translator, proliferating sites and communities of collaboration, transforming traditional relationships with authors and editors, revisers, stage directors, actors and readers.
Fashioning Brazil: Globalization and the Representation of Brazilian Dress in National Geographic (Dress and Fashion Research)
by Elizabeth KuteskoExamining the dynamics between subject, photographer and viewer, Fashioning Brazil analyses how Brazilians have appropriated and reinterpreted clothing influences from local and global cultures. Exploring the various ways in which Brazil has been fashioned by the pioneering scientific and educational magazine, National Geographic, the book encourages us to look beyond simplistic representations of exotic difference. Instead, it brings to light an extensive history of self-fashioning within Brazil, which has emerged through cross-cultural contact, slavery, and immigration. Providing an in-depth examination of Brazilian dress and fashion practices as represented by the quasi-ethnographic gaze of National Geographic and National Geographic Brazil (the Portuguese language edition of the magazine, established in 2000), the book unpacks a series of case studies. Taking us from body paint to Lycra, via loincloths and bikinis, Kutesko frames her analysis within the historical, cultural, and political context of Latin American interactions with the United States. Exploring how dress can be used to manipulate identity and disrupt expectations, Fashioning Brazil examines readers' sensory engagements with an iconic magazine, and sheds new light on key debates concerning global dress and fashion.
Facebook and Conversation Analysis: The Structure and Organization of Comment Threads
by Matteo FarinaFacebook and Conversation Analysis investigates the structure and organization of comments on a major social media platform, Facebook, using applied conversation analysis methods. Providing previously undocumented insights into the structure of comment threads, this book demonstrates that they have a meaningful organization, rather than casually following one another. Although normally used to explore the structure of spoken conversations, in recent years conversation analysis approaches have been successfully applied to examine online interactions on Twitter, discussion forums and email exchanges. By turning this approach towards Facebook comments, Matteo Farina provides clear and important insights into the organization of this type of social interaction. Supported by a large sample of data, with findings based on a corpus of 213 comment threads, with over 1,200 comments exchanged by 266 contributors, this book makes an important contribution to our understanding of the way people communicate on Facebook.
Language in the Media: Representations, Identities, Ideologies (Bloomsbury Classics in Linguistics)
by Sally Johnson Astrid EnsslinExamining the ways in which the media represents language-related issues and how it shapes and constructs what people think language is, this book offers a multilingual survey of the construction of language in and by the media.Tackling the big issues of identity, gender, youth, citizenship, politics and ideology across a range of mediums including television, radio, newspapers, magazines and the internet, Language in the Media brings together an international team of experts to examine how the media gives language distinctive forms and values. This is an essential text for students and researchers of sociolinguistics or language and communication. At a time when trust in the mainstream media is at an all-time low and world leaders are using new media to deride so called 'fake news', this classic text offers insight and critical analysis into the key issues surrounding the relationship between language, the media and its audience.
Twenty-six Ways of Looking at a BlackBerry: How to Let Writing Release the Creativity of Your Brand
by John SimmonsBusinesswriting can be particularly difficult to get right and far too many peopleresort to deathly-dull jargon and nonsense buzz words to try to get their pointacross. In 26 Ways of Looking at a Blackberry, John Simmons proposes that inorder to create business communication that is truly engaging, writing needs tobe more expressive and adventurous. 'Business-speak' undermines thecommunication objectives of brands as they try to move beyond respect to 'love'.This is now seen more and more as the imperative for young, aspiring brands aswell as big, corporate brands. The book explores ways that everyoneinvolved with communicating a brand's values - marketers, advertisers, PRpeople and so on - can focus on the potential of language to reach their goals. Toillustrate this, the author has taken a basic example of businesswriting and rewritten it in 26 different ways, each following aconstraint. For example, as a fairy story; without using the letter'e'; written in the style of Dickens; as a letter to a friend; as a sixword story; as a sonnet. In each case, Simmons looks at what effectthat particular constraint has on the writing, how it helps or hinders,and what lessons can be drawn from the exercise that can be applied tobusiness writing in different situations.A unique andentertaining approach to business writing with some great advice toimpart to help you get the most out of writing for business.
No contacts? No problem! How to Pitch and Sell a Freelance Feature: How To Pitch And Sell A Freelance Feature
by Catherine QuinnThere are plenty of books on the market which tell you how to write stylish prose, attention-grabbing headlines or market yourself better as a freelance writer. But how do you get that first piece published in a national publication? This book shows you the techniques that real freelancers use to sell their ideas and get into print.Professional freelancer Catherine Quinn, who built a successful freelance career from scratch, guides you through a step-by-step process to get your first article in print, from how to format your pitch, to identifying the undersold freelance hotspots.Her tried and tested step-by-step approach:- Shows you how to scope the market and pick the most likely potential customers- Gives the inside track on how to convince editors who've never heard of you to commission your work- Tells you what to expect at every step along the pitching process- Includes a four week plan with a day-by-day process to kick start your freelance career
Network with Confidence: How to Benefit from your Business Contacts (Steps to Success)
by Daphne CliftonAre you fed up with trawling round networking events that take vast amounts of time for little return? Do you feel queasy stepping into a room of total strangers to represent yourself or your business? Then this is the book you've been waiting for.Networking is something that can really improve our career prospects, but it is something that many people actively dread. With advice on how to conquer your nerves, ask the right questions, find out about the right events (and work out which ones to avoid), this book offers a straightforward approach to networking that will build confidence in basic skills, as well as tips to hone the skills of the most seasoned networkers.
Speak Like a President: How to Inspire and Engage People with Your Words
by Simon MaierFor some people, making presentations of any type can be a trial; others relish the opportunity to speak to others, but are they really inspiring and engaging their audience with what they say, rather than catering to their own ego? In this book, Simon Maier offers an essential guide to the power of rhetoric and oratory for executives, managers, consultants, sales professionals or anyone, in fact, who needs to get their message across powerfully and convincingly.Covering key issues such as: understanding what makes a great speaker; how to find your voice; how to choose the best speech style; and pitfalls to avoid, Speak Like a President will help you speak with passion, confidence and influence whatever your topic or audience.
Sounds Good on Paper: How to Bring Business Language to Life
by Roger HorberryFigures of speech are everywhere. Popstar or postman, president or paperboy, the chances are you've already used a whole heap of them today without realising it. For business writers, they're pure gold. They make our words more powerful, persuasive and poetic. They add flavour to dreary standard issue language. They help us get our message across in a way that's immediate and memorable. This book takes fifty of our finest figures of speech and explains how they can help anyone who works with words, regardless of profession, to express themselves with more style and impact.Sounds Good on Paper is a practical guide to every figure of speech you never knew you knew, including the chiasmus ('You can take the boy out of Essex, but you can't take Essex out of the boy'), tmesis ('abso-blooming-lutley') and kenning ('pencil pusher' or 'coffin dodger'). It shows how you can use figures to make your words work harder and pump up your powers of persuasion. If you want to inspire and engage your readers, this book is here to help.
100 Must-read Historical Novels
by Nick RennisonHistorical fiction is a hugely popular genre of fiction providing fictional accounts or dramatizations of historical figures or events. This latest guide in the highly successful Bloomsbury Must-Reads series depicts 100 of the finest novels published in this sector, with a further 500 recommendations. A wide range of classic works and key authors are covered: Peter Ackroyd, Margaret Attwood, Sarah Waters, Victor Hugo and Robert Louis Stevenson to name a few. If you want to expand your reading in this area, or gain a deeper understanding of the genre - this is the best place to start!Inside you'll find:- An extended Introduction to historical fiction- 100 titles highlighted A-Z by novel with 500 Read-on recommendations - Read-on-a-theme categories- Award winners and book club recommendations
100 Must-read Fantasy Novels
by Nick Rennison Stephen E. AndrewsFantasy is one of the most visible genres in popular culture - we see the creation of magical and imagined worlds and characters in every type of media, with very strong fan bases in tow. This latest guide in the successful Bloomsbury Must-Read series covers work from a wide range of authors: Tolkien, Philip Pullman, Terry Pratchett, Michael Moorcock, Rudyard Kipling and C.S Lewis to very contemporary writers such as Garth Nix and Steven Erikson. If you want to expand your range of reading or deepen your understanding of this genre, this is the best place to start.
100 Must-read Science Fiction Novels: Bloomsbury Good Reading Guides (Bloomsbury Good Reading Guides)
by Nick Rennison Stephen E. Andrews"A reliable guide to what science fiction is" Christopher Priest, award-winning science fiction author"A really good introduction to the genre" SFX Magazine"Perceptive and glorious" Ian Watson, author of the screenplay for Steve Spielberg's A.I.Want to become a science fiction buff? Want to expand your reading in your favourite genre? This is a good place to start! From the publishers of the popular Good Reading Guide comes a rich selection of some of the finest SF novels ever published. With 100 of the best titles fully reviewed and a further 500 recommended, you'll quickly become an expert in the world of science fiction. The book is arranged by author and includes some thematic entries and special categories such as SF film adaptations, SF in rock music and Philip K. Dick in the mass media . It also includes a history of SF and a new definition of the genre, plus lists of award winners and book club recommendations. Foreword by Christopher Priest, the multiple award-winning SF author.
100 Must-read Crime Novels
by Nick Rennison Richard ShephardWant to become a crime novel buff, or expand your reading in your favourite genre? This is a good place to start! From the publishers of the popular, Good Reading Guide comes a rich selection of the some of the finest crime novels ever published. With 100 of the best titles fully reviewed and a further 500 recommended, you'll quickly become an expert on the world of crime. The book also allows you to browse by theme, includes 'a reader's fast-guide to the world of crime fiction' as well listing the top 10 crime characters and their creators, award winners and book club recommendations.
100 Must-read Classic Novels
by Nick RennisonWant to become a classic novel buff, or expand your reading of some of the finest novels ever published? With 100 of the best titles fully reviewed and a further 500 recommended, you'll quickly set out on a journey of discovery.
Marketing and PR: Getting Customers and Keeping Them...without Breaking the Bank (Business on a Shoestring)
by Nick Wilde Philip R. HoldenThe ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Marketing and PR are essential if you are to spread the good word about your business and what it does. You may have the best products and services available, but if no-one knows about them, you won't benefit. To help you get the most from your business, chapters include:Promote or die! Knowing your market Creating a marketing plan Watching your spending Investigating niche marketing Writing great marketing copy Getting your press releases noticed Investigating piggyback marketing deals Getting the best from permission-based e-mail marketing'a great little package' The Bookseller
Killer Web Content: Make the Sale, Deliver the Service, Build the Brand
by Gerry McGovernOn the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you. This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newsletters Web content is an increasingly important asset. It helps sellproducts and deliver services. From travel companies to softwarecompanies, from universities to governments, it's something that has tobe got right.
Can I Change Your Mind?: The Craft and Art of Persuasive Writing
by Lindsay CampThese days, we all need the ability to argue a case effectively inwriting. Drawing on his long experience as a leading copywriter,Lindsay Camp shows how it's done-whether the 'end product' is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss. Engaging, entertaining and-as you'd expect-highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever.'This is a cunning, masterly and hugely readable book. You'll learnat least as much from how he writes as from what he writes about-andthat's saying a great deal.' Jeremy Bullmore (columnist for Campaign, Management Today and The Guardian)'I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land.' Jeremy Bullmore'A masterpiece in persuasive writing.' Management Today, (September 2007)
Brand Anarchy: Managing corporate reputation
by Stephen Waddington Steve EarlAs the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. The question is what they can do about it now, and what they need to consider for the future.The fragmentation of media and the rise of social media has brought brand and personal reputational risk into sharp focus like never before. Disaffected shareholders, customers and staff are voicing their opinions to a global internet audience. In a brand context, it's reputation anarchy.In Brand Anarchy, Steve Earl and Stephen Waddington draw on insight from opinion-makers and shapers such as Greg Dyke, Alastair Campbell, Mark Thompson and Seth Godin to explore how reputations can be better managed and the new challenges that the future of media may bring.This plain-speaking, shrewd book pulls no punches. It's a survival guide for anyone concerned what others think or say about them.
In Any Event: Top Tips on Managing any Corporate Event
by Simon MaierWhat are the greatest events of all time? Why do some events move, entertain or sell to us, while others just don't? Answering these questions and more In Any Event is an essential guide to all aspects of event management. Whether you are planning a crucial meeting, product launch, a road show or VIP conference, this book showcases the most important elements that go towards making any event a success, explaining how things can be made to go not just right but brilliantly.Written by an event management expert, Simon Maier, and featuring advice, international case studies and interviews with people in the know, it will become a must-have for anyone who wants to wow their audience.
Dyslexia in the Digital Age: Making IT Work
by Ian SmytheDyslexia is a complex condition, and every dyslexic needs a different solution. Technology is not that solution, but a part of the process to minimise the impact of dyslexia on individuals and to assist with the difficulties they face in everyday situations, so that they can demonstrate their potential in school or at work. This book takes the reader back to basics, from understanding the needs of the dyslexic individual to getting the most from available technology. It does this by providing frameworks from theoretical perspectives and following this through to practical implementation, including reviews of the most common types of software. There is plenty of practical advice on how to support dyslexic individuals using technology, including how to get the most out of what is available. It highlights state of the art technology, and suggests what more still needs to be done to make this technology truly enabling for all dyslexics.
Translation and Translation Studies in the Japanese Context (Continuum Advances in Translation)
by Nana Sato-Rossberg Judy WakabayashiJapan is often regarded as a 'culture of translation'. Oral and written translation has played a vital role in Japan over the centuries and led to a formidable body of thinking and research. This is rooted in a context about which little information has been available outside of Japan in the past. The chapters examine the current state of translation studies as an academic discipline in Japan and a range of historical aspects (for example, translation of Chinese vernacular novels in early modern times, the role of translation in Japan's modernization, changes in stylistic norms in Meiji-period translations, 'thick translation' of indigenous Ainu place names), as well as creative aspects of translation in modern and postwar Japan. Other chapters explore contemporary phenomena such as the intralingual translation of Japanese expressions embedded in English texts emanating from diasporic contexts, the practice of pre-translation or writing for an international audience from the outset, the innovative practice of reverse localization of Japanese video games back into Japanese, and community interpreting practices and research.
Words, Images and Performances in Translation (Continuum Studies in Translation)
by Rita Wilson Brigid MaherThis volume presents fresh approaches to the role that translation – in its many forms – plays in enabling and mediating global cultural exchange. As modes of communication and textual production continue to evolve, the field of translation studies has an increasingly important role in exploring the ways in which words, images and performances are translated and reinterpreted in new socio-cultural contexts. The book includes an innovative mix of literary, cultural and intersemiotic perspectives and represents a wide range of languages and cultures. The contributions are all linked by a shared focus on the place of translation in the contemporary world, and the ways in which translation, and the discipline of translation studies, can shed light on questions of inter- and hypertextuality, multimodality and globalization in contemporary cultural production.
100 Ideas for Primary Teachers: Numeracy Difficulties and Dyscalculia (100 Ideas for Teachers)
by Patricia Babtie100 Ideas for Primary Teachers: Numeracy Difficulties and Dyscalculia provides specially-designed games and activities to help build firm foundations in basic number concepts. All the ideas have been tried-and-testedin specialist and mainstream schools and are designed to encourage children to talk about numbers in a natural way using everyday contexts.The book begins with a focus on counting skills, before moving on to place value structure, multiplication and division. As well as teaching key facts, the ideas in this book will develop pupils' understanding so that they become flexible thinkers who can use numbers to solve a variety of mathematical problems. The ideas require minimum preparation and resources, and are perfect for use in mainstream and specialist classrooms,individual tuition sessions or as homework assignments.