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Trust, Power And Public Relations In Financial Markets (PDF)
by Clea BourneThe public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust's crucial role as lubricant in global financial engines. Nonetheless, years after the global financial crisis, trust in financial markets remains both tenuous and controversial. This book explores PR in financial markets, posing a fundamental question about PR professionals as would-be 'trust strategists'. If PR promotes its expertise in building and restoring trust, how can it ignore its potential role in losing trust in the first place? Drawing on examples from state finance, international lending agencies, trade bodies, financial institutions and consumer groups in mature and emerging financial centres, this book explores the wide-ranging role of PR in financial markets.
Positioning Theory And Strategic Communication: A New Approach To Public Relations Research And Practice (Routledge New Directions In Public Relations And Communication Research Ser.)
by Melanie JamesIn public relations, people talk about positioning an idea, a persona, a political ideal, an ideology - but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail? Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it. This is the first in-depth exploration of the possibilities of Positioning Theory for the public relations field and it adds a new perspective to the growing body of multidisciplinary work in this rich theoretical area, moving the discussion away from the traditional communication plans of previous decades, which fail to accommodate the changing media and opinion landscapes. The author pulls together various strands of socio-cultural theory into an analytical framework, providing readers with a tool to analyse the organizational implications of public relations decisions, guiding strategic decision making through realistic scenario planning. This thought-provoking book provides an alternative path to studying communication in increasingly complex environments and as such, will be vital reading for researchers and educators, advanced communication and public relations students, and for senior public relations practitioners.
Positioning Theory And Strategic Communication: A New Approach To Public Relations Research And Practice (Routledge New Directions In Public Relations And Communication Research Ser.)
by Melanie JamesIn public relations, people talk about positioning an idea, a persona, a political ideal, an ideology - but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail? Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it. This is the first in-depth exploration of the possibilities of Positioning Theory for the public relations field and it adds a new perspective to the growing body of multidisciplinary work in this rich theoretical area, moving the discussion away from the traditional communication plans of previous decades, which fail to accommodate the changing media and opinion landscapes. The author pulls together various strands of socio-cultural theory into an analytical framework, providing readers with a tool to analyse the organizational implications of public relations decisions, guiding strategic decision making through realistic scenario planning. This thought-provoking book provides an alternative path to studying communication in increasingly complex environments and as such, will be vital reading for researchers and educators, advanced communication and public relations students, and for senior public relations practitioners.
Editor: A Memoir
by Max HastingsWinner of the Somerset Maugham Award.In February 2002 Max Hastings retired from his position as a 'Fleet Street' Editor. His is an enormously illustrious career which started in 1985, when he was offered the Editorship of a national institution - the Daily Telegraph - in a surprise move by its owners. This candid memoir tells the story of what happened to him, and to a great newspaper, over the next decade. It is all here: the rows with prime ministers, the coverage of great events, the daily routine. Max Hastings describes his complex relationship with his proprietor, Conrad Black. He offers an extraordinary perspective on the decline of John Major, the troubles of the Royal Family, the difficulties of dealing with lawyers and celebrities, statesmen and stars. Editor: A Memoir is above all the story of the excitement and exhilaration of almost 10 years at the helm of one of the greatest newspapers in the world.
Brief Lives
by W. F. DeedesIn this eclectic selection of biographical sketches Bill Deedes remembers some of the key figures of the twentieth century. Political heavyweights such as Ramsay MacDonald, Stanley Baldwin and Anthony Eden are reassessed and re-evalued, while record breakers such as Sir Edmund Hillary and Roger Bannister are shown to be far more than just their achievements. Further afield, W. F. Deedes ruminates on the chaotic and shady world of Imelda Marcos, the dignity and determination of anti-apartheid campaigner Helen Suzman and the controversial leadership of Ian Smith in Rhodesia. But there are lighter portraits too. Noel Coward, with his useful advice on trains, Mary Whitehouse’s inadvertent demonstration of pornography and Malcolm Muggeridge’s half-hearted suicide attempt all feature in this delightful compendium. Like his previous books, Dear Bill and At War With Waugh, Brief Lives is an affectionate, perceptive and anecdotal book, bursting with life, humour and wit.
The Heretics: Adventures with the Enemies of Science
by Will StorrWhy do obviously intelligent people believe things in spite of the evidence against them? Will Storr has travelled across the world to meet an extraordinary cast of modern heretics in order to answer this question. He goes on a tour of Holocaust sites with David Irving and a band of neo-Nazis, experiences his own murder during 'past-life regression' hypnosis, takes part in a mass homeopathic overdose, and investigates a new disease affecting tens of thousands of people - a disease that doesn't actually exist. Using a unique mix of personal memoir, investigative journalism and the latest research from neuroscience and experimental psychology, Storr reveals why the facts just won't convince some people, and how the neurological 'hero-maker' inside all of us can so easily lead to self-deception and science-denial. The Heretics will change the way you think about thinking.
Outside Days: Some Adventures With Rod and Gun
by Max HastingsMax Hastings is best known as an acclaimed journalist and military historian. But what is perhaps less well known is his love of the countryside and its pursuits, above all fishing and shooting, which he indulges as often as he can escape his urban working environment. In this classic selection of gentle, contemplative musings, Max Hastings shares some of his favourite rural moments; tramping the snipe bogs of Waterford; dogging hedges in Hampshire and moors in Sutherland; casting a fly from Scotland to Iceland and Alaska; and shooting in India and the west of Ireland. Combining a journalist's knack for storytelling with the enthusiasm of the dedicated amateur, Outside Days is the perfect companion for anyone who revels in the freedom of the outdoors.
Going to the Wars
by Max Hastings'His memoirs have ... honesty, pace and readability.' Jeremy PaxmanMax Hastings grew up with romantic dreams of a life amongst warriors. But after his failure as a parachute soldier in Cyprus in 1963, he became a journalist instead. Before he was 30 he had reported conflicts in Northern Ireland, Biafra, Vietnam, Cambodia, the Middle East, Cyprus, Rhodesia, India and a string of other trouble spots. His final effort was as a war correspondent during the Falklands War. Going to the Wars is a story of his experiences reporting from these battlefields. It is also the story of a self-confessed coward: a writer with heroic ambitions who found himself recording the acts of heroes.
Essential French Grammar (Essential Language Grammars)
by Mike Thacker Casimir d'AngeloEssential French Grammar is a student-friendly French grammar designed to give learners a firm foundation on which to build a real understanding of both spoken and written French. Clear explanations of grammar are supported by contemporary examples, lively cartoon drawings and a variety of exercises. Key features of the second edition include: each grammar point explained initially with reference to English parallels between English and French provided where relevant 'Key points' box and tables that summarize grammar concepts real-life language examples in French, with English translations a variety of exercises to reinforce learning a contemporary primary source or literary extract to illustrate grammar in context more detailed coverage of punctuation, accents, spelling and the specific sounds of French This second edition includes an introductory chapter that describes the lexical and grammatical differences between French and English. A glossary of grammatical terms in French and English, useful verb tables, and a key to the exercises are also provided, making this an ideal resource for both independent and class-based learners. Essential French Grammar is an innovative reference grammar and workbook for intermediate and advanced undergraduate students of French. This text is ideal for students at CEFR levels B1 to C1, or Intermediate High to Advanced on the ACTFL scale.
Behind the Door: The Oscar Pistorious And Reeva Steenkamp Story
by Mandy Wiener Barry BatemanIn February 2013 the news of successful model Reeva Steenkamp's fatal shooting by her boyfriend and global sporting star Oscar Pistorius stunned the world. Over the ensuing months, as Pistorius appeared in court, applied for bail and was eventually put on trial, every detail that emerged was analysed, debated, justified and digested. The world was haunted by the events as they were repeated and discussed at length. Public perception vacillated from version to version and from hour to hour. Finally, Judge Masipa found him to be not guilty of premeditated murder - but guilty of culpable homicide.Written by Mandy Weiner and Barry Batemen, the go-to journalists on the case for the world's media, Behind the Door is a compelling narrative that meticulously unpacks the evidence that has been so heavily scrutinised on all sides. But more than that, this book seeks to go beyond the facts of the case in search of the wider context behind this shocking tragedy: the back story of the police investigation, the nature of the South African criminal justice system, the culture of violence in South Africa and the need of society to create flawed heroes who are destined to fail.Vivid and gripping, Behind the Door is the most authoritative and insightful account of what really happened behind closed doors that fateful Valentine's morning.
The Meaning of Liff: The Original Dictionary Of Things There Should Be Words For
by Douglas Adams John LloydThe Meaning of Liff has sold hundreds of thousands of copies since it was first published in 1983, and remains a much-loved humour classic. This edition has been revised and updated, and includes The Deeper Meaning of Liff, giving fresh appeal to Douglas Adams and John Lloyd's entertaining and witty dictionary. In life, there are hundreds of familiar experiences, feelings and objects for which no words exist, yet hundreds of strange words are idly loafing around on signposts, pointing at places. The Meaning of Liff connects the two. BERRIWILLOCK (n.) - An unknown workmate who writes 'All the best' on your leaving card. ELY (n.) - The first, tiniest inkling that something, somewhere has gone terribly wrong. GRIMBISTER (n.) - Large body of cars on a motorway all travelling at exactly the speed limit because one of them is a police car. KETTERING (n.) - The marks left on your bottom or thighs after sunbathing on a wickerwork chair. OCKLE (n.) - An electrical switch which appears to be off in both positions. WOKING (ptcpl.vb.) - Standing in the kitchen wondering what you came in here for.
This is London: Life and Death in the World City
by Ben Judah'Judah grabs hold of London and shakes out its secrets' The EconomistThis is London in the eyes of its beggars, bankers, coppers, gangsters, carers, witch-doctors and sex workers. This is London in the voices of Arabs, Afghans, Nigerians, Poles, Romanians and Russians.This is London as you've never seen it before.'An eye-opening investigation into the hidden immigrant life of the city' Sunday Times'Full of nuggets of unexpected information about the lives of others . . . It recalls the journalism of Orwell' Financial Times
You Say Potato: A Book About Accents
by Ben Crystal David CrystalSome people say scohn, while others say schown.He says bath, while she says bahth.You say potayto. I say potahtoAnd--wait a second, no one says potahto. No one's ever said potahto. Have they?From reconstructing Shakespeare's accent to the rise and fall of Received Pronunciation, actor Ben Crystal and his linguist father David travel the world in search of the stories of spoken English.Everyone has an accent, though many of us think we don't. We all have our likes and dislikes about the way other people speak, and everyone has something to say about 'correct' pronunciation. But how did all these accents come about, and why do people feel so strongly about them? Are regional accents dying out as English becomes a global language? And most importantly of all: what went wrong in Birmingham?Witty, authoritative and jam-packed full of fascinating facts, You Say Potato is a celebration of the myriad ways in which the English language is spoken - and how our accents, in so many ways, speak louder than words.
Stochastic Geometry Analysis of Multi-Antenna Wireless Networks
by Xianghao Yu Chang Li Jun Zhang Khaled B. LetaiefThis book presents a unified framework for the tractable analysis of large-scale, multi-antenna wireless networks using stochastic geometry. This mathematical analysis is essential for assessing and understanding the performance of complicated multi-antenna networks, which are one of the foundations of 5G and beyond networks to meet the ever-increasing demands for network capacity. Describing the salient properties of the framework, which makes the analysis of multi-antenna networks comparable to that of their single-antenna counterparts, the book discusses effective design approaches that do not require complex system-level simulations. It also includes various application examples with different multi-antenna network models to illustrate the framework’s effectiveness.
Please Enjoy Your Happiness: A Memoir
by Paul Brinkley-RogersPlease Enjoy Your Happiness is a beautifully written coming-of-age memoir based on the English author's summer-long love affair with a remarkable older Japanese woman. Whilst serving as a seaman at the age of nineteen, Paul Brinkley-Rogers met Kaji Yukiko, a sophisticated, highly intellectual Japanese woman, who was on the run from her vicious gangster boyfriend, a member of Japan's brutal crime syndicate the yakuza. Trying to create a perfect experience of purity, she took him under her wing, sharing their love of poetry, cinema and music and many an afternoon at the Mozart Café. Brinkley-Rogers, now in his seventies, re-reads Yukiko's letters and finally recognizes her as the love of his life, receiving at last the gifts she tried to bestow on him. Reaching across time and continents, Brinkley-Rogers shows us how to reclaim a lost love, inviting us all to celebrate those loves of our lives that never do end.
Transnational Television in Europe: Reconfiguring Global Communications Networks
by Jean K. ChalabyToday transnational TV networks count among television's most prestigious brands and rank among Europe's leading TV channels. This is the first, dynamically told story of the extraordinary journey of transnational television in Europe from struggling origins to its present day boom. It is based in extensive research into the international television industry and makes full use of its author's remarkable access to leading industry figures, from Sky and Turner to Discovery and BBC World.The tale begins with a few cross-border TV channels, who fought hostile governments, faced antagonism from the broadcasting establishment and provoked the contempt of advertisers. But, Jean Chalaby argues, the planets came into alignment for pan-European television in the late 1990s, when a transnational shift in European broadcasting was produced. He shows how transnational television and globalization have transformed one another, and how transfrontier TV networks reflect - and help sustain - a global economic order in which the connection between national territory and patterns of production and distribution have broken down.
New Power: Why outsiders are winning, institutions are failing, and how the rest of us can keep up in the age of mass participation
by Jeremy Heimans Henry TimmsFor most of human history the rules of power were clear: power was something to be seized, and then jealously guarded. Under this 'Old Power' we lived in a world of rulers and subjects.Now, we all sense that something has changed. From #MeToo to Harvey Weinstein; Corbyn to Trump; from YouTube sensations to darker phenomena such as the emergence of ISIS – in our new hyper-connected world, ideas and movements can spread and flourish with astonishing force and speed.In New Power, Jeremy Heimans and Henry Timms confront the biggest story of our age and trace how New Power is the key to understanding where we are and will prosper in the 21st Century.Drawing on examples from business, politics, popular culture and social justice, as well as case studies of organisations like LEGO and TED, they explain the forces that are changing the course of our age.In a world increasingly shaped by New Power, this book will show you how to shape your future.
How To Get Your Website Noticed (How To: Academy #3)
by Filip MatousHow can you give your website the traffic boost it needs? Today, more than ever before, websites can make or break your business. They are the primary place for people to find you online, to research you, and to decide if they trust you. A single online search can generate millions of website results but people rarely bother to look past the first results page. how to: get your website noticed by web expert Filip Matous will teach you how to boost your Search Engine Optimisation (SEO), to read web analytics like a salesman, to scale what is working, remove what isn't, and look at your website as a business asset.
The Storyteller's Secret: How TED Speakers and Inspirational Leaders Turn Their Passion into Performance
by Carmine GalloHow did an American immigrant without a college education go from Venice Beach T-shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralysing fear of public speaking to sell out Yankee Stadium, twice? How did the city of Tokyo create a PowerPoint stunning enough to win them the chance to host the Olympics?They told brilliant stories.Whether your goal is to sell, educate, fundraise or entertain, your story is your most valuable asset: 'a strategic tool with irresistible power', according to the New York Times. Stories inspire; they persuade; they galvanize movements and actuate global change. A well-told story hits you like a punch to the gut; it triggers the light-bulb moment, the 'aha' that illuminates the path to innovation. Radical transformation can occur in an instant, with a single sentence; The Storyteller's Secret teaches you how to craft your most powerful delivery ever.In his hugely attended Talk Like TED events, bestselling author and communications guru Carmine Gallo found, again and again, that audiences wanted to discover the keys to telling a powerful story. The Storyteller's Secret unlocks the answer in fifty lessons from visionary leaders - each of whom cites storytelling as a crucial ingredient in success. A good story can spark action and passion; it can revolutionize the way people think and spur them to chase their dreams. Isn't it time you shared yours?
Lights In The Distance: Exile and Refuge at the Borders of Europe
by Daniel Trilling'This powerful study looks behind the statistics and political slogans to reveal the human face of the refugee crisis.' GuardianA mother who puts her children into a refrigerated lorry and asks ‘what else could I do?’ A runaway teenager who comes of age on the streets and in abandoned buildings. A student who leaves his war-ravaged country behind because he doesn’t want to kill. Each of the thousands of people who come to Europe in search of asylum every year brings a unique story with them. But their stories don’t end there.In Lights in the Distance, acclaimed journalist Daniel Trilling draws on years of reporting to build a portrait of the refugee crisis, seen through the eyes of the people who experienced it first-hand. As the European Union has grown, so has a tangled and often violent system designed to filter out unwanted migrants – one that extends from the border into cities. Most of us became aware of the crisis when it apparently reached its peak in 2015, but the roots go much deeper. Visiting camps and hostels, sneaking into detention centres and delving into his own family’s history of displacement, Trilling weaves together the stories of people he met and followed from country to country. In doing so, he shows that the terms commonly used to define them – refugee or economic migrant, legal or illegal, deserving or undeserving – fall woefully short of capturing the complex realities.The founding myth of the EU is that it exists to ensure the horrors of the twentieth century are never repeated. Now, as it comes to terms with its worst refugee crisis since the Second World War, the 'European values' of freedom, tolerance and respect for human rights are being put to the test. Lights in the Distance is a uniquely powerful and illuminating exploration of the nature and human dimensions of the crisis.
The Go-Giver Leader: A Little Story About What Matters Most in Business
by John David Mann Bob BurgThe classic companion to the international bestseller The Go-Giver 'Share this book with those you care about' Seth Godin'A manifesto for twenty-first-century leadership packaged in a fun and engaging story. Buy this book and get it in the hands of everyone in your company' Darren Hardy, Success MagazineBen is an ambitious young executive charged with persuading 500 employee shareholders to agree to a merger that will save their company. But despite his best efforts, he can't convince anyone to buy in to the deal.During his week at the company, Ben realizes that his aggressive style is actually making it harder to reach his goals. Will Ben find a way to sway the shareholders before the climactic vote? The answer may surprise you, as you follow Ben on his journey to understanding that the path to genuine influence lies less in taking leadership than in giving it.PLEASE NOTE: This book was previously published under the titleIt's Not About You.
The Crystal Bucket: Television Criticism From The Observer, 1976-79 (Picador Bks.)
by Clive JamesThe second instalment in Clive James’s TV criticism collection – The Crystal Bucket - earned him the title ‘Critic of the Year’ by the British Press Awards. Taking its title from Walter Raleigh’s The Passionate Man’s Pilgrimage and is dedicated to the poet Peter Porter.
Soft City: Picador Classic (Picador Classic #58)
by Jonathan RabanWith an introduction by Iain SinclairIn the city we can live deliberately: inventing and renewing ourselves, carving out journeys, creating private spaces. But in the city we are also afraid of being alone, clinging to the structures of daily life to ward off the chaos around us. How is it that the noisy, jostling, overwhelming metropolis leaves us at once so energized and so fragile? In Soft City, Jonathan Raban, one of our most acclaimed novelists and travel writers seeks to find out. First published in the 1970s, his account is a compelling exploration of urban life: a classic in the literature of the city, more relevant to today’s overcrowded planet than ever.
The Boy with the Perpetual Nervousness: A Memoir of an Adolescence
by Graham CaveneyA Sunday Times Book of the Year'Passionate and courageous, insightful and humane, funny and moving, this is a wonderful book' David Nicholls, author of One DayGraham Caveney was born in 1964 in Accrington: a town in the north of England, formerly known for its cotton mills, now mainly for its football team. Armed with his generic Northern accent and a record collection including the likes of the Buzzcocks and Joy Division, Caveney spent a portion of his youth pretending he was from Manchester. That is, until confronted by someone from Manchester (or anyone who had been to Manchester or anyone who knew anything at all about Manchester) at which point he would give up and admit the truth. In The Boy with the Perpetual Nervousness, Caveney describes growing up as a member of the 'Respectable Working Class'. From aspiring altar boy to Kafka-quoting adolescent, his is the story of a teenage boy's obsession with music, a love affair with books, and how he eventually used them to plot his way out of his home town. But this is also a story of abuse.For his parents, education was a golden ticket: a way for their son to go to university, to do better than they did, but for Graham, this awakening came with a very significant condition attached. For years Graham's headteacher, a Catholic priest, was his greatest mentor, but he was also his abuser. As an adult, Graham Caveney is still struggling to understand what happened to him, and he writes about the experience - all of it - and its painful aftermath with a raw, unflinching honesty. By turns, angry, despairing, insightful, always acutely written and often shockingly funny, The Boy with the Perpetual Nervousness is an astonishing memoir, startling in its originality.
The Lost Child: A Mother and the Son She Had to Give Away
by Martin SixsmithWhen she fell pregnant as a teenager in Ireland in 1952, Philomena Lee was sent to the convent at Roscrea in Co. Tipperary to be looked after as a fallen woman. She cared for her baby for three years until the Church took him from her and sold him, like countless others, to America for adoption. Coerced into signing a document promising never to attempt to see her child again, she nonetheless spent the next fifty years secretly searching for him, unaware that he was searching for her from across the Atlantic.Philomena's son, renamed Michael Hess, grew up to be a top Washington lawyer and a leading Republican official in the Reagan and Bush administrations. But he was a gay man in a homophobic party where he had to conceal not only his sexuality but, eventually, the fact that he had AIDS. With little time left, he returned to Ireland and the convent where he was born: his desperate quest to find his mother before he died left a legacy that was to unfold with unexpected consequences for all involved.The Lost Child is the tale of a mother and a son whose lives were scarred by the forces of hypocrisy on both sides of the Atlantic and of the secrets they were forced to keep. With a foreword by Judi Dench, Martin Sixsmith's book is a compelling and deeply moving narrative of human love and loss, both heartbreaking yet ultimately redemptive.