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Critical Political Economy Of The Media (PDF)
by Jonathan HardyHow the media are organised and funded is central to understanding their role in society. Critical Political Economy of the Media provides a clear, comprehensive and insightful introduction to the political economic analysis of contemporary media. Jonathan Hardy undertakes a critical survey of political economy scholarship encompassing worldwide literature, issues and debates, and relationships with other academic approaches. He assesses different ways of making sense of media convergence and digitalisation, media power and influence, and transformations across communication markets. Many of the problems of the media that prompted critical political economy research remain salient, he argues, but the approach must continue to adapt to new conditions and challenges. Hardy advances the case for a revitalised critical media studies for the 21st century. Topics covered include: media ownership and financing news and entertainment convergence and the Internet media globalisation advertising and media alternative media media policy and regulation Introducing key concepts and research, this book explains how political economy can assist students, researchers and citizens to investigate and address vital questions about the media today.
Between The World And Me (PDF)
by Ta-Nehisi CoatesIn the 150 years since the end of the Civil War and the ratification of the Thirteenth Amendment (the abolition of slavery), the story of race and America has remained a brutally simple one. It is the story of the black body, exploited to create the country's foundational wealth, violently segregated to unite a nation after a civil war and, today, still disproportionately threatened, locked up and killed in the streets. How can America reckon with its fraught racial history? Between The World And Me is Ta-Nehisi Coates' attempt to answer that question.
Intercultural Competence In Higher Education: International Approaches, Assessment And Application ((PDF)
by Darla K. Deardorff Lily A. Arasaratnam-SmithIntercultural Competence in Higher Education features the work of scholars and international education practitioners in understanding the learning outcomes of internationalization, moving beyond rhetoric to concrete practice around the world. Devoted exclusively to exploring the central learning outcomes of internationalization efforts, this edited volume contains a refreshing combination of chapters and case studies from interdisciplinary and cross-cultural contributors, including: cutting-edge issues within intercultural competence development, such as intersectionality, mapping intercultural competence, and assessment; the role of higher education in developing intercultural competence for peacebuilding in the aftermath of violent conflict; facilitating intercultural competence through international student internships; interdisciplinary and cross-cultural contributions from over 19 countries including Japan, Russia, Serbia, South Africa, and Vietnam; the latest research and thinking on global, intercultural, and international learning outcomes, with a unique emphasis on newer voices. #65533; Intercultural competence has become an essential element in international as well as domestic education. This text provides the latest thinking and research within the context of internationalization, presents practical case studies on how to integrate this into the preparation of global-ready students and will be of interest to postgraduate students, international education administrators, and practitioners, as well as scholars and researchers in a variety of disciplines who have an interest in intercultural and global competence.
AQA GCSE Business & Communication Systems: Answer Book (PDF
by Cgp BooksThe complete answers for the practice exam questions in the GCSE Business & Communication Systems AQA Workbook (9781847624109) - it’s designed to help students to mark their own work, find out where they might be going wrong and improve their answers..
Program Or Be Programmed: Ten Commands For A Digital Age (PDF)
by Douglas Rushkoff Leland PurvisThe debate over whether the Net is good or bad for us fills the airwaves and the blogosphere. But for all the heat of claim and counter-claim, the argument is essentially beside the point: It's here; it's everywhere. The real question is, do we direct technology, or do we let ourselves be directed by it and those who have mastered it? "Choose the former," writes Rushkoff, "and you gain access to the control panel of civilization. Choose the latter, and it could be the last real choice you get to make. " In ten chapters, composed of ten "commands" accompanied by original illustrations from comic artist Leland Purvis, Rushkoff provides cyber enthusiasts and technophobes alike with the guidelines to navigate this new universe. In this spirited, accessible poetics of new media, Rushkoff picks up where Marshall McLuhan left off, helping readers come to recognize programming as the new literacy of the digital age--and as a template through which to see beyond social conventions and power structures that have vexed us for centuries. This is a friendly little book with a big and actionable message.
The World-making Power Of New Media (PDF)
by Barrie AxfordIn this new work, Axford seeks to contribute to the development of global theory, particularly where it engages with the contested idea of globality; a concept which musters as consciousness, condition, framework, even system. By examining emergent globalities through the lens of world-making communicative practices and forms, the author demonstrates their transformative social power and underlines the cultural dynamics of globalization. Taking a critical view of much of the current scholarship on emergent globalities, Axford steps outside the rationalist-territorialist conceptions of association and order and takes issue with those who advise there is a widespread 'myth' of media globalization. The book will examine global communicative connectivity, using digital, or "new" media #65533; especially the Internet - as the prime exemplar of global process. As well as the academic importance of such themes for theory-building, the strategic, "real-world" impacts of communicative connectivity are palpable. Thus, the welter of debate around the influence of the Internet on democracy, democratization, revolt and collective action generally, have real purchase when discussed in relation to the events of the uprisings in MENA, anti-capitalist protests in London and New York and the tribulations of the EU in recent months/years. Using such exemplars the book will assess claims for the existence and robustness of global society, the significance of cosmopolitan communication and the extent of global consciousness. This work will be of interest to students and scholars of globalization, international relations and media & cultural studies.
The Insider's Guide To Legal Skills (PDF)
by Emily Allbon Sanmeet Kaur-DuaConfused by cases? Stuck on statutes? Or just unsure where to start with writing, research or revision? The Insider's Guide to Legal Skills will show you what you need to succeed, applying skills in their real-world context and helping you get to grips with legal method and thinking. Making use of problem-based learning and examples throughout, this practical and accessible guide will provide you with a clear guide to skills within the law degree and how to make the most of them in assessment, but also help you to see their importance to a future legal career. Designed for LLB/GDL students who want a clear overview of what a law degree is all about, the book has been built on the skills curriculum, and is a suitable text for Legal Skills, Methods and Reasoning courses as well as a general introduction to law, or pre-reading for those considering a law degree.
Evaluating Public Communication: Exploring New Models, Standards, And Best Practice (PDF)
by Jim MacnamaraEvaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis and ethnography, to identify the latest models and approaches. Chapters feature: #65533; a review of 30 frameworks and models that inform processes for evaluation in communication, including the latest recommendations of industry bodies, evaluation councils and research institutes in several countries; #65533; recommendations for standards based on contemporary social science research and industry initiatives, such as the IPR Task Force on Standards and the Coalition for Public Relations Research Standards; #65533; an assessment of metrics that can inform evaluation, including digital and social media metrics, 10 informal research methods and over 30 formal research methods for evaluating public communication; #65533; evaluation of public communication campaigns and projects in 12 contemporary case studies. Evaluating Public Communication provides clear guidance on theory and practice for students, researchers and professionals in PR, advertising and all fields of communication.
Evaluating Public Communication: Exploring New Models, Standards, And Best Practice (PDF)
by Jim MacnamaraEvaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis and ethnography, to identify the latest models and approaches. Chapters feature; a review of 30 frameworks and models that inform processes for evaluation in communication, including the latest recommendations of industry bodies, evaluation councils and research institutes in several countries; recommendations for standards based on contemporary social science research and industry initiatives, such as the IPR Task Force on Standards and the Coalition for Public Relations Research Standards; an assessment of metrics that can inform evaluation, including digital and social media metrics, 10 informal research methods and over 30 formal research methods for evaluating public communication; evaluation of public communication campaigns and projects in 12 contemporary case studies. Evaluating Public Communication provides clear guidance on theory and practice for students, researchers and professionals in PR, advertising and all fields of communication.
How To Write Better Law Essays: Tools and techniques for success in exams and assignments
by Steve FosterHow to Write Better Law Essays is your indispensable guide to succeeding in written law assessments, helping you to research, write and present assignments with the precision and clarity required to achieve the best grades at degree level.
Exploring Public Relations: Global Strategic Communication (PDF)
by Ralph Tench Liz YeomansThis text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and real-life application, making use of a number of pedagogical features including case studies, exercises and discussion questions for a unique approach to the subject.
Introduction To Public Relations (PDF)
by Sue WolstenholmeIntroduction to Public Relations provides an overview of PR from a global and critical perspective. The philosophy behind this new book is to encourage questioning by throwing in controversial ideas and different approaches; to show that there is more than one way to approach an issue and that some approaches can actually be harmful to the interests of society. It intends to try to foster a critical as well as a creative approach to the subject to prepare the undergraduate to go on to study and practice to achieve higher levels of originality. This book is ideal for undergraduate and postgraduate students taking modules in Public Relations as well as those studying at Foundation, Advanced Certificate and Diploma levels with the CIPR.
Marketing Across Cultures (PDF)
by Jean-Claude Usunier Julie Anne LeeMarketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing strategies can be implemented in different national contexts.
Environmental Communication and Travel Journalism: Consumerism, Conflict and Concern (PDF)
by Lyn McgaurrTravel journalism about natural attractions is environmental communication at the cusp of consumerism and concern. Countries and regions that market forests, rivers and wildlife to international tourists drive place-of-origin brand recognition that benefits exporters in other sectors. Place-branding in such destinations is not just PR for environmentally sustainable development and consumption, but also a political enterprise. Environmental Communication and Travel Journalismconsiders tourism public relations as elite reputation management, and applies models of political conflict and source-media relations to the analysis of the 'soft' genre of travel journalism. The book seeks to understand how, in whose interests and against what odds discourses of cosmopolitanism and place-branding influence the way travel journalists represent vulnerable and contested environments. Informed by interviews with journalists and their sources, Environmental Communication and Travel Journalism identifies and theorises networks, cultures, discursive strategies and multiple loyalties that can assist or interrupt flows of environmental concern in the cosmopolitan public sphere. The book should be of interest to scholars of environmental communication, environmental politics, journalism, tourism, marketing and public relations.
The Future of Journalism: In an Age of Digital Media and Economic Uncertainty (PDF)
by Bob FranklinThe development of digital media has delivered innovations and prompted tectonic shifts in all aspects of journalism practice, the journalism industry and scholarly research in the field of journalism studies; this book offers detailed accounts of changes in all three arenas. The collapse of the #65533;advertising model#65533;, in tandem with the impact of the continuing global recession, has created economic difficulties for legacy media, and an increasingly frenzied search for new business strategies to resource a sustainable journalism, while triggering concerns about the very future of journalism and journalists. The Future of Journalism: In an Age of Digital Media and Economic Uncertainty brings together the research conversation conducted by a distinguished group of scholars, researchers, journalists and journalism educators from around the globe and hosted by #65533;The Future of Journalism#65533; at Cardiff University in September 2013. The significance of their responses to these pressing and challenging questions is impossible to overstate. Divided into nine sections, this collection analyses and discusses the future of journalism in relation to: Revenues and Business Models; Controversies and Debates; Changing Journalism Practice; Social Media; Photojournalism and visual images of News; Local and Hyperlocal journalism; Quality, Transparency and Accountability; and Changing Professional Roles and Identities. This book is essential reading for everyone interested in the prospects for journalism and the consequent implications for communications within and between local, national and international communities, for economic growth, the operation of democracy and the maintenance and development of the social and cultural life of societies around the globe. This book was originally published as special issues of Digital Journalism, Journalism Practice and Journalism Studies.
MARKNADSFÖRING teori, strategi och praktik (PDF)
by Philip Kotler Gary Armstrong Anders ParmentMARKNADSFÖRING teori, strategi och praktik
Online Journalism From The Periphery: Interloper Media (PDF)
by Scott Eldridge IIOnline Journalism from the Periphery explores how a range of new media actors, communicating online, have challenged us to think differently about the journalistic field. Emerging from the disruption of digital technology, these new actors have been met with resistance by an existing core of journalism, who perceive them as part of a 'digital threat' and dismiss their claims of journalistic belonging. As a result, cracks are appearing in the conceptual foundations what journalism is and should be. Applying field theory as a conceptual lens, Scott Eldridge guides the reader through the intricacies of these tensions at both the core and periphery. Starting by suggesting definitions of journalism as a social and cultural construction, this book explores how these are dominated by narratives which have reinforced a limited set of expectations about its purpose and reach. The book goes on to explore how these narratives have been significantly undermined by the output of major new media players, including Gawker, reddit, Breitbart, and WikiLeaks. Online Journalism from the Periphery argues for a broadening of ideas around what constitutes journalism in the modern world, concluding with alternative approaches to evaluating the contributions of emerging media heavy-weights to society and to journalism.
Production Management For TV And Film: The Professional's Guide (PDF)
by Linda StradlingProduction Managers are responsible for all the organizational aspects of a TV or film production such as scheduling and budgeting and assisting producers to interpret and realize the directors' vision. Linda Stradling is a highly experienced production manager and trainer. Her book is based on her training handouts and notes and offers a complete `manual' to the role including: self organization and systems to use, budgets, schedules and cost control, cash flow, hiring and firing, contracts, insurance, health and safety, setting up an efficient and cost-effective shoot, dealing with contributors, acquiring copyright, sourcing CGI, editors, music cue sheets, deliverables, people skills and ethics. A chapter contribution is included from leading drama production manager Julie Clark (currently line producer on Glorious 39, Stephen Poliakoff's new film). Written by an industry insider, this is an exhaustive manual to every aspect of the job, with reference material, real-life examples and a CD containing essential paperwork and sample budgets. A complete on-the-job reference tool.
Small Businesses And Effective ICT (PDF)
by Stephen Burgess Scott Bingley David Banks Carmine SellittoSmall businesses make up some 90-95 percent of all global firms. Many undervalue the importance of information and communication technology (ICT). Within the small business segment there can be significant differences amongst the avid early adopters of ICT and the laggards. Research on early adopters tends be more prevalent as they are perceived to have a more interesting and positive story. However, late adopters and 'laggards' also have their own interesting stories that are under-reported. Small Business and Effective ICTdraws on research undertaken over several years and documents the adoption/use of ICT across 'better' users of ICT (Leaders), typical ICT users (Operationals) and late adopters (Laggards). The findings are presented using a re-formulation of the LIASE framework which addresses a number of areas that include ICT literacy (L), information content/communication (I), Access (A), Infrastructure (I), Support (S) and Evaluation (E). Some 60 businesses were investigated in Australia and the UK, with each business presented as a concise vignette. The vignettes serve to show that small businesses are not as conservative in their use of ICT as the literature suggests, with examples of innovative uses of ICT in small businesses provided. Lessons for the effective use of ICT by small businesses are presented. The research design, methods adopted, presentation of findings through the vignettes, and 'take away' lessons have been written in manner to appeal to a broad range of readers including academics, researchers, students and policy makers in the discipline.
Sports Public Relations
by Professor Jacquie L'Etang"Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L’Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice." - Paul M. Pedersen, Indiana University "A cleverly integrated and dynamic text, Sports Public Relations offers incisive PR guidance for navigating sport’s vast industrial scale, intractable social impact, turbulent political arena, and insatiable entertainment appetite. This cutting-edge text tackles the sport mediascape with originality and poise, ensuring it will quickly become a must-read for any PR-savvy sport marketer." - Aaron Smith, RMIT University Sport is one of the world's major businesses but it is also entertainment, celebrity, fandom and social cohesion, forming a central aspect of culture and communication. Public relations is part of the process at all levels, whether handling major sponsorship and media rights deals, events, promoting stars or increasing participation. This book: Explains how PR issues arise for sport and sports business and how PR approaches and thinking may be used to solve them. Shows how and when the sports industry needs PR experts. Explores the connection between strategy and communication as they apply to sport and PR. Teaches students strategic and critical thinking essential for PR work. Sports Public Relations is an essential guide for students in PR, sport studies, sport marketing and sport communication.
Sports Public Relations
by Professor Jacquie L'Etang"Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L’Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice." - Paul M. Pedersen, Indiana University "A cleverly integrated and dynamic text, Sports Public Relations offers incisive PR guidance for navigating sport’s vast industrial scale, intractable social impact, turbulent political arena, and insatiable entertainment appetite. This cutting-edge text tackles the sport mediascape with originality and poise, ensuring it will quickly become a must-read for any PR-savvy sport marketer." - Aaron Smith, RMIT University Sport is one of the world's major businesses but it is also entertainment, celebrity, fandom and social cohesion, forming a central aspect of culture and communication. Public relations is part of the process at all levels, whether handling major sponsorship and media rights deals, events, promoting stars or increasing participation. This book: Explains how PR issues arise for sport and sports business and how PR approaches and thinking may be used to solve them. Shows how and when the sports industry needs PR experts. Explores the connection between strategy and communication as they apply to sport and PR. Teaches students strategic and critical thinking essential for PR work. Sports Public Relations is an essential guide for students in PR, sport studies, sport marketing and sport communication.
Languages after Brexit: How the UK Speaks to the World
by Michael KellyThis book represents a significant intervention into the debates surrounding Brexit and language policy. It analyses the language capabilities and resources of the United Kingdom in a new, post-referendum climate, in which public hostility towards foreign languages is matched by the necessity of renegotiating and building relationships with the rest of Europe and beyond. The authors scrutinize the availability of key resources in diverse sectors of society including politics, economics, business, science and education, while simultaneously offering practical advice and guidance on how to thrive in the new international environment. This extremely timely edited collection brings together leading researchers from across the field of language policy, and is sure to appeal not only to students and scholars of this subject, but also to practitioners, policy makers and educators.
Languages after Brexit: How the UK Speaks to the World
by Michael KellyThis book represents a significant intervention into the debates surrounding Brexit and language policy. It analyses the language capabilities and resources of the United Kingdom in a new, post-referendum climate, in which public hostility towards foreign languages is matched by the necessity of renegotiating and building relationships with the rest of Europe and beyond. The authors scrutinize the availability of key resources in diverse sectors of society including politics, economics, business, science and education, while simultaneously offering practical advice and guidance on how to thrive in the new international environment. This extremely timely edited collection brings together leading researchers from across the field of language policy, and is sure to appeal not only to students and scholars of this subject, but also to practitioners, policy makers and educators.
Journalism and Society
by Denis Mcquail"Every serious student of journalism should read this book... Denis McQuail has succeeded in producing a work of scholarship that shows what journalists do and what they should do." - Stephen Coleman, University of Leeds "For a half century we have spoken earnestly of journalism's responsibility to society instead of to business and government. Now this concept is given sophistication unmatched, by the best scholar of media theory of his generation." - Clifford Christians, University of Illinois "The grand old man of communication theory presents an overarching social theory of journalism that goes beyond the usual Anglo-American focus." - Jo Bardoel, University of Amsterdam (ASCoR) and Nijmegen "This book deals with the eternal question of how journalism is linked to society... I cannot think of a better staple food for students of journalism at all levels." - Kaarle Nordenstreng, University of Tampere This is a major new statement on the role of journalism in democracy from one of media and communication's leading thinkers. Denis McQuail leads the reader through a systematic exploration of how and why journalism and society have become so inextricably entwined and - as importantly - what this relationship should be like. It is a strong re-statement of the fundamental values that journalism aspires to. Written for students, this book: Makes the theory accessible and relevant Teaches the importance of journalism to power and politics Explores the status and future of journalism as a profession Outlines the impact and consequences of the digital Reveals journalism as it is, but also as it should be Takes each chapter further with guided reading list and free online journal articles. This textbook is the perfect answer to the how and why of journalism. It is crucial reading for any student of media studies, communication studies and journalism.