- Table View
- List View
Stimmt! AQA GCSE German Foundation Vocabulary Book (PDF)
by Pearson EducationA handy vocabulary learning tool containing key vocabulary. Key vocabulary arranged by topic. Ensures students always have the vocabulary they need for learning and revision. Vocabulary Books available in packs of 8.
Stimmt! Edexcel GCSE German Foundation Vocabulary Book (PDF)
by Pearson EducationKey vocabulary arranged by topic. Ensures students always have the vocabulary they need for learning and revision. Vocabulary Books available in packs of 8.
Studio AQA GCSE French Foundation Vocabulary Book (PDF)
by Pearson EducationA handy vocabulary learning tool containing key vocabulary. Key vocabulary arranged by topic. Ensures students always have the vocabulary they need for learning and revision. Vocabulary Book available in packs of 8.
Studio Edexcel GCSE French Foundation Vocabulary Book (PDF)
by Pearson EducationA handy vocabulary learning tool containing key vocabulary. Key vocabulary arranged by topic. Ensures students always have the vocabulary they need for learning and revision. Vocabulary Book available in packs of 8.
The Mediated Politics of Europe: A Comparative Study of Discourse
by Mats Ekström Julie FirmstoneThis edited collection makes a unique contribution to analyses of the changing nature and challenges of mediated political communication, through a distinctive comparative discourse analytical approach. The book explores how politics is performed and discursively constructed in television news and current affairs in five countries (France, Greece, Italy, Sweden and the UK) and focuses on a moment in time in European politics characterized by challenging tensions; increased Euroscepticism, questioning of mainstream politics; accentuated gaps between the elite and the citizens, and polarizations between member states. Emphasising the performative and discursive dimensions of political communication, the chapters provide a detailed comparative analysis that is centred around three themes: how symbolic representations of politics are shaped by journalistic practices, genres and styles of news reporting; the language and performances of mainstream and populist political leaders; and the participation and representation of citizens’ voices.
The Mediated Politics of Europe: A Comparative Study of Discourse
by Mats Ekström Julie FirmstoneThis edited collection makes a unique contribution to analyses of the changing nature and challenges of mediated political communication, through a distinctive comparative discourse analytical approach. The book explores how politics is performed and discursively constructed in television news and current affairs in five countries (France, Greece, Italy, Sweden and the UK) and focuses on a moment in time in European politics characterized by challenging tensions; increased Euroscepticism, questioning of mainstream politics; accentuated gaps between the elite and the citizens, and polarizations between member states. Emphasising the performative and discursive dimensions of political communication, the chapters provide a detailed comparative analysis that is centred around three themes: how symbolic representations of politics are shaped by journalistic practices, genres and styles of news reporting; the language and performances of mainstream and populist political leaders; and the participation and representation of citizens’ voices.
Race And News: Critical Perspectives
by Christopher P. Campbell Rockell A. Brown Cheryl D. Jenkins Kim M. LeDuffThe history of American journalism is marked by disturbing representations of people and communities of color, from the disgraceful stereotypes of pre-civil rights America, to the more subtle myths that are reflected in routine coverage by journalists all over the country. Race and News: Critical Perspectivesaims to examine these journalistic representations of race, and in doing so to question whether or not we are living in a post-racial world. By looking at national coverage of stories like the Don Imus controversy, Hurricane Katrina, Barak Obama's presidential candidacy, and even the Virginia Tech shootings, readers are given an opportunity to gain insight into both subtle and overt forms of racism in the newsroom and in national dialogue. The book itself is divided into two sections, with the first examining the journalistic routine and the decisions that go into covering a story with, or without, relation to race. The second section, comprised of case studies, explores the coverage of national stories and how they have impacted the dialogue on race and racism in the United States. As a whole, the collection of essays and studies also reflects a variety of research approaches. With a goal of contributing to the discussion about race and its place in American journalism, this broad examination makes Race and Newsan ideal text for courses on cultural diversity and the media, as well as making it valuable to professional journalists and journalism students who seek to improve their approach to coverage of diverse communities.
Race And News: Critical Perspectives (PDF)
by Christopher P. Campbell Rockell A. Brown Cheryl D. Jenkins Kim M. LeDuffThe history of American journalism is marked by disturbing representations of people and communities of color, from the disgraceful stereotypes of pre-civil rights America, to the more subtle myths that are reflected in routine coverage by journalists all over the country. Race and News: Critical Perspectivesaims to examine these journalistic representations of race, and in doing so to question whether or not we are living in a post-racial world. By looking at national coverage of stories like the Don Imus controversy, Hurricane Katrina, Barak Obama's presidential candidacy, and even the Virginia Tech shootings, readers are given an opportunity to gain insight into both subtle and overt forms of racism in the newsroom and in national dialogue. The book itself is divided into two sections, with the first examining the journalistic routine and the decisions that go into covering a story with, or without, relation to race. The second section, comprised of case studies, explores the coverage of national stories and how they have impacted the dialogue on race and racism in the United States. As a whole, the collection of essays and studies also reflects a variety of research approaches. With a goal of contributing to the discussion about race and its place in American journalism, this broad examination makes Race and Newsan ideal text for courses on cultural diversity and the media, as well as making it valuable to professional journalists and journalism students who seek to improve their approach to coverage of diverse communities.
Business Essentials For Strategic Communicators: Creating Shared Value For The Organization And Its Stakeholders (PDF)
by Matthew W. Ragas E. Ronald CulpThe rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.
Experiential Marketing: A Practical Guide to Interactive Brand Experiences
by Shirra SmilanskyThe immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about creating a live event. A unique, immersive experience allows businesses to generate a surge of brand engagement, which is amplified immediately by a niche target of consumers through live content sharing and social media streams. This comprehensive second edition of Experiential Marketing pinpoints exactly where this innovative strategy fits in with the current marketing and events climate, including a step-by-step outline to plan, integrate and evaluate its game-changing results. The completely fresh content analyzes the latest industry advances and case studies, including four new chapters on the digital experience and merged realities, plus the experience economy and creative explosion of the 'Pop-Up' phenomenon. Accompanied with a digital toolkit of downloadable resources, this book is essential reading for marketing, business, media and events professionals alike, providing strategic decision makers with a unique competitive advantage in a vibrant new era of marketing strategy.
European Media Policy For The Twenty-first Century: Assessing The Past, Setting Agendas For The Future (PDF)
by Seamus Simpson Manuel Puppis Hilde Van Den BulckMedia policy issues sit at the heart of the structure and functioning of media systems in Europe and beyond. This book brings together the work of a range of leading media policy scholars to provide inroads to a better understanding of how effective media policies can be developed to ensure a healthy communication sector that contributes to the wellbeing of individual citizens, as well as a more democratic society. Faced with a general atmosphere of disillusionment in the European project, one of the core questions tackled by the volume#65533;s contributors is: what scope is there for European media policy that can exist beyond the national level? Uniquely, the volume#65533;s chapters are structured around four key policy themes: media convergence; the continued role and position of public regulatory intervention in media policy; policy issues arising from the development of new electronic communication network environments; and lessons for European media policy from cases beyond the EU. In its chapters, the volume provides enriched understandings of the role and significance of policy actors, institutions, structures, instruments and processes in communication and media policy.
The Routledge Companion To Digital Journalism Studies (PDF)
by Bob Franklin Scott Eldridge IIThe Routledge Companion to Digital Journalism Studiesoffers an unprecedented collection of essays addressing the key issues and debates shaping the field of Digital Journalism Studies today. Across the last decade, journalism has undergone many changes, which have driven scholars to reassess its most fundamental questions, and in the face of digital change, to ask again: 'Who is a journalist?' and 'What is journalism?'. This companion explores a developing scholarly agenda committed to understanding digital journalism and brings together the work of key scholars seeking to address key theoretical concerns and solve unique methodological riddles. Compiled of 58 original essays from distinguished academics across the globe, this Companiondraws together the work of those making sense of this fundamental reconceptualization of journalism, and assesses its impacts on journalism's products, its practices, resources, and its relationship with audiences. It also outlines the challenge presented by studying digital journalism and, more importantly, offers a first set of answers. This collection is the very first of its kind to attempt to distinguish this emerging field as a unique area of academic inquiry. Through identifying its core questions and presenting its fundamental debates, this Companionsets the agenda for years to come in defining this new field of study as Digital Journalism Studies,making it an essential point of reference for students and scholars of journalism.
The Routledge Companion To Digital Journalism Studies
by Bob Franklin Scott Eldridge IIThe Routledge Companion to Digital Journalism Studiesoffers an unprecedented collection of essays addressing the key issues and debates shaping the field of Digital Journalism Studies today. Across the last decade, journalism has undergone many changes, which have driven scholars to reassess its most fundamental questions, and in the face of digital change, to ask again: 'Who is a journalist?' and 'What is journalism?'. This companion explores a developing scholarly agenda committed to understanding digital journalism and brings together the work of key scholars seeking to address key theoretical concerns and solve unique methodological riddles. Compiled of 58 original essays from distinguished academics across the globe, this Companiondraws together the work of those making sense of this fundamental reconceptualization of journalism, and assesses its impacts on journalism's products, its practices, resources, and its relationship with audiences. It also outlines the challenge presented by studying digital journalism and, more importantly, offers a first set of answers. This collection is the very first of its kind to attempt to distinguish this emerging field as a unique area of academic inquiry. Through identifying its core questions and presenting its fundamental debates, this Companionsets the agenda for years to come in defining this new field of study as Digital Journalism Studies,making it an essential point of reference for students and scholars of journalism.
The Live Streaming Handbook: How To Present And Produce Live Video On Your Phone (PDF)
by Peter StewartThe Live-Streaming Handbook will teach you how to present live-video shows from your phone and stream them straight to Facebook and Twitter. With this book and your favourite social media apps, you will be able to run your own TV station for your home or work. Peter Stewart, an experienced TV and radio presenter, producer and author, now shares the training he#65533;s given to professional broadcasters with you! From structuring and developing a show, to establishing an effective online persona and getting more people to watch you. The book includes dozens of tried and tested formats for your live-video show, alongside case studies highlighting how businesses and professionals are using live-streaming in their brand and marketing strategies. Also included are: a foreword by Al Roker (NBC's The Today Show); practical steps for using popular live-streaming apps, such as Facebook Live and Twitter; nearly 80 colour images of live-streaming events, screenshots and gadgets; a detailed walk-through of how to successfully present and produce your live-streaming show; advice on analysing and exploiting viewer metrics to increase followers; more than 130 quotes of real-world advice from expert producers of online media content; over 700 links to online case studies, articles, research and background reading. With this extensive manual you will gain a competitive edge in the world of online live-streaming. This book is invaluable to entrepreneurs, professionals and students working in journalism, public relations, marketing and digital media, as well as general readers interested in live-streaming at home.
European Media Policy For The Twenty-first Century: Assessing The Past, Setting Agendas For The Future
by Seamus Simpson Manuel Puppis Hilde Van Den BulckMedia policy issues sit at the heart of the structure and functioning of media systems in Europe and beyond. This book brings together the work of a range of leading media policy scholars to provide inroads to a better understanding of how effective media policies can be developed to ensure a healthy communication sector that contributes to the wellbeing of individual citizens, as well as a more democratic society. Faced with a general atmosphere of disillusionment in the European project, one of the core questions tackled by the volume#65533;s contributors is: what scope is there for European media policy that can exist beyond the national level? Uniquely, the volume#65533;s chapters are structured around four key policy themes: media convergence; the continued role and position of public regulatory intervention in media policy; policy issues arising from the development of new electronic communication network environments; and lessons for European media policy from cases beyond the EU. In its chapters, the volume provides enriched understandings of the role and significance of policy actors, institutions, structures, instruments and processes in communication and media policy.
The Live Streaming Handbook: How To Present And Produce Live Video On Your Phone
by Peter StewartThe Live-Streaming Handbook will teach you how to present live-video shows from your phone and stream them straight to Facebook and Twitter. With this book and your favourite social media apps, you will be able to run your own TV station for your home or work. Peter Stewart, an experienced TV and radio presenter, producer and author, now shares the training he#65533;s given to professional broadcasters with you! From structuring and developing a show, to establishing an effective online persona and getting more people to watch you. The book includes dozens of tried and tested formats for your live-video show, alongside case studies highlighting how businesses and professionals are using live-streaming in their brand and marketing strategies. Also included are: a foreword by Al Roker (NBC's The Today Show); practical steps for using popular live-streaming apps, such as Facebook Live and Twitter; nearly 80 colour images of live-streaming events, screenshots and gadgets; a detailed walk-through of how to successfully present and produce your live-streaming show; advice on analysing and exploiting viewer metrics to increase followers; more than 130 quotes of real-world advice from expert producers of online media content; over 700 links to online case studies, articles, research and background reading. With this extensive manual you will gain a competitive edge in the world of online live-streaming. This book is invaluable to entrepreneurs, professionals and students working in journalism, public relations, marketing and digital media, as well as general readers interested in live-streaming at home.
Media and the Portuguese Empire
by José Luís Garcia Chandrika Kaul Filipa Subtil Alexandra SantosThis volume offers a new understanding of the role of the media in the Portuguese Empire, shedding light on the interactions between communications, policy, economics, society, culture, and national identities. Based on an interdisciplinary approach, this book comprises studies in journalism, communication, history, literature, sociology, and anthropology, focusing on such diverse subjects as the expansion of the printing press, the development of newspapers and radio, state propaganda in the metropolitan Portugal and the colonies, censorship, and the uses of media by opposition groups. It encourages an understanding of the articulations and tensions between the different groups that participated, willingly or not, in the establishment, maintenance and overthrow of the Portuguese Empire in Angola, Mozambique, São Tomé e Príncipe, Cape Verde, Guinea-Bissau, India, and East Timor.
Media and the Portuguese Empire
by José Luís Garcia Chandrika Kaul Filipa Subtil Alexandra SantosThis volume offers a new understanding of the role of the media in the Portuguese Empire, shedding light on the interactions between communications, policy, economics, society, culture, and national identities. Based on an interdisciplinary approach, this book comprises studies in journalism, communication, history, literature, sociology, and anthropology, focusing on such diverse subjects as the expansion of the printing press, the development of newspapers and radio, state propaganda in the metropolitan Portugal and the colonies, censorship, and the uses of media by opposition groups. It encourages an understanding of the articulations and tensions between the different groups that participated, willingly or not, in the establishment, maintenance and overthrow of the Portuguese Empire in Angola, Mozambique, São Tomé e Príncipe, Cape Verde, Guinea-Bissau, India, and East Timor.
Media Resistance: Protest, Dislike, Abstention
by Trine SyvertsenThis book is open access under a CC BY license.New media divide opinion; many are fascinated while others are disgusted. This book is about those who dislike, protest, and try to abstain from media, both new and old. It explains why media resistance persists and answers two questions: What is at stake for resisters and how does media resistance inspire organized action? Despite the interest in media scepticism and dislike, there seems to be no book on the market discussing media resistance as a phenomenon in its own right. This book explores resistance across media, historical periods and national borders, from early mass media to current digital media. Drawing on cases and examples from the US, Britain, Scandinavia and other countries, media resistance is discussed as a diverse phenomenon encompassing political, professional, networked and individual arguments and actions.
Media Resistance: Protest, Dislike, Abstention
by Trine SyvertsenThis book is open access under a CC BY license.New media divide opinion; many are fascinated while others are disgusted. This book is about those who dislike, protest, and try to abstain from media, both new and old. It explains why media resistance persists and answers two questions: What is at stake for resisters and how does media resistance inspire organized action? Despite the interest in media scepticism and dislike, there seems to be no book on the market discussing media resistance as a phenomenon in its own right. This book explores resistance across media, historical periods and national borders, from early mass media to current digital media. Drawing on cases and examples from the US, Britain, Scandinavia and other countries, media resistance is discussed as a diverse phenomenon encompassing political, professional, networked and individual arguments and actions.
Korean Englishes in Transnational Contexts
by Christopher J. Jenks Jerry Won LeeThis book challenges the dominant tendency in world Englishes scholarship to rely on the ‘nation’ as a static spatial entity and reliable analytic category. Using the transnational Korean context as a case in point, the authors analyse how the practices and ideologies of the English language reflect the complex and unexpected flows of globalisation. Examining topics such as the spoken English of South Korean youth and English education in North Korea, this interdisciplinary work gathers both established and emerging scholars from a range of language-related fields to evaluate English as a dynamic and evolving language beyond purely ‘English-speaking’ countries. This edited collection will be a valuable resource for students and scholars of world Englishes, multilingualism, second language acquisition and globalisation.
Korean Englishes in Transnational Contexts
by Christopher J. Jenks Jerry Won LeeThis book challenges the dominant tendency in world Englishes scholarship to rely on the ‘nation’ as a static spatial entity and reliable analytic category. Using the transnational Korean context as a case in point, the authors analyse how the practices and ideologies of the English language reflect the complex and unexpected flows of globalisation. Examining topics such as the spoken English of South Korean youth and English education in North Korea, this interdisciplinary work gathers both established and emerging scholars from a range of language-related fields to evaluate English as a dynamic and evolving language beyond purely ‘English-speaking’ countries. This edited collection will be a valuable resource for students and scholars of world Englishes, multilingualism, second language acquisition and globalisation.
Authoritarian And Populist Influences In The New Media (PDF)
by Sai Felicia Krishna-HenselThe media is often viewed as a primary gauge which reflects the changing political landscape as societies transition from authoritarian regimes to democracies. Chronicling the process through media analysis provides deeper insights into the relationship between technology, the state, and social forces that are reflected in the public#65533;s communications. This volume explores the challenges and political conditions that have shaped the media in several representative studies of the media in the Middle East, Asia, Eastern Europe, and Africa. The contributors analyse the legacy of the past on the development of the media in post-authoritarian regimes and explore the relationships between media, communication industries (public relations), and politics. The use of new communications technologies to manipulate the media and the public introduce a novel use of social media by populists as well as authoritarian regimes and their proxies. This book presents a comparative and global investigation of the role of the media in the realignment from established policies to an emerging milieu of new channels of communication that challenge traditional media practices.
Becoming Digital: Toward A Post-internet Society (PDF)
by Vincent MoscoBecoming Digital examines the transition from the online world we have known to the Next Internet, which is emerging from the convergence of Cloud Computing, Big Data Analytics, and the Internet of Things. The Cloud stores and processes information in data centers; Big Data Analytics provide the tools to analyse and use it; and the Internet of Things connects sensor-equipped devices everywhere to communication networks that span the globe. These technologies make possible a post-Internet society filled with homes that think, machines that make decisions, drones that deliver packages or bombs, and robots that work for us, play with us, and take our jobs. The Next Internet promises a world where computers are everywhere, even inside our bodies, "coming alive" to make possible the unification of people and machines in what some call the Singularity. This timely book explores this potential as both a reality on the horizon and a myth that inspires a new religion of technology. It takes up the coming threats to a democratic, decentralized, and universal Internet and the potential to deepen the problems of commercial saturation, concentrated economic power, cyber-warfare, the erosion of privacy, and environmental degradation. On the other hand, it also shows how the Next Internet can help expand democracy, empowering people worldwide, providing for more of life's necessities, and advancing social equality. But none of this will happen without concerted political and policy action. Becoming Digital points the way forward.
Experiential Marketing: A Practical Guide to Interactive Brand Experiences
by Shirra SmilanskyThe immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about creating a live event. A unique, immersive experience allows businesses to generate a surge of brand engagement, which is amplified immediately by a niche target of consumers through live content sharing and social media streams. This comprehensive second edition of Experiential Marketing pinpoints exactly where this innovative strategy fits in with the current marketing and events climate, including a step-by-step outline to plan, integrate and evaluate its game-changing results. The completely fresh content analyzes the latest industry advances and case studies, including four new chapters on the digital experience and merged realities, plus the experience economy and creative explosion of the 'Pop-Up' phenomenon. Accompanied with a digital toolkit of downloadable resources, this book is essential reading for marketing, business, media and events professionals alike, providing strategic decision makers with a unique competitive advantage in a vibrant new era of marketing strategy.