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Experiential Marketing: A Practical Guide to Interactive Brand Experiences
by Shirra SmilanskyThe immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about creating a live event. A unique, immersive experience allows businesses to generate a surge of brand engagement, which is amplified immediately by a niche target of consumers through live content sharing and social media streams. This comprehensive second edition of Experiential Marketing pinpoints exactly where this innovative strategy fits in with the current marketing and events climate, including a step-by-step outline to plan, integrate and evaluate its game-changing results. The completely fresh content analyzes the latest industry advances and case studies, including four new chapters on the digital experience and merged realities, plus the experience economy and creative explosion of the 'Pop-Up' phenomenon. Accompanied with a digital toolkit of downloadable resources, this book is essential reading for marketing, business, media and events professionals alike, providing strategic decision makers with a unique competitive advantage in a vibrant new era of marketing strategy.
The Power And The Story: The Global Battle For News And Information
by John LloydIn this sweeping global survey, one of Britain's most distinguished journalists and media commentators analyses for the first time the state of journalism worldwide as it enters the post-truth age. From the decline of the newspaper in the West and the simultaneous threats posed by fake news and President Trump, to the part that Facebook and Twitter played in the Arab revolts and the radical openness stimulated by WikiLeaks, and from the vast political power of Rupert Murdoch's News International and the merger of television and politics in Italy, to the booming, raucous and sometimes corrupt Indian media and the growing self-confidence of African journalism, John Lloyd examines the technological shifts, the political changes and the market transformations through which journalism is currently passing. The Power and the Story offers a fascinating insight into a trade that has claimed the right to hold power to account and the duty to make the significant interesting - while making both the first draft of history, and a profit.
The Discourse of Business Meetings: Agency and Power in Financial Organizations
by Fatma M. AlHaidariThis book examines the social organizational discourse of task-oriented business meetings in a Kuwaiti financial organization and an American non-profit trade organisation. Focusing primarily on the linguistic behaviours demonstrating agency and power of managers and staff members displayed during these meetings, the project is based on ethnographic data collected during eight months of fieldwork. The author examines the similarities and differences between the linguistic behaviours of both organizations, particularly relating to the production of collective “we,” “us,” and “our” utterances and directive speech acts issued to explore how managers and co-workers perform agency and power in meetings. This distinctive book will shed light into the influence of language on the actions and relationships of managers and co-workers in business meetings, and will be of interest to applied linguists and discourse analysts in the field of business discourse in addition to business professionals in management and finance.
The Discourse of Business Meetings: Agency and Power in Financial Organizations
by Fatma M. AlHaidariThis book examines the social organizational discourse of task-oriented business meetings in a Kuwaiti financial organization and an American non-profit trade organisation. Focusing primarily on the linguistic behaviours demonstrating agency and power of managers and staff members displayed during these meetings, the project is based on ethnographic data collected during eight months of fieldwork. The author examines the similarities and differences between the linguistic behaviours of both organizations, particularly relating to the production of collective “we,” “us,” and “our” utterances and directive speech acts issued to explore how managers and co-workers perform agency and power in meetings. This distinctive book will shed light into the influence of language on the actions and relationships of managers and co-workers in business meetings, and will be of interest to applied linguists and discourse analysts in the field of business discourse in addition to business professionals in management and finance.
Conquering Digital Overload: Leadership strategies that build engaging work cultures
by Peter Thomson Mike Johnson J. Michael DevlinThis book examines the impact of the digital deluge on employees and organizations and sets out the leadership actions needed to create a corporate culture fit for the digital age.In the digital world executives are presented with exponentially more information than their predecessors were a generation ago – and yet we’re not exponentially more productive. Why? Because we’re using twenty-first century technology with a twentieth century mindset. Excessive working hours, email overload and invasion of private life are all symptoms of a working culture that has used technology to simply amplify old management processes rather than enable and refine newer, more productive ones.Instead of liberating us, technology has created a digital overload, accentuating the problems of presenteeism, unreasonable deadlines and management demands. Organizations need to stop using technology to turn up the volume and start using it to change the channel. Written by a unique team of experts, this edited collection covers leadership, corporate culture, technology, wellness and workplace design. It argues that digital overload is a problem of corporate culture and a failure of leadership. As such it takes leadership to fix it. Leaders who have the courage to explore alternative ways of working with technology, the enlightenment to give employees more freedom and control over their own lives, and the humility to live and demonstrate the new culture personally. Those who do this have the power to transform their organizations so they can ride the digital wave rather than be swamped by it.
Conquering Digital Overload: Leadership strategies that build engaging work cultures
by Peter Thomson Mike Johnson J. Michael DevlinThis book examines the impact of the digital deluge on employees and organizations and sets out the leadership actions needed to create a corporate culture fit for the digital age.In the digital world executives are presented with exponentially more information than their predecessors were a generation ago – and yet we’re not exponentially more productive. Why? Because we’re using twenty-first century technology with a twentieth century mindset. Excessive working hours, email overload and invasion of private life are all symptoms of a working culture that has used technology to simply amplify old management processes rather than enable and refine newer, more productive ones.Instead of liberating us, technology has created a digital overload, accentuating the problems of presenteeism, unreasonable deadlines and management demands. Organizations need to stop using technology to turn up the volume and start using it to change the channel. Written by a unique team of experts, this edited collection covers leadership, corporate culture, technology, wellness and workplace design. It argues that digital overload is a problem of corporate culture and a failure of leadership. As such it takes leadership to fix it. Leaders who have the courage to explore alternative ways of working with technology, the enlightenment to give employees more freedom and control over their own lives, and the humility to live and demonstrate the new culture personally. Those who do this have the power to transform their organizations so they can ride the digital wave rather than be swamped by it.
Proust, China and Intertextual Engagement: Translation and Transcultural Dialogue
by Shuangyi LiThe book traces the literary journey that Proust’s work made to China and back by means of translation, intertextual engagement, and the creation of a transcultural dialogue through migrant literature. It begins with a translation history of Proust’s work in China and studies the different (re)translations and editions of La Recherche highlighting their culturally conditioned thematic emphases and negligence, such as time and memory over anti-Semitism and homosexuality. The book then moves on to explore three contemporary mainland Chinese writers’ creative intertextual engagement with Proust against the backdrop of China's explosive development from modernity to post-modernity in the 1990s. Finally, back to France, the book examines the multifarious literary relations between Proust and the Franco-Chinese migrant writer François Cheng. It demonstrates how the cultural heritages of China and the West can be re-negotiated and put into dialogue through the fictional and creative medium of literature, as well as providing a means of understanding the economic, political, and cultural exchanges in our current global context.
Multimodal Pragmatics and Translation: A New Model for Source Text Analysis
by Sara DicertoThis book proposes a new model for the translation-oriented analysis of multimodal source texts. The author guides the reader through semiotics, multimodality, pragmatics and translation studies on a quest for the meaning-making mechanics of texts that combine images and words. She openly challenges the traditional view that sees translators focusing their attention mostly on the linguistic aspect of source material in their work. The central theoretical pivot around which the analytical model revolves is that multimodal texts communicate through individual images and linguistic units, as well as through the interaction among textual resources and the text's interaction with its context of reference. This three-dimensional view offers a holistic understanding of multimodal texts and their potential translation issues to help translators improve the way they communicate multimodally across languages and cultures. This book will appeal to researchers in the fields of translation studies, multimodality and pragmatics.
Multimodal Pragmatics and Translation: A New Model for Source Text Analysis
by Sara DicertoThis book proposes a new model for the translation-oriented analysis of multimodal source texts. The author guides the reader through semiotics, multimodality, pragmatics and translation studies on a quest for the meaning-making mechanics of texts that combine images and words. She openly challenges the traditional view that sees translators focusing their attention mostly on the linguistic aspect of source material in their work. The central theoretical pivot around which the analytical model revolves is that multimodal texts communicate through individual images and linguistic units, as well as through the interaction among textual resources and the text's interaction with its context of reference. This three-dimensional view offers a holistic understanding of multimodal texts and their potential translation issues to help translators improve the way they communicate multimodally across languages and cultures. This book will appeal to researchers in the fields of translation studies, multimodality and pragmatics.
Communication Skills Training For Health Professionals (PDF)
by David Dickson Owen Hargie N. C. MorrowProviding a review and update of descriptive and theoretical work, this volume includes chapters on skill generalization; interactional strategies, to include negotiating and working with groups; the incorporation of marketing and selling; and the role of communication audit in relation to communication dysfunctions.
Business Bullshit (PDF)
by André SpicerOur organizations are flooded with empty talk. We are constantly "going forward" to lands of "deliverables", stopping off on the "journey" to "drill down" into "best practice". Being an expert at using management speak has become more important in corporate life than delivering long lasting results. The upshot is that meaningless corporate jargon is killing our organizations. #65533; In this book, management scholar Andr#65533;picer argues we need to call this empty talk what it is: bullshit. The book looks at how organizations have become vast machines for manufacturing, distributing and consuming bullshit. It follows how the meaningless language of management has spread through schools, NGOs, politics and the media. Business Bullshit shows you how to spot business bullshit, considers why it is so popular, and outlines the impact it has on organizations and the people who work there. It also outlines what we can do to minimise bullshit at work. The author makes a case for why organizations need to avoid empty talk and reconnect with core activities. This provocative, lucid book is essential reading for professionals, researchers and managers.
Target Grade 5 Reading Aqa Gcse (Modern Foreign Language Intervention)
by Pearson EducationThis workbook: targets key misconceptions and barriers to help your students get back on track addresses areas of underperformance in a systematic way, with a unique approach that builds, develops and extends students' skills gets students ready for the new GCSE (9-1) assessments with exercises focused around exam-style questions provides ready-to-use examples and activities freeing up your time to focus on working directly with students fits around your needs, being flexible as part of an intervention strategy or for independent student work addresses an area of difficulty in each unit with a unique approach, to develop and extend students' skills.
Speaking, Listening and Drama
by Andy Kempe Jan HolroydWritten for practicing and trainee English and Drama specialists, this text clarifies what constitutes useful knowledge about spoken English and how pupils aged 11-16 can develop their skills in speaking and listening through the use of drama.
Arabic-English-Arabic-English Translation: Issues and Strategies
by Ronak Husni Daniel L. NewmanArabic-English-Arabic-English Translation: Issues and Strategies is an accessible coursebook for students and practitioners of Arabic-English-Arabic translation. Focusing on the key issues and topics affecting the field, it offers informed guidance on the most effective methods to deal with such problems, enabling users to develop deeper insights and enhance their translation skills. Key features include: A focus on Arabic-English translation in both directions, preparing students for the real-life experiences of practitioners in the field In-depth discussion of the core issues of phraseology, language variation and translation, legal translation and translation technology in Arabic and English translation Authentic sample texts in each chapter, taken from a variety of sources from across the Arabic-speaking world to provide snapshots of real-life language use Source texts followed by examples of possible translation strategies, with extensive commentaries, to showcase the best translation practices and methodologies A range of supporting exercises to enable students to practise their newly acquired knowledge and skills Inclusion of a wide range of themes covering both linguistic and genre issues, offering multidimensional perspectives and depth and breadth in learning List of recommended readings and resources for each of the topics under discussion Comprehensive glossary and bibliography at the back of the book. Lucid and practical in its approach, Arabic-English-Arabic-English Translation: Issues and Strategies will be an indispensable resource for intermediate to advanced students of Arabic. It will also be of great interest to professional translators working in Arabic-English-Arabic translation.
Cases in Public Relations Management: The Rise of Social Media and Activism
by Patricia SwannDeveloped for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. New to the second edition are: 27 new case studies, including coverage of social media and social responsibility elements New chapters on corporate social responsibility (CSR) and activism End-of-chapter exercises Embedded hyperlinks in eBook Fully enhanced companion website that includes: Instructor resources: PowerPoint presentations, Video Clips, Case Supplements, Instructor Guides Student resources: Quizzes, Glossary, Case Supplements
Cases in Public Relations Management: The Rise of Social Media and Activism
by Patricia SwannDeveloped for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. New to the second edition are: 27 new case studies, including coverage of social media and social responsibility elements New chapters on corporate social responsibility (CSR) and activism End-of-chapter exercises Embedded hyperlinks in eBook Fully enhanced companion website that includes: Instructor resources: PowerPoint presentations, Video Clips, Case Supplements, Instructor Guides Student resources: Quizzes, Glossary, Case Supplements
Global Public Relations: Spanning Borders, Spanning Cultures
by Alan R. Freitag Ashli Quesinberry StokesThis text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings. Written in a straightforward, lively style, the book covers: foundational theories, and factors that shape the discipline communication across cultures trends affecting the public relations profession throughout the world. Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media. Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415448154/
Global Public Relations: Spanning Borders, Spanning Cultures
by Alan R. Freitag Ashli Quesinberry StokesThis text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings. Written in a straightforward, lively style, the book covers: foundational theories, and factors that shape the discipline communication across cultures trends affecting the public relations profession throughout the world. Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media. Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415448154/
A Century of Communication Studies: The Unfinished Conversation
by Pat J. Gehrke William M. KeithThis volume chronicles the development of communication studies as a discipline, providing a history of the field and identifying opportunities for future growth. Editors Pat J. Gehrke and William M. Keith have assembled an exceptional list of communication scholars who, in the thirteen chapters contained in this book, cover the breadth and depth of the field. Organized around themes and concepts that have enduring historical significance and wide appeal across numerous subfields of communication, A Century of Communication Studies bridges research and pedagogy, addressing themes that connect classroom practice and publication. Published in the 100th anniversary year of the National Communication Association, this collection highlights the evolution of communication studies and will serve future generations of scholars as a window into not only our past but also the field’s collective possibilities.
A Century of Communication Studies: The Unfinished Conversation
by Pat J. Gehrke William M. KeithThis volume chronicles the development of communication studies as a discipline, providing a history of the field and identifying opportunities for future growth. Editors Pat J. Gehrke and William M. Keith have assembled an exceptional list of communication scholars who, in the thirteen chapters contained in this book, cover the breadth and depth of the field. Organized around themes and concepts that have enduring historical significance and wide appeal across numerous subfields of communication, A Century of Communication Studies bridges research and pedagogy, addressing themes that connect classroom practice and publication. Published in the 100th anniversary year of the National Communication Association, this collection highlights the evolution of communication studies and will serve future generations of scholars as a window into not only our past but also the field’s collective possibilities.
Investigative Journalism
by Hugo De BurghPraise for the first edition: ‘A surprising book. I’m surprised that it hasn’t been done before, and I’d also be surprised if anyone did it better.’– Roger Cook, The Cook Report, Central Television ‘A book that no aspiring student of the subject can do without.’ – Jon Snow, Channel 4 News Investigative journalism has helped bring down governments, imprison politicians, trigger legislation, reveal miscarriages of justice and shame corporations. Even today, when much of the media colludes with power and when viciousness and sensationalism are staples of formerly high-minded media, investigative journalists can stand up for the powerless, the exploited, the truth. Investigative Journalism provides an unrivalled introduction to this vital part of our social life: its origins, the men and women who established its norms and its achievements in the last decades. Two chapters describe the relationships with the law, bringing us up to date, and others deal with the professional techniques, the sociology and the teaching of investigative journalism. A further new chapter examines the influence of the blogosphere on investigative journalism. The case studies of the first edition have been supplemented by new chapters: the investigators and methods which revealed the subcontracting of the torture of Iraqi prisoners; how the murder of Stephen Lawrence was treated in the Daily Mail; the tabloids and their investigations; BBC Panorama.
Investigative Journalism
by Hugo De BurghPraise for the first edition: ‘A surprising book. I’m surprised that it hasn’t been done before, and I’d also be surprised if anyone did it better.’– Roger Cook, The Cook Report, Central Television ‘A book that no aspiring student of the subject can do without.’ – Jon Snow, Channel 4 News Investigative journalism has helped bring down governments, imprison politicians, trigger legislation, reveal miscarriages of justice and shame corporations. Even today, when much of the media colludes with power and when viciousness and sensationalism are staples of formerly high-minded media, investigative journalists can stand up for the powerless, the exploited, the truth. Investigative Journalism provides an unrivalled introduction to this vital part of our social life: its origins, the men and women who established its norms and its achievements in the last decades. Two chapters describe the relationships with the law, bringing us up to date, and others deal with the professional techniques, the sociology and the teaching of investigative journalism. A further new chapter examines the influence of the blogosphere on investigative journalism. The case studies of the first edition have been supplemented by new chapters: the investigators and methods which revealed the subcontracting of the torture of Iraqi prisoners; how the murder of Stephen Lawrence was treated in the Daily Mail; the tabloids and their investigations; BBC Panorama.
Inside the Video Game Industry: Game Developers Talk About the Business of Play
by Judd Ruggill Ken McAllister Randy Nichols Ryan KaufmanInside the Video Game Industry offers a provocative look into one of today's most dynamic and creative businesses. Through in-depth structured interviews, industry professionals discuss their roles, providing invaluable insight into game programming, art, animation, design, production, quality assurance, audio and business professions. From hiring and firing conventions, attitudes about gender disparity, goals for work-life balance, and a span of legal, psychological, and communal intellectual property protection mechanisms, the book's combination of accessible industry talk and incisive thematic overviews is ideal for anyone interested in games as a global industry, a site of cultural study, or a prospective career path. Designed for researchers, educators, and students, this book provides a critical perspective on an often opaque business and its highly mobile workforce. Additional teaching materials, including activities and study questions, can be found at https://www.routledge.com/9780415828284.
Understanding E-Government: Information Systems in Public Administration
by Vincent HomburgGovernments these days often boast about the efficiency of their electronic systems. Information communication technologies (ICTs) apparently allow public service to become cheaper, faster and more democratic. E-government has become another buzzword, the shining future of the public realm. Critics claim, however, that ICTs’ potential for democratic renewal is hampered by ancient assumptions of how governments should function. But which viewpoint is nearer the truth? In this original and insightful volume, Vincent Homburg demonstrates how the use, form and impact of ICTs are, in fact, entwined within the socio-political, economic and institutional aspects already established by government and public administration. Evangelical or fatalistic perspectives are discredited to show the different realities in which ICTs play a role in our daily lives. Using case studies and vignettes from throughout Europe and the US, the book analyzes what these new technologies actually do, and how they are screened through varying layers of bureaucracy and convention. This is a timely addition to our understanding of what is meant by e-government. It gets behind the political rhetoric. Understanding E-Government: Information Systems in Public Administration will be key reading for all students of public administration, political science, organization theory and information systems.
Understanding E-Government: Information Systems in Public Administration
by Vincent HomburgGovernments these days often boast about the efficiency of their electronic systems. Information communication technologies (ICTs) apparently allow public service to become cheaper, faster and more democratic. E-government has become another buzzword, the shining future of the public realm. Critics claim, however, that ICTs’ potential for democratic renewal is hampered by ancient assumptions of how governments should function. But which viewpoint is nearer the truth? In this original and insightful volume, Vincent Homburg demonstrates how the use, form and impact of ICTs are, in fact, entwined within the socio-political, economic and institutional aspects already established by government and public administration. Evangelical or fatalistic perspectives are discredited to show the different realities in which ICTs play a role in our daily lives. Using case studies and vignettes from throughout Europe and the US, the book analyzes what these new technologies actually do, and how they are screened through varying layers of bureaucracy and convention. This is a timely addition to our understanding of what is meant by e-government. It gets behind the political rhetoric. Understanding E-Government: Information Systems in Public Administration will be key reading for all students of public administration, political science, organization theory and information systems.