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Analysing English In A Global Context
by Anne Burns Caroline CoffinDevised in collaboration with the Open University and Macquarie University, Australia, this book is specifically designed for the postgraduate student market, as well as for teachers of English as a second or foreign language throughout the world. It includes specially commissioned pieces as well as classic texts and provides a global perspective on the changing uses and forms of English and its impact on language teaching contexts.
Contemporary Editing
by Cecilia Friend Don ChallengerContemporary Editing offers journalism students a forward-looking introduction to news editing, providing instruction on traditional newsroom conventions along with a focus on emerging news platforms. This comprehensive text provides students with a strong understanding of everything an editor does, addressing essential copy editing fundamentals such as grammar and style; editorial decision making; photo editing, information graphics, and page design; and new media approaches to storytelling. Throughout, the book focuses on how "the editor’s attitude"—a keen awareness of news values, ethics, and audience—comes into play in all facets of news editing. This new edition offers expanded coverage of web publishing and mobile media, giving students solid editing skills for today’s evolving media and news forums. Features of the Third Edition: -Editing 2.0 boxes discuss the impact of digital technology and social media on editing. -Coverage of grammar problems and a new chapter on working with numbers provide students with a strong grasp of math and grammar, which are the underpinnings for all writing and editing. -An emphasis on editing for brevity prepares students to write and edit clearly and briefly, for print and for the web. -A chapter on the art of headline writing guides students through one of the editor’s most important tasks, and introduces the task of search engine optimization. -Examples of ethics and legal situations show students how issues arise in even the most basic stories, and how to address them. -Online exercises present additional practice for students, without needing to purchase a workbook. ? ?
Contemporary Editing
by Cecilia Friend Don ChallengerContemporary Editing offers journalism students a forward-looking introduction to news editing, providing instruction on traditional newsroom conventions along with a focus on emerging news platforms. This comprehensive text provides students with a strong understanding of everything an editor does, addressing essential copy editing fundamentals such as grammar and style; editorial decision making; photo editing, information graphics, and page design; and new media approaches to storytelling. Throughout, the book focuses on how "the editor’s attitude"—a keen awareness of news values, ethics, and audience—comes into play in all facets of news editing. This new edition offers expanded coverage of web publishing and mobile media, giving students solid editing skills for today’s evolving media and news forums. Features of the Third Edition: -Editing 2.0 boxes discuss the impact of digital technology and social media on editing. -Coverage of grammar problems and a new chapter on working with numbers provide students with a strong grasp of math and grammar, which are the underpinnings for all writing and editing. -An emphasis on editing for brevity prepares students to write and edit clearly and briefly, for print and for the web. -A chapter on the art of headline writing guides students through one of the editor’s most important tasks, and introduces the task of search engine optimization. -Examples of ethics and legal situations show students how issues arise in even the most basic stories, and how to address them. -Online exercises present additional practice for students, without needing to purchase a workbook. ? ?
Race and News: Critical Perspectives
by Christopher P. Campbell Kim M. LeDuff Cheryl D. Jenkins Rockell A. BrownThe history of American journalism is marked by disturbing representations of people and communities of color, from the disgraceful stereotypes of pre-civil rights America, to the more subtle myths that are reflected in routine coverage by journalists all over the country. Race and News: Critical Perspectives aims to examine these journalistic representations of race, and in doing so to question whether or not we are living in a post-racial world. By looking at national coverage of stories like the Don Imus controversy, Hurricane Katrina, Barak Obama's presidential candidacy, and even the Virginia Tech shootings, readers are given an opportunity to gain insight into both subtle and overt forms of racism in the newsroom and in national dialogue. The book itself is divided into two sections, with the first examining the journalistic routine and the decisions that go into covering a story with, or without, relation to race. The second section, comprised of case studies, explores the coverage of national stories and how they have impacted the dialogue on race and racism in the United States. As a whole, the collection of essays and studies also reflects a variety of research approaches. With a goal of contributing to the discussion about race and its place in American journalism, this broad examination makes Race and News an ideal text for courses on cultural diversity and the media, as well as making it valuable to professional journalists and journalism students who seek to improve their approach to coverage of diverse communities.
Race and News: Critical Perspectives
by Christopher P. Campbell Kim M. LeDuff Cheryl D. Jenkins Rockell A. BrownThe history of American journalism is marked by disturbing representations of people and communities of color, from the disgraceful stereotypes of pre-civil rights America, to the more subtle myths that are reflected in routine coverage by journalists all over the country. Race and News: Critical Perspectives aims to examine these journalistic representations of race, and in doing so to question whether or not we are living in a post-racial world. By looking at national coverage of stories like the Don Imus controversy, Hurricane Katrina, Barak Obama's presidential candidacy, and even the Virginia Tech shootings, readers are given an opportunity to gain insight into both subtle and overt forms of racism in the newsroom and in national dialogue. The book itself is divided into two sections, with the first examining the journalistic routine and the decisions that go into covering a story with, or without, relation to race. The second section, comprised of case studies, explores the coverage of national stories and how they have impacted the dialogue on race and racism in the United States. As a whole, the collection of essays and studies also reflects a variety of research approaches. With a goal of contributing to the discussion about race and its place in American journalism, this broad examination makes Race and News an ideal text for courses on cultural diversity and the media, as well as making it valuable to professional journalists and journalism students who seek to improve their approach to coverage of diverse communities.
The Student's Guide to Writing Economics
by Robert H. NeugeborenUnderstanding the way economists see the world is a necessary step on the way to good economics writing. This book guides students through the means and methods of economics writing, by taking a step by step approach investigating: the keys needed to succeed as a writer of economics and an overview of the writing process from beginning to end the basic methods economists use to analyze data and communicate their ideas suggestions for finding and focusing one's topic, including standard economic sources and techniques for doing economic research how to write paper ways of citing sources and creating a bibliography. It also contains useful appendices, which provide details of statistical sources and relevant electronic indices. Used as a standard guide for economics students at Harvard University, this book is of immense practical use to economics students the world over.
The Student's Guide to Writing Economics
by Robert H. NeugeborenUnderstanding the way economists see the world is a necessary step on the way to good economics writing. This book guides students through the means and methods of economics writing, by taking a step by step approach investigating: the keys needed to succeed as a writer of economics and an overview of the writing process from beginning to end the basic methods economists use to analyze data and communicate their ideas suggestions for finding and focusing one's topic, including standard economic sources and techniques for doing economic research how to write paper ways of citing sources and creating a bibliography. It also contains useful appendices, which provide details of statistical sources and relevant electronic indices. Used as a standard guide for economics students at Harvard University, this book is of immense practical use to economics students the world over.
An Introduction to Language and Society
by Martin MontgomeryIn this third edition of the bestselling classic textbook, Martin Montgomery explores the key connections between language and social life. Guiding the student through discussions on child language, accent and dialect, social class and gender, as well as a number of other topics, Montgomery provides a comprehensive and accessible introduction to the function of language in modern society. This third edition includes: new sections on dialect levelling and estuary English; hip-hop and rapping as anti-language and ‘crossing’ between Creole, Panjabi and South Asian English new material on the Gulf War and the 'War on Terror' discussions on language in internet usage and new technologies updated examples and references. With detailed suggestions for further reading and practical work for each chapter, An Introduction to Language and Society is the ideal resource for students and teachers of Communication Studies and Language Studies.
An Introduction to Language and Society
by Martin MontgomeryIn this third edition of the bestselling classic textbook, Martin Montgomery explores the key connections between language and social life. Guiding the student through discussions on child language, accent and dialect, social class and gender, as well as a number of other topics, Montgomery provides a comprehensive and accessible introduction to the function of language in modern society. This third edition includes: new sections on dialect levelling and estuary English; hip-hop and rapping as anti-language and ‘crossing’ between Creole, Panjabi and South Asian English new material on the Gulf War and the 'War on Terror' discussions on language in internet usage and new technologies updated examples and references. With detailed suggestions for further reading and practical work for each chapter, An Introduction to Language and Society is the ideal resource for students and teachers of Communication Studies and Language Studies.
Keith's Radio Station: Broadcast, Satellite, and Internet
by John Allen Hendricks Bruce MimsKeith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why. This new edition explains what "radio" in America has been, where it is today, and where it is going. Covering the basics of how programming is produced, financed and delivered across a spectrum of technologies, including the newest technological trends such as streaming and podcasting, satellite, and HD Radio, John Allen Hendricks and Bruce Mims argue that the future of radio remains bright and strong as it continues to evolve with emerging technologies. New to this edition: New and updated essays from industry leaders discussing how radio is evolving in an era of rapidly changing technology A thorough examination of Internet radio, online music services, and mobile listening devices An analysis of how new technologies have fragmented the advertising dollar A discussion of station website content and promotional usage of social media A revised examination of technologically advanced strategies used in traffic and billing departments Updated, full-color photos and illustrations. The new companion website features content for both students and instructors, including an instructors’ manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources.
Keith's Radio Station: Broadcast, Satellite, and Internet
by John Allen Hendricks Bruce MimsKeith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why. This new edition explains what "radio" in America has been, where it is today, and where it is going. Covering the basics of how programming is produced, financed and delivered across a spectrum of technologies, including the newest technological trends such as streaming and podcasting, satellite, and HD Radio, John Allen Hendricks and Bruce Mims argue that the future of radio remains bright and strong as it continues to evolve with emerging technologies. New to this edition: New and updated essays from industry leaders discussing how radio is evolving in an era of rapidly changing technology A thorough examination of Internet radio, online music services, and mobile listening devices An analysis of how new technologies have fragmented the advertising dollar A discussion of station website content and promotional usage of social media A revised examination of technologically advanced strategies used in traffic and billing departments Updated, full-color photos and illustrations. The new companion website features content for both students and instructors, including an instructors’ manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources.
Electronic Media: Then, Now, and Later
by Norman J. Medoff Barbara KayeElectronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a "See It Then, See It Now, See It Later? approach that focuses on how past innovations lay the groundwork for changing trends in technology, providing the opportunity and demand for change in both broadcasting and digital media. FYI and Zoom-In boxes point to further information, tying together the immediate and long-ranging issues surrounding electronic media. Career Tracks feature the experiences of industry experts and share tips in how to approach this challenging industry. Check out the companion website at http://www.routledge.com/cw/medoff-9780240812564/ for materials for both students and instructors.
Electronic Media: Then, Now, and Later
by Norman J. Medoff Barbara KayeElectronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a "See It Then, See It Now, See It Later? approach that focuses on how past innovations lay the groundwork for changing trends in technology, providing the opportunity and demand for change in both broadcasting and digital media. FYI and Zoom-In boxes point to further information, tying together the immediate and long-ranging issues surrounding electronic media. Career Tracks feature the experiences of industry experts and share tips in how to approach this challenging industry. Check out the companion website at http://www.routledge.com/cw/medoff-9780240812564/ for materials for both students and instructors.
Public Affairs Reporting Now: News of, by and for the People
by George Michael KillenbergEveryday life, no whether the issues or events arise next-door or a continent away, raises questions and concerns that the public counts on journalists to answer and, more important, confront. More than ever before, we all rely on the news media for warnings, explanations and insights. The profession - and society - cannot afford lazy, inept, uncommitted journalists. Today's reporters must learn how to cover public affairs intelligently and thoroughly. First you must learn about the institutions and people who influence the news; understanding how a legislative conference committee functions or how a trial is conducted remain important pre-requisites. But it is not enough merely to know how to report. Journalists must also understand how they see, define and influence the news.Don't be fooled by the daily dose of fluffy stories about fads, fashions or fetishes. People love to revel in celebrity gossip or fantasize about extreme makeovers. But Donald Trump's love life or the South Beach Diet don't satisfy when people worry about a home invasion in their neighborhood or a rezoning proposal to bring a Wal-Mart super center to town or a Department of Education report that their child's school scored bottom-most in reading achievement.Public Affairs Reporting Now is intended to teach you the best practices and give you the best advice for covering what's generically known as "public affairs reporting.? It's a term that's neither inspiring nor precise, but it's long been a convenient way of describing the kind of news coverage that keeps people informed as citizens and keeps our institutions, public and private, focused on the public good.
Public Affairs Reporting Now: News of, by and for the People
by George Michael KillenbergEveryday life, no whether the issues or events arise next-door or a continent away, raises questions and concerns that the public counts on journalists to answer and, more important, confront. More than ever before, we all rely on the news media for warnings, explanations and insights. The profession - and society - cannot afford lazy, inept, uncommitted journalists. Today's reporters must learn how to cover public affairs intelligently and thoroughly. First you must learn about the institutions and people who influence the news; understanding how a legislative conference committee functions or how a trial is conducted remain important pre-requisites. But it is not enough merely to know how to report. Journalists must also understand how they see, define and influence the news.Don't be fooled by the daily dose of fluffy stories about fads, fashions or fetishes. People love to revel in celebrity gossip or fantasize about extreme makeovers. But Donald Trump's love life or the South Beach Diet don't satisfy when people worry about a home invasion in their neighborhood or a rezoning proposal to bring a Wal-Mart super center to town or a Department of Education report that their child's school scored bottom-most in reading achievement.Public Affairs Reporting Now is intended to teach you the best practices and give you the best advice for covering what's generically known as "public affairs reporting.? It's a term that's neither inspiring nor precise, but it's long been a convenient way of describing the kind of news coverage that keeps people informed as citizens and keeps our institutions, public and private, focused on the public good.
Electronics for Service Engineers
by Dave FoxElectronics for Service Engineers is the first text designed specifically for the Level 2 NVQs in Electronics Servicing. It provides the underpinning knowledge required by brown goods and white goods students, reflecting the popularity of the EMTA white goods NVQs. It has also been written in the light of the new EEB / City & Guilds Level 2 progression award (RVQ) for brown goods and commercial electronics, dubbed 'son of 2240', and the existing 2240 part 1. The wide ranging experience of the authors makes this a readable book with much relevance to the real-life challenges of the service engineer. From simple mathematics and circuit theory to transmission theory and aerials, from health and safety to logic gates and transducers, the complete range of knowledge required to service electronic and electrical equipment is here. This practical emphasis makes the book ideal for existing service engineers seeking to gain an NVQ. Numerous questions and worked examples throughout the text allow readers to monitor their own progress, and provide practice for C&G tests.Joe Cieszynski and Dave Fox have a wide mix of experience, both in the field and workshop working on TV and audio, and teaching electronic servicing and security installation at MANCAT. Joe writes regularly for Television magazine.
Electronics for Service Engineers
by Dave FoxElectronics for Service Engineers is the first text designed specifically for the Level 2 NVQs in Electronics Servicing. It provides the underpinning knowledge required by brown goods and white goods students, reflecting the popularity of the EMTA white goods NVQs. It has also been written in the light of the new EEB / City & Guilds Level 2 progression award (RVQ) for brown goods and commercial electronics, dubbed 'son of 2240', and the existing 2240 part 1. The wide ranging experience of the authors makes this a readable book with much relevance to the real-life challenges of the service engineer. From simple mathematics and circuit theory to transmission theory and aerials, from health and safety to logic gates and transducers, the complete range of knowledge required to service electronic and electrical equipment is here. This practical emphasis makes the book ideal for existing service engineers seeking to gain an NVQ. Numerous questions and worked examples throughout the text allow readers to monitor their own progress, and provide practice for C&G tests.Joe Cieszynski and Dave Fox have a wide mix of experience, both in the field and workshop working on TV and audio, and teaching electronic servicing and security installation at MANCAT. Joe writes regularly for Television magazine.
Media, Knowledge and Power
by Oliver Boyd-Barrett Peter BrahamFirst Published in 1986. Routledge is an imprint of Taylor & Francis, an informa company.
Media, Knowledge and Power
by Oliver Boyd-Barrett Peter BrahamFirst Published in 1986. Routledge is an imprint of Taylor & Francis, an informa company.
Business Communication: Rethinking your professional practice for the post-digital age
by Peter Hartley Peter ChattertonEffective communication in business and commercial organizations is critical, as organizations have to become more competitive and effective to sustain commercial success. This thoroughly revamped new edition distils the principles of effective communication and applies them to organizations operating in the digital world. Techniques and processes detailed in the book include planning and preparing written communication, effective structures in documents, diverse writing styles, managing face-to-face interactions, using visual aids, delivering presentations, and organising effective meetings. In every case the authors consider the potential of new technology to improve and support communication. With helpful pedagogical features designed to aid international students, this new edition of a popular text will continue to aid business and management students for years to come. Additional content can now be found on the author's website - www.rethinkbuscomm.net
Business Communication: Rethinking your professional practice for the post-digital age
by Peter Hartley Peter ChattertonEffective communication in business and commercial organizations is critical, as organizations have to become more competitive and effective to sustain commercial success. This thoroughly revamped new edition distils the principles of effective communication and applies them to organizations operating in the digital world. Techniques and processes detailed in the book include planning and preparing written communication, effective structures in documents, diverse writing styles, managing face-to-face interactions, using visual aids, delivering presentations, and organising effective meetings. In every case the authors consider the potential of new technology to improve and support communication. With helpful pedagogical features designed to aid international students, this new edition of a popular text will continue to aid business and management students for years to come. Additional content can now be found on the author's website - www.rethinkbuscomm.net
Sports Publicity: A Practical Approach
by Joe FavoritoEffective communications skills are essential for any organization. In this fully revised and updated edition of his groundbreaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Drawing on nearly thirty years of professional experience, including work with the International Baseball Federation, New York Knicks, Philadelphia 76ers, Bloomberg Sports and the US Tennis Association, as well as projects with the NFL, USOC, NASCAR, MLB, MLS and many other elite groups and brands in sports and entertainment, Favorito outlines the history of sports communications, explores all the most important professional themes, topics and issues, and highlights exciting opportunities for future growth and development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: Effective writing and speaking Building and Marketing brands Developing contacts and networks Social and Digital Media Strategy Gaining experience and internships Crisis management Successful pitching Press conferences Working with individual athletes, teams and league organizations Agents, Broadcast Networks and Agencies Understanding the global sports market The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals. No other book offers such a valuable insider’s view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills and technique.
Sports Publicity: A Practical Approach
by Joe FavoritoEffective communications skills are essential for any organization. In this fully revised and updated edition of his groundbreaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Drawing on nearly thirty years of professional experience, including work with the International Baseball Federation, New York Knicks, Philadelphia 76ers, Bloomberg Sports and the US Tennis Association, as well as projects with the NFL, USOC, NASCAR, MLB, MLS and many other elite groups and brands in sports and entertainment, Favorito outlines the history of sports communications, explores all the most important professional themes, topics and issues, and highlights exciting opportunities for future growth and development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: Effective writing and speaking Building and Marketing brands Developing contacts and networks Social and Digital Media Strategy Gaining experience and internships Crisis management Successful pitching Press conferences Working with individual athletes, teams and league organizations Agents, Broadcast Networks and Agencies Understanding the global sports market The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals. No other book offers such a valuable insider’s view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills and technique.
Journalism of Ideas: Brainstorming, Developing, and Selling Stories in the Digital Age
by Daniel ReimoldJournalism of Ideas is a comprehensive field guide for brainstorming, discovering, reporting, digitizing, and pitching news, opinion, and feature stories within journalism 2.0. With on-the-job advice from professional journalists, activities to sharpen your multimedia reporting skills, and dozens of story ideas ripe for adaptation, Dan Reimold helps you develop the journalistic know-how that will set you apart at your campus media outlet and beyond. The exercises, observations, anecdotes, and tips in this book cover every stage of the story planning and development process, including how news judgment, multimedia engagement, records and archival searches, and various observational techniques can take your reporting to the next level. Separate advice focuses on the storytelling methods involved in data journalism, photojournalism, crime reporting, investigative journalism, and commentary writing. In addition to these tricks of the trade, Journalism of Ideas features an extensive set of newsworthy, timely, and unorthodox story ideas to jumpstart your creativity. The conversation continues on the author’s blog, College Media Matters. Reimold also shows students how to successfully launch a career in journalism: the ins and outs of pitching stories, getting your work published, and navigating the post-graduation job search. Related sections of the book highlight the art of freelancing 2.0, starting an independent site, blogging, constructing quality online portfolios, securing internships, and building a social media following.
Journalism of Ideas: Brainstorming, Developing, and Selling Stories in the Digital Age
by Daniel ReimoldJournalism of Ideas is a comprehensive field guide for brainstorming, discovering, reporting, digitizing, and pitching news, opinion, and feature stories within journalism 2.0. With on-the-job advice from professional journalists, activities to sharpen your multimedia reporting skills, and dozens of story ideas ripe for adaptation, Dan Reimold helps you develop the journalistic know-how that will set you apart at your campus media outlet and beyond. The exercises, observations, anecdotes, and tips in this book cover every stage of the story planning and development process, including how news judgment, multimedia engagement, records and archival searches, and various observational techniques can take your reporting to the next level. Separate advice focuses on the storytelling methods involved in data journalism, photojournalism, crime reporting, investigative journalism, and commentary writing. In addition to these tricks of the trade, Journalism of Ideas features an extensive set of newsworthy, timely, and unorthodox story ideas to jumpstart your creativity. The conversation continues on the author’s blog, College Media Matters. Reimold also shows students how to successfully launch a career in journalism: the ins and outs of pitching stories, getting your work published, and navigating the post-graduation job search. Related sections of the book highlight the art of freelancing 2.0, starting an independent site, blogging, constructing quality online portfolios, securing internships, and building a social media following.