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Smart Trends in Computing and Communications: Proceedings of SmartCom 2024, Volume 5 (Lecture Notes in Networks and Systems #949)
by Amit Joshi Tomonobu Senjyu Chakchai So–InThis book gathers high-quality papers presented at the Eighth International Conference on Smart Trends in Computing and Communications (SmartCom 2024), organized by Global Knowledge Research Foundation (GR Foundation) from 12 to 13 January 2024 in Pune, India. It covers the state-of-the-art and emerging topics in information, computer communications, and effective strategies for their use in engineering and managerial applications. It also explores and discusses the latest technological advances in, and future directions for, information and knowledge computing and its applications.
Smart Trends in Computing and Communications: Proceedings of SmartCom 2024, Volume 3 (Lecture Notes in Networks and Systems #947)
by Amit Joshi Tomonobu Senjyu Chakchai So–InThis book gathers high-quality papers presented at the Eighth International Conference on Smart Trends in Computing and Communications (SmartCom 2024), organized by Global Knowledge Research Foundation (GR Foundation) from 12 to 13 January 2024 in Pune, India. It covers the state-of-the-art and emerging topics in information, computer communications, and effective strategies for their use in engineering and managerial applications. It also explores and discusses the latest technological advances in, and future directions for, information and knowledge computing and its applications.
Smart VR/AR/MR Systems for Professionals
by Karupppasamy Subburaj Sunpreet Singh Sasa 262 Ukovi 263 Kamalpreet Sandhu Gerrit Meixner Radu Emanuil PetruseSmart VR/AR/MR Systems for Professionals is a comprehensive guide that explores the ground-breaking applications of virtual reality (VR), augmented reality (AR), and mixed reality (MR) in various industries. This book aims to equip practicing professionals with the knowledge and insights they need to harness the full potential of these immersive technologies in their respective fields. Through this book, the authors aim to explore the experimental breakthroughs and cutting-edge methodologies that have emerged in the realm of VR/AR/MR. The book delves deeper into the profound impact these technologies have had on the design process, computer-aided design, healthcare product development, manufacturing, human-robot collaboration, medical imaging, rehabilitation, and even phobia therapy. In each chapter of this book, we delve into specific topics, uncovering the principles, methodologies, and best practices that professionals can adopt. Examples of these topics range from empowering design processes with virtual reality to revolutionizing computer-aided design, and from exploring AR/VR/MR technologies in healthcare to transforming manufacturing with digital twins and metrology in VR. The book aims to provide practitioners with valuable insights, real-world examples, and practical guidance to navigate the ever-evolving landscape of VR/AR/MR systems.
Smart VR/AR/MR Systems for Professionals
by Karupppasamy Subburaj Sunpreet Singh Saša Ćuković Kamalpreet Sandhu Gerrit Meixner Radu Emanuil PetruseSmart VR/AR/MR Systems for Professionals is a comprehensive guide that explores the ground-breaking applications of virtual reality (VR), augmented reality (AR), and mixed reality (MR) in various industries. This book aims to equip practicing professionals with the knowledge and insights they need to harness the full potential of these immersive technologies in their respective fields. Through this book, the authors aim to explore the experimental breakthroughs and cutting-edge methodologies that have emerged in the realm of VR/AR/MR. The book delves deeper into the profound impact these technologies have had on the design process, computer-aided design, healthcare product development, manufacturing, human-robot collaboration, medical imaging, rehabilitation, and even phobia therapy. In each chapter of this book, we delve into specific topics, uncovering the principles, methodologies, and best practices that professionals can adopt. Examples of these topics range from empowering design processes with virtual reality to revolutionizing computer-aided design, and from exploring AR/VR/MR technologies in healthcare to transforming manufacturing with digital twins and metrology in VR. The book aims to provide practitioners with valuable insights, real-world examples, and practical guidance to navigate the ever-evolving landscape of VR/AR/MR systems.
The Social-Emotional Learning Upgrade: Merging SEL and Technology Curricula to Support Young Learners
by Christopher J. KazanjianThe Social-Emotional Learning Upgrade explores how today’s educators can connect two previously separated but important curricula in their schools: social-emotional learning (SEL) and educational technology. With schools’ SEL efforts pressed for time and resources and digital engagements often limited to skill development, K-12 students risk being unprepared to sustain their well-being and personal opportunities in a rapidly changing, technology-dependent world. Driven by a paradigm that synthesizes multicultural education and humanistic psychology, this book readies educators to implement SEL curricula that will support young learners as they navigate constant social and technological flux and that will nurture their unique perceptions of reality, their aspirations, and their mental and physical health. Each chapter’s novel insights will help to mitigate both student disengagement and teacher demoralization, enabling classroom pedagogies and the process of schooling to better align with the ways in which learners explore, express, and create meaning. Guiding pre-service teachers, leaders, and curriculum developers beyond common goals such as digital skills development, content mastery, or standardized testing, this volume focuses instead on complex digital literacies, collaborative experiences, problem- and project-based learning, culturally relevant pedagogies, and overall holistic growth.
The Social-Emotional Learning Upgrade: Merging SEL and Technology Curricula to Support Young Learners
by Christopher J. KazanjianThe Social-Emotional Learning Upgrade explores how today’s educators can connect two previously separated but important curricula in their schools: social-emotional learning (SEL) and educational technology. With schools’ SEL efforts pressed for time and resources and digital engagements often limited to skill development, K-12 students risk being unprepared to sustain their well-being and personal opportunities in a rapidly changing, technology-dependent world. Driven by a paradigm that synthesizes multicultural education and humanistic psychology, this book readies educators to implement SEL curricula that will support young learners as they navigate constant social and technological flux and that will nurture their unique perceptions of reality, their aspirations, and their mental and physical health. Each chapter’s novel insights will help to mitigate both student disengagement and teacher demoralization, enabling classroom pedagogies and the process of schooling to better align with the ways in which learners explore, express, and create meaning. Guiding pre-service teachers, leaders, and curriculum developers beyond common goals such as digital skills development, content mastery, or standardized testing, this volume focuses instead on complex digital literacies, collaborative experiences, problem- and project-based learning, culturally relevant pedagogies, and overall holistic growth.
Social Media and Crowdsourcing: Application and Analytics (Advances in Computational Collective Intelligence)
by Sujoy Chatterjee Thipendra P. Singh Sunghoon Lim Anirban MukhopadhyaySocial media and crowdsourcing are important tools for solving complex problems. The benefit of crowdsourcing is that it leverages the power of human intelligence cost effectively and with less time. Social Media and Crowdsourcing: Application and Analytics examines the concepts of social media and crowdsourcing as well as their analytical aspects. It explores how these technologies contribute to the real world and examines such applications as promoting social good, agriculture, healthcare, tourism, disaster management, education, crime control, and cultural heritage. The book also looks at ethical issues in crowdsourcing and future scenarios and challenges for policy. Highlights of the book include the following: A crowdsourcing application in agriculture Crowdsourcing outline for a contemporary aided medicinal backup system Crowdsourcing-based recommendation in the tourism industry Crowdsourcing mechanisms for reviving cultural heritage Expanding the overarching concept of utilizing social media and crowdsourcing to solve various real-life problems, this book discusses how to bring together the wisdom of crowds for various decision-making problems in agriculture, disaster management, and healthcare. It addresses the various ethical issues arising out of various crowdsourcing-based applications. It puts forward diverse methodologies to involve crowdsourcing in education to implement new strategies to enhance learning outcomes. This book also addresses various problem-solving techniques for recommender applications in the travel and tourism industry. Providing a systematic discussion of the many sectors using crowdsourcing as an essential part of social innovation, this book is a theoretical and methodological look at the application of social media.
Social Media and Crowdsourcing: Application and Analytics (Advances in Computational Collective Intelligence)
by Sujoy Chatterjee Thipendra P. Singh Sunghoon Lim Anirban MukhopadhyaySocial media and crowdsourcing are important tools for solving complex problems. The benefit of crowdsourcing is that it leverages the power of human intelligence cost effectively and with less time. Social Media and Crowdsourcing: Application and Analytics examines the concepts of social media and crowdsourcing as well as their analytical aspects. It explores how these technologies contribute to the real world and examines such applications as promoting social good, agriculture, healthcare, tourism, disaster management, education, crime control, and cultural heritage. The book also looks at ethical issues in crowdsourcing and future scenarios and challenges for policy. Highlights of the book include the following: A crowdsourcing application in agriculture Crowdsourcing outline for a contemporary aided medicinal backup system Crowdsourcing-based recommendation in the tourism industry Crowdsourcing mechanisms for reviving cultural heritage Expanding the overarching concept of utilizing social media and crowdsourcing to solve various real-life problems, this book discusses how to bring together the wisdom of crowds for various decision-making problems in agriculture, disaster management, and healthcare. It addresses the various ethical issues arising out of various crowdsourcing-based applications. It puts forward diverse methodologies to involve crowdsourcing in education to implement new strategies to enhance learning outcomes. This book also addresses various problem-solving techniques for recommender applications in the travel and tourism industry. Providing a systematic discussion of the many sectors using crowdsourcing as an essential part of social innovation, this book is a theoretical and methodological look at the application of social media.
Social Media für Introvertierte: Erfolgreich sichtbar als leiser Unternehmer
by Tanja BernsauDieses Buch richtet sich an introvertierte Selbstständige, Solopreneure und Unternehmer und zeigt auf, wie sie Social Media auf die eigene, leise Art für Vertrieb und Marketing zu ihrem Vorteil nutzen können. Denn: Introvertierte Menschen haben zahlreiche verborgene Stärken, die ihnen besonders im Verkauf zugute kommen können. Diese gilt es zu entfalten!Die Autorin, selbst ein „leiser“ Mensch, räumt mit Mythen und Vorurteilen auf, präsentiert eine Vielzahl von praktischen Orientierungshilfen und Strategien für eine wirksame Positionierung auf Social Media. Am Beispiel der für Unternehmer wichtigsten Plattform LinkedIn zeigt sie auf, wie u. a. Social Selling, Social Listening, Content Marketing oder Personal Branding funktionieren – und mit welchen Kniffen sich introvertierte Menschen selbst aus dem Schneckenhaus locken.
Social Media in Sport: Evidence-Based Perspectives (Routledge Research in Sport Business and Management)
by Gashaw Abeza and Jimmy SandersonThis book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society. Presenting new research, case studies and data, it examines the way people use social media, the changing art of managing social media platforms, and the theory and concepts that inform research on this important topic. Featuring the work of leading sport researchers from around the world, the book presents evidence-based analysis of contemporary topics including fan engagement, athlete activism, branding and sponsorship strategies, sportswashing, public relations and crisis communication. It presents case studies from sports and events such as the Olympic Games, the WNBA, professional football leagues, and Peloton, and across social media platforms including TikTok, Twitter and Instagram. This is essential reading for anybody with an interest in sport media, sport business, the sociology of sport, digital business, or new media studies.
Social Media in Sport: Evidence-Based Perspectives (Routledge Research in Sport Business and Management)
by Gashaw Abeza Jimmy SandersonThis book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society. Presenting new research, case studies and data, it examines the way people use social media, the changing art of managing social media platforms, and the theory and concepts that inform research on this important topic. Featuring the work of leading sport researchers from around the world, the book presents evidence-based analysis of contemporary topics including fan engagement, athlete activism, branding and sponsorship strategies, sportswashing, public relations and crisis communication. It presents case studies from sports and events such as the Olympic Games, the WNBA, professional football leagues, and Peloton, and across social media platforms including TikTok, Twitter and Instagram. This is essential reading for anybody with an interest in sport media, sport business, the sociology of sport, digital business, or new media studies.
Social Media Marketing
by Tracy TutenThe original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.
Social Media Marketing
by Tracy TutenThe original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.
Social Media Marketing
by Tracy TutenThe original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.
Social-Media-Marketing für Dummies (Für Dummies)
by Gero PflügerMit Social Media in die Herzen Ihrer Kunden Kein Zweifel: Über soziale Medien erreichen Sie Ihre Kunden authentisch und persönlich. Allerdings ist die Komplexität von Social-Media-Marketing hoch und die Gefahr groß, Zeit und Geld zu verpulvern. Dieses Buch gibt Ihnen einen einfachen Leitfaden an die Hand, mit dem Sie erfolgreich im Social Web werden. Profitieren Sie von der Erfahrung des Autors: Gero Pflüger zeigt Ihnen, wie Sie Ihren Wunschkunden finden, Ihre Ziele definieren, eine Marketingstrategie passend zu Ihren Ressourcen planen, Ihren Erfolg messen und Ihren Arbeitseinsatz optimieren. Sie erfahren Wie Sie eine Social-Media-Strategie entwickeln Wie Sie die richtigen Plattformen auswählen Warum Sie keine Follower und Interaktionen kaufen sollten Wie Sie richtig auf Social-Media-Krisen reagieren
Social Media Politics: Digital Discord in the 2020 Presidential Election
by Dan Schill John Allen HendricksSocial media and social networking services are integrated into the American political process and have profoundly influenced political communication and participation. Social media platforms have transformed the political landscape by revolutionizing information dissemination, citizen engagement, and public opinion formation and change. Politicians use social media to communicate directly with voters in an unmediated and unfiltered manner. Comparatively, voters use social media to follow the latest messaging from politicians accompanied by demonstrating their support for particular politicians. This book is a comprehensive examination of the role of digital and social media in the 2020 U.S. presidential election. Political discourse during the 2020 election revealed political disharmony and a deep political division among vast swaths of Americans that was powered, in part, by social media. This book reveals how digital and social media have reshaped power dynamics by altering the relationships among citizens, politicians, and traditional media outlets, the emergence of new influencers, and the impact of online activism on policy agendas.This book, Social Media Politics, includes scholars with varied backgrounds and experience, using both quantitative and qualitative methodologies, from leading research institutions around the nation. Students, scholars, and practitioners will gain new knowledge to more clearly understand the role social media played in the 2020 presidential campaign.
Social Media Politics: Digital Discord in the 2020 Presidential Election
Social media and social networking services are integrated into the American political process and have profoundly influenced political communication and participation. Social media platforms have transformed the political landscape by revolutionizing information dissemination, citizen engagement, and public opinion formation and change. Politicians use social media to communicate directly with voters in an unmediated and unfiltered manner. Comparatively, voters use social media to follow the latest messaging from politicians accompanied by demonstrating their support for particular politicians. This book is a comprehensive examination of the role of digital and social media in the 2020 U.S. presidential election. Political discourse during the 2020 election revealed political disharmony and a deep political division among vast swaths of Americans that was powered, in part, by social media. This book reveals how digital and social media have reshaped power dynamics by altering the relationships among citizens, politicians, and traditional media outlets, the emergence of new influencers, and the impact of online activism on policy agendas.This book, Social Media Politics, includes scholars with varied backgrounds and experience, using both quantitative and qualitative methodologies, from leading research institutions around the nation. Students, scholars, and practitioners will gain new knowledge to more clearly understand the role social media played in the 2020 presidential campaign.
Social Media Processing: 11th Chinese National Conference, SMP 2023, Anhui, China, November 23–26, 2023, Proceedings (Communications in Computer and Information Science #1945)
by Feng Wu Xuanjing Huang Xiangnan He Jiliang Tang Shu Zhao Daifeng Li Jing ZhangThis book constitutes the thoroughly refereed proceedings of the 11th Chinese National Conference of Social Media Processing, SMP 2023, held in Anhui, China, in November 2023.The 16 full papers presented were carefully reviewed and selected from 88 submissions. The papers are organized in the topical sections on knowledge representation and reasoning; knowledge acquisition and knowledge base construction; linked data, knowledge integration, and knowledge graph storage management; natural language understanding and semantic computing; knowledge graph applications; knowledge graph open resources.
Social-Media-Strategien für B2B-Unternehmen: Von der Konzeption bis zur Umsetzung in den verschiedenen Netzwerken (essentials)
by Constanze WolffStark praxisorientiert und mit konkreten Beispielen zeigt dieses Buch auf, wie B2B-Unternehmen von sozialen Netzwerken profitieren können. Die Lesenden erfahren das Wichtigste über die Social-Media-Landschaft in Deutschland und lernen, wie sie eine individuelle Social-Media-Strategie aufsetzen und diese in den verschiedenen Netzwerken umsetzen. Denn die Suche nach neuen Lieferant*innen, Mitarbeitenden und Kund*innen spielt sich auf Social Media ab – und auch im Service, bei der Verbreitung von Fachinformationen und der Generierung von Website-Traffic geht kein Weg mehr an LinkedIn, Instagram, X und Co. vorbei.
Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement
by Julie AthertonSocial media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments.Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact. Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work. It provides a blueprint for planning, delivering and measuring social media's contribution to your business through:- Identifying and targeting audience segments - Maximizing social search - Enhanced reputation management - Managing a diversified influencer portfolio - Selecting the right channels for organic and paid social - Creating a process and structure to improve efficiencies- Using appropriate technology including AIWith explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others. Social Media Strategy delivers a long-term solution for maximizing social media-led business development.
Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement
by Julie AthertonSocial media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments.Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact. Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work. It provides a blueprint for planning, delivering and measuring social media's contribution to your business through:- Identifying and targeting audience segments - Maximizing social search - Enhanced reputation management - Managing a diversified influencer portfolio - Selecting the right channels for organic and paid social - Creating a process and structure to improve efficiencies- Using appropriate technology including AIWith explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others. Social Media Strategy delivers a long-term solution for maximizing social media-led business development.
Social Media Theory and Communications Practice
by Whitney LehmannFusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals.While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complemented by sidebars written by scholars and industry professionals, chapter summaries and end-of-chapter exercises.This book is ideal for introductory social media courses in communication, public relations and mass communication departments, as well as courses in digital media and public relations.Online resources include social media writing templates, sample posts and content calendar templates. Please visit www.routledge.com/9781032185873.
Social Media Theory and Communications Practice
by Whitney LehmannFusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals.While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complemented by sidebars written by scholars and industry professionals, chapter summaries and end-of-chapter exercises.This book is ideal for introductory social media courses in communication, public relations and mass communication departments, as well as courses in digital media and public relations.Online resources include social media writing templates, sample posts and content calendar templates. Please visit www.routledge.com/9781032185873.
Social Robotics: 15th International Conference, ICSR 2023, Doha, Qatar, December 3–7, 2023, Proceedings, Part I (Lecture Notes in Computer Science #14453)
by Abdulaziz Al Ali John-John Cabibihan Nader Meskin Silvia Rossi Wanyue Jiang Hongsheng He Shuzhi Sam GeThe two-volume set LNAI 14453 and 14454 constitutes the refereed post-conference proceedings of the 15th International Conference on Social Robotics, ICSR 2023, held in Doha, Qatar, during December 4–7, 2023. The 68 revised full papers presented in these proceedings were carefully reviewed and selected from 83 submissions. They deal with topics around the interaction between humans and intelligent robots and on the integration of robots into the fabric of society. This year the special topic is "Human-Robot Collaboration: Sea; Air; Land; Space and Cyberspace”, focusing on all physical and cyber-physical domains where humans and robots collaborate.
Social Robotics: 15th International Conference, ICSR 2023, Doha, Qatar, December 3–7, 2023, Proceedings, Part II (Lecture Notes in Computer Science #14454)
by Abdulaziz Al Ali John-John Cabibihan Nader Meskin Silvia Rossi Wanyue Jiang Hongsheng He Shuzhi Sam GeThe two-volume set LNAI 14453 and 14454 constitutes the refereed post-conference proceedings of the 15th International Conference on Social Robotics, ICSR 2023, held in Doha, Qatar, during December 4–7, 2023. The 68 revised full papers presented in these proceedings were carefully reviewed and selected from 83 submissions. They deal with topics around the interaction between humans and intelligent robots and on the integration of robots into the fabric of society. This year the special topic is "Human-Robot Collaboration: Sea; Air; Land; Space and Cyberspace”, focusing on all physical and cyber-physical domains where humans and robots collaborate.