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Youth Cultures in the Age of Global Media (Studies In Childhood And Youth Series)
by David Buckingham Sara Bragg Mary Jane KehilyThis book provides a timely reappraisal of youth cultures in contemporary times. From the Birmingham School to the youthscapes of South Korea, this unique collection explores the impact of globalization and new technologies on youth cultures in contrasting geographic locations. Drawing on international examples of youth cultural formations in the UK, the USA, Russia, Spain, South Korea and India, the book profiles the best of new research in youth studies written by leading scholars in the field. Acknowledging the past to explore the present, the book is a landmark publication in the rich history of research on the expressive cultures of young people, reframing 'resistance' and 'ritual' to offer fresh insights into the meaning and significance of youth cultures on a global stage.
Youth Marketing to Digital Natives (New Horizons in Marketing series)
by Wided BatatOffering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviours. The ideas investigated include how to advertise to digital natives, how to engage young customers, and why digital natives adopt or reject brands. Youth Marketing to Digital Natives introduces a youth consumption culture perspective that captures the paradoxical and emotion-driven behaviours of young consumers while offering insight into the impact of social media, advertising and age segmentation. Wided Batat explores concepts such as fun culture, youth identity fragmentation, juxtaposition and virtual consumption, as well as examples of companies and brands that target the youth market. Providing the reader with new market research tools to study digital natives, this book will be a welcome companion for students and researchers with an interest in marketing and consumer research. This will also be an interesting read for businesses and scholars looking to develop their knowledge of youth consumption culture and digital natives.
Youth Practices in Digital Arts and New Media: Learning In Formal And Informal Settings
by J. Black J. Castro C. LinThe authors examine youths' practices in digital culture affecting social change, pedagogy, and creative learning practices. Knowledge about these practices is discussed, in which learning, knowledge sharing, distinct social contexts, pedagogical relationships, and artistic creative inquiry are examined in diverse formal and informal environments.
YouTube and Music: Online Culture and Everyday Life (New Approaches to Sound, Music, and Media)
by Holly Rogers, Joana Freitas and João Francisco PorfírioYouTube has afforded new ways of documenting, performing and circulating musical creativity. This first sustained exploration of YouTube and music shows how record companies, musicians and amateur users have embraced YouTube's potential to promote artists, stage performances, build artistic (cyber)identity, initiate interactive composition, refresh music pedagogy, perform fandom, influence musical tourism and soundtrack our everyday lives. Speaking from a variety of perspectives, musicologists, film scholars, philosophers, new media theorists, cultural geographers and psychologists use case studies to situate YouTube as a vital component of contemporary musical culture. This book works together with its companion text Remediating Sound: Repeatable Culture, YouTube and Music.The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by Knowledge Unlatched.
YouTube and Music: Online Culture and Everyday Life (New Approaches to Sound, Music, and Media)
YouTube has afforded new ways of documenting, performing and circulating musical creativity. This first sustained exploration of YouTube and music shows how record companies, musicians and amateur users have embraced YouTube's potential to promote artists, stage performances, build artistic (cyber)identity, initiate interactive composition, refresh music pedagogy, perform fandom, influence musical tourism and soundtrack our everyday lives. Speaking from a variety of perspectives, musicologists, film scholars, philosophers, new media theorists, cultural geographers and psychologists use case studies to situate YouTube as a vital component of contemporary musical culture. This book works together with its companion text Remediating Sound: Repeatable Culture, YouTube and Music.
YouTube and Video Marketing: An Hour a Day
by Greg JarboeFully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.
YouTube and Video Marketing: An Hour a Day
by Greg JarboeFully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.
YouTube Channels For Dummies
by Rob Ciampa Theresa Go Matt Ciampa Rich MurphyCreate a YouTube channel that draws subscribers with top-notch content YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel. This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers. The book includes information on: · Setting up a channel · Creating videos that attract viewers · Putting together a video studio · Editing your final product · Reaching your target audience · Interacting with your fans · Building a profitable business · Tips on copyright law Written for both the budding YouTube creator and the business professional seeking to boost their company’s profile on the popular social networking site, YouTube Channels for Dummies allows its readers to access the over two billion active YouTube users who log on each day. Learn how to create a channel, build a YouTube following, and get insight on content creation, planning, and marketing from established YouTube creators.
YouTube Channels For Dummies
by Rob Ciampa Theresa Go Matt Ciampa Rich MurphyCreate a YouTube channel that draws subscribers with top-notch content YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel. This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers. The book includes information on: · Setting up a channel · Creating videos that attract viewers · Putting together a video studio · Editing your final product · Reaching your target audience · Interacting with your fans · Building a profitable business · Tips on copyright law Written for both the budding YouTube creator and the business professional seeking to boost their company’s profile on the popular social networking site, YouTube Channels for Dummies allows its readers to access the over two billion active YouTube users who log on each day. Learn how to create a channel, build a YouTube following, and get insight on content creation, planning, and marketing from established YouTube creators.
YouTube Channels For Dummies
by Rob Ciampa Theresa MooreCreate content and build a YouTube channel like a pro Written by a successful YouTube channel producer, YouTube Channels For Dummies shows you how to create content, establish a channel, build an audience, and successfully monetize video content online. Beginning with the basics, it shows you how to establish a channel, join a partner program, and develop a content plan. Next, you'll gain insight into how to create content that builds a channel, enhance the viral nature of a video, encourage subscriptions, and earn repeat views. If that weren't enough, you'll go on even further to learn how to get the word out about your channel and discover ways to enhance your potential profits. That's a lot of info—but it's easily digestible and simple to put into practice when it's provided in the accessible and trusted For Dummies format. YouTube is the third most-visited website on the Internet, making it prime real estate for anyone seeking customers, celebrity, or education. If you want to harness this irresistible platform and reach a global platform, YouTube Channels For Dummies makes it easy. In no time, you'll have the know-how to create a YouTube channel with regular subscribers who watch, re-watch, and share your videos. Includes ten easy tips for growing a raptured YouTube audience Details how to enhance the viral nature of a video Shows you how to create and maintain a YouTube channel that generates views and revenue Written by the producer of a leading YouTube channel
YouTube Channels For Dummies
by Rob Ciampa Theresa MooreCreate content and build a YouTube channel like a pro Written by a successful YouTube channel producer, YouTube Channels For Dummies shows you how to create content, establish a channel, build an audience, and successfully monetize video content online. Beginning with the basics, it shows you how to establish a channel, join a partner program, and develop a content plan. Next, you'll gain insight into how to create content that builds a channel, enhance the viral nature of a video, encourage subscriptions, and earn repeat views. If that weren't enough, you'll go on even further to learn how to get the word out about your channel and discover ways to enhance your potential profits. That's a lot of info—but it's easily digestible and simple to put into practice when it's provided in the accessible and trusted For Dummies format. YouTube is the third most-visited website on the Internet, making it prime real estate for anyone seeking customers, celebrity, or education. If you want to harness this irresistible platform and reach a global platform, YouTube Channels For Dummies makes it easy. In no time, you'll have the know-how to create a YouTube channel with regular subscribers who watch, re-watch, and share your videos. Includes ten easy tips for growing a raptured YouTube audience Details how to enhance the viral nature of a video Shows you how to create and maintain a YouTube channel that generates views and revenue Written by the producer of a leading YouTube channel
YouTube Famous: Making it big on the internet
by Rosie MathesonYouTube has changed the viewing habits of millions around the world and it was pioneering vloggers such as Zoella Sugg, Jack and Finn Harries, Caspar Lee, Marcus Butler and many others who built their channels up from scratch, that broke the mould and put their lives online for all to see. They used to be called 'the most famous stars you've never heard of', but since then they've gone on to win worldwide fame (by popular demand, Zoella and Alfie Deynes even have their own waxworks in Madame Tussauds). Complete with tips to help you produce your own content, this is their story.
YouTube For Dummies
by Doug Sahlin Chris BotelloYouTube For Dummies takes the classic Dummies tact in helping tech novices get a handle on a popular technology that more tech-savvy audiences consider "simple." With so much content on YouTube getting media attention, more first-timers are jumping on the site and they need help. The book also helps the next step audience of users looking to add content to YouTube. Content includes: Watching the Tube - includes getting your PC ready for YouTube viewing, finding video, signing up for an account, and creating favorites. Loading Video to YouTube—covers the nuts and bolts of shooting video, transferring it to a PC, editing it, and sending it up to YouTube. Bringing Along YouTube—covers the various ways you can use YouTube video in places other than on the site. Includes mobile YouTube and adding videos to your MySpace page or another Web site. I Always Wanted To Direct—explores how to use YouTube's directors program to upload longer video, use the site for marketing, or launch your own videoblog.
The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue
by Derral EvesLearn the secrets to getting dramatic results on YouTube Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage. Full of actionable advice and concrete strategies, this book teaches readers how to: Launch a channel Create life-changing content Drive rapid view and subscriber growth Build a brand and increase engagement Improve searchability Monetize content and audience Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.
The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue
by Derral EvesLearn the secrets to getting dramatic results on YouTube Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage. Full of actionable advice and concrete strategies, this book teaches readers how to: Launch a channel Create life-changing content Drive rapid view and subscriber growth Build a brand and increase engagement Improve searchability Monetize content and audience Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.
YouTube Marketing For Dummies
by Will EagleAdvice from a YouTube insider on how to creative effective campaigns YouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns. Inside, you’ll discover proven game plans for buying advertising, launching a content marketing campaign, building a branded channel and community, and evaluating the results of your work. Plus, you’ll find trusted, proven ways to get the most bang for your buck from the internet’s #1 destination for video content. Create a plan that fits your business needs Launch an ad campaign Find video creation strategies Launch a branded channel Are you ready to identify, launch, and measure a YouTube marketing campaign? Everything you need is a page away!
YouTube Marketing For Dummies
by Will EagleAdvice from a YouTube insider on how to creative effective campaigns YouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns. Inside, you’ll discover proven game plans for buying advertising, launching a content marketing campaign, building a branded channel and community, and evaluating the results of your work. Plus, you’ll find trusted, proven ways to get the most bang for your buck from the internet’s #1 destination for video content. Create a plan that fits your business needs Launch an ad campaign Find video creation strategies Launch a branded channel Are you ready to identify, launch, and measure a YouTube marketing campaign? Everything you need is a page away!
YouTubers: How YouTube Shook Up TV and Created a New Generation of Stars
by Chris Stokel-WalkerTwo billion people now watch YouTube, yet its stars are a mystery to the general public and media. What is the secret of their appeal? How do they cope with being in front of the lens? And who is behind their success? More than 100 insiders laid bare the reality of their lives for this, the first in-depth independent book on YouTube. It charts the platform's rise from single home video to global boom – while getting the facts on brand deals, burnout and authenticity. This is an ideal guide for anyone in universities, media or marketing who needs to understand YouTube professionally, and of course those who want to make it as a YouTuber.
You've Been Played: How Corporations, Governments and Schools Use Games to Control Us All
by Adrian HonHow games are being harnessed as instruments of exploitation – and what we can do about it Warehouse workers pack boxes while a virtual dragon races across their screen. If they beat their colleagues, they get an award. If not, they can be fired. Uber presents exhausted drivers with challenges to keep them driving. China scores its citizens so they behave well, and games with in-app purchases use achievements to empty your wallet. Points, badges and leaderboards are creeping into every aspect of modern life. In You’ve Been Played, game designer Adrian Hon delivers a blistering takedown of how corporations, schools and governments use games and gamification as tools for profit and coercion. These are games that we often have no choice but to play, where losing has heavy penalties. You’ve Been Played is a scathing indictment of a tech-driven world that wants to convince us that misery is fun, and a call to arms for anyone who hopes to preserve their dignity and autonomy.
You've Been Played: How Corporations, Governments, and Schools Use Games to Control Us All
by Adrian HonHow games are being harnessed as instruments of exploitation—and what we can do about it Warehouse workers pack boxes while a virtual dragon races across their screen. If they beat their colleagues, they get an award. If not, they can be fired. Uber presents exhausted drivers with challenges to keep them driving. China scores its citizens so they behave well, and games with in-app purchases use achievements to empty your wallet.Points, badges, and leaderboards are creeping into every aspect of modern life. In You&’ve Been Played, game designer Adrian Hon delivers a blistering takedown of how corporations, schools, and governments use games and gamification as tools for profit and coercion. These are games that we often have no choice but to play, where losing has heavy penalties. You&’ve Been Played is a scathing indictment of a tech-driven world that wants to convince us that misery is fun, and a call to arms for anyone who hopes to preserve their dignity and autonomy.
You've Got Mail: A funny and relatable debut romcom
by Kate G. SmithIt's been fun, but I think we should stop seeing each other. Thanks for a great laugh xWhen Grace Wharton is dumped by email from a relationship she isn't even in, she adds it to the list of ways her life hasn't quite panned out: twenty-five, single, and working a dead-end job she doesn't enjoy. She fires off an angry response to Mr Obnoxious - how dare he try to dump someone over email?! - knowing that telling off a random stranger online means she has reached an all-time low.Everything changes when her boss asks her to go to a big sales conference to secure an important client. Her partner is Jack Lockett, company Casanova and Grace's long-time crush. What's more, he seems very interested... But Mr Obnoxious keeps sending her emails and Grace keeps replying. Only to make sure he doesn't send any more heart-breaking emails, obviously.Grace's life has suddenly gone from stagnant to brimming with possibilities. But is it all too good to be true?A witty, charming and all too relatable debut romcom, You've Got Mail is perfect for fans of Sophie Ranald, Mhairi McFarlane and Joanna Bolouri.
YSEC Yearbook of Socio-Economic Constitutions 2023: Law and the Governance of Artificial Intelligence (YSEC Yearbook of Socio-Economic Constitutions #2023)
by Eduardo Gill-Pedro Andreas MobergArtificial intelligence (AI) has the potential to radically transform our society. It may lead to a massive increase in the capabilities of humankind and allow us to address some of our most intractable challenges. It may also entail profound disruption to structures and processes that have sustained our society over centuries. These developments present a unique challenge to the socio-economic constitutional arrangements which govern our world at national, regional and international level. The deployment of increasingly powerful AI systems, able to function with increasing degree of autonomy, has led to concerns over loss of human control of important societal processes, over the disruption of existing economic, social and legal relationships, and over the empowerment of some societal actors at the expense of others, together with the entrenchment of situations of domination or discrimination. It has also made increasingly clear how tremendous the potential benefits, that these technologies may bring, are to those who successfully develop and deploy them. There is therefore great pressure on governments, international institutions, public authorities, civil society organisations, industry bodies and individual firms to introduce or adapt mechanisms and structures that will avoid the potentially negative outcomes of AI and achieve the positive ones. These mechanisms and structures, which have been given the umbrella term ‘AI governance’, cover a wide range of approaches, from individual firms introducing ethical principles which they volunteer to abide by, to the European Union legislating an AI Act, which will prohibit certain types of AI applications and impose binding obligations on AI developers and deployers. The fast pace of innovation in the development of AI technologies is mirrored by the fast pace of development of the emerging field of AI governance, where traditional legislation by public bodies is complemented with more innovative approaches, such ashybrid and adaptive governance, ethical alignment, governance by design and the creation of regulatory sandboxes. The chapter “AI and Sensitive Personal Data Under the Law Enforcement Directive: Between Operational Efficiency and Legal Necessity” is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
YUI 2.8 Learning the Library: Develop Your Next-generation Web Applications With The Yui Javascript Development Library
by Daniel Barreiro Dan WellmanIn DetailThe YUI Library is a set of utilities and controls written in JavaScript for building Rich Internet Applications, across all major browsers and independently of any server technology. There's a lot of functionality baked into YUI, but getting to and understanding that functionality is not for the faint of heart. This book gives you a clear picture of YUI through a step-by-step approach, packed with lots of examples.YUI 2.8: Learning the Library covers all released (non-beta) components of the YUI 2.8 Library in detail with plenty of working examples, looking at the classes that make up each component and the properties and methods that can be used. It includes a series of practical examples to reinforce how each component should/can be used, showing its use to create complex, fully featured, cross-browser, Web 2.0 user interfaces. It has been updated from its first edition with the addition of several chapters covering several new controls and enriched with lots of experience of using them.You will learn to create a number of powerful JavaScript controls that can be used straightaway in your own applications. Besides giving you a deep understanding of the YUI library, this book will expand your knowledge of object-oriented JavaScript programming, as well as strengthen your understanding of the DOM and CSS. The final chapter describes many of the tools available to assist you the developer in debugging, maintaining, and ensuring the best quality in your code. In this new edition, all the examples have been updated to use the most recent coding practices and style and new ones added to cover newer components. Since the basic documentation for the library is available online, the focus is on providing insight and experience.The authors take the reader from beginner to advanced-level YUI usage and understanding.The beginner to advanced-level guide for understanding the YUI libraryApproachThe book is a tutorial, leading the reader first through the basics of the YUI library before moving on to more complex examples involving the YUI controls and utilities. The book is heavily example driven, and based around an approach of tinkering and extending to improve.Who this book is forThis book is for web developers comfortable with JavaScript and CSS, who want to use the YUI library to easily put together rich, responsive web interfaces. No knowledge of the YUI library is presumed.
Z User Workshop: Proceedings of the Fourth Annual Z User Meeting Oxford, 15 December 1989 (Workshops in Computing)
by John E. NichollsThe mathematical concepts and notational conventions we know of as Z were first proposed around 1981. Its origins were in line with the objectives of the PRG - to establish a mathematical basis for program ming concepts and to verify the work by case studies with industry. Hence among early Z users some were from academic circles, with interests in the mathematical basis of programming; others came from industry and were involved with pilot projects and case studies linked with the Programming Research Group. Four years ago we had the first Z User Meeting, a fairly modest affair with representatives more or less equally divided between academia and industry. At the first meeting there were, as in this meeting, a variety of technical papers, reports of work in progress and discussions. A number of people from industry came along, either because they had begun to use Z or were curious about the new direction. In the discussion sessions at the end of the meeting, there were calls from attendees for the establishment of a more stable base for the notation, including work on its documentation and standards. Many of these requests have now been satisfied and the notation is now being proposed for standards development.
Z User Workshop, Cambridge 1994: Proceedings of the Eighth Z User Meeting, Cambridge 29–30 June 1994 (Workshops in Computing)
by J. P. Bowen J. A. HallThis volume contains papers from the Eighth Z User Meeting, to be held at the University of Cambridge from 29 - 30 June 1994. The papers cover a wide range of issues associated with Z and formal methods, with particular reference to practical application. These issues include education, standards, tool support, and interaction with other design paradigms such as consideration of real-time and object-oriented approaches to development. Among the actual topics covered are: the formal specification in Z of Defence Standard 00-56; formal specification of telephone features; specifying and interpreting class hierarchies in Z; and software quality assurance using the SAZ method. Z User Workshop, Cambridge 1994 provides an important overview of current research into industrial applications of Z, and will provide invaluable reading for researchers, postgraduate students and also potential industrial users of Z.