- Table View
- List View
Border’s Battlers
by Michael SextonIt’s the 1986 tour of India, and Australian cricket is reeling from the loss of key players to retirement and rebel tours. Few give Australia a chance against a surging India, and even Allan Border doubts his ability to lead this team. What follows is one of the most titanic struggles in cricket history. Played in oppressive conditions, the first Test in Madras (now Chennai) swung like a pendulum. Tensions reached boiling point on and off the field. Dean Jones’s 210 was one of the gutsiest Australian knocks ever, Greg Matthews bowled for most of the final day (in a jumper!) and Ray Bright took five wickets despite being seriously ill. The climactic and controversial final ball forced a tie for only the second time in Test history and set a course for Allan Border to remain as captain. In Border’s Battlers, Michael Sexton details the momentous occasion when Australia drew a line in the dust of Madras, and drew inspiration from the fight. The team returned to Madras the next year to launch a winning World Cup campaign as rank outsiders and the seeds of a new golden age of Australian cricket were sown.
Digital Sport Marketing: Concepts, Cases and Conversations
by Alan Seymour Paul BlakeyDigital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques. The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world. Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course.
Digital Sport Marketing: Concepts, Cases and Conversations
by Alan Seymour Paul BlakeyDigital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques. The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world. Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course.
Baseball: The Golden Age
by Harold Seymour Dorothy Seymour MillsIn Baseball: The Golden Age, Harold Seymour and Dorothy Seymour Mills explore the glorious era when the game truly captured the American imagination, with such legendary figures as Babe Ruth and Ty Cobb in the spotlight. Beginning with the formation of the two major leagues in 1903, when baseball officially entered its "golden age" of popularity, the authors examine the changes in the organization of professional baseball--from an unwieldy three-man commission to the strong one-man rule of Judge Kenesaw Mountain Landis. They depicts how the play on the field shifted from the low-scoring, pitcher-dominated game of the "dead ball" era before World War I to the higher scoring of the 1920's "lively ball" era, with emphasis on home runs, best exemplified by the exploits of Babe Ruth. Note: On August 2, 2010, Oxford University Press made public that it would credit Dorothy Seymour Mills as co-author of the three baseball histories previously "authored" solely by her late husband, Harold Seymour. The Seymours collaborated on Baseball: The Early Years (1960), Baseball: The Golden Age (1971) and Baseball: The People's Game (1991).
Baseball: The Early Years
by Harold Seymour Dorothy Seymour MillsNow available in paperback, Harold Seymour and Dorothy Seymour Mills' Baseball: The Early Years recounts the true story of how baseball came into being and how it developed into a highly organized business and social institution. The Early Years, traces the growth of baseball from the time of the first recorded ball game at Valley Forge during the revolution until the formation of the two present-day major leagues in 1903. By investigating previously unknown sources, the book uncovers the real story of how baseball evolved from a gentleman's amateur sport of "well-bred play followed by well-laden banquet tables" into a professional sport where big leagues operate under their own laws. Offering countless anecdotes and a wealth of new information, the authors explode many cherished myths, including the one which claims that Abner Doubleday "invented" baseball in 1839. They describe the influence of baseball on American business, manners, morals, social institutions, and even show business, as well as depicting the types of men who became the first professional ball players, club owners, and managers, including Spalding, McGraw, Comiskey, and Connie Mack. Note: On August 2, 2010, Oxford University Press made public that it would credit Dorothy Seymour Mills as co-author of the three baseball histories previously "authored" solely by her late husband, Harold Seymour. The Seymours collaborated on Baseball: The Early Years (1960), Baseball: The Golden Age (1971) and Baseball: The People's Game (1991).
Baseball: The Early Years
by Harold Seymour Dorothy Seymour MillsNow available in paperback, Harold Seymour and Dorothy Seymour Mills' Baseball: The Early Years recounts the true story of how baseball came into being and how it developed into a highly organized business and social institution. The Early Years, traces the growth of baseball from the time of the first recorded ball game at Valley Forge during the revolution until the formation of the two present-day major leagues in 1903. By investigating previously unknown sources, the book uncovers the real story of how baseball evolved from a gentleman's amateur sport of "well-bred play followed by well-laden banquet tables" into a professional sport where big leagues operate under their own laws. Offering countless anecdotes and a wealth of new information, the authors explode many cherished myths, including the one which claims that Abner Doubleday "invented" baseball in 1839. They describe the influence of baseball on American business, manners, morals, social institutions, and even show business, as well as depicting the types of men who became the first professional ball players, club owners, and managers, including Spalding, McGraw, Comiskey, and Connie Mack. Note: On August 2, 2010, Oxford University Press made public that it would credit Dorothy Seymour Mills as co-author of the three baseball histories previously "authored" solely by her late husband, Harold Seymour. The Seymours collaborated on Baseball: The Early Years (1960), Baseball: The Golden Age (1971) and Baseball: The People's Game (1991).
Baseball: The Golden Age
by Harold Seymour Dorothy Seymour MillsIn Baseball: The Golden Age, Harold Seymour and Dorothy Seymour Mills explore the glorious era when the game truly captured the American imagination, with such legendary figures as Babe Ruth and Ty Cobb in the spotlight. Beginning with the formation of the two major leagues in 1903, when baseball officially entered its "golden age" of popularity, the authors examine the changes in the organization of professional baseball--from an unwieldy three-man commission to the strong one-man rule of Judge Kenesaw Mountain Landis. They depicts how the play on the field shifted from the low-scoring, pitcher-dominated game of the "dead ball" era before World War I to the higher scoring of the 1920's "lively ball" era, with emphasis on home runs, best exemplified by the exploits of Babe Ruth. Note: On August 2, 2010, Oxford University Press made public that it would credit Dorothy Seymour Mills as co-author of the three baseball histories previously "authored" solely by her late husband, Harold Seymour. The Seymours collaborated on Baseball: The Early Years (1960), Baseball: The Golden Age (1971) and Baseball: The People's Game (1991).
Baseball: The People's Game
by Harold Seymour Dorothy Seymour MillsIn Baseball: The People's Game, Dorothy Seymour Mills and Harold Seymour produce an authoritative, multi-volume chronicle of America's national pastime. The first two volumes of this study -The Early Years and The Golden Age -won universal acclaim. The New York Times wrote that they "will grip every American who has invested part of his youth and dreams in the sport," while The Boston Globe called them "irresistible." Now, in The People's Game, the authors offer the first book devoted entirely to the history of the game outside of the professional leagues, revealing how, from its early beginnings up to World War II, baseball truly became the great American pastime. They explore the bond between baseball and boys through the decades, the game's place in institutions from colleges to prisons to the armed forces, the rise of women's baseball that coincided with nineteenth century feminism, and the struggles of black players and clubs from the later years of slavery up to the Second World War. Whether discussing the birth of softball or the origins of the seventh inning stretch, the Seymours enrich their extensive research with fascinating details and entertaining anecdotes as well as a wealth of baseball experience. The People's Game brings to life the central role of baseball for generations of Americans. Note: On August 2, 2010, Oxford University Press made public that it would credit Dorothy Seymour Mills as co-author of the three baseball histories previously "authored" solely by her late husband, Harold Seymour. The Seymours collaborated on Baseball: The Early Years (1960), Baseball: The Golden Age (1971) and Baseball: The People's Game (1991).
Baseball: The People's Game
by Dorothy Seymour Mills Harold SeymourIn Baseball: The People's Game, Dorothy Seymour Mills and Harold Seymour produce an authoritative, multi-volume chronicle of America's national pastime. The first two volumes of this study -The Early Years and The Golden Age -won universal acclaim. The New York Times wrote that they "will grip every American who has invested part of his youth and dreams in the sport," while The Boston Globe called them "irresistible." Now, in The People's Game, the authors offer the first book devoted entirely to the history of the game outside of the professional leagues, revealing how, from its early beginnings up to World War II, baseball truly became the great American pastime. They explore the bond between baseball and boys through the decades, the game's place in institutions from colleges to prisons to the armed forces, the rise of women's baseball that coincided with nineteenth century feminism, and the struggles of black players and clubs from the later years of slavery up to the Second World War. Whether discussing the birth of softball or the origins of the seventh inning stretch, the Seymours enrich their extensive research with fascinating details and entertaining anecdotes as well as a wealth of baseball experience. The People's Game brings to life the central role of baseball for generations of Americans. Note: On August 2, 2010, Oxford University Press made public that it would credit Dorothy Seymour Mills as co-author of the three baseball histories previously "authored" solely by her late husband, Harold Seymour. The Seymours collaborated on Baseball: The Early Years (1960), Baseball: The Golden Age (1971) and Baseball: The People's Game (1991).
Yachtmaster for Sail and Power: A Manual for the RYA Yachtmaster® Certificates of Competence
by Roger SeymourYachtmaster for Sail and Power is a major reference book that has proved invaluable for the many sailors following the RYA Coastal Skipper/Yachtmaster Offshore course. This highly respected and refreshingly practical study guide covers the whole syllabus in detail, all illustrated with colour photographs, charts and worked examples throughout. It covers: · Chartwork - with useful worked examples · Electronic navigation - how to use the latest technology for safe navigation: radar, electronic chart plotting and GPS · Pilotage - buoyage fully explained and illustrated · Communications - the latest information on maritime communications including GMDSS · Weather - the elements of meteorology, weather sources and forecasts · Safety and survival - new SOLAS regulations · Stability and buoyancy - principles simply explained Including the latest updates, new artwork and a modern, user-friendly design, this fifth edition compliments the syllabus and assists with exam preparation. It's an essential companion for anyone enrolling on the RYA Yachtmaster course, whether for sail or power.
Yachtmaster for Sail and Power: A Manual for the RYA Yachtmaster® Certificates of Competence
by Roger SeymourYachtmaster for Sail and Power is a major reference book that has proved invaluable for the many sailors following the RYA Coastal Skipper/Yachtmaster Offshore course. This highly respected and refreshingly practical study guide covers the whole syllabus in detail, all illustrated with colour photographs, charts and worked examples throughout. It covers: · Chartwork - with useful worked examples · Electronic navigation - how to use the latest technology for safe navigation: radar, electronic chart plotting and GPS · Pilotage - buoyage fully explained and illustrated · Communications - the latest information on maritime communications including GMDSS · Weather - the elements of meteorology, weather sources and forecasts · Safety and survival - new SOLAS regulations · Stability and buoyancy - principles simply explained Including the latest updates, new artwork and a modern, user-friendly design, this fifth edition compliments the syllabus and assists with exam preparation. It's an essential companion for anyone enrolling on the RYA Yachtmaster course, whether for sail or power.
Day Skipper for Sail and Power: The Essential Manual for the RYA Day Skipper Theory and Practical Certificate
by Roger Seymour Alison NoiceThe ideal reference book for anyone following the RYA Day Skipper course. With a refreshingly practical approach, illustrated throughout with clear diagrams, worked examples and colour photography, this 4th edition covers all the theory and practical aspects of the RYA Day Skipper Certificate. Fully updated in line with the syllabus, and taking in new technology and navigation techniques (such as thermal imaging and radar), developments in yacht design and multihulls, this is a clear and comprehensive manual for anyone taking the Day Skipper exam or intending to make coastal passages in a small boat, covering:- seamanship- safety equipment- preventing collisions at sea- navigation and chart work- tides and tidal streams- pilotage and passage planning- weather - engine operation and maintenance- VHF radio proceduresBy the same author as the highly successful Yachtmaster for Sail and Power, this lively, helpful guide is the perfect companion to the course, whether for sail or power.
South: The last Antarctic expedition of Shackleton and the Endurance
by Ernest ShackletonIn 1911 Roald Amundsen beat Robert Falcon Scott to the South Pole, and Scott and his colleagues all died on the return journey. Ernest Shackleton, who had served with Scott on a previous expedition, decided that crossing Antarctica from sea to sea was the last great unattempted journey on the continent. His Imperial Trans-Antarctic Expedition of 1914–17 was a failure. But perhaps because it failed, with Shackleton not only surviving but bringing his crew back alive, the expedition became more famous than many of those adventurous voyages that succeeded.After reaching the Weddell Sea off the coast of the Antarctic Peninsula, Shackleton's ship the Endurance became trapped in pack ice and spent 1915 drifting northwards. The Endurance was eventually crushed by the ice and sank, leaving 28 men stranded on the ice. They spent months sheltering from the subzero temperatures as the pack ice continued to drift. Eventually Shackleton accepted they could not rely on rescue and had to help themselves, so he led five men on an 800-mile voyage in an open boat to reach South Georgia, from where he was able to mount a rescue of all of the men he had left behind on the ice. Every one of them survived - a remarkable tribute to his leadership, courage and determination.South is Shackleton's own account of the Imperial Trans-Antarctic Expedition. It is a true story of courageous endurance, survival against the odds and an undeterred sense of adventure. This special edition includes detailed maps so that the reader can see just how extraordinary Shackleton's achievement was, and a specially written Foreword by Sir Ranulph Fiennes, introducing the book from an explorer's perspective.
South: The last Antarctic expedition of Shackleton and the Endurance (Barnes and Noble Digital Library)
by Sir Ernest ShackletonIn 1911 Roald Amundsen beat Robert Falcon Scott to the South Pole, and Scott and his colleagues all died on the return journey. Ernest Shackleton, who had served with Scott on a previous expedition, decided that crossing Antarctica from sea to sea was the last great unattempted journey on the continent. His Imperial Trans-Antarctic Expedition of 1914–17 was a failure. But perhaps because it failed, with Shackleton not only surviving but bringing his crew back alive, the expedition became more famous than many of those adventurous voyages that succeeded.After reaching the Weddell Sea off the coast of the Antarctic Peninsula, Shackleton's ship the Endurance became trapped in pack ice and spent 1915 drifting northwards. The Endurance was eventually crushed by the ice and sank, leaving 28 men stranded on the ice. They spent months sheltering from the subzero temperatures as the pack ice continued to drift. Eventually Shackleton accepted they could not rely on rescue and had to help themselves, so he led five men on an 800-mile voyage in an open boat to reach South Georgia, from where he was able to mount a rescue of all of the men he had left behind on the ice. Every one of them survived - a remarkable tribute to his leadership, courage and determination.South is Shackleton's own account of the Imperial Trans-Antarctic Expedition. It is a true story of courageous endurance, survival against the odds and an undeterred sense of adventure. This special edition includes detailed maps so that the reader can see just how extraordinary Shackleton's achievement was, and a specially written Foreword by Sir Ranulph Fiennes, introducing the book from an explorer's perspective.
Primary Care of Musculoskeletal Problems in the Outpatient Setting
by Edward J. ShahadyThis illustrated case-based book is designed to help primary care physicians treat musculoskeletal problems. The introductory chapter covers the basic approach to MS problems that is particularly effective for PCPs. The bulk of the book builds on the fundamentals through case studies that address specific musculoskeletal problems. The case studies are categorized into five main sections according to the symptoms and signs presented by patients. An emphasis is placed on helping physicians overcome the barriers and frustrations that often accompany the complexity of treating MS problems.
The Family You Make: Fall in love with Sunrise Cove in this heart-warming story of love and belonging
by Jill ShalvisBeloved New York Times bestselling author Jill Shalvis begins a new series - Sunrise Cove - set near beautiful Lake Tahoe, with a heartwarming story of found family and love.'Perfect, feel-good fiction' Sarah Morgan'Fall in love with Jill Shalvis! She's my go-to read for humor and heart' Susan Mallery, New York Times bestselling authorReaders are already loving The Family You Make!'A strong 5 star read! . . . I absolutely adored this book''I couldn't put it down and didn't want it to end. I loved it''(A) beautiful and heartbreaking love story with a much deserved HEA'...............................................................................................Is this the life she was always meant to have? During the snowstorm of the century Levi Cutler is stranded on a ski lift with a beautiful stranger named Jane. When the gondola in front of them hurtles to the ground, Levi calls his parents, but can't bring himself to say goodbye. Instead, he impulsively reveals that he's happily settled and Jane is his girlfriend - right before his phone dies. But Levi and Jane do not. Now Levi's family is desperate to meet 'The One'. Jane agrees to be his pretend girlfriend for just one dinner, but a traumatic childhood has left her unsure how to act around a tight-knit family that cherishes one another. As Jane and Levi spend more time together, pretend feelings quickly turn into real ones. Now all Jane has to do is admit to herself she can't live without the man she's fallen in love with - and the family she has always dreamed of................................................................................................Raves for Jill Shalvis's life-affirming novels'Jill Shalvis's books are funny, warm, charming and unforgettable' RaeAnne Thayne, New York Times bestselling author'Sisterhood takes center stage in this utterly absorbing novel. Jill Shalvis balances her trademark sunny optimism and humor with unforgettable real-life drama. A book to savor - and share' Susan Wiggs, New York Times Bestselling Author'Readers will find it easy to root for Shalvis's stubborn, vulnerable heroines to recognize both the decency and compassion of the sexy men who love them and their own worthiness to be loved. This heartfelt tale is thoroughly satisfying' Publishers Weekly
Sports Medicine for Coaches and Athletes: Soccer
by Adil E. Shamoo William H. Baugher Robert M. GermerothThis book is a practical guide and concise sports medicine reference, written exclusively for the sport of soccer. Based on Adil Shamoo's notes from years of coaching, teaching, and lecturing on the subject, this succinct handbook approaches soccer from a unique scientific perspective. The experiences of Dr. Shamoo and coauthors William Baugher, a sports medicine orthopedist, and Robert Germeroth, a physical therapist, combine to make the latest sports medicine research relevant and accessible to those who participate in the sport. Coaches, referees, players, parents, and athletic trainers from grade school through college will find the authors' knowledgeable discussion of soccer injuries to be an invaluable resource for prevention and treatment. Sports retailers, pediatricians and professionals in the field of sports medicine will also appreciate the book's comprehensive coverage of the physical, mental, and nutritional aspects of playing the game of soccer, the world's most popular sport.
Sports Medicine for Coaches and Athletes: Soccer (Sports Medicine For Coaches And Athletes Ser. #Vol. 1)
by Adil E. Shamoo William H. Baugher Robert M. GermerothThis book is a practical guide and concise sports medicine reference, written exclusively for the sport of soccer. Based on Adil Shamoo's notes from years of coaching, teaching, and lecturing on the subject, this succinct handbook approaches soccer from a unique scientific perspective. The experiences of Dr. Shamoo and coauthors William Baugher, a sports medicine orthopedist, and Robert Germeroth, a physical therapist, combine to make the latest sports medicine research relevant and accessible to those who participate in the sport. Coaches, referees, players, parents, and athletic trainers from grade school through college will find the authors' knowledgeable discussion of soccer injuries to be an invaluable resource for prevention and treatment. Sports retailers, pediatricians and professionals in the field of sports medicine will also appreciate the book's comprehensive coverage of the physical, mental, and nutritional aspects of playing the game of soccer, the world's most popular sport.
Dan Shanahan - If you don't know me, don't judge me: My Autobiography
by Dan ShanahanDan Shanahan is a legend in modern hurling, a three-time All Star and winner of 'Player of the Year' in 2007. His time as an inter-county senior hurler coincided with the remarkable revival in Waterford's fortunes, which saw them win the Munster Final four times in the last decade.In this candid and revealing autobiography, Dan speaks about his love of the game, which grew out of an idyllic childhood in Lismore and his apprenticeship with the Lismore club. He first made his mark as a senior player with Waterford in 1998, under the management of Gerald McCarthy. But it was when Justin McCarthy took over as manager in 2002 that the Waterford team really began to shine, Dan sharing the glory with such outstanding players as Tony Browne, Eoin Kelly, John Mullane and Ken McGrath. Yet tensions between the players and manager built up in 2007/2008, culminating in a frustrated Dan famously refusing to shake Justin's hand in public. McCarthy resigned and was replaced by Davy Fitzgerald, who led Waterford to the 2008 All-Ireland Final.Dan's charisma and extraordinary goal-scoring ability earned him a place in Waterford hearts. His goal in extra time in the 2010 Munster Final against Cork proved what a vital player he remained, and was a fitting climax to a great career. He retired from inter-county hurling shortly after.A tattoo on Dan's arm reads: If you don't know me, don't judge me. It's a testament to Dan's determination to succeed in the face of adversity.
Sport, Community Regeneration, Governance and Development: A comparative global perspective (Routledge Research in Sport, Culture and Society)
by Rory ShandSporting mega events are playing an increasingly important role in the governance of community regeneration and development across the globe. This book examines the ways in which sporting organisations engage with local communities through projects that target youth, health or social issues and act as key partners in governance mechanisms. Showcasing original research to suggest that sporting organisations, mega events and legacies are now operating as governing instruments in renewal programmes, it sheds new light on the role that sport plays in community regeneration and development on an international scale. Drawing on the interpretivist approach to governance which bridges theory and practice, the book considers how relationships between sporting mega events, legacies and local communities are evolving to foster trust and encourage participation. With international case studies from the UK, Brazil and South Africa, it reflects on best practice in relation to governance structure, funding mechanisms and partnerships. Sport, Community Regeneration, Governance and Development: A Comparative Global Perspective is fascinating reading for all students and scholars with an interest in governance, sport development, sport policy, sport management or the sociology of sport.
Sport, Community Regeneration, Governance and Development: A comparative global perspective (Routledge Research in Sport, Culture and Society)
by Rory ShandSporting mega events are playing an increasingly important role in the governance of community regeneration and development across the globe. This book examines the ways in which sporting organisations engage with local communities through projects that target youth, health or social issues and act as key partners in governance mechanisms. Showcasing original research to suggest that sporting organisations, mega events and legacies are now operating as governing instruments in renewal programmes, it sheds new light on the role that sport plays in community regeneration and development on an international scale. Drawing on the interpretivist approach to governance which bridges theory and practice, the book considers how relationships between sporting mega events, legacies and local communities are evolving to foster trust and encourage participation. With international case studies from the UK, Brazil and South Africa, it reflects on best practice in relation to governance structure, funding mechanisms and partnerships. Sport, Community Regeneration, Governance and Development: A Comparative Global Perspective is fascinating reading for all students and scholars with an interest in governance, sport development, sport policy, sport management or the sociology of sport.
Sports Marketing: A Strategic Perspective, 5th edition
by Matthew D. Shank Mark R. LybergerNow in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.
Sports Marketing: A Strategic Perspective, 5th edition
by Matthew D. Shank Mark R. LybergerNow in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.
Sports Marketing: A Strategic Perspective
by Matthew D. Shank Mark R. LybergerSports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology, and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly changing international sports business environment. Chapters contain extensive real-world case studies and biographies of key industry figures, and challenging review exercises encourage the reader to reflect critically on their own knowledge and professional practice. Now in a fully revised and updated sixth edition, Sports Marketing: A Strategic Perspective includes expanded coverage of social and digital media, analytics, and ethical issues, as well as a greater number of international articles and examples. In a new feature, successful sports marketers reflect on their careers and how they progressed in the sports marketing industry. It is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice. A companion website offers additional resources for instructors and students, including an instructor’s guide, test questions, presentation slides, and useful weblinks.