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Routledge Handbook of Sports Sponsorship: Successful Strategies
by Alain Ferrand Luiggino Torrigiani Andreu Camps i PovillThe Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events. The text also provides an accessible review of the legal issues associated with marketing, copyright and contracts in print, television and radio sponsorship, illustrated with a wealth of case studies. Includes: • Sports marketing and sports management theory.• Stage by stage analysis of the sponsorship process •The roles of different key stakeholders in the process • Thorough explanation of copyright and contract law for sports sponsorship• Major international sports sponsorship case-studies examined from concept stage through to post-event analysis. The Routledge Handbook of Sports Sponsorship is essential reading for students and a valuable reference for professionals in sports law, sports management, sports marketing and brand management.
Rugby For Dummies
by Mathew Brown Patrick Guthrie Greg GrowdenNow updated–a practical guide to understanding rugby, North American—style Filled with illustrations and photographs of drills and shape-up exercises, Rugby For Dummies tackles North American rugby rules, levels of play, and how to coach junior players as well as adults. This revised edition includes the scoop on the fall 2007 rugby World Cup in France, expanded coverage of women’s rugby, and updated information on North America's best players and teams.
Running (Collins Need to Know?)
by Alison HamlettThis one-stop practical guide will show you how to run – for health, fitness or fun. To make your progress easier, it comes with handy expert advice throughout.
Schools and Communities: Working together to transform children's lives
by John West-Burnham Maggie Farrar George OteroThis book is rooted in the principle that every child and young person has a fundamental entitlement to equal educational opportunities. Human relationships are fundamental to educational and social development and increasing importance is being attached to cooperation and collaboration between schools and the community, and between the agencies that provide services for children and young people.
Sculthorpe: Man of Steel
by Paul SculthorpePAUL SCULTHORPE is the man who was born to be a superstar. Touted as a future Great Britain skipper before he even played his first game as a professional, he has more than lived up to the billing over the ensuing years.The only player to ever be named Man of Steel in successive years, the St Helens captain is arguably the most talented man to grace a rugby league field in modern times. Yet Sculthorpe did not always have his sights set on Challenge Cup and Grand Final glory. As a youngster he spent his time booting a football around with brother Lee - and actually had to be forced into playing his first game of rugby.From that moment a star was born, as he went on to captain every side he represented, even though he was often playing a year above his age group.Warrington were the first to spot that potential, snapping him up on schoolboy terms, and helping shape the greatest player in Super League history. When he went hunting a bigger stage, St Helens had no hesitation paying a world record £370,000 - a transfer fee that quickly looked a bargain.Since then various rugby union clubs have sounded out the chances of tempting him into a code switch, while the biggest names in Australia would love to take the prize Pom Down Under.Throughout it all Scully has stayed true to his roots, even though that loyalty was sorely tested when knee injuries led to a whispering campaign that he was finished.Now Sculthorpe lifts the lid on a remarkable career. The highs and the lows; the friendships and the fall-outs; and where he feels his future REALLY lies. It's a no-holds barred account of one man's incredible rise to the top - and the steely determination which keeps him there.
Secret Bankside: Walks South of the River
by John ConstableOn the south bank of the Thames, outside the jurisdiction of the ancient City of London, Bankside has long been known as a hotbed of creativity, dissent and loose living. With its brothels and bear-pits, its prisons and its pubs, the area has inspired the nation's greatest writers - Chaucer, Shakespeare, Dickens, Keats and Blake - and been home to its most famous theatres - the Globe, The Rose, The Old Vic and the National. These same south London streets have given sanctuary to immigrants and refugees, to tradesmen, craftsmen and Thames Watermen, to the workhouse poor and the criminal underclass. Writer, performer and local historian John Constable is well known for his walks around this fascinating area. The eight walks collected here are among his most popular. Packed with social history and local lore, they are witty, insightful and hugely entertaining. Each walk is easy to follow, accompanied by maps and clear directions, and illustrated with period prints and contemporary photographs. Together, they tell the extraordinary and, until recently, largely forgotten story of London's anarchic, irrepressible 'Outlaw Borough'.
The Secret Carp
by Chris YatesThe Secret Carp is a fishing book with a difference. As The Independent comments, it is one of the few books that manages to capture the real joy of fishing in such a way that even a non-angler could be seduced. It tells the true story of the events of a single day and night beside an English carp lake in high summer. When he stumbled upon a long-neglected, overgrown lake holding some monster carp, Chris Yates knew that he had discovered the kind of place about which every carp angler dreams. He set about trying to catch the huge, elusive inhabitants with rod and line. It was a quest that was to reveal many insights into the secretive behaviour of this king of freshwater fish and bring him thrillingly into contact with his quarry. Waiting, watching and stalking, quite undeterred by the damp sleeping bag and the cold. Yates' enthralling story whispers adventure and promise. And it is punctuated by moments of great drama as monster fish disturb the tranquil world of the angler. Fishermen of all persuasions will enjoy this masterful angling chronicle.
Serious Survival: How To Poo In The Arctic And Other Essential Tips For Explorers
by Marshall CorwinOver a period of five years, the BBC took groups to the world’s most inhospitable places for Serious Jungle, Serious Amazon, Serious Desert, Serious Andes and Serious Arctic. This is what they had to learn to survive…
Seve: The Autobiography
by Severiano BallesterosNow the subject of a major film.Once or twice a generation, an athlete transcends his sport - at last, here's Seve Ballesteros in his own wordsThere are golfers, and there are golfers. And then there's Seve.Severiano Ballesteros was perhaps the most naturally gifted golfer ever to have walked a fairway. From the moment his brother Manuel gave him his first club he was unstoppable. A few weeks before his seventeenth birthday he turned pro. Five years later he won the Open. A genius had arrived.For the best part of two decades Seve dominated the golfing landscape. He played shots others could only dream of. With 94 wins as a professional (including 5 majors) he was a phenomenon, an athlete who transcended his sport.But Seve stood for more than simple excellence. Almost single-handedly, Seve gave European golf credibility; almost single-handedly, he made the Ryder Cup one of the greatest contests in world sport. And when, as captain, he finally lifted the trophy on home soil in 1997, a whole continent rejoiced. His pride and passion have inspired millions, and we have taken him to our hearts. Here, for the first time, Seve tells his own story. From his humble beginnings right up to the present day, here at last is the man behind the magic in his own words. Seve is utterly entertaining, blazingly charismatic and unique.Severiano "Seve" Ballesteros Sota was a Spanish professional golfer and a leading sports figure. He won more than 90 international tournaments in an illustrious career. He first caught the attention of the sporting world in 1976, when at the age of 19 he finished second at The Open. He played a leading role in the re-emergence of European golf, helping the European Ryder Cup team to five wins both as a player and captain. He won the World Match Play Championship a record-tying five times. He is generally regarded as the greatest Continental European golfer of all time and won a record 50 times on the European Tour.Ballesteros died of brain cancer on 7 May 2011, aged 54.
Sharpy: My Story
by Graeme SharpGraeme Sharp is quite simply an Everton legend. Second only to the immortal Dixie Dean as the club's top goalscorer, he netted 159 goals in over 400 appearances for the Toffees. Sharp became a Goodison Park hero during the halcyon days of the '80s, when Everton won two League Championships, the FA Cup, the European Cup-Winners' Cup and came within an ace of a historic treble in 1984-85. Partnered first by his boyhood idol Andy Gray and then by England hero Gary Lineker, Sharp established a reputation as one of the finest strikers in the world and notched up 12 caps for his national side, Scotland. Although his eventual departure from Everton left a sour taste in his mouth, he continued to score goals for Oldham Athletic before becoming manager of the Lancashire outfit. But off-the-field frustrations blighted his tenure in the hot seat, and a spell as a manager in non-league football brought the curtain down on a magnificent career that ended with triumph for Bangor City in the Welsh Cup. In Sharpy: My Story, the former Everton star reveals all: the highs, the lows, the big names, the victories, the disappointments, the heartache, the lot!
Shoot the Puppy: A Survival Guide to the Curious Jargon of Modern Life
by Tony ThorneAre you a bobo or a wombat? Are you tempted by infobia or to kick dead whales up the beach? If your answer to any of these questions is 'What are you talking about?', then you definitely need a copy of Shoot the Puppy. Amusing, informative and newly updated for 2007, it guides the reader through the ever-growing heap of contemporary jargon from around the English-speaking world, showing where it comes from, what it means, and what it tells us about our contemporary world.
Sir Alf
by Leo McKinstrySince England’s famous 1966 World Cup victory, Alf Ramsey has been regarded as the greatest of all British football managers. By placing Ramsey in an historical context, award-winning author Leo McKinstry provides a thought-provoking insight into the world of professional football and the fabric of British society over the span of his life.
A Skating Life: My Story (Thorndike Biography Ser.)
by Dorothy HamillThe dazzling smile, the signature haircut, the staple spin. "America's Sweetheart" Dorothy Hamill grew up on the ice, working toward the dream she was to accomplish by age nineteen: winning Olympic gold in figure skating. But life was not the picture of perfection it appeared to be. Dorothy faced a painful inner struggle from the time she was a young girl that followed her into adulthood--though she would not know about the depression that ran in her family until much later in life. Weeks and months away from home to train and compete took a difficult toll, yet little reprieve could be found in the tumultuous and fragile relationship she had with her parents.Dorothy went on to marry the man of her dreams, only to have the partnership end in heartache and a tragedy that almost pushed her to her breaking point. Then, just when a light at the end of the tunnel finally began to appear, a second failed marriage tried and tested Dorothy's trust and strength yet again--a travesty that could have led her to give up. But, she found a remarkable strength in what she did have--her greatest love, her daughter Alexandra."Thank goodness, I had my skating. There was certainly a pattern to my life. When times were tough, I went skating. It was only while I was out on the ice, enjoying the freedom of movement and my love of music, that I was able to escape from my bottomless heartache."In her deeply moving and honest memoir, Dorothy opens up for the first time about love, family, courage, and what it means to truly win both on and off the ice.
A Skating Life: My Story
by Dorothy HamillThe dazzling smile, the signature haircut, the staple spin. "America's Sweetheart" Dorothy Hamill grew up on the ice, working toward the dream she was to accomplish by age nineteen: winning Olympic gold in figure skating. But life was not the picture of perfection it appeared to be. Dorothy faced a painful inner struggle from the time she was a young girl that followed her into adulthood--though she would not know about the depression that ran in her family until much later in life. Weeks and months away from home to train and compete took a difficult toll, yet little reprieve could be found in the tumultuous and fragile relationship she had with her parents. Dorothy went on to marry the man of her dreams, only to have the partnership end in heartache and a tragedy that almost pushed her to her breaking point. Then, just when a light at the end of the tunnel finally began to appear, a second failed marriage tried and tested Dorothy's trust and strength yet again--a travesty that could have led her to give up. But, she found a remarkable strength in what she did have--her greatest love, her daughter Alexandra."Thank goodness, I had my skating. There was certainly a pattern to my life. When times were tough, I went skating. It was only while I was out on the ice, enjoying the freedom of movement and my love of music, that I was able to escape from my bottomless heartache." In her deeply moving and honest memoir, Dorothy opens up for the first time about love, family, courage, and what it means to truly win both on and off the ice.
Soccer Hero (Matt Christopher Ser.)
by Matt ChristopherRob Lasher is just an ordinary soccer player, good at the game, but not great. Then one afternoon, he saves his coach's life in front of all his teammates. Suddenly, he's the team's hero. As some members of his team and the rest of the town continue to laud Rob's heroic act, Rob realizes he doesn't want the attention and any unearned accolades that come with it. Kids will learn that doing what is right should be the norm, not the exception.
Spezialgebiete aus der Schulter- und Ellenbogenchirurgie 2: Update 2006
by J. DargelDie Schulter- und Ellenbogenchirurgie entwickelte sich in der letzten Dekade enorm weiter. Dies gilt sowohl für die operative als auch die konservative Behandlung. Experten aus dem In- und Ausland beschäftigten sich im Rahmen des Jahreskongresses der Deutschen Vereinigung für Schulter- und Ellenbogenchirurgie (DVSE) mit dieser Thematik. Aktuelle Beiträge zu speziellen Problemkomplexen: u.a. proximale Humerusfraktur, Ellenbogenverletzungen beim Kind.
Sport and Crime Reduction: The Role of Sports in Tackling Youth Crime
by Geoff NicholsThe use of sports-based activity programmes as a means of tackling crime has been explored in a number of countries worldwide, particularly in relation to the prevention of re-offending in the ten to eighteen age bracket. However, until now there has been no definitive and rigorous analysis of the rationale behind these programmes, and evidence of their successes and failures has been piecemeal, uncritical and without standardization. This book addresses this gap in the literature, bringing together empirical research from programmes in the UK, US and Australia with an explanation and evaluation of the results of these initiatives. Subjects covered include: assessment of programmes in a range of contexts the first evidence base of crime reduction sport programmes international comparisons and case studies conclusions for best practice advice for monitoring the effectiveness of programmes synergies with sport development and promotion of facility use. Examining a variety of realworld case studies set up with the aim of reducing levels of crime in the community, Sport and Crime Reduction should be read by students and professionals in local government, sports development, youth and community work, criminology, the youth justice system and leisure policy.
Sport and Crime Reduction: The Role of Sports in Tackling Youth Crime
by Geoff NicholsThe use of sports-based activity programmes as a means of tackling crime has been explored in a number of countries worldwide, particularly in relation to the prevention of re-offending in the ten to eighteen age bracket. However, until now there has been no definitive and rigorous analysis of the rationale behind these programmes, and evidence of their successes and failures has been piecemeal, uncritical and without standardization. This book addresses this gap in the literature, bringing together empirical research from programmes in the UK, US and Australia with an explanation and evaluation of the results of these initiatives. Subjects covered include: assessment of programmes in a range of contexts the first evidence base of crime reduction sport programmes international comparisons and case studies conclusions for best practice advice for monitoring the effectiveness of programmes synergies with sport development and promotion of facility use. Examining a variety of realworld case studies set up with the aim of reducing levels of crime in the community, Sport and Crime Reduction should be read by students and professionals in local government, sports development, youth and community work, criminology, the youth justice system and leisure policy.
Sport and Physical Activity: The Role of Health Promotion
This authoritative introduction to physical activity applies the main theories, models and approaches in health promotion to the field of sport and exercise. It draws together the disciplines of psychology, sociology, physiology and social policy to look at issues affecting the health of individuals, of communities and of society as a whole.
Sport and Spirituality: An Introduction
by Jim Parry Simon Robinson Nick Watson Mark NestiSport science can quantify many aspects of human performance but the spiritual dimensions of sports experience cannot be fully understood through measurement. However, the spiritual experience of sport – be it described as ‘flow’, ‘transcendence’ or the discovery of meaning and value – is central both to our basic motivation to take part in sports, and to achieving success. Sport and Spirituality: An Introduction explores these human aspects of sports experience through the perspectives of sport psychology, philosophy, ethics, theology and religious studies. It includes discussions of: Spirituality in the postmodern era Spirituality, health and well-being Theistic and atheistic perspectives on sport and the spiritual Nature and transcendence – the mystical and sublime in outdoor sport Applied sport psychology and the existential Spiritual perspectives on pain, suffering and destiny Sport, the virtues, ethical development and the spirit of the game The Olympic Games and de Coubertin’s ideas of the ‘religio athletae’. This groundbreaking text will be a valuable resource for students of sport and exercise studies, sports coaching, physical education and sport and health psychology. This book should be read by all those interested in the preparation, performance and well-being of athletes.
Sport and Spirituality: An Introduction
by Jim Parry Simon Robinson Nick Watson Mark NestiSport science can quantify many aspects of human performance but the spiritual dimensions of sports experience cannot be fully understood through measurement. However, the spiritual experience of sport – be it described as ‘flow’, ‘transcendence’ or the discovery of meaning and value – is central both to our basic motivation to take part in sports, and to achieving success. Sport and Spirituality: An Introduction explores these human aspects of sports experience through the perspectives of sport psychology, philosophy, ethics, theology and religious studies. It includes discussions of: Spirituality in the postmodern era Spirituality, health and well-being Theistic and atheistic perspectives on sport and the spiritual Nature and transcendence – the mystical and sublime in outdoor sport Applied sport psychology and the existential Spiritual perspectives on pain, suffering and destiny Sport, the virtues, ethical development and the spirit of the game The Olympic Games and de Coubertin’s ideas of the ‘religio athletae’. This groundbreaking text will be a valuable resource for students of sport and exercise studies, sports coaching, physical education and sport and health psychology. This book should be read by all those interested in the preparation, performance and well-being of athletes.
Sport Governance (Sport Management Ser.)
by Russell Hoye Graham CuskellySport Governance provides a comprehensive guide to the practical application of governance principles to amateur and professional sport organisations operating at the community, state/provincial, national, and international levels. It presents a balanced view between accepted practice and what contemporary research evidence tells us about a range of governance principles and practices. Organised in three parts, the text provides the reader with* an explanation of the concept of governance, key terms and definitions as well as the economic, political and social factors that impact on how the governance function is enacted within sport organisations;* an understanding of the “mechanics” of governance – the elements of structure, process and performance that ensure the governance function is carried out within sport organisations; and* a discussion of a number of contextual issues in sport governance, including dual leadership, ethics, governance change and future governance challenges.Sport Governance is essential reading for practitioners working and volunteering in the sport industry and upper level undergraduate and postgraduate students enrolled in sport and leisure management programs.
Sport Governance
by Russell Hoye Graham CuskellySport Governance provides a comprehensive guide to the practical application of governance principles to amateur and professional sport organisations operating at the community, state/provincial, national, and international levels. It presents a balanced view between accepted practice and what contemporary research evidence tells us about a range of governance principles and practices. Organised in three parts, the text provides the reader with* an explanation of the concept of governance, key terms and definitions as well as the economic, political and social factors that impact on how the governance function is enacted within sport organisations;* an understanding of the “mechanics” of governance – the elements of structure, process and performance that ensure the governance function is carried out within sport organisations; and* a discussion of a number of contextual issues in sport governance, including dual leadership, ethics, governance change and future governance challenges.Sport Governance is essential reading for practitioners working and volunteering in the sport industry and upper level undergraduate and postgraduate students enrolled in sport and leisure management programs.
Sport Policy
by Nils Asle Bergsgard Barrie Houlihan Per Mangset Svein Ingve Nødland Hilmar RommetvedtSport Policy: a comparative analysis of stability and change builds on the growing general interest in the comparative study of sport policy and the more specific interest in processes of policy change and issues associated with policy convergence. In stark contrast to many other areas of public policy such as education, personal welfare and health care there is a paucity of theoretically informed comparative studies in sport. Over recent years there has been a steady increase in public investment in sport and frequently, as a consequence, a sharper debate about how public resources should be used. However, there has been little analysis of the factors that shape the generation of domestic sport policy and little attempt to identify the variables that might influence the policy process.Sport Policy: a comparative analysis of stability and change provides a theoretically informed analysis of the sports systems in Canada, England, Germany and Norway. These economically advanced countries are carefully selected to enable the investigation of the significance of variables and because they share a number of socio-economic and sports-related characteristics, which provides the text with a unique breadth and depth of coverage. This text is a vital addition to the general paucity of literature in this area and is written by an internationally renowned author team.
Sport Policy
by Nils Asle Bergsgard Barrie Houlihan Per Mangset Svein Ingve Nødland Hilmar RommetvedtSport Policy: a comparative analysis of stability and change builds on the growing general interest in the comparative study of sport policy and the more specific interest in processes of policy change and issues associated with policy convergence. In stark contrast to many other areas of public policy such as education, personal welfare and health care there is a paucity of theoretically informed comparative studies in sport. Over recent years there has been a steady increase in public investment in sport and frequently, as a consequence, a sharper debate about how public resources should be used. However, there has been little analysis of the factors that shape the generation of domestic sport policy and little attempt to identify the variables that might influence the policy process.Sport Policy: a comparative analysis of stability and change provides a theoretically informed analysis of the sports systems in Canada, England, Germany and Norway. These economically advanced countries are carefully selected to enable the investigation of the significance of variables and because they share a number of socio-economic and sports-related characteristics, which provides the text with a unique breadth and depth of coverage. This text is a vital addition to the general paucity of literature in this area and is written by an internationally renowned author team.