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Einführung Sportsponsoring: Theorieüberblick und Praxiseinblick
by Andreas BergmannIn diesem Lehrbuch lernen Sie die Grundlagen des Sponsorings sowie verschiedene Ausprägungen und Erscheinungsformen des Sportsponsorings kennen. Anhand zahlreicher Praxisbeispiele, Statistiken und Studienergebnisse bekommen Sie eine realistische Vorstellung von der Größenordnung, in der sich das Sportsponsoringvolumen in Deutschland und weltweit bewegt und welche Sportarten und Branchen in diesem Sektor von Relevanz sind. Ihnen werden die Ziele, Motive und die Akteure im Bereich des Sportsponsorings vorgestellt. Des Weiteren lernen Sie die theoretische Verortung des Sportsponsorings aus Management- bzw. Marketing- und Kommunikationssicht kennen und können sich mit dem strukturierten Sponsoringmanagementprozess vertraut machen. Insgesamt erhalten Sie mit diesem Lehrbuch ein breites Grundlagenwissen zum Thema Sportsponsoring.
Sport Policy
by Nils Asle Bergsgard Barrie Houlihan Per Mangset Svein Ingve Nødland Hilmar RommetvedtSport Policy: a comparative analysis of stability and change builds on the growing general interest in the comparative study of sport policy and the more specific interest in processes of policy change and issues associated with policy convergence. In stark contrast to many other areas of public policy such as education, personal welfare and health care there is a paucity of theoretically informed comparative studies in sport. Over recent years there has been a steady increase in public investment in sport and frequently, as a consequence, a sharper debate about how public resources should be used. However, there has been little analysis of the factors that shape the generation of domestic sport policy and little attempt to identify the variables that might influence the policy process.Sport Policy: a comparative analysis of stability and change provides a theoretically informed analysis of the sports systems in Canada, England, Germany and Norway. These economically advanced countries are carefully selected to enable the investigation of the significance of variables and because they share a number of socio-economic and sports-related characteristics, which provides the text with a unique breadth and depth of coverage. This text is a vital addition to the general paucity of literature in this area and is written by an internationally renowned author team.
Sport Policy
by Nils Asle Bergsgard Barrie Houlihan Per Mangset Svein Ingve Nødland Hilmar RommetvedtSport Policy: a comparative analysis of stability and change builds on the growing general interest in the comparative study of sport policy and the more specific interest in processes of policy change and issues associated with policy convergence. In stark contrast to many other areas of public policy such as education, personal welfare and health care there is a paucity of theoretically informed comparative studies in sport. Over recent years there has been a steady increase in public investment in sport and frequently, as a consequence, a sharper debate about how public resources should be used. However, there has been little analysis of the factors that shape the generation of domestic sport policy and little attempt to identify the variables that might influence the policy process.Sport Policy: a comparative analysis of stability and change provides a theoretically informed analysis of the sports systems in Canada, England, Germany and Norway. These economically advanced countries are carefully selected to enable the investigation of the significance of variables and because they share a number of socio-economic and sports-related characteristics, which provides the text with a unique breadth and depth of coverage. This text is a vital addition to the general paucity of literature in this area and is written by an internationally renowned author team.
Ashes To Ashes: 35 Years of Humiliation (And About 20 Minutes of Ecstasy) Watching England v Australia
by Marcus BerkmannIn summer 2009, by far the most popular event in the cricketing calendar comes round again - the Ashes series between England and Australia. The anticipation will be intense, the hype absurd, the sense of expectation never remotely likely to be satisfied, for two good reasons. England won in 2005 by a whisker. We can't expect anything so good again, possibly for the rest of our lives. The second reason is even more brutally realistic. For the truth is that, over the past twenty years at least, Australia have usually won very easily. We begin with hope, we end in despair. For the many of us who follow English cricket closely, it's a strange and terrible form of biennial punishment for crimes we didn't know we had committed. 'Hell is other people,' said Jean-Paul Sartre, and as so often he was completely wrong. Hell is Ricky Ponting winning the toss on a perfect batting strip on a glorious sunny day. Hell is what happened in Australia in 2007, when the home side won 5-0. Of course we look forward to 2009. But we also dread it, as we would dread exams or major surgery. We would be foolish to do otherwise.
Berkmann's Cricketing Miscellany
by Marcus BerkmannMarcus Berkmann, author of the cricket classics Rain Men and Zimmer Men, returns to the great game with this irresistible miscellany of cricketing trivia, stories and more fascinating facts than Geoffrey Boycott could shake a stick of rhubarb at. Which England captain smoked two million cigarettes in his lifetime? Which Australian captain, asked what his favourite animal was, said 'Merv Hughes'? What did Hitler think of cricket? Which National Hunt trainer had a dog called Sobers? Who was described in his obituary as 'perhaps the only unequivocally popular man in Yorkshire'?No other sport is so steeped in oddness and eccentricity. There's the only Test player ever to be executed for murder, the only first-class cricketer to die on the Titanic, and the only bestselling author to catch fire while playing at Lord's. (It was Sir Arthur Conan Doyle. The ball hit a box of matches in his pocket.) All cricket is here, including an XI entirely made up of players who share their names with freshwater fish.
Rain Men: The Madness Of Cricket
by Marcus BerkmannThere are many cricket books, and they are all the same. 'Don't Tell Goochie', autobiographical insights of nights on the tiles in Delhi with Lambie and the boys; 'Fruit cake days', a celebrated humourist recalls 'ball' - related banter of yore; and Wisden, a deadly weapon when combined with a thermos flask. Rain Men is different. Like the moment the genius of Richie Benaud first revealed itself to you, it is a cricketing epiphany, a landmark in the literature of the game.Shining the light meter of reason into cricket's incomparable madness, Marcus Berkmann illuminates all the obsessions and disappointments that the dedicated fan and pathologically hopeful clubman suffers year after year - the ritual humiliation of England's middle order, the partially-sighted umpires, the battling average that reads more like a shoe size. As satisfying as a perfectly timed cover drive, and rather easier to come by, Rain Men offers essential justification for anyone who has ever run a team-mate out on purpose or secretly blubbed at a video of Botham's Ashes.
Zimmer Men: The Trials and Tribulations of the Ageing Cricketer
by Marcus BerkmannTen years after his classic Rain Men - 'cricket's answer to Fever Pitch,' said the Daily Telegraph - Marcus Berkmann returns to the strange and wondrous world of village cricket, where players sledge their team-mates, umpires struggle to count up to six, the bails aren't on straight and the team that fields after a hefty tea invariably loses. This time he's on the trail of the Ageing Cricketer, having suddenly realised that he is one himself and playing in a team with ten others every weekend. In their minds they run around the field as fast as ever; it's only their legs that let them down. ZIMMER MEN asks all the important questions of middle-aged cricketers. Why is that boundary rope suddenly so far away? Are you doomed to getting worse as a cricketer, or could you get better? How many pairs of trousers will your girth destroy in one summer? Chronicling the 2004 season, with its many humiliating defeats and random injuries, this coruscatingly funny new book laughs in the face of middle age, and starts thinking seriously about buying a convertible.
Revision Surgery of the Foot and Ankle: Surgical Strategies and Techniques
by Mark J. Berkowitz Michael P. Clare Paul T. Fortin Lew C. Schon Roy W. SandersThis unique text utilizes a bulleted, case-based approach to present a variety of surgical strategies and techniques for tackling the many challenges posed by revision foot and ankle surgery.The book is organized thematically into sections on the forefoot, trauma, sports injuries, and arthritis and reconstruction, with each chapter including key takeaway points, discussions of evaluation, surgical planning, and the cases themselves. Specific revision topics presented include first MTP joint fusion, failed bunion and hammertoe, failed Lisfranc and fifth metatarsal fracture, failed flatfoot and subtalar fusion, and nonunion of ankle fusion and failed total ankle replacement, among others. The challenge of revision foot and ankle surgery is that there are countless ways for a surgery to fail. Therefore, presenting as many different scenarios as possible and techniques to address them is the main advantage of the book. Practical and user-friendly, Revision Surgery of the Foot and Ankle will prove indispensable to both the young and veteran orthopedic surgeon preparing for these challenging surgical interventions.
Moon Colorado Camping: The Complete Guide to Tent and RV Camping (Moon Outdoors)
by Joshua BermanFind your perfect campsite in the Centennial State with Moon Colorado Camping.A Campsite for Everyone: Choose from a variety of campgrounds and RV parks, from secluded hike-ins to convenient roadside stopovers, including dog-friendly, family-friendly, and wheelchair accessible optionsRatings and Essentials: All campsites are rated on a scenic scale and marked with amenities like restrooms, trailhead access, picnic areas, laundry, piped water, showers, and playgroundsRecreation Highlights: Discover nearby hiking, swimming, fishing, whitewater rafting, hot springs, and options for winter sportsMaps and Directions: Easy-to-use maps and detailed driving directions for each campgroundSkip the Crowds: Moon Colorado Camping contains many secluded spots and campgrounds that aren't available in the state's online reservation systemThe Top RV and Tent Sites for You: Pick the right campsite for your travel style with lists of best campgrounds for stunning views, hot springs, weddings, and moreTrailhead Access Campgrounds: Find sites that offer access to the trails throughout the Western Slope, Rocky Mountains, Four Corners and the San Juan Mountains, the San Luis Valley, and moreExpert Advice: Local lifelong camper Joshua Berman offers his perspective and insider know-howTips and Tools: Information on equipment, food and cooking, first aid, and insect protection, plus background on the climate, landscape, and history of the campgroundsWhether you're a veteran or a first-time camper, Moon's comprehensive coverage and trusted advice will have you gearing up for your next adventure.Want to explore the city? Try Moon Denver, Boulder, and Colorado Springs.
Moon Colorado Hiking: Best Hikes Plus Beer, Bites, and Campgrounds Nearby (Travel Guide)
by Joshua Berman Moon Travel GuidesColorado is a hiker&’s paradise. With four national parks and a dozen national monuments, recreation areas and more, adventure is at every turn. Pack a lunch, lace up your boots, and hit the trails with Moon Colorado Hiking. Inside you'll find:Diverse Hiking Options: Whether you plan to hike to the crest of the Continental Divide, through thick fairytale aspen groves or to one of hundreds of iconic snow-capped peaks, enjoy outdoor getaways ranging from easy day hikes to multi-day backpacking trips Find Your Hike: Looking for something specific? Choose from strategic lists of the best hikes for wildflowers, waterfalls, or hiking with your dog, plus a breakdown of the best hikes by season The Top Outdoor Experiences: Climb the dunes at Great Sand Dunes National Park and Preserve or walk through golden aspen groves along Kenosha Pass. Gawk at red rock formations along the Garden of the Gods Loop or challenge yourself while you huff and puff to the top of Quandary Peak Nearby Fun: Spend a night under the stars at a nearby campground or sip a refreshing local brew after a day on the trail Essential Planning Details: Each hike is described in detail and marked with round-trip distance and hiking time, difficulty, terrain type, elevation gain, and access points Maps and Directions: Find easy-to-use maps, driving directions to each trailhead, and details on where to park Expert Advice: Seasoned hiker Joshua Berman offers experienced insights, local secrets, and honest opinions of each trail Tips and Tools: Advice on gear, first aid, and camping permits, plus background information on climate, landscape, and wildlife Whether you're a veteran or a first-time hiker, Moon's comprehensive coverage and local expertise will have you gearing up for your next adventure.About Moon Travel Guides: Moon was founded in 1973 to empower independent, active, and conscious travel. We prioritize local businesses, outdoor recreation, and traveling strategically and sustainably. Moon Travel Guides are written by local, expert authors with great stories to tell—and they can't wait to share their favorite places with you. Pitching a tent? Check out Moon Colorado Camping!
And Nobody Got Hurt!: The World's Weirdest, Wackiest True Sports Stories
by Len BermanAn Olympian who sacrificed a medal to save a competitor, a professional soccer player who was bribed out of retirement with pizza, a runaway pig who disrupted the start of a baseball game -- truth is stranger than fiction, especially in sports! In this sequel to his first compilation of sports bloopers and unbelievable stories, And Nobody Got Hurt", Today Show regular and Emmy Award-winning sportscaster Len Berman shares more of the funniest and most amazing stories in the history of sports, including favorite moments from his popular Spanning the World segments on NBC-TV.
Underdogs: The Philadelphia Eagles' Emotional Road to Super Bowl Victory
by Zach BermanFollowing a season with incredible highs and heartbreaking lows, the Philadelphia Eagles went on to do what fans had all but written off as impossible: for the first time in the franchise's history, Philly won a Super Bowl.Philadelphia Inquirer Eagles beat reporter Zach Berman takes fans on a journey through the action-packed season -- from the preseason and midseason player pickups that shaped a championship team to the gut-wrenching injury of star quarterback Carson Wentz through to the bold play calling and nail-biting moments in Super Bowl LII, in which the Eagles bested the favored-to-win New England Patriots. A book unique in its scope and insight thanks to Berman's on-the-ground reporting, Underdogs will detail the unlikely story that captured national attention; explain how the team resonated among a desperate fan base that waited 57 years for a championship; and even delve into the players' social activism during a particularly political NFL season. With a foreword by beloved Philadelphia radio announcer Merrill Reese and an 8-page full-color photo insert, it's the perfect keepsake item for anyone who bleeds green. During his six years covering the Birds, Berman has developed relationships with some of the most notable characters that led the team to Super Bowl victory. In Underdogs, he'll explain why Nick Foles contemplated retirement on his way to winning Super Bowl MVP. He'll detail Howie Roseman's journey to NFL executive of the year after being cast aside by former coach Chip Kelly. He'll show Malcolm Jenkins' journey to team captain, how Chris Long's life changed in a Tanzania hotel bar, why Eagles kicker Jake Elliott didn't consider football until he was chosen at random at a high school pep rally, and where Carson Wentz ate dinner the night before he left for the NFL Draft. These more obscure stories offer incredible context and depth to an already fascinating story of success against the odds.
Moon Sequoia & Kings Canyon: Hiking, Camping, Waterfalls & Big Trees (Travel Guide)
by Leigh BernacchiAscend towering peaks, take in awe-inspiring views, and get to know some of the oldest, tallest, and rarest living things on Earth with Moon Sequoia & Kings Canyon. Inside you'll find:Flexible Itineraries: Unique and adventure-packed ideas for day hikers, winter visitors, families with kids, campers, and more The Best Hikes in Each National Park: Detailed hike descriptions, trail maps, mileage and elevation gains, and backpacking optionsExperience the Outdoors: Behold greatness at the base of a giant sequoia, stop and smell the wildflowers of Zumwalt Meadow, or savor panoramic views from the summit of Mount Whitney (the highest peak in the continental US!). Strap on snowshoes for a ranger-led winter walk or spelunk your way around otherworldly rock formations in Crystal Cave. Cool off in the mist of a trailside waterfall, conquer the 400-step climb to the top of Moro Rock, and gaze at ink-black skies with unbeatable views of the Milky WayHow to Get There: Up-to-date information on traveling between the parks, gateway towns, park entrances, park fees, and toursWhere to Stay: From RV or tent campgrounds to rustic cabins and all-inclusive lodges, find the best spots to kick back, both inside and outside the parksPlanning Tips: When to go, what to pack, safety information, and how to avoid the crowds, with full-color photos and easy-to-use maps throughoutExpert Insight: Former national park ranger Leigh Bernacchi provides helpful background on the parks' history, geology, conservation efforts, and moreFind your adventure in Sequoia and Kings Canyon national parks with Moon.Exploring more of America's parks? Check out Moon USA National Parks.
Moon Sequoia & Kings Canyon: Hiking, Camping, Waterfalls & Big Trees (Travel Guide)
by Leigh BernacchiAscend towering peaks, take in awe-inspiring views, and get to know some of the oldest, tallest, and rarest living things on Earth with Moon Sequoia & Kings Canyon. Inside you'll find:Flexible Itineraries: Unique and adventure-packed ideas for day hikers, winter visitors, families with kids, campers, and more The Best Hikes in Each National Park: Detailed hike descriptions, trail maps, mileage and elevation gains, and backpacking optionsExperience the Outdoors: Behold greatness at the base of a giant sequoia, stop and smell the wildflowers of Zumwalt Meadow, or savor panoramic views from the summit of Mount Whitney (the highest peak in the continental US!). Strap on snowshoes for a ranger-led winter walk or spelunk your way around otherworldly rock formations in Crystal Cave. Cool off in the mist of a trailside waterfall, conquer the 400-step climb to the top of Moro Rock, and gaze at ink-black skies with unbeatable views of the Milky WayHow to Get There: Up-to-date information on traveling between the parks, gateway towns, park entrances, park fees, and toursWhere to Stay: From RV or tent campgrounds to rustic cabins and all-inclusive lodges, find the best spots to kick back, both inside and outside the parksPlanning Tips: When to go, what to pack, safety information, and how to avoid the crowds, with full-color photos and easy-to-use maps throughoutExpert Insight: Former national park ranger Leigh Bernacchi provides helpful background on the parks' history, geology, conservation efforts, and moreFind your adventure in Sequoia and Kings Canyon national parks with Moon.Exploring more of America's parks? Check out Moon USA National Parks.
The Girls Are Good: From The Author Of The Girls Are Good
by Ilaria BernardiniCOMPETITION. PERFECTION. DESTRUCTION. ‘A tight, frightening story of friendship, rivalry and obsession, told in sparse and beautiful prose’ Abigail Dean, author of GIRL A ‘Brilliantly observed, beautifully written – it’s quite simply unforgettable’ Alex Michaelides, author of THE SILENT PATIENT and THE MAIDENS
The Girls Are Good: From The Author Of The Girls Are Good
by Ilaria BernardiniIn the tradition of My Dark Vanessa and The Divines, a bold coming-of-age novel set in the competitive, high stakes and controversial world of elite gymnastics
Latin American Sport Media: The Making Of A Political History of Sport
by Bernardo Buarque de Hollanda Luiz Guilherme BurlamaquiThis book provides an historical overview of the formation of sports media in Latin America and its role in the construction of the political history of Latin American sport. The sports press was a privileged observer of the development of modern sports, but it was also a key factor in the making of professional sports in Latin America. Most of the literature on sport in Latin America treats the sports press as an historical source, rarely taking it as an object of study in itself. However, the development of sports in the region is connected to national and state-building processes and the role of media narratives is crucial to understanding how sports participate in those processes. Spanning the globalization of football in the late nineteenth century to the shift promoted by television in the 1970s, the chapters survey the historical development of sports media in Latin America. Representing ten countries, the contributors follow a framework that presents the press not as a passive narrator of the sports phenomenon, but as a social agent of the sports field. This book is of use to those interested in the history of sports and the media, and it will be a good resource for undergraduates taking courses on Sports History, Latin American History, Sports Management, and Journalism and Communication.
Football Fandom in Europe and Latin America: Culture, Politics, and Violence in the 21st Century (Football Research in an Enlarged Europe)
by Bernardo Buarque de Hollanda Thomas BussetThis book combines pieces of work on Europe and Latin America, the two continents where football arouses the most ardent passions among its spectators. Curiously, an undertaking to compare on a large scale the forms extreme fandom takes in these two geographical areas is still lacking. A situational analysis of the scientific literature devoted to the subject over the last two or three decades represents a step in this direction, making a scattered store of knowledge accessible. It thus answers a need to clarify regional differences in identities and in the practices of supporters.
Moon Patagonia: Including the Falkland Islands (Travel Guide)
by Wayne BernhardsonYour World Your Way! Patagonia's staggering landscapes, titanic glaciers, and rugged mountains evoke mystery and inspire self-discovery. Explore the ends of the earth with Moon Patagonia.What You'll Find in Moon Patagonia:Expert author and world traveler Wayne Bernhardson shares his perspective on his favorite place on earthFull-color guidebook with vibrant, helpful photosDetailed directions and maps for getting around and exploring on your ownStrategic itineraries, including The Best of Patagonia, Wildlife Encounters, Explore the Natural World, Glacier Gazing, and Classic Patagonia Road TripsActivities and ideas for every traveler: Hike the glacier of Perito Moreno National Park, or glimpse Patagonia's pre-Colombian past at Cueva de las Manos. See penguins and marine mammals off the coast of the Falkland Islands, or visit Chile's lakes district, home to the Mapuche people. Savor authentic asado at a local ranch, and go horseback riding through the Torres mountains. Sample seafood in Santiago, or take in tango in Buenos AiresIn-depth coverage for Buenos Aires, Santiago de Chile, Northern Argentine Patagonia, The Chilean Lakes District, Aisén and Continental Chiloé, Southern Argentine Patagonia, Magallanes, Argentine Tierra del Fuego, and the Falkland IslandsAccurate information, including background on the landscape, culture, history, and environmentHandy tools such as travel tips and safety information in an easy-to-navigate format, all packaged in a book light enough to fit in your daypackWith Moon Patagonia's practical tips, myriad activities, and an insider's view on the best things to do and see, you can plan your trip your way.
Olympic Housing: A Critical Review of London 2012's Legacy
by Penny BernstockOne of the distinguishing characteristics of London's bid to host the games was its commitment to legacy where it was argued that ’the legacy would lead to the regeneration of an entire community for the direct benefit of everyone who lives there’. This book adopts a critical approach to the concept of 'legacy' focussing specifically on housing. It argues there will be a range of both intended and unintended legacy outcomes and an urgent need for revised strategies if those original objectives are to be achieved. The concept of legacy is explored in a number of ways, including an overview of housing legacy in other host cities; the experiences and perspectives of those residents decanted to make way for the Olympic Park; a critical review of legacy plans; a detailed analysis of the conversion of the Athletes’ Village into housing; and a case study of the emerging area ’Stratford High Street’, which explores issues of social class change and the limitation of planning policies. Whilst taking housing as its focus, this book adopts a sociological perspective by exploring the likelihood of social class change in order to draw conclusions about 'gentrification', 'social polarisation' and the extent to which 'social inclusion' is reflected in housing legacies.
Olympic Housing: A Critical Review of London 2012's Legacy
by Penny BernstockOne of the distinguishing characteristics of London's bid to host the games was its commitment to legacy where it was argued that ’the legacy would lead to the regeneration of an entire community for the direct benefit of everyone who lives there’. This book adopts a critical approach to the concept of 'legacy' focussing specifically on housing. It argues there will be a range of both intended and unintended legacy outcomes and an urgent need for revised strategies if those original objectives are to be achieved. The concept of legacy is explored in a number of ways, including an overview of housing legacy in other host cities; the experiences and perspectives of those residents decanted to make way for the Olympic Park; a critical review of legacy plans; a detailed analysis of the conversion of the Athletes’ Village into housing; and a case study of the emerging area ’Stratford High Street’, which explores issues of social class change and the limitation of planning policies. Whilst taking housing as its focus, this book adopts a sociological perspective by exploring the likelihood of social class change in order to draw conclusions about 'gentrification', 'social polarisation' and the extent to which 'social inclusion' is reflected in housing legacies.
My Dad, Yogi: A Memoir of Family and Baseball
by Dale BerraA candid and nostalgic father-son memoir by Dale Berra, providing a unique perspective on his legendary Hall of Fame dad, the inimitable and highly quotable Yogi Berra.Everyone knows Yogi Berra. The American icon was the backbone of the New York Yankees through ten World Series Championships, managed the National League Champion New York Mets in 1973, and had an ingenious way with words that remains an indelible part of our lexicon. But no one knew him like his family did. My Dad, Yogi is Dale Berra's chronicle of his unshakeable bond with his father, as well as an intimate portrait of one of the great sports figures of the 20th Century.When Yogi wasn't playing or coaching, or otherwise in the public eye, he was home in the New Jersey suburbs, spending time with his beloved wife, Carmen, and his three boys, Larry, Tim, and Dale. Dale presents -- as only a son could -- his family's history, his parents' enduring relationship, and his dad's storied career. Throughout Dale's youth, he had a firsthand look at the Major Leagues, often by his dad's side during Yogi's years as a coach and manager. The Berra's lifelong family friends included Joe DiMaggio, Mickey Mantle, and Whitey Ford. It's no coincidence that all three Berra sons were inspired to play sports constantly, and that all three became professional athletes, following in their dad's footsteps.Dale came up with the Pittsburgh Pirates, contributing to their 1979 championship season and emerging as one of baseball's most talented young players. After three strong seasons, Dale was traded to New York, briefly united with his dad in the Yankee dugout. But there was also an extraordinary challenge developing. Dale was implicated in a major cocaine scandal involving some of the biggest names in the sport, and his promising career was ultimately cut short by his drug problem. Yogi supported his son all along, eventually staging the intervention that would save Dale's life, and draw the entire family even closer. My Dad, Yogi is Dale's tribute to his dad -- a treat for baseball fans and a poignant story for fathers and sons everywhere.
The Yogi Book
by Yogi BerraCelebrate one of the greatest and most beloved baseball players who ever lived—and certainly the most quoted. The Yogi Book is the New York Times bestseller filled with Yogi Berra&’s immortal sayings, plus photographs, a career timeline, and appreciations by some of his greatest fans, including Billy Crystal and Tim McCarver. Yogi Berra's gift for saying the smartest things in the funniest, most memorable ways has made him a legend. The Yogi Book brings all of his famous quotes together in one place—and even better, gives the story behind them. "It ain't over till it's over."—that&’s Yogi's answer to a reporter when he was managing the Mets in July 1973, and they were nine games out of first place (not only quotable, but prophetic—they won the pennant). "Nobody goes there anymore. It's too crowded."—Yogi's comment to Stan Musial and Joe Garagiola about Ruggeri's restaurant in St. Louis in 1959. "It gets late early out there."—Yogi describing how shadows crept across Yankee Stadium's left field during late autumn afternoons.
Events Design and Experience
by Graham BerridgeFor the first time Events Design and Experience draws together the relationship between event design and the experience of consumers and participants. It explores and analyses the event experience of the individual and how this can be ‘controlled’ by design.By drawing upon ongoing research conducted over several years into the experiences of groups and individuals who attend events this text will ask questions such as: What was the rationale behind a particular event being designed in a certain way? What was the actual experience of consumers? How was the event materially delivered and did the experience created provide a satisfactory outcome? How can experiences be understood (via semiotics) especially the physical elements of an event?Structured in four sections, Events Design and Experience discusses:* What are events? An overall view of the industry, its definitions and market demand. It also covers an analysis of previous literature, and draws upon real life events such as Wembley plc, Leapfrog Corporate events and the British Cycling federation* What is an event experience? An explanation of the nature and stages of experience, and the emergence of the experience industry itself. Cases such as the Proms, London Fashion week ands the Nike Fun run are used to illustrate.* Designing Experiences. Considers how design itself can impact upon the experience, in some cases fundamentally changing the nature of experience. It asks the question of how experiences are designed and what do they signify to the customer once complete.* Analysing Event Experiences. Considers how experiences can be analysed and evaluated looking at the artificiality of the event and how this reflects in the experience of consumers. Also includes a review of the psychological processes of perception and interpretation and how meaning and experience can be analysed, and how we may begin to unravel the meanings attributed to certain events. With international case studies throughout, Events Design and Experience has a coherent user-friendly structure including chapter summaries, review exercises and topics for discussion to consolidate understanding.
Events Design and Experience
by Graham BerridgeFor the first time Events Design and Experience draws together the relationship between event design and the experience of consumers and participants. It explores and analyses the event experience of the individual and how this can be ‘controlled’ by design.By drawing upon ongoing research conducted over several years into the experiences of groups and individuals who attend events this text will ask questions such as: What was the rationale behind a particular event being designed in a certain way? What was the actual experience of consumers? How was the event materially delivered and did the experience created provide a satisfactory outcome? How can experiences be understood (via semiotics) especially the physical elements of an event?Structured in four sections, Events Design and Experience discusses:* What are events? An overall view of the industry, its definitions and market demand. It also covers an analysis of previous literature, and draws upon real life events such as Wembley plc, Leapfrog Corporate events and the British Cycling federation* What is an event experience? An explanation of the nature and stages of experience, and the emergence of the experience industry itself. Cases such as the Proms, London Fashion week ands the Nike Fun run are used to illustrate.* Designing Experiences. Considers how design itself can impact upon the experience, in some cases fundamentally changing the nature of experience. It asks the question of how experiences are designed and what do they signify to the customer once complete.* Analysing Event Experiences. Considers how experiences can be analysed and evaluated looking at the artificiality of the event and how this reflects in the experience of consumers. Also includes a review of the psychological processes of perception and interpretation and how meaning and experience can be analysed, and how we may begin to unravel the meanings attributed to certain events. With international case studies throughout, Events Design and Experience has a coherent user-friendly structure including chapter summaries, review exercises and topics for discussion to consolidate understanding.