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Hospitality Finance and Accounting: Essential Theory and Practice (Hospitality Essentials Series)
by Rob Van GinnekenHospitality Finance and Accounting provides a uniquely concise, accessible and comprehensive introduction to hospitality, finance and accounting from a managerial perspective. By avoiding unnecessary jargon and focusing on the essentials, this book offers a crucial breakdown of this often overly-complex subject area. The concise chapters cover the essential concepts, ideas and formulas to be mastered within the hospitality industry including income statements, balance sheets, pricing and budgeting. Each chapter is split into two sections: theory and practice, giving students practical insight into the everyday realities of the hospitality industry through case studies which show how theories are applied to a range of relevant scenarios. Emphasis is placed particularly on the practices of revenue and budget management within the food and beverage industry. This will be an essential introductory yet practical resource for all Hospitality students and future managers within the industry.
Hospitality Finance and Accounting: Essential Theory and Practice (Hospitality Essentials Series)
by Rob Van GinnekenHospitality Finance and Accounting provides a uniquely concise, accessible and comprehensive introduction to hospitality, finance and accounting from a managerial perspective. By avoiding unnecessary jargon and focusing on the essentials, this book offers a crucial breakdown of this often overly-complex subject area. The concise chapters cover the essential concepts, ideas and formulas to be mastered within the hospitality industry including income statements, balance sheets, pricing and budgeting. Each chapter is split into two sections: theory and practice, giving students practical insight into the everyday realities of the hospitality industry through case studies which show how theories are applied to a range of relevant scenarios. Emphasis is placed particularly on the practices of revenue and budget management within the food and beverage industry. This will be an essential introductory yet practical resource for all Hospitality students and future managers within the industry.
Employer Branding for the Hospitality and Tourism Industry: Finding and Keeping Talent
by Dr Sjoerd GehrelsEmployer Branding (EB) aims to assist businesses in becoming the employer of choice for potential employees, and provides hands-on tools in attracting, developing and retaining people. Employer Branding for the Hospitality and Tourism Industry explores the potential of EB in changing approaches to managing people and improving opinions on careers in the hospitality sector. With a focus that goes beyond large companies, the book innovatively explores the possibilities of implementing EB methods within small-and medium-sized enterprises (SMEs) operating in the field of hospitality and tourism. Using international case studies taken from real world research, Gehrels highlights practical ways for companies in the hospitality and tourism sector to adopt EB strategies to best suit their business, employees and customers. For an industry with a high labour turnover and negative public image in terms of its employment practices, Employer Branding is more vital than ever in its ability to attract potential employees in a targeted and efficient manner. It is a must-read for both current and future practitioners, as well as for researchers and academics in the field of tourism, hospitality, branding and employment.
Employer Branding for the Hospitality and Tourism Industry: Finding and Keeping Talent
by Dr Sjoerd GehrelsEmployer Branding (EB) aims to assist businesses in becoming the employer of choice for potential employees, and provides hands-on tools in attracting, developing and retaining people. Employer Branding for the Hospitality and Tourism Industry explores the potential of EB in changing approaches to managing people and improving opinions on careers in the hospitality sector. With a focus that goes beyond large companies, the book innovatively explores the possibilities of implementing EB methods within small-and medium-sized enterprises (SMEs) operating in the field of hospitality and tourism. Using international case studies taken from real world research, Gehrels highlights practical ways for companies in the hospitality and tourism sector to adopt EB strategies to best suit their business, employees and customers. For an industry with a high labour turnover and negative public image in terms of its employment practices, Employer Branding is more vital than ever in its ability to attract potential employees in a targeted and efficient manner. It is a must-read for both current and future practitioners, as well as for researchers and academics in the field of tourism, hospitality, branding and employment.
Tales From The South China Seas: Images of the British in South East Asia in the Twentieth Century
by Charles AllenThis work chronicles the adventures of the last generation of British men and women who went East to seek their fortunes. Drawn into the colonial territories scattered around the South China Sea, they found themselves in an exotic, intoxicating world. It was a land of rickshaws and shanghai jars, sampans and Straits Steamers, set against a background of palm-fringed beaches and tropical rain-forests. But it was also a world of conflicting beliefs and many races, where the overlapping of widely differing moral standards and viewpoints created a heady and dangerous atmosphere.
Extreme South
by James CastrissionOn 31 October 2011 James Castrission and Justin Jones set out to achieve 'one of the last great polar adventures' - an unsupported return journey from the edge of the Antarctic continent to the South Pole. This is a quest that has been attempted by many experienced polar explorers before them...and all have failed. This book details everything - the preparation, the setbacks, the outset, the highs and the lows - all in brutally honest detail. This expedition is the modern-day equivalent of the exploits of Scott, Amundsen and Shackleton and Castrission and Jones man-hauled a pulk (with 200kg of provisions each), utilising prevailing winds with kites when possible. Why do this? Through realising a childhood dream and committing themselves to a groundbreaking expedition, these two intrepid blokes hope to inspire others to overcome fear and pursue their own adventures and dreams.
At the Altar of the Road Gods: Stories of motorcycles and other drugs
by Boris MihailovicCaution: Contains incidents of insane motorcycle antics, drug use and swearing.'Boris has more fun on two wheels than should be legally possible.' - Richard Fidler, ABCHis mother may not know it but Boris Mihailovic has lived a fast, furious, often politically incorrect life chasing the epiphanies of speed (the sensation not the drug). For Boris, motorbike riding was the rite of passage into manhood he'd been searching for. Now, nearly 40 years since he first rode a bike, the wisdom of age has provided the perspective for Boris to look back and realise some pretty wild shit went down. At the Altar of the Road Gods is about popping your motorcycle-buying cherry with an XJ650 Yamaha. It's about fines, feuds and fractures, high-sides, tank-slappers, angry police, even angrier young men, crashing, getting up, cranky girlfriends, riding faster, outlaws, and partaking in copious amounts of alcohol and drugs. It is about mateship and motorcycles. Ultimately, it is about four decades of two-wheel-related mayhem. Just don't tell Boris's mum! Be warned: may cause laughter, sleeplessness and the desire to buy a Lucifer-black Katana.
Travels In A Strange State: Cycling Across the USA
by Josie DewBy most people's standards, Josie Dew is hugely adventurous. By American standards, she is completely insane. For Americans drive everywhere: through cinemas, restaurants, banks, even trees. But driving past Josie as she pedalled across America was a new and alarming experience.On her eight-month journey Josie experienced it all; race riots in Los Angeles, impossible heat in Death Valley, Sexual Tantric Seminars in Hawaii. From Utah to the Great Lakes, via improbable places like Zzyzx and Squaw Tit, her two-wheeled odyssey brought her into contact with all the wonders and worries of this larger-than-life country.Highly entertaining, richly informative, TRAVELS IN A STRANGE STATE is a personal memoir of an improbable journey, revealing the United States as it is rarely seen - from the seat of a bicycle.
Artes Apodemicae and Early Modern Travel Culture, 1550-1700 (Intersections Ser. #64)
by Karl Enenkel Jan JongAn exploration of the early modern manuals on travelling (Artes apodemicae), which originated in the sixteenth century, when it became communis opinio among intellectuals that an extended tour abroad was an indispensable part of humanist, academic and political education.
Europe's Sea Mammals Including the Azores, Madeira, the Canary Islands and Cape Verde: A field guide to the whales, dolphins, porpoises and seals
by Robert Still Hugh Harrop Luís Dias Tim StentonA state-of-the-art photographic identification guide to Europe’s whales, dolphins, porpoises and sealsThis cutting-edge photographic identification guide to Europe’s sea mammals—the only such guide of its kind—covers the 39 species of whales, dolphins and porpoises and 9 species of seals found in the region, which spans the eastern Atlantic from Iceland to Macaronesia, and the Mediterranean, Caspian and Baltic seas. Written and illustrated by a team of professional tour guides with extensive experience presenting the region’s sea mammals, the guide features more than 180 color photographs, maps and graphics, highlights key identification features and includes information on the range, ecology, behaviour and conservation status of each species. Produced with the marine conservation charity ORCA, the book presents mapping data from a decade of surveys, which shows both current distribution and changes over time.Europe’s Sea Mammals is an essential companion for whale watchers and anyone else who is interested in this enigmatic group of mammals.The only photographic guide dedicated to this popular whale-watching regionFeatures more than 180 color photos, maps and graphicsHighlights key identification features and provides essential information on the range, ecology, behaviour and conservation status of each species
Strategic Innovative Marketing and Tourism: 7th ICSIMAT, Athenian Riviera, Greece, 2018 (Springer Proceedings in Business and Economics)
by Androniki Kavoura Efstathios Kefallonitis Apostolos GiovanisThis book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Sardinia: Island of Myth and Magic
by Edward BurmanTourism in Sardinia is booming, yet there is nothing else in print that deals with the island's incredibly rich history and culture, which stretches back to the Neolithic period. This book details everyone from the Phoenicians to the Carthaginians and Aragonese who invaded Sardinia, which is covered with some of the most fascinating historical and archaeological sites in Europe - from thousands of nuraghi, Bronze Age towers and settlements, to 'giant's grave' and 'fairy house' tombs. It also holds eccentric festivals, from Barbagia's carnival parade of ghoulish mamuthones, said to banish winter demons, to the death-defying S'Ardia horse race in Sedilo. There are shipwrecks off Cagliari's coast, underwater caves and submerged Roman ruins in addition to ancient castles, churches, undisturbed hilltop villages and 2,000 miles of some of the most beautiful coastline in the world.
Tangier: From the Romans to The Rolling Stones
by Richard HamiltonIn Tangier, the Moroccan novelist Mohamed Choukri wrote, 'everything is surreal and everything is possible.' In this intimate portrait of a city, the former BBC North Africa correspondent, Richard Hamilton, explores its hotels, cafés, alleyways and darkest secrets to find out what it is that has inspired so many international writers, artists and musicians. Delving down through complex historical layers, he finds a frontier town that is comic, confounding and haunted by the ghosts of its past. Samuel Pepys thought God should destroy Tangier and St Francis of Assisi called it a city of 'madness and delusions.' Yet, throughout the centuries, it has also been a crucible of creativity. It was a turning point in Henri Matisse's artistic journey and had a profound impact on the founder of the Rolling Stones, Brian Jones. Tangier also produced two of the greatest American novels of the twentieth century: The Sheltering Skyand Naked Lunch. Besides Paul Bowles and William Burroughs, the book also looks at lesser known characters such as the flawed genius, Brion Gysin, as well as Ibn Battuta, who travelled three times further than Marco Polo. Featuring a thrilling cast of pirates, sultans, artists, musicians, writers, princes and playboys, this is an essential read about Tangier.
How to Get Things Right: A Guide to Finding and Fixing Service Delivery Problems (IESE Business Collection)
by Beatriz Muñoz-SecaIn How to Make Things Happen, we learnt that knowledge is the fundamental driver of service efficiency. In this new book, the author follows four very different companies in the finance, gas and tourism sectors as they implement the Service Problem Driven Management Model (SPDM) to improve their operations. With real examples and plenty of practical tips, anecdotes and actionable ideas for real life implementation, this book will teach you how to: Explore hidden capacity Implement new ideas by transforming pop-ups into prototypes Discover knowledge pills to accelerate learning Develop service modules and problem tracks Put problem solving at the heart of excellent service delivery Offering a rare insight into how to unblock service problems and the realistic challenges you will encounter along the way, this book shows you how to make things happen and more importantly, how to get them right.
Tourism Innovation: Technology, Sustainability and Creativity (Innovation and Technology Horizons)
by Vanessa Ratten Vitor Braga Jose Álvarez-García Maria De La Cruz Del Rio-RamaTourism can take many different forms and types but increasingly it is viewed as one of the most innovative industries. This book showcases the innovations in tourism through a creativity, sustainability and technology perspective. Tourism Innovation: Technology, Sustainability and Creativity addresses the growing use and importance of tourism innovation in society. Readers of this book will gain a global perspective on how the tourism industry is changing and taking advantage of emerging technologies, which will help them to foresee potential changes in the industry and plan for the future. Tourism innovation is defi ned as innovating in a cost-effi cient manner by taking into account the available resources. Most of the focus on tourism innovation has been on developing countries but it is also used by companies in other locations. This book explores the way in which tourism innovation differs from other types of innovation and offers a creative solution to issues about sustainability and the circular economy. In this vein, it includes chapters addressing issues related to the following but not limited subjects: co-creation in innovation, social issues in innovation, leadership and innovation, forms of innovation, government innovation and innovation research. This book is suitable for tourism industry professionals, researchers and policy experts who are interested in how innovation is embedded in the tourism industry.
Cycling and Motorcycling Tourism: An Analysis of Physical, Sensory, Social, and Emotional Features of Journey Experiences (Tourism, Hospitality & Event Management)
by Anna ScuttariThis book explores the understanding, description, and measurement of the physical, sensory, social, and emotional features of motorcycle and bicycle journey experiences in tourism. Novel insights are presented from an original case study of these forms of tourism in the Sella Pass, a panoramic road close to the Dolomites UNESCO World Heritage Site. A comprehensive mixed-methods strategy was employed for this research, with concurrent use of quantitative and qualitative methods including documentation and secondary data analysis, mobile video ethnography, and emotion measurement. The aim was to create a holistic knowledge of the features of journey experiences and a new definition of the mobility space as a perceptual space. The book is significant in that it is among the first studies to explore the concept of journey experiences and to develop an interdisciplinary theoretical foundation of mobility spaces. It offers a comprehensive understanding and a benchmarking of the features of motorcycling and cycling journey experiences, a deeper market knowledge on motorcycling and cycling tourists, and a set of tools, techniques, and recommendations for future research on tourist experiences.
Places In the Heart: Thirty prominent Australians reveal their special corners of the world
by Susan Kurosawa'It can be as intangible and fleeting as watching an iceberg crowded with basking seals slide by, or a deep and powerful childhood memory of spine-tingling excitement as a holiday destination is reached. Either way, the heart is touched. An indelible impression is made; that place, that moment, lives forever.' PLACES IN THE HEART spans the globe and embraces several decades. Memories of golden childhoods, celebrations of special corners of Australia, love affairs with foreign fields, pilgrimages back to mother countries, and passion for unique cuisines result in a rich mix of anecdote, memoir, history, social comment and fun. This collection of travel writing showcases the corners of the world that have captured the hearts of: Stephanie Alexander, Glenn A. Baker, Graeme Blundell, Paul Dyer, Daizy Gedeon, Marele Day, Marion Halligan, Tim Boden, Sarina Bratton, Christine Gee, Barry Dickins, Jane Holmes, Susan Kurosawa, Kate Llewellyn, Mimi MacPherson, Charmaine Solomon, John and Ros Moriarty, Richard Neville, Tim Macartney-Snape, Vince Sorrenti, Pria Viswalingam, Steve Parish, Bill Peach, Mary Rossi, Harry Seidler, Tetsuya Wakuda, Jeff Watson, Tony Wheeler, Mike Whitney and Sorrel Wilby.
Limey Gumshoe: The true-life adventures of an undercover detective
by Will RandallHouse-sitting in Boston one winter, Will Randall picks up with one of his more disreputable travel buddies, Jack J. Makepeace, and life gets a great deal more exciting.Makepeace introduces Randall to his current employers, Chestnut Investigations, and soon Will finds himself appointed apprentice Private Investigator. He tails mongrels and errant husbands, attends a seminar on Blood Spatter and is recruited in a lapdancing club by an anti-government go-go girl. Then emotional stakes are suddenly raised when Will Randall, unlikely Limey Gumshoe, finds himself investigating the disappearance of a sixteen-year-old girl from her affluent home, and fighting to save a vulnerable boy from the housing projects from a miscarriage of justice.With his latest adventures in Limey Gumshoe, Will Randall gives us an often hilarious, sometimes scary, eye-opening perspective on the bizarre world of private investigation.
In Tudor Times: In Tudor Times Library Ebook (Men, Women and Children)
by Jane BinghamThis book draws on evidence the Tudors left behind. It examines how they lived, studied, worked, worshipped and played. There are also short stories about real people who lived during this period of history, such as Edward VI, Bess of Hardwick and John Esson, a poor orphan.
Experience Design im Tourismus – eine Branche im Wandel: Gestaltung von Gäste-Erlebnissen, Erlebnismarketing und Erlebnisvertrieb (Forschung und Praxis an der FHWien der WKW)
by Daniela Wagner Martin Schobert Georg Christian SteckenbauerDie Gestaltung von Erlebnissen ist seit Jahren eines der zentralen Themen im Tourismus. Die intensive Auseinandersetzung mit unterschiedlichen Konzepten der Erlebnisinszenierung, deren Anwendung in touristischen Bereichen oder der Einsatz von Erlebnismarketing und -vertrieb wirft dabei viele Fragen auf. Kann ein Erlebnis überhaupt inszeniert werden? Wie ist es um die Authentizität bestellt? Rechtfertigt der Aufwand den Nutzen? Handelt es sich dabei um eine langfristige Entwicklung oder nur um einen kurzfristigen Hype?Das Fachbuch geht Fragen wie diesen nach. Experten aus unterschiedlichsten Disziplinen der Tourismusforschung vermitteln mit ihren Beiträgen die theoretischen Grundlagen der Erlebnisinszenierung. Projektsteckbriefe und Best-Practice-Beispiele geben einen Einblick in die Arbeit verschiedener Erlebnisplaner und Designexperten. Außerdem bietet das Buch eine ausführliche Methodenbeschreibung inklusive Toolbox zur Gestaltung von Erlebnissen.
The Tudors: Tudors (History from Objects #1)
by Angela RoystonThrough examining primary evidence, such as, pots, swords, remains, artwork, buildings and tapestries, the reader will be introduced to each historical age.
The Victorians: Victorians (History from Objects #6)
by Angela RoystonThrough examining primary evidence, such as books, photographs, artwork, buildings and inventions, the reader will be introduced to each historical age. Find out about victorian children and their families, about inventions and discoveries, about the Industrial Revolution and about houses and homes. Do the multiple choice quiz at the end to find out what you have learnt.
The Tudors: Tudors (The Gruesome Truth About #14)
by Matt BuckinghamCovering different historical eras, this informative series details all the topics one would expect to find in a history series, such as family life, food, religion, entertainment and warfare. However, it focuses on the most gruesome parts of these topics.
The Victorians: Victorians (The Gruesome Truth About #14)
by Matt BuckinghamCovering different historical eras, this informative series details all the topics one would expect to find in a history series, such as family life, food, religion, entertainment and warfare. However, it focuses on the most gruesome parts of these topics.
Explorers: Explorers (Epic! #1)
by Philip SteeleEpic: Explorers focuses on 12 of the most incredible expeditions in history, from the ancient Egyptian voyage to the land of Punt around 1470 BCE to the Apollo mission to space in 1969; taking in Marco Polo's journey to China, the great 15th-century Chinese voyages, the Portuguese sailing around the Cape of Good Hope, the New World voyages, the circumnavigation of the globe, the mapping of the Pacific, the exploration of the American West, the exploration of Africa, the race to the South Pole and the descent into the Mariana Trench on the way.The book details the dates and location of each expedition, the people involved and the distances travelled. A timeline on every spread gives the key dates from each expedition, and what happened when. Additional background information to each expedition leader is also provided, including Hatshepsut, Marco Polo, Zheng He, Christopher Columbus, Bartolomeu Dias, Vasco da Gama, Ferdinand Magellan, Captain James Cook, Meriwether Lewis, William Clark, Dr Livingstone, Henry Morton Stanley, Mary Kingsley, Robert Scott, Roald Amundsen, Jacques Picard, James Cameron, Neil Armstrong, Michael Collins and Buzz Aldrin.Epic: Explorers also looks at the technology and vehicles involved in each expedition, from the Chinese treasure ships and the American canoes to the skis and dog sleds used on the South Pole expedition, and the rocket that carried the astronauts to the Moon. The dangers the adventurers faced are also catalogued, from the deserts, robbers and storms Marco Polo braved on his journey to China, to the lions, crocodiles and diseases Stanley and Livingstone battled in Africa.Infographic elements on each spread present information in a simple and highly visual way. Clear, concise text and a bright, appealing design make the book the perfect resource for project work on exploration, geography or history, or simply a great leisure read, for children aged 9 and above.For more epic events, try reading the other titles in the Epic series: Animal Migrations, Battles and Empires.