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Hospitality Marketing
by David Bowie Francis Buttle Maureen Brookes Anastasia MariussenThis introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.
Managing Sustainable Tourism: A legacy for the future
by David L. Edgell SrManaging Sustainable Tourism tackles the tough issues of tourism such as negative environmental impact and cultural degradation, and provides answers that don’t sacrifice positive economic growth. It offers practical plans for fostering harmonious relationships among local communities, the private sector, not-for-profit organizations, academic institutions, and governments at all levels as well as develops management practices and philosophies that protect natural, built, and cultural environments while reinforcing positive and orderly economic growth. Since the first edition, there have been many important developments in the field, and this second edition has been revised and updated in the following ways: Updated content to reflect issues and trends, including: impact of the internet, slow tourism, responsible tourism, pro – poor tourism and motivations of the individual tourist New and updated international case studies of successes and failures to reflect current challenges and practices New lecturer and student online resources including PowerPoint slides and practical scenarios. This volume provides a wealth of information and guidance on managing sustainable tourism now and in the future and will be invaluable to educators, students, developers, entrepreneurs, investors, tourism strategists, planners and policymakers.
Managing Sustainable Tourism: A legacy for the future
by David L. Edgell SrManaging Sustainable Tourism tackles the tough issues of tourism such as negative environmental impact and cultural degradation, and provides answers that don’t sacrifice positive economic growth. It offers practical plans for fostering harmonious relationships among local communities, the private sector, not-for-profit organizations, academic institutions, and governments at all levels as well as develops management practices and philosophies that protect natural, built, and cultural environments while reinforcing positive and orderly economic growth. Since the first edition, there have been many important developments in the field, and this second edition has been revised and updated in the following ways: Updated content to reflect issues and trends, including: impact of the internet, slow tourism, responsible tourism, pro – poor tourism and motivations of the individual tourist New and updated international case studies of successes and failures to reflect current challenges and practices New lecturer and student online resources including PowerPoint slides and practical scenarios. This volume provides a wealth of information and guidance on managing sustainable tourism now and in the future and will be invaluable to educators, students, developers, entrepreneurs, investors, tourism strategists, planners and policymakers.
Sustainability in the Hospitality Industry: Principles of sustainable operations
by Willy Legrand Philip Sloan Joseph S. ChenSustainability in the Hospitality Industry, Third Edition, is the only book available to introduce students to economic, environmental and socially sustainable issues specifically facing the industry as well as exploring ideas, solutions and strategies of how to manage operations in a sustainable way. Since the second edition of this book, there have been many important developments in this field and this latest edition has been updated in the following ways: Updated content including sustainable food systems, hotel energy solutions, impacts of technology, water and food waste management, green hotel design, certification and ecolabelling systems and the evolving nature of corporate social responsibility strategies. New chapters exploring environmental accounting and the internalization of externalities as well as the management of accessibility in hospitality. Updated and new international case studies with reflective questions throughout to explore key issues and show real-life operational responses to sustainability within the hospitality industry. This accessible and comprehensive account of Sustainability in the Hospitality Industry is essential reading for all students and future managers in the hospitality industry.
Destination Marketing: Essentials
by Steven PikeDestination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
The Safari Companion: A Guide to Watching African Mammals Including Hoofed Mammals, Carnivores, and Primates
by Richard D. Estes Daniel Otte Kathryn S. FullerSince its original publication in 1993, The Safari Companion has been the best field guide to observing and understanding the behavior of African mammals. An indispensable tool for naturalists traveling to Africa, this new edition has been revised to acknowledge the enthusiasm to those watching these magnificent animals at zoos and wildlife parks, and on film. The Safari Companion enables readers to recognize and interpret visible behavioral activities, such as courtship rituals, territorial marking, aggression, and care of young. Each account of over 80 species includes a behavioral table in which the unique actions of the hoofed mammals, carnivores, and primates are described for easy reference. In addition, useful maps show the major national boundaries, vegetation zones, and game parks relevant to the guide. The book includes an extensive glossary, as well as tips on wildlife photography, a list of organizations working to protect African wildlife, and advice on where and when to see the animals.
In Late Winter We Ate Pears: A Year of Hunger and Love
by Deirdre Heekin Caleb Barber Rowan JacobsenMore than a cookbook, In Late Winter We Ate Pears is a love affair with a culture and a way of life. In vignettes taken from their year in Italy, husband and wife Caleb Barber and Deirdre Heekin offer glimpses of a young, vibrant Italy: of rolling out pizza dough in an ancient hilltown at midnight while wild dogs bay in the abandoned streets; of the fogged car windows of an ancient lovers' lane amid the olive groves outside Prato. The recipes in In Late Winter We Ate Pears are every bit as delicious as the memories. Selections such as red snapper with fennel sauce, fresh figs with balsamic vinegar and mint, and frangipane and plum tart capture the essence of Italy. Following the tradition of Italian cuisine, the 80 recipes are laid out according to season, to suggest taking advantage of your freshest local ingredients. Whether you are an experienced cook looking for authentic Italian recipes or a beginner wanting to immerse yourself in the romance of a young couple's culinary adventure, In Late Winter We Ate Pears provides rich sustenance in the best tradition of travel and food writing. Cheers to Chef Barber and writer Deirdre Heekin for sharing these marvelous recipes from Osteria Pane e Salute (Pane translates as bread and Salute as health) and for sharing the story of a most inspired year spent in Italy. In Late Winter We Ate Pears is a testament that bread and health are the things that make a good life.
Worldwide Destinations: The geography of travel and tourism
by Chris Cooper Robyn Cooper Brian BonifaceWorldwide Destinations: The Geography of Travel and Tourism is a unique text that explores tourism demand, supply, organisation and resources for a comprehensive range of destinations and every country worldwide. The seventh edition is brought up to date with features such as: An exploration of current issues such as climate change, sustainability, mobilities, emerging markets, demographic changes and the social impacts of tourism. New and updated case studies throughout More emphasis on emerging countries in Africa and Asia. Improved full colour presentation, packed with useful learning resources such as location maps, discussion questions and assignments to aid understanding. Online resources for lecturers and students including: multiple choice questions per chapter, power points, web links and video links The first part of the book comprises thematic chapters which detail the geographic knowledge and principles required to analyse the tourism appeal of destinations. The subsequent division of the book into regional chapters enables the student to carry out a systematic analysis of a particular destination, by providing insights on cultural characteristics as well as information on specific places. Worldwide Destinations is an invaluable resource for studying every destination in the world, by explaining tourism demand, evaluating the many types of tourist attractions and examining the trends that may shape the future geography of tourism. This thorough guide is a must-have for any student undertaking a course in travel and tourism.
Waiting on a Train: The Embattled Future of Passenger Rail Service
by James McCommons James KunstlerDuring the tumultuous year of 2008--when gas prices reached $4 a gallon, Amtrak set ridership records, and a commuter train collided with a freight train in California--journalist James McCommons spent a year on America's trains, talking to the people who ride and work the rails throughout much of the Amtrak system. Organized around these rail journeys, Waiting on a Train is equal parts travel narrative, personal memoir, and investigative journalism. Readers meet the historians, railroad executives, transportation officials, politicians, government regulators, railroad lobbyists, and passenger-rail advocates who are rallying around a simple question: Why has the greatest railroad nation in the world turned its back on the very form of transportation that made modern life and mobility possible? Distrust of railroads in the nineteenth century, overregulation in the twentieth, and heavy government subsidies for airports and roads have left the country with a skeletal intercity passenger-rail system. Amtrak has endured for decades, and yet failed to prosper owing to a lack of political and financial support and an uneasy relationship with the big, remaining railroads. While riding the rails, McCommons explores how the country may move passenger rail forward in America--and what role government should play in creating and funding mass-transportation systems. Against the backdrop of the nation's stimulus program, he explores what it will take to build high-speed trains and transportation networks, and when the promise of rail will be realized in America.
Event Studies: Theory, research and policy for planned events (Events Management)
by Donald Getz Stephen J. PageEvent Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them. This title draws from a large number of foundation disciplines and closely related professional fields, to foster interdisciplinary theory focused on planned events. It brings together important discourses on events including event management, event tourism, and the study of events within various disciplines that are able to shed light on the roles, importance and impacts of events in society and culture. New to this edition: New sections on social and intangible influences, consumer psychology and legal environment, planning and policy framework to reflect recent developments in the field Extended coverage of philosophy and research methods and how they can best be used in event studies; social media as a marketing tool; and the class and cultural influences of events New and additional case studies throughout the book from a wide range of international events Companion website to include PowerPoint slides and updated Instructor’s Manual including suggested lecture outlines and sequence, quizzes per chapter and essay questions.
Event Studies: Theory, research and policy for planned events (Events Management)
by Donald Getz Stephen J. PageEvent Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them. This title draws from a large number of foundation disciplines and closely related professional fields, to foster interdisciplinary theory focused on planned events. It brings together important discourses on events including event management, event tourism, and the study of events within various disciplines that are able to shed light on the roles, importance and impacts of events in society and culture. New to this edition: New sections on social and intangible influences, consumer psychology and legal environment, planning and policy framework to reflect recent developments in the field Extended coverage of philosophy and research methods and how they can best be used in event studies; social media as a marketing tool; and the class and cultural influences of events New and additional case studies throughout the book from a wide range of international events Companion website to include PowerPoint slides and updated Instructor’s Manual including suggested lecture outlines and sequence, quizzes per chapter and essay questions.
Granite Island: Portrait of Corsica
by Dorothy Carrington Rolli Lucarotti'Get away from here before you're completely bewitched and enslaved...' Dorothy Carrington was told, while sitting in a fisherman's cafe at the magically quiet midday hour. But enslaved she was. GRANITE ISLAND, much more than a travel book, grew out of years spent in Corsica and is an incomparably vivid and delightful portrait. For the first time Corsica is brought to light as a vital element in Europe: a highly individualistic island culture whose people have nurtured their love of freedom and political justice, as well as their pride, hospitality and poetry.
Slowspoke: A Unicyclist's Guide to America
by Mark SchimmoellerWhy a unicycle? Why a cross-country trip? Why leave a prominent New York magazine and return to the simple life in Kentucky? Reminiscent of classic literary travelogues, Mark Schimmoeller’s Slowspoke: A Unicyclist’s Guide to America takes readers on an inward, emotional journey as he inches across landscapes and communities from North Carolina to Arizona. Schimmoeller became inspired by his unicycle as an adolescent. It taught him that rushing—whether down the driveway or toward adulthood—would cause a fall, and so, instead of accepting the speeding, straight line that de-fines modern American life, he adopted his single wheel’s wayward rhythms. Written with poise and humor, Slowspoke is more than a cross-country trip on a unicycle; it’s a meditation on a playful, recalcitrant slowness that is increasingly rare in a culture obsessed with acceleration. At times ach-ing and other times joyful, Schimmoeller intersperses recollections of his journey with vignettes of his present-day, off-the-grid homesteading with his wife in Kentucky and their efforts to save an old-growth forest. Schimmoeller’s personal journey will resonate with anyone who has slowed down to experience life at a unicycle’s speed or who longs to do so, who has fallen in love or searched for it, or who has treasured tall trees or mourned their loss.
Pawpaw: In Search of America’s Forgotten Fruit
by Andrew Moore Michael W. TwittyThe largest edible fruit native to the United States tastes like a cross between a banana and a mango. It grows wild in twenty-six states, gracing Eastern forests each fall with sweet-smelling, tropical-flavored abundance. Historically, it fed and sustained Native Americans and European explorers, presidents, and enslaved African Americans, inspiring folk songs, poetry, and scores of place names from Georgia to Illinois. Its trees are an organic grower’s dream, requiring no pesticides or herbicides to thrive, and containing compounds that are among the most potent anticancer agents yet discovered. So why have so few people heard of the pawpaw, much less tasted one? In Pawpaw—a 2016 James Beard Foundation Award nominee in the Writing & Literature category—author Andrew Moore explores the past, present, and future of this unique fruit, traveling from the Ozarks to Monticello; canoeing the lower Mississippi in search of wild fruit; drinking pawpaw beer in Durham, North Carolina; tracking down lost cultivars in Appalachian hollers; and helping out during harvest season in a Maryland orchard. Along the way, he gathers pawpaw lore and knowledge not only from the plant breeders and horticulturists working to bring pawpaws into the mainstream (including Neal Peterson, known in pawpaw circles as the fruit’s own “Johnny Pawpawseed”), but also regular folks who remember eating them in the woods as kids, but haven’t had one in over fifty years. As much as Pawpaw is a compendium of pawpaw knowledge, it also plumbs deeper questions about American foodways—how economic, biologic, and cultural forces combine, leading us to eat what we eat, and sometimes to ignore the incredible, delicious food growing all around us. If you haven’t yet eaten a pawpaw, this book won’t let you rest until you do.
Miraculous Abundance: One Quarter Acre, Two French Farmers, and Enough Food to Feed the World
by Perrine Hervé-Gruyer Charles Hervé-Gruyer Eliot ColemanThe Bec Hellouin model for growing food, sequestering carbon, creating jobs, and increasing biodiversity without using fossil fuels When Charles and Perrine Hervé-Gruyer set out to create their farm in an historic Normandy village, they had no idea just how much their lives would change. Neither one had ever farmed before. Charles had been circumnavigating the globe by sail, operating a floating school that taught students about ecology and indigenous cultures. Perrine had been an international lawyer in Japan. Each had returned to France to start a new life. Eventually, Perrine joined Charles in Normandy, and Le Ferme du Bec Hellouin was born. Bec Hellouin has since become a celebrated model of innovative, ecological agriculture in Europe, connected to national and international organizations addressing food security, heralded by celebrity chefs as well as the Slow Food movement, and featured in the inspiring César and COLCOA award-winning documentary film, Demain ("Tomorrow"). Miraculous Abundance is the eloquent tale of the couple’s evolution from creating a farm to sustain their family to delving into an experiment in how to grow the most food possible, in the most ecological way possible, and create a farm model that can carry us into a post-carbon future—when oil is no longer moving goods and services, energy is scarcer, and localization is a must. Today, the farm produces a variety of vegetables using a mix of permaculture, bio-intensive, four-season, and natural farming techniques--as well as techniques gleaned from native cultures around the world. It has some animals for eggs and milk, horses for farming, a welcome center, a farm store, a permaculture school, a bread oven for artisan breads, greenhouses, a cidery, and a forge. It has also become the site of research focusing on how small organic farms like theirs might confront Europe’s (and the world’s) projected food crisis. But in this honest and engaging account of the trials and joys of their uncompromising effort, readers meet two people who are farming the future as much as they are farming their land. They envision farms like theirs someday being the hub for a host of other businesses that can drive rural communities—from bread makers and grain millers to animal care givers and other tradespeople. Market farmers and home gardeners alike will find much in these pages, but so will those who’ve never picked up a hoe. The couple’s account of their quest to design an almost Edenlike farm, hone their practices, and find new ways to feed the world is an inspiring tale. It is also a love letter to a future in which people increasingly live in rural communities that rely on traditional skills, locally created and purveyed goods and services, renewable energy, and greater local governance, but are also connected to the larger world.
More Bollocks to Alton Towers: More Uncommonly British Days Out (Bollocks to Alton Towers #2)
by Alex Morris Jason Hazeley Joel Morris Robin HalsteadLeave the hordes behind, pack some sandwiches and head off for a grand day out. Whether it's the National Fruit Collection or the pub where time stood still, Britain is stuffed full of surprising and idiosyncratic local attractions.The authors of Bollocks to Alton Towers, the bestselling celebration of the plucky underdogs of tourism, have ventured even farther off the beaten track and into the corners that corporate branding forgot, to bring you more unique, glorious and uncomonly British days out. Here you'll discover:The garden centre with a replica of Del Boy's living roomThe joys of a Melton Mowbray pork pie pilgramage The rude charms of the Boscastle Witchcraft MuseumThe Clowns' Gallery that paints a smile on Hackney's faceThis book is a reminder of all the odd things that make the British what we are. A hidden, eccentric and joyous world of teas, fans, trains, shoes and puppets is waiting for you out there - far from the sodding crowd.
Dreaming of Lions: My Life in the Wild Places
by Elizabeth Marshall ThomasElizabeth Marshall Thomas has spent a lifetime observing other creatures and other cultures, from her own backyard to the African savannah. Her books have transported millions of readers into the hidden lives of animals—from dogs and cats to deer and lions. She’s chronicled the daily lives of African tribes, and even imagined the lives of prehistoric humans. She illuminates unknown worlds like no other. Now, she opens the doors to her own. Dreaming of Lions traces Thomas’s life from her earliest days, including when, as a young woman in the 1950s, she and her family packed up and left for the Kalahari Desert to study the Ju/Wa Bushmen. The world’s understanding of African tribal cultures has never been the same since. Nor has Thomas, as the experience taught her not only how to observe, but also how to navigate in male-dominated fields like anthropology and animal science and do what she cared about most: spending time with animals and people in wild places, and relishing the people and animals around her at home. Readers join Thomas as she returns to Africa, after college and marriage, with her two young children, ending up in the turmoil leading to Idi Amin’s bloody coup. She invites us into her family life, her writing, and her fascination with animals—from elephants in Namibia, to dogs in her kitchen, or cougars outside her New England farmhouse. She also recounts her personal struggles, writing about her own life with the same kind of fierce honesty that she applies to the world around her, and delivering a memoir that not only shares tremendous insights, but also provides tremendous inspiration. Dreaming of Lions, originally published in hardcover as A Million Years With You, is slightly updated and includes a powerful new afterword by the author.
Miracle Brew: Hops, Barley, Water, Yeast and the Nature of Beer
by Pete BrownThe Guardian’s "Best Books on Drink” Pick Most people know that wine is created by fermenting pressed grape juice and cider by pressing apples. But although it’s the most popular alcoholic drink on the planet, few people know what beer is made of. In lively and witty fashion, Miracle Brew dives into traditional beer’s four natural ingredients: malted barley, hops, yeast, and water, each of which has an incredible story to tell. From the Lambic breweries of Belgium, where beer is fermented with wild yeasts drawn down from the air around the brewery, to the aquifers below Burton-on-Trent, where the brewing water is rumored to contain life-giving qualities, Miracle Brew tells the full story behind the amazing role each of these fantastic four—a grass, a weed, a fungus, and water—has to play. Celebrated U.K. beer writer Pete Brown travels from the surreal madness of drink-sodden hop-blessings in the Czech Republic to Bamberg in the heart of Bavaria, where malt smoked over an open flame creates beer that tastes like liquid bacon. He explores the origins of fermentation, the lost age of hallucinogenic gruit beers, and the evolution of modern hop varieties that now challenge wine grapes in the extent to which they are discussed and revered. Along the way, readers will meet and drink with a cast of characters who reveal the magic of beer and celebrate the joy of drinking it. And almost without noticing we’ll learn the naked truth about the world’s greatest beverage.
Planning Research in Hospitality and Tourism
by Levent Altinay Alexandros Paraskevas SooCheong Shawn JangPlanning Research in Hospitality and Tourism provides an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality. The authors skilfully introduce the basic principles and techniques of research in the international hospitality and tourism sectors, and provide detailed guidance on both quantitative and qualitative methods of research. It includes a variety of features throughout to aid students’ understanding and offers practical tips to help students overcome any potential research issues. Building on the success of the first edition, the volume has been fully revised and updated, and contains new chapters on mixed methods and how to make best use of recent technology in research practices. The second edition also benefits from: • increased coverage of research design strategies including sampling, ethnography and experimental design • inclusion of computer-mediated data collection techniques, such as online interviews, online focus groups and online observation (netnographic research) • new and updated international case studies and extracts, with a more even spread of tourism and hospitality examples of research • online student and lecturer resources, including PowerPoint slides and a test bank of multiple choice and true/false questions for each chapter. Written by three leading scholars with experience of both the industry and university courses globally, this insightful text is an essential resource for all tourism and hospitality research students and early career research professionals around the world.
Marketing Destinations and Venues for Conferences, Conventions and Business Events (Events Management)
by Rob Davidson Tony RogersMarketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges. The 2nd Edition has also been updated to include: New content on: destination marketing organisations’ and venues’ use of technology, use and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings locations Updated and new case studies on growth areas and emerging markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and South America, but also to include material on mature markets, destinations and venue operators A genuinely international focus in terms of content and examples New review and discussion questions and, where appropriate, learning outcomes New online resource package for students and lecturers including: weblinks, power point slides and project questions (coming soon). Accessible, global and informative, this is essential reading for all future business event and conference managers.
Events Project Management
by Hanya Pielichaty Georgiana Els Ian Reed Vanessa MawerThis book provides events management students with an accessible and essential introduction to project management. Written by both academics and industry experts, Events Project Management offers a unique blend of theory and practice to encourage and contextualise project management requirements within events settings. Key questions include: What is project management? How does it connect to events management? What is effective project management within the events sector? How does academic theory connect to practice? The book is coherently structured into 12 chapters covering crucial event management topics such as stakeholders, supply chain management, project management tools and techniques, and financial and legal issues. Guides, templates, case study examples, industry tips and activity tasks are integrated in the text and online to show practice and aid knowledge. Written in an engaging style, this text offers the reader a thorough understanding of how to successfully project manage an event from the creative idea to the concrete product. It is essential reading for all events management students.
Special Event Production: The Resources
by Doug MatthewsThis must-have guide to special event production resources looks deep behind the scenes of an event and dissects what it is that creates success. It analyses the resources and is an extensive reference guide to the technical details of a big event. It provides a thorough grounding on the specifications and performance of lighting and audio systems, visual presentation technology, special effects and temporary outdoor venues. This new edition includes: New content on: new audio –visual technology, industry safety standards, special effect platforms, décor and new custom forms of staging for both indoor and outdoor events. Updated and new case studies from USA, Canada, India, Russia and Malaysia New Industry Voice feature, including interviews with industry experts from around the world. Comprehensive coverage of venues, staging, seating, rigging, lighting, video, audio, scenic design and décor, CADD, entertainment, special effects, tenting, electrical power, fencing and sanitary facilities in a variety of indoor and outdoor event settings. Enhanced online resources including: PowerPoint lecture slides, checklists, glossaries, additional questions and challenges, web links and video links. Incorporating pedagogical features, this easy-to-read book is packed with photographs, diagrams, flow charts, checklists, sample forms and real-life examples. The vast varieties of audio-visual technologies, outdoor venues, décor and staging are presented. A must have resource for event planners, managers, caterers and students. This text is part two of a two book set - also available is Special Events Production: The Process (978-1-138-78565-6). This book analyses the process - the planning and business aspects - to provide a unique guide to producing a variety of events from weddings to festivals.
Special Event Production: The Process
by Doug MatthewsThis must-have guide to special event production looks deep behind the scenes of an event and dissects what it is that creates success. It analyses the process - the planning and business aspects - to provide a unique guide to producing a variety of events from weddings to festivals. It explains thoroughly budgeting and resource concerns, planning and cost projections and the role of the well-crafted proposal. This new edition has been significantly updated to include: Three new chapters: Event Design, Information Technology and Sustainability and Event Production. Updated and new case studies from USA, Canada , India, Russia and Malaysia. New Industry Voice feature, including an interview with industry experts from around the world commenting on their experiences of event planning and production. New content on: technology, volunteers, venues and PR and marketing. Enhanced online resources including: PowerPoint lecture slides, checklists, glossaries, additional questions and challenges, web links, sample contract templates, production schedule templates, and evaluation forms. Incorporating pedagogical features, this easy-to-read book is packed with photographs, diagrams, flow charts, checklists, sample forms, and real-life examples. It steps through the whole process from the creativity and proposal at the outset, to budgeting, the contract and risk management with event follow up to conclude. A must have resource for event planners, managers, caterers and students. This text is part two of a two book set - also available is Special Events Production: The Resources (978-1-138-78567-0). This book offers an in - depth guide to the technical aspects of a big event such as lighting and audio systems, visual presentation technology, special effects and temporary outdoor venues.
Tourism Management: Managing For Change (Tourism And Hospitality Management Ser.)
by Stephen J. PageOne of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject. It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast growing sector of the world economy. This book is highly illustrated with diagrams and colour images, and contains short case studies of contemporary themes of interest, as well as new data and statistics. This fifth edition has been revised and updated to include: new content on: sports, festivals and event tourism, social media impacts on tourism and the effects of the global economic downturn on tourism, as well as emerging themes in tourism such as slow travel, dark tourism, volunteer tourism and medical tourism updated case studies on BRIC markets and new case studies from the Middle East and Asia enhanced tourism and sustainable development coverage, which runs throughout the book as a major theme, highlighting the challenge of climate change and future tourism growth transport section with more international perspectives from China and South America an updated companion website with: additional case studies, quizzes, PPTs, further reading, web reading and video links, and longer reflective case study per chapter to aid both teaching and learning.
Tourism Management
by Stephen J. PageOne of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject. It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast growing sector of the world economy. This book is highly illustrated with diagrams and colour images, and contains short case studies of contemporary themes of interest, as well as new data and statistics. This fifth edition has been revised and updated to include: new content on: sports, festivals and event tourism, social media impacts on tourism and the effects of the global economic downturn on tourism, as well as emerging themes in tourism such as slow travel, dark tourism, volunteer tourism and medical tourism updated case studies on BRIC markets and new case studies from the Middle East and Asia enhanced tourism and sustainable development coverage, which runs throughout the book as a major theme, highlighting the challenge of climate change and future tourism growth transport section with more international perspectives from China and South America an updated companion website with: additional case studies, quizzes, PPTs, further reading, web reading and video links, and longer reflective case study per chapter to aid both teaching and learning.