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Visual Communication for Architects and Designers: Constructing the Persuasive Presentation

by Margaret Fletcher

Visual Communication for Architects and Designers teaches you the art of designing a concise, clear, compelling and effective visual and verbal presentation. Margaret Fletcher has developed a reference manual of best practices that gives you the necessary tools to present your work in the best way possible. It includes an impressive 750 presentation examples by over 180 designers from 24 countries in North America, South America, Europe, the Middle East, Asia, Oceania and Africa. This book offers actionable advice to solve a variety of complex presentation challenges. You will learn how to: Understand differences in communication design, representation design and presentation design and know how to use these skills to your advantage; Structure the visual and verbal argument in your presentation; Design your presentation layouts, architectural competitions, boards and digital presentations; Manage issues related to the presentation of architectural and design ideas; Present yourself professionally. Your ability to communicate your design ideas to others is an invaluable and important skill. Visual Communication for Architects and Designers shows you how to develop and implement these skills and gain command of your presentations.

Visual Communication Design: An Introduction to Design Concepts in Everyday Experience (Required Reading Range)

by Meredith Davis Jamer Hunt

Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation. In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world. This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.

Visual Communication Design: An Introduction to Design Concepts in Everyday Experience (Required Reading Range #75)

by Meredith Davis Jamer Hunt

Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation. In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world. This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.

Visual Communication: From Theory to Practice (Required Reading Range)

by Jonathan Baldwin Lucienne Roberts

Visual Communication: From Theory to Practice explores how cultural theory can be applied to the real-world practice of graphic design. Theories are presented and then discussed by designers such as Neville Brody, Michael Bierut, Erik Spiekermann and Joan Farrer. Issues such as mass culture, political design and semiotics are all debated, making this a unique companion to theory and culture modules on any undergraduate degree course in graphic design. Visual Communication helps students to develop sound critical judgment and informed strategies for the conception of new ideas that accurately reflect the current zeitgeist.

Visual Communication: From Theory to Practice (Required Reading Range)

by Jonathan Baldwin Lucienne Roberts

Visual Communication: From Theory to Practice explores how cultural theory can be applied to the real-world practice of graphic design. Theories are presented and then discussed by designers such as Neville Brody, Michael Bierut, Erik Spiekermann and Joan Farrer. Issues such as mass culture, political design and semiotics are all debated, making this a unique companion to theory and culture modules on any undergraduate degree course in graphic design. Visual Communication helps students to develop sound critical judgment and informed strategies for the conception of new ideas that accurately reflect the current zeitgeist.

Visual Communication: An Information Theory Approach (The Springer International Series in Engineering and Computer Science #409)

by Friedrich O. Huck Carl L. Fales Zia-ur Rahman

not a coincidence, but is the result of a carefully planned time of landing (sun elevation) and lander orientation (sun azimuth). * The picture was started 25 seconds after touchdown and took 15 seconds to acquire. The alternating bright and dark vertical striations at the left side of the image and the fine particles deposited on the footpad at the right side were caused by a turbulent cloud of dust raised by the lander's retrorockets. t *F. O. Huck and S. D. Wall, "Image quality prediction: An aid to the Viking Lander imaging investigation on Mars. " Appl. Opt. 15, 1748-1766 (1976). tT. A. Mutch, A. B. Binder, F. O. Huck, E. C. Levinthal, S. Liebes, Jr. , E. C. Morris, W. R. Patterson, J. B. Pollack, C. Sagan and G. R. Taylor, "The Surface of Mars: The view from the Viking 1 Lander. " Science 193, 791-801 (1976). VISUAL COMMUNICATION An Information Theory Approach Chapter 1 Introduction 1. 1 OBJECTIVE l The fundamental problem of communication, as Shannon stated it, is that of reproducing at one point either exactly or approximately a message selected at another point. In the classical model of communication (Fig. 1. 1), the infor­ mation source selects a desired message from a set of possible messages which the transmitter changes into the signal that is actually sent over the commu­ nication channel to the receiver. The receiver changes this signal back into a message, and hands this message to the destination.

Visual Character Development in Film and Television: Your Character is Your Canvas

by Michael Hanly Elisabeth Rowney

This book takes a unique look at visual character development in motion pictures and television by using famous works of art combined with modern works of film and television to demonstrate how to weave a visual tale. In a single shot or scene, what should we reveal about a character? What should we conceal? How can we show a character’s progression over time? In Visual Character Development in Film and Television, authors Michael Hanly and Elisabeth Rowney explain how to create compelling visual characters for the screen by analyzing fine art aesthetics and combining them with modern cinematic techniques. Full-color chapters cover character-driven approaches to costume design and makeup application, production design, cinematography and lighting, plot development, editing considerations, and more. By exploring how surroundings, habits, lifestyles – even the color of a sweater – can tell us more about a character on the screen than what can be said in dialogue alone, this book will prove a valuable resource for anyone wanting to take their filmmaking to the next level.

Visual Character Development in Film and Television: Your Character is Your Canvas

by Michael Hanly Elisabeth Rowney

This book takes a unique look at visual character development in motion pictures and television by using famous works of art combined with modern works of film and television to demonstrate how to weave a visual tale. In a single shot or scene, what should we reveal about a character? What should we conceal? How can we show a character’s progression over time? In Visual Character Development in Film and Television, authors Michael Hanly and Elisabeth Rowney explain how to create compelling visual characters for the screen by analyzing fine art aesthetics and combining them with modern cinematic techniques. Full-color chapters cover character-driven approaches to costume design and makeup application, production design, cinematography and lighting, plot development, editing considerations, and more. By exploring how surroundings, habits, lifestyles – even the color of a sweater – can tell us more about a character on the screen than what can be said in dialogue alone, this book will prove a valuable resource for anyone wanting to take their filmmaking to the next level.

Visual Catalog: Greg Lynn's Studio at the University of Applied Arts Vienna (Edition Angewandte)

by Greg Lynn

Kristy Balliet and Brennan Buck are architects and have both worked as assistants to Greg Lynn. This is their ‘visual catalog’ of the Lynn Studio’s work over the last five years. It is a project-based visual catalog of design innovations that were created with Lynn’s students. Each chapter describes an exactly defined formal, aesthetic or atmospheric building block and its cultural context. The descriptions comprise introductions, reference images, theoretical contributions and the student’s projects for the studio. The Visual Catalog offers a unique insight into Greg Lynn’s design and teaching practice. Since the 1990s, Lynn has been considered the pioneer of a new generation of architects whose primary tool are computers. Going against the trend towards reduced, minimalist renderings in current architecture publications, the Studio Lynn Visual Catalog is a high-gloss monograph overflowing with graphical material that can be understood as an inspiring manual for students and practicing architects.

Visual Attributes (Advances in Computer Vision and Pattern Recognition)

by Rogerio Schmidt Feris Christoph Lampert Devi Parikh

This unique text/reference provides a detailed overview of the latest advances in machine learning and computer vision related to visual attributes, highlighting how this emerging field intersects with other disciplines, such as computational linguistics and human-machine interaction. Topics and features: presents attribute-based methods for zero-shot classification, learning using privileged information, and methods for multi-task attribute learning; describes the concept of relative attributes, and examines the effectiveness of modeling relative attributes in image search applications; reviews state-of-the-art methods for estimation of human attributes, and describes their use in a range of different applications; discusses attempts to build a vocabulary of visual attributes; explores the connections between visual attributes and natural language; provides contributions from an international selection of world-renowned scientists, covering both theoretical aspects and practical applications.

A Visual Astronomer's Photographic Guide to the Deep Sky: A Pocket Field Guide (Astronomer's Pocket Field Guide)

by Stefan Rumistrzewicz

Over the last 15 years or so there has been a huge increase in the popularity of astrophotography with the advent of digital SLR cameras and CCD imagers. These have enabled astronomers to take many images and, indeed, check images as they scan the skies. Processing techniques using computer software have also made ‘developing’ these images more accessible to those of us who are ‘chemically challenged!’ And let’s face it – some of the pictures you see these days in magazines, books, and on popular web forums are, frankly, amazing! So, why bother looking through the eyepiece you ask? Well, for one thing, setting up the equipment is quicker. You just take your ‘scope out of the garage or, if you’re lucky enough to own one, open the roof of your observatory, align the ‘scope and off you go. If you have an equatorial mount, you’ll still need to roughly polar align, but this really takes only a few moments. The ‘imager’ would most likely need to spend more time setting up. This would include very accurate polar alignment (for equatorial mounts), then finding a guide star using his or her finder, checking the software is functioning properly, and c- tinuous monitoring to make sure the alignment is absolutely precise throu- out the imaging run. That said, an imager with a snug ‘obsy’ at the end of the garden will have a quicker time setting up, but then again so will the ‘visual’ observer.

Visual Arts with Young Children: Practices, Pedagogies, and Learning (Changing Images of Early Childhood)

by Hayon Park Christopher M. Schulte

Featuring the work of leading scholar-practitioners, Visual Arts with Young Children raises critical questions about the situated nature of the visual arts and its education in early childhood. Innovative chapters explore the relationship of place to art practice and pedagogy, culturally-responsive and justice-oriented perspectives, as well as critical and reconceptualist approaches to materials, technology and media. Ideal for researchers and students of both early childhood education and arts integration programs, this volume is an essential step towards a deeper understanding of how visual arts are understood, valued and practiced in the early years.

Visual Arts with Young Children: Practices, Pedagogies, and Learning (Changing Images of Early Childhood)

by Hayon Park Christopher M. Schulte

Featuring the work of leading scholar-practitioners, Visual Arts with Young Children raises critical questions about the situated nature of the visual arts and its education in early childhood. Innovative chapters explore the relationship of place to art practice and pedagogy, culturally-responsive and justice-oriented perspectives, as well as critical and reconceptualist approaches to materials, technology and media. Ideal for researchers and students of both early childhood education and arts integration programs, this volume is an essential step towards a deeper understanding of how visual arts are understood, valued and practiced in the early years.

Visual Art and Education in an Era of Designer Capitalism: Deconstructing the Oral Eye (Education, Psychoanalysis, and Social Transformation)

by jan jagodzinski

This book offers a unique perspective of art and its education in designer capitalism. It will contribute to the debate as to possibilities art and design hold for the future. It also questions the broad technologization of art that is taking place.

Visual and Spatial Analysis: Advances in Data Mining, Reasoning, and Problem Solving

by Boris Kovalerchuk James Schwing

Advanced visual analysis and problem solving has been conducted successfully for millennia. The Pythagorean Theorem was proven using visual means more than 2000 years ago. In the 19th century, John Snow stopped a cholera epidemic in London by proposing that a specific water pump be shut down. He discovered that pump by visually correlating data on a city map. The goal of this book is to present the current trends in visual and spatial analysis for data mining, reasoning, problem solving and decision-making. This is the first book to focus on visual decision making and problem solving in general with specific applications in the geospatial domain - combining theory with real-world practice. The book is unique in its integration of modern symbolic and visual approaches to decision making and problem solving. As such, it ties together much of the monograph and textbook literature in these emerging areas. This book contains 21 chapters that have been grouped into five parts: (1) visual problem solving and decision making, (2) visual and heterogeneous reasoning, (3) visual correlation, (4) visual and spatial data mining, and (5) visual and spatial problem solving in geospatial domains. Each chapter ends with a summary and exercises. The book is intended for professionals and graduate students in computer science, applied mathematics, imaging science and Geospatial Information Systems (GIS). In addition to being a state-of-the-art research compilation, this book can be used a text for advanced courses on the subjects such as modeling, computer graphics, visualization, image processing, data mining, GIS, and algorithm analysis.

Visual and Performing Arts Collaborations in Higher Education: Transdisciplinary Practices (The Arts in Higher Education)

by Julia Listengarten Keri Watson

This book examines the role of the visual and performing arts in higher education and argues for the importance of socially engaged transdisciplinary practices, not just to the college curriculum but also to building an informed and engaged citizenry. The first chapter defines and offers an outline for conducting transdisciplinary research. Chapters two through five present examples of transdisciplinary projects facilitated in Central Florida between 2017 and 2022. Topics and methodological frameworks include ecocriticism and climate change, migration, poverty, and displacement, ageing and disability, and systemic racism and mass incarceration. Each chapter includes descriptions of the projects and outlines how they integrated the essential learning outcomes articulated by the American Association of Colleges and Universities in the Liberal Education and America’s Promise report. A concluding chapter offers reflections on the value of transdisciplinary collaborative work and poses questions for further discussions on the role of the arts in higher education. The book is designed for graduate and undergraduate students, faculty, and non-academics interested in engaging in transdisciplinary projects to address complex societal issues.

Visual and Other Pleasures (Language, Discourse, Society)

by Laura Mulvey

The essays collected in this book reflect some of the commitments and changes during the period that saw the women's movement shift into feminism and the development of feminism's involvement with the politics of representation, psychoanalytic film theory and avant-garde aesthetics.

Visual and Non-Visual Effects of Light: Working Environment and Well-Being (Occupational Safety, Health, and Ergonomics)

by Agnieszka Wolska Dariusz Sawicki Malgorzata Tafil-Klawe

The introduction of artificial lighting extends the time of wakefulness after dark and enables work at night, thus disturbing the human circadian rhythm. The understanding of the physiological mechanisms of visual and non-visual systems may be important for the development and use of proper light infrastructure and light interventions for different workplace settings, especially for shift work conditions. Visual and Non-Visual Effects of Light: Working Environment and Well-Being presents the impact of lighting in the working environment on human health, well-being and visual performance. The physiological explanation of the visual and non-visual effects of light on humans which discusses the biological bases of image and non-image forming vision at the cellular level may be of particular interest to any professional in the field of medicine, physiology, and biology. It is one of the intentions of this book to put forward some recommendations and examples of lighting design which take into account both the visual and non-visual effects of light on humans. These may be of particular interest to any professional in the field of lighting, occupational safety and health, and interior design. "What effects on health can a light ‘overdose’ or light deficiency have? What is bad light? The authors of the monograph provide answers to these questions. Just as for a physicist, the dual nature of light comprises an electromagnetic wave and a photon, the duality of light for a physician comprises visual and non-visual effects." --------------------------------------------------------Prof Jacek Przybylski, Medical University of Warsaw "This is a unique publication in the field of lighting technology. The authors have skillfully combined both the technical and biomedical aspects involved, which is unprecedented in the literature available. As a result, an important study has been created for many professional groups, with a significant impact on the assessment of risks associated with LED sources." --------------------------------------------Prof Andrzej Zając, Military University of Technology, Warsaw

Visual and Non-Visual Effects of Light: Working Environment and Well-Being (Occupational Safety, Health, and Ergonomics)

by Agnieszka Wolska Dariusz Sawicki Malgorzata Tafil-Klawe

The introduction of artificial lighting extends the time of wakefulness after dark and enables work at night, thus disturbing the human circadian rhythm. The understanding of the physiological mechanisms of visual and non-visual systems may be important for the development and use of proper light infrastructure and light interventions for different workplace settings, especially for shift work conditions. Visual and Non-Visual Effects of Light: Working Environment and Well-Being presents the impact of lighting in the working environment on human health, well-being and visual performance. The physiological explanation of the visual and non-visual effects of light on humans which discusses the biological bases of image and non-image forming vision at the cellular level may be of particular interest to any professional in the field of medicine, physiology, and biology. It is one of the intentions of this book to put forward some recommendations and examples of lighting design which take into account both the visual and non-visual effects of light on humans. These may be of particular interest to any professional in the field of lighting, occupational safety and health, and interior design. "What effects on health can a light ‘overdose’ or light deficiency have? What is bad light? The authors of the monograph provide answers to these questions. Just as for a physicist, the dual nature of light comprises an electromagnetic wave and a photon, the duality of light for a physician comprises visual and non-visual effects." --------------------------------------------------------Prof Jacek Przybylski, Medical University of Warsaw "This is a unique publication in the field of lighting technology. The authors have skillfully combined both the technical and biomedical aspects involved, which is unprecedented in the literature available. As a result, an important study has been created for many professional groups, with a significant impact on the assessment of risks associated with LED sources." --------------------------------------------Prof Andrzej Zając, Military University of Technology, Warsaw

Visual Analysis of Humans: Looking at People

by Thomas B. Moeslund, Adrian Hilton, Volker Krüger and Leonid Sigal

This unique text/reference provides a coherent and comprehensive overview of all aspects of video analysis of humans. Broad in coverage and accessible in style, the text presents original perspectives collected from preeminent researchers gathered from across the world. In addition to presenting state-of-the-art research, the book reviews the historical origins of the different existing methods, and predicts future trends and challenges. Features: with a Foreword by Professor Larry Davis; contains contributions from an international selection of leading authorities in the field; includes an extensive glossary; discusses the problems associated with detecting and tracking people through camera networks; examines topics related to determining the time-varying 3D pose of a person from video; investigates the representation and recognition of human and vehicular actions; reviews the most important applications of activity recognition, from biometrics and surveillance, to sports and driver assistance.

Visual Analysis of Behaviour: From Pixels to Semantics

by Shaogang Gong Tao Xiang

This book presents a comprehensive treatment of visual analysis of behaviour from computational-modelling and algorithm-design perspectives. Topics: covers learning-group activity models, unsupervised behaviour profiling, hierarchical behaviour discovery, learning behavioural context, modelling rare behaviours, and “man-in-the-loop” active learning; examines multi-camera behaviour correlation, person re-identification, and “connecting-the-dots” for abnormal behaviour detection; discusses Bayesian information criterion, Bayesian networks, “bag-of-words” representation, canonical correlation analysis, dynamic Bayesian networks, Gaussian mixtures, and Gibbs sampling; investigates hidden conditional random fields, hidden Markov models, human silhouette shapes, latent Dirichlet allocation, local binary patterns, locality preserving projection, and Markov processes; explores probabilistic graphical models, probabilistic topic models, space-time interest points, spectral clustering, and support vector machines.

Visual Alchemy: The Fine Art of Digital Montage

by Catherine McIntyre

Catherine McIntyre, like many fine artists, created traditional art for decades before encountering the versatility of digital imaging technology. Free of her Rotring pens and scalpel, she now uses Photoshop to create her montages. Visual Alchemy explores McIntyre’s sources of inspiration as well as her methods, offering an aesthetic guide to composition, color, texture and all of the other means of communication that artists have at their disposal. While these concepts and techniques make use of Photoshop, they will apply to any digital imaging program and indeed to any medium, whether traditional or digital. Featuring McIntyre’s own art as well as that of artists around the globe, Visual Alchemy is an invitation to discover the artistic possibilities of picture making through digital montage.

Visual Alchemy: The Fine Art Of Digital Montage

by Catherine McIntyre

Catherine McIntyre, like many fine artists, created traditional art for decades before encountering the versatility of digital imaging technology. Free of her Rotring pens and scalpel, she now uses Photoshop to create her montages. Visual Alchemy explores McIntyre’s sources of inspiration as well as her methods, offering an aesthetic guide to composition, color, texture and all of the other means of communication that artists have at their disposal. While these concepts and techniques make use of Photoshop, they will apply to any digital imaging program and indeed to any medium, whether traditional or digital. Featuring McIntyre’s own art as well as that of artists around the globe, Visual Alchemy is an invitation to discover the artistic possibilities of picture making through digital montage.

Visual Activism in the 21st Century: Art, Protest and Resistance in an Uncertain World

by Stephanie Hartle and Darcy White

The world is in crisis, bringing activists and protesters onto the streets and into the public eye. More than ever, activism relies on spectacle and visibility in order to be noticed in the era of globalized capitalism and networked media. At the same time, a growing number of artists employ creative strategies to critique the establishment, act in resistance, and demand change. Visual activism of this kind is not new, but it is rapidly evolving.This anthology presents 16 case-studies of visual activism from across the globe, providing an up-to-date picture of the impact of contemporary visual and art activism, and combining a scholarly interrogation of visual activism with an examination of how it works in practice. The case studies address a wide range of issues including human rights abuses; state violence; gender and sexuality; racism; migration; and climate breakdown. They examine a range of approaches from playful carnivalesque parades to extreme practices such as 'lip-sewing', and are drawn from a wide range of international contexts – from Europe and the US, to Iran, India, Pakistan, Tunisia, and China. This diverse scope enables readers to consider examples comparatively – noticing emerging trends and key differences to reveal how geopolitical and cultural factors play an important role in shaping activist practices.This rich and timely collection provides a fresh perspective on the possibilities, limitations and politics of visual activism, as activists, artists, and curators respond to the changing world around them in this most uncertain of times.

Visual Activism in the 21st Century: Art, Protest and Resistance in an Uncertain World


The world is in crisis, bringing activists and protesters onto the streets and into the public eye. More than ever, activism relies on spectacle and visibility in order to be noticed in the era of globalized capitalism and networked media. At the same time, a growing number of artists employ creative strategies to critique the establishment, act in resistance, and demand change. Visual activism of this kind is not new, but it is rapidly evolving.This anthology presents 16 case-studies of visual activism from across the globe, providing an up-to-date picture of the impact of contemporary visual and art activism, and combining a scholarly interrogation of visual activism with an examination of how it works in practice. The case studies address a wide range of issues including human rights abuses; state violence; gender and sexuality; racism; migration; and climate breakdown. They examine a range of approaches from playful carnivalesque parades to extreme practices such as 'lip-sewing', and are drawn from a wide range of international contexts – from Europe and the US, to Iran, India, Pakistan, Tunisia, and China. This diverse scope enables readers to consider examples comparatively – noticing emerging trends and key differences to reveal how geopolitical and cultural factors play an important role in shaping activist practices.This rich and timely collection provides a fresh perspective on the possibilities, limitations and politics of visual activism, as activists, artists, and curators respond to the changing world around them in this most uncertain of times.

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