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Using Semiotics in Retail: Leverage Consumer Insight to Engage Shoppers and Boost Sales
by Dr Rachel LawesBoosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores.Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more.Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.
Using Semiotics in Retail: Leverage Consumer Insight to Engage Shoppers and Boost Sales
by Dr Rachel LawesBoosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores.Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more.Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.
Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits
by Dr Rachel LawesSemiotics is big business. It is most famous for its unique ability to decode visual images, and is the only market research method which provides a systematic, reliable and culturally sensitive method for interpreting what visual images mean. Semiotics sheds new light on consumers and the world they live in, stimulates creativity and innovation, guides brand strategy, and finds solutions to a plethora of marketing problems. Using Semiotics in Marketing will help marketers looking to launch new brands, reposition existing brands, or rejuvenate established brands. In what can seem a complex and abstract field, it is an invaluably clear, practical resource on how to seize the tremendous opportunity that semiotics offers.Written by one of the original founders of commercial semiotics, Using Semiotics in Marketing outlines precisely what semiotics is and why it matters, before moving on to demonstrate how to run a successful commercial semiotics project. Packed with fascinating case studies proving how visual imagery is interpreted differently across cultural, racial and social demographics, it provides essential insights into understanding consumers. This results in better ads, websites, packaging and social media content - ultimately driving brand growth and profits.
Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits
by Dr Rachel LawesSemiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands.Companies such as Unilever and P&G have attested to the success of Lawes semiotics in stimulating innovation and boosting sales. Now newly updated, this second edition is packed with even more revelations about brands, consumers and their emerging needs. Three new chapters reveal the unseen social forces that drive the Be Kind movement, public appetite for sincerity and the emotions of younger generations.Using Semiotics in Marketing is an acclaimed how-to guide that makes semiotics accessible. It ensures all agency-side and client-side marketers can pick up the skills to use and apply semiotics to brands and is the only book on semiotics ever published that sets out a complete blueprint for research projects. This is your one-stop guide to learn how to write briefs and proposals, design projects, conduct analysis, write reports and present research findings.Start using semiotics today. Position and launch new brands, rejuvenate established ones, design products and packaging and inspire timely and provocative ad campaigns. See the future. Innovate.
Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits
by Dr Rachel LawesSemiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands.Companies such as Unilever and P&G have attested to the success of Lawes semiotics in stimulating innovation and boosting sales. Now newly updated, this second edition is packed with even more revelations about brands, consumers and their emerging needs. Three new chapters reveal the unseen social forces that drive the Be Kind movement, public appetite for sincerity and the emotions of younger generations.Using Semiotics in Marketing is an acclaimed how-to guide that makes semiotics accessible. It ensures all agency-side and client-side marketers can pick up the skills to use and apply semiotics to brands and is the only book on semiotics ever published that sets out a complete blueprint for research projects. This is your one-stop guide to learn how to write briefs and proposals, design projects, conduct analysis, write reports and present research findings.Start using semiotics today. Position and launch new brands, rejuvenate established ones, design products and packaging and inspire timely and provocative ad campaigns. See the future. Innovate.
Using SAS for Econometrics
by R. Carter Hill Randall C. CampbellA supplement such as Using SAS for Econometrics is quite essential for use in a classroom environment, for those attempting to learn SAS, and for quick and useful reference. The SAS documentation comes in many volumes, and several are thousands of pages long. This makes for a very difficult challenge when getting started with SAS. This volume spans several levels of econometrics. It is suitable for undergraduate students who will use canned SAS statistical procedures, and for graduate students who will use advanced procedures as well as direct programming in SAS's matrix language, discussed in chapter appendices. Material within the chapters is accessible to undergraduate and/or Masters students, with appendices to chapters devoted to more advanced materials and matrix programming.
Using R for Trade Policy Analysis: R Codes for the UNCTAD and WTO Practical Guide (SpringerBriefs in Economics)
by Massimiliano PortoThis book explains the best practices of the UNCTAD & WTO for trade analysis to the R users community. It shows how to replicate the UNCTAD & WTO's Stata codes in the Practical Guide to Trade Policy Analysis by using R. Applications and exercises are chosen from the Practical Guide to Trade Policy Analysis and explain how to implement the codes in R. This books targets readers with a basic knowledge of R. It is particularly suitable for Stata users.
Using R for Trade Policy Analysis: R Codes for the UNCTAD and WTO Practical Guide
by Massimiliano PortoThis book explains the best practices of the UNCTAD & WTO for trade analysis to the R users community. It shows how to replicate the UNCTAD & WTO's Stata codes in the Practical Guide to Trade Policy Analysis by using R. Applications and exercises are chosen from the Practical Guide to Trade Policy Analysis and explain how to implement the codes in R. This books targets readers with a basic knowledge of R. It is particularly suitable for Stata users. This edition has been updated and expanded to include updated R code and visualization tools.
Using Public Relations Strategies to Promote Your Nonprofit Organization
by Ruth Ellen KinzeyLearn how to strategically execute public relations assignments! In Using Public Relations Strategies to Promote Your Nonprofit Organization, you will explore an easy-to-follow explanation on why nonprofit groups must take a more business-like approach in their communications. You will also discover instructions on how to make newsletters, annual reports, speaker's bureaus, and board selection easy yet effective. As a marketing, public relations or development professional, you will gain effective public relations tools that are within your established budget parameters. Public relations expertise is becoming extremely important to the survival of nonprofit organizations as more and more nonprofits compete for dollars. Using Public Relations Strategies to Promote Your Nonprofit Organization recognizes that nonprofit professionals may wear many different hats and may have very limited public relations or marketing training. Therefore, with Using Public Relations Strategies to Promote Your Nonprofit Organization, you will find that even a novice communicator will be able to perform marketing and public relations tasks in an effective, strategic manner. Some of the areas you will explore include: adopting a business strategy step-by-step guide to creating your annual report step-by-step guide to creating your nonprofit newsletter how to set up an effective speaker's bureau, strategically market your speaker's bureau, and monitor its effectiveness in generating revenue for your nonprofit organization writing speeches to promote your nonprofit organization using audiovisual aids and nonverbal communication in your speeches selecting and organizing a board of directors board of directors job description, recruiting and retention Using Public Relations Strategies to Promote Your Nonprofit Organization explains why you must take a more business like approach to public relations write nonprofit groups and assists the novice public relations specialist with executing basic PR tasks that are pertinent to an organization's profits. You will gain step-by-step guidance on steering your nonprofit organization to financial success.
Using Public Relations Strategies to Promote Your Nonprofit Organization
by Ruth Ellen KinzeyLearn how to strategically execute public relations assignments! In Using Public Relations Strategies to Promote Your Nonprofit Organization, you will explore an easy-to-follow explanation on why nonprofit groups must take a more business-like approach in their communications. You will also discover instructions on how to make newsletters, annual reports, speaker's bureaus, and board selection easy yet effective. As a marketing, public relations or development professional, you will gain effective public relations tools that are within your established budget parameters. Public relations expertise is becoming extremely important to the survival of nonprofit organizations as more and more nonprofits compete for dollars. Using Public Relations Strategies to Promote Your Nonprofit Organization recognizes that nonprofit professionals may wear many different hats and may have very limited public relations or marketing training. Therefore, with Using Public Relations Strategies to Promote Your Nonprofit Organization, you will find that even a novice communicator will be able to perform marketing and public relations tasks in an effective, strategic manner. Some of the areas you will explore include: adopting a business strategy step-by-step guide to creating your annual report step-by-step guide to creating your nonprofit newsletter how to set up an effective speaker's bureau, strategically market your speaker's bureau, and monitor its effectiveness in generating revenue for your nonprofit organization writing speeches to promote your nonprofit organization using audiovisual aids and nonverbal communication in your speeches selecting and organizing a board of directors board of directors job description, recruiting and retention Using Public Relations Strategies to Promote Your Nonprofit Organization explains why you must take a more business like approach to public relations write nonprofit groups and assists the novice public relations specialist with executing basic PR tasks that are pertinent to an organization's profits. You will gain step-by-step guidance on steering your nonprofit organization to financial success.
Using Paired Constraints to Solve The Innovation Problem
by Patricia D. Stokes Michael GibbertThis book defines innovation as both a problem and a problem-solving process. It allows readers to approach innovation as a straight-forward problem solving process, and teaches them the paired constraint process to solve specific innovation problems. The authors have used their experience working in creative industries, combined with their academic perspective to create a formal, teachable tool for solving innovation problems. This consists of a formal structure (the problem space), a functional strategy(the paired constraints) and process. (solution by substitution). This book provides a practice section, allowing anyone interested in solving the problem of innovation to learn and develop their skills.
Using Open Source Platforms for Business Intelligence: Avoid Pitfalls and Maximize ROI (The Morgan Kaufmann Series on Business Intelligence)
by Lyndsay WiseOpen Source BI solutions have many advantages over traditional proprietary software, from offering lower initial costs to more flexible support and integration options; but, until now, there has been no comprehensive guide to the complete offerings of the OS BI market. Writing for IT managers and business analysts without bias toward any BI suite, industry insider Lyndsay Wise covers the benefits and challenges of all available open source BI systems and tools, enabling readers to identify the solutions and technologies that best meet their business needs. Wise compares and contrasts types of OS BI and proprietary tools on the market, including Pentaho, Jaspersoft, RapidMiner, SpagoBI, BIRT, and many more. Real-world case studies and project templates clarify the steps involved in implementing open source BI, saving new users the time and trouble of developing their own solutions from scratch. For business managers who are hard pressed to indentify the best BI solutions and software for their companies, this book provides a practical guide to evaluating the ROI of open source versus traditional BI deployments.The only book to provide complete coverage of all open source BI systems and tools specifically for business managers, without bias toward any OS BI suiteA practical, step-by-step guide to implementing OS BI solutions that maximize ROIComprehensive coverage of all open source systems and tools, including architectures, data integration, support, optimization, data mining, data warehousing, and interoperabilityCase studies and project templates enable readers to evaluate the benefits and tradeoffs of all OS BI options without having to spend time developing their own solutions from scratch
Using Networking and Communications Software in Business
by P.K. McBrideUsing Networking and Communications Software in Business covers the importance of networks in a business firm, the benefits of computer communications within a firm, and the cost-benefit in putting up networks in businesses. The book is divided into six parts. Part I looks into the nature and varieties of networks, networking standards, and network software. Part II discusses the planning of a networked system, which includes analyzing the requirements for the network system, the hardware for the network, and network management. The installation of the network system and the network management, which covers password and security, backing up of files, managing the print server, and performing good network practices, are considered in Part III. Part IV describes the application and suitable software that concerns the database management and accounting systems, spreadsheets, and word processing. Communications and on-line services are dealt with in Part V. The last part of the book presents appendices on multi-user alternative, the Data Protection Act, SageNet, Tapestry II, and Product Suppliers for reference. The text is invaluable for computer engineers and people in business firms involved in data and systems management.
Using Multi-Criteria Decision Analysis in Natural Resource Management (Ashgate Studies in Environmental and Natural Resource Economics)
by Tony PratoProviding useful insights on the use of Multi-Criteria Decision Analysis (MCDA) in natural resource management, this book examines a number of empirical applications for several countries and a variety of natural resources. It is shown that using MCDA in the management of water, forestry, wetland and other natural resources can substantially improve the design and implementation of natural resource and environmental policies. Stakeholder involvement is also an important determinant of successful resource management and MCDA provides a useful and effective framework for getting stakeholders involved in resource management decisions. Using Multi-Criteria Decision Analysis in Natural Resource Management gives in-depth analysis of the potential problems in applying these techniques, including difficulties eliciting required information, lack of suitable measures for environmental variables and the need to develop innovative methods to simplify the use of MCDA.
Using Multi-Criteria Decision Analysis in Natural Resource Management (Ashgate Studies in Environmental and Natural Resource Economics)
by Tony PratoProviding useful insights on the use of Multi-Criteria Decision Analysis (MCDA) in natural resource management, this book examines a number of empirical applications for several countries and a variety of natural resources. It is shown that using MCDA in the management of water, forestry, wetland and other natural resources can substantially improve the design and implementation of natural resource and environmental policies. Stakeholder involvement is also an important determinant of successful resource management and MCDA provides a useful and effective framework for getting stakeholders involved in resource management decisions. Using Multi-Criteria Decision Analysis in Natural Resource Management gives in-depth analysis of the potential problems in applying these techniques, including difficulties eliciting required information, lack of suitable measures for environmental variables and the need to develop innovative methods to simplify the use of MCDA.
Using Models to Improve the Supply Chain
by Charles C. PoirierAround the world, virtually every company is engaged in some form of effort intended to improve the processing that takes place across an end-to-end supply chain system as they work towards moving their organizations to the next level of performance. Supply chain, particularly when enhanced with collaboration and Internet technology, is uniquely su
Using Models to Improve the Supply Chain
by Charles C. PoirierAround the world, virtually every company is engaged in some form of effort intended to improve the processing that takes place across an end-to-end supply chain system as they work towards moving their organizations to the next level of performance. Supply chain, particularly when enhanced with collaboration and Internet technology, is uniquely su
Using Lean for Faster Six Sigma Results: A Synchronized Approach
by Mark Nash Sheila R. Poling Sophronia WardWhich is the right approach for effective continuous improvement? While much has been written on merging Lean and Six Sigma initiatives, this is the first book to detail a logical alternative - a no-nonsense strategy for maintaining the best of both initiatives without diluting either. In Using Lean for Faster Six Sigma Results, Mark Nash, Sheila Poling, and Sophronia Ward lay out the differences between Lean and Six Sigma, define the distinct power and focus of each, and detail why and how to use them together in a synchronized and complementary way. While Lean focuses on the elimination of waste, Six Sigma addresses variability and reliability. Organizations that initiate Lean early in their continuous improvement efforts create culture change, immediate results, and streamlined processes, paving the way for faster and more effective Six Sigma results. This practical, easy read shows how to choose the right projects, approach, people, and toolset to achieve bottom-line results faster. Readers will benefit from the authors' years of experience implementing Lean with Six Sigma, through detailed case studies from both manufacturing and service companies. If you are struggling with the dilemma of how to integrate Lean and Six Sigma, or deciding which approach to use, read this practical, down-to-earth book to inspire and guide your strategy.
Using Installed Base Selling to Maximize Revenue: A Step-by-Step Approach to Achieving Long-Term Profitable Growth
by Remi Gicquel Paul-André LambertThere is no such thing as an easy sale. However, selling to an existing customer—whether by refreshing an old product or introducing a new and different product—is often easier, faster, and returns higher margins. Centering your organization’s sales strategy on your installed base is a smart and proven way to achieve long-lasting, profitable growth.Using Installed Base Selling to Maximize Revenue reveals a step-by-step, integrated approach you can begin using today. Authors Remi Gicquel and Paul-André Lambert show how you can apply this robust and reliable end-to-end solution by illustrating concepts though real-world case studies from Spotify, Hewlett Packard Enterprise, Nestlé, and more. Full of wisdom fit for the digital era, this book presents the results of the authors’ experience and research into current installed base selling processes, identifying, from an objective point of view, what works and what does not.This book explains fundamental concepts such as the profitable growth paradox, the installed base profit wedge, operational methodologies for managing your installed base selling transformation, and much more. Innovative companies protect and nurture their most valuable asset—their customers and the data that defines them. They put installed base selling at the heart of their sales strategy. Now, it’s your turn! What You Will LearnHow to maximize the return from installed base customersFundamental concepts such as the profitable growth paradox, the installed base profit wedge, and turnkey operational sales methodologies to best maneuver your sales teamsKeys to changing patterns to become a company that can enjoy higher profitable revenues for years Who This Book Is For General Managers, Sales and Marketing Leaders who are eager to transform their business to secure long-lasting profits, and for leaders looking for a pragmatic approach to transform their sales force to harvest the potential of their existing customers.
Using Information to Develop a Culture of Customer Centricity: Customer Centricity, Analytics, and Information Utilization
by David Loshin Abie ReiferUsing Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes that lead to excellent customer experiences resulting in increased revenues. Each chapter delves into each precept in more detail.
Using Hoshin Kanri to Improve the Value Stream
by Elizabeth A. CudneyIn Using Hoshin Kanri to Improve the Value Stream, leading lean and quality expert Elizabeth Cudney constructs a complete how-to guide that any organization can employ to start a Lean effort correctly and keep it on track. Rooted in practical examples garnered over years of hand-on practice, she illustrates the key principles of lean and value, and
Using Fiscal Policy and Public Financial Management to Promote Gender Equality: International Perspectives (Routledge Studies in Gender and Economics)
by Janet G. StotskyThis book examines how fiscal policy and management can promote gender equality in developing as well as developed countries. Providing an international look at gender budgeting, it draws on countries at different levels of development, with an emphasis on low-income developing countries. It introduces the reader to the main trends in gender equality, the key ideas and rationale of gender budgeting from a fiscal policy perspective and where gender budgeting fits into public financial management. It offers case studies and other empirical evidence from developing, emerging, and developed countries on what works in using fiscal policy and public financial management to narrow gender gaps in education, health care, access to infrastructure, and economic empowerment. It also provides policy recommendations appropriate to countries at different levels of development. The reader will gain an understanding of how fiscal policy and public financial management can contribute to gender equality and women’s advancement. The book provides a well-grounded set of conclusions and policy recommendations, drawn from evaluation of the evidence. The focus is on low-income developing countries but is combined with a well-rounded look at developing countries, more generally, emerging markets, and developed countries as well. This book will be a valuable resource for economists and policy makers, particularly those in developing countries still grappling with large disparities between women and men. It will also prove useful to researchers and those who provide technical assistance and aid to countries on fiscal policies and tools for gender equality.
Using Fiscal Policy and Public Financial Management to Promote Gender Equality: International Perspectives (Routledge Studies in Gender and Economics)
by Janet G. StotskyThis book examines how fiscal policy and management can promote gender equality in developing as well as developed countries. Providing an international look at gender budgeting, it draws on countries at different levels of development, with an emphasis on low-income developing countries. It introduces the reader to the main trends in gender equality, the key ideas and rationale of gender budgeting from a fiscal policy perspective and where gender budgeting fits into public financial management. It offers case studies and other empirical evidence from developing, emerging, and developed countries on what works in using fiscal policy and public financial management to narrow gender gaps in education, health care, access to infrastructure, and economic empowerment. It also provides policy recommendations appropriate to countries at different levels of development. The reader will gain an understanding of how fiscal policy and public financial management can contribute to gender equality and women’s advancement. The book provides a well-grounded set of conclusions and policy recommendations, drawn from evaluation of the evidence. The focus is on low-income developing countries but is combined with a well-rounded look at developing countries, more generally, emerging markets, and developed countries as well. This book will be a valuable resource for economists and policy makers, particularly those in developing countries still grappling with large disparities between women and men. It will also prove useful to researchers and those who provide technical assistance and aid to countries on fiscal policies and tools for gender equality.
Using Experience to Develop Leadership Talent: How Organizations Leverage On-the-Job Development (J-B SIOP Professional Practice Series)
by Cynthia D. McCauley Morgan W. McCall Jr.How organizations can effectively put experience at the center of the development process Research increasingly and conclusively shows that effective leaders continue to learn, grow, and change throughout their careers and that a significant part of this development occurs through on-the-job experiences. Co-Published by the Society of Industrial and Organizational Psychology and sponsored by the Center for Creative Leadership, Using Experience to Develop Leadership Talent provides real-world strategies, best practices, lessons learned, and global perspectives on how organizations effectively use experience to develop talent. Provides an in-depth look at a variety of leader development initiatives that have taken up the challenge of putting experience at the center of the development process Written by senior practitioners who have implemented initiatives they write about Shares new development planning tools, systematic approaches to managing the assignments of high potentials, tools to educate managers on how to find assignments that meet their employee's development needs Includes online resources that allow employees to search for development opportunities Describing challenges and practices in multinational companies around the world, Using Experience to Develop Leadership Talent will serve as a focused guide to how organizations can use on-the-job development to reshape leader development practices that better integrate work and learning.
Using Experience to Develop Leadership Talent: How Organizations Leverage On-the-Job Development (J-B SIOP Professional Practice Series)
by Cynthia D. McCauley Morgan W. McCall Jr.How organizations can effectively put experience at the center of the development process Research increasingly and conclusively shows that effective leaders continue to learn, grow, and change throughout their careers and that a significant part of this development occurs through on-the-job experiences. Co-Published by the Society of Industrial and Organizational Psychology and sponsored by the Center for Creative Leadership, Using Experience to Develop Leadership Talent provides real-world strategies, best practices, lessons learned, and global perspectives on how organizations effectively use experience to develop talent. Provides an in-depth look at a variety of leader development initiatives that have taken up the challenge of putting experience at the center of the development process Written by senior practitioners who have implemented initiatives they write about Shares new development planning tools, systematic approaches to managing the assignments of high potentials, tools to educate managers on how to find assignments that meet their employee's development needs Includes online resources that allow employees to search for development opportunities Describing challenges and practices in multinational companies around the world, Using Experience to Develop Leadership Talent will serve as a focused guide to how organizations can use on-the-job development to reshape leader development practices that better integrate work and learning.