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A Research Agenda for Brand Management in a New Era of Consumerism (Elgar Research Agendas)
Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary.Tracking the seismic shifts in consumerism over time, this cutting-edge Research Agenda provides a theoretical and methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key concepts in brand management give insights into the exponential growth of the field and identify promising directions for future investigation.Illustrating the significant depth and breadth of research in brand management, contributors explore both foundational topics and contemporary work in the field. They synthesise diverse approaches to provide a holistic and dynamic understanding of the major areas of brand management. Alongside this theoretical taxonomy of the field, this Research Agenda also examines the application of branding principles and best practices in common business contexts. Chapters analyse cutting-edge developments in brand management research including brand co-creation, conscientious brands, online brand communities, non-profit branding, and internal brand management.Providing a concise overview of key brand management topics and illustrating important areas for further research, this Research Agenda will be an invaluable resource for doctoral students and scholars in marketing, strategic management, and branding.
Research Handbook on Artificial Intelligence and Communication
This forward-looking Research Handbook makes an insightful contribution to the emerging field of studies on communication of, by and with AI. Bringing together state-of-the-art research from over 50 leading international scholars across various fields, it provides a comprehensive overview of the complex intersections between AI and communication. The team of expert contributors explore key conceptual, theoretical and methodological approaches and examine a variety of ethical considerations, legal issues and policy implications of AI across diverse contexts. The Handbook spans a wide range of topics related to AI-empowered, immersed, mediated and integrated communications. These range from the role of news media and digital communication platforms in constructing, representing and framing AI across different countries and cultures, to the public understanding of, attitude towards and interaction with AI and its related technologies. Offering foundational guidance on AI and communication, the Research Handbook will stimulate further intellectual inquiry for future scholarship in this rapidly evolving area. Cross-disciplinary in scope, this dynamic Research Handbook will prove an essential reference for students and scholars in multiple fields, including communication, computer science, data and information science, sociology, business, and education. Policymakers and practitioners will also find it a valuable resource to help inform AI-related regulations and policies.
Research Handbook on Digital Trade
This comprehensive Research Handbook analyzes the impact of the rapid growth of digital trade on businesses, consumers, and regulators. Leading experts provide theoretical and practical insight into how to manage the legal and policy challenges of the global digital economy.Chapters cover key areas of digital trade policy and regulation, examining finance, investment, tax, AI, and security. Drawing from a broad spectrum of digital trade sub-specialisms, this Research Handbook explores diverse regional and national approaches to e-commerce, spanning Africa, the Americas, Asia, Europe, and the Middle East. It scrutinizes the evolution of digital trade within the international trade system, assessing its inclusion within the WTO and the move towards digital-only agreements. Contributors investigate pressing legal controversies concerning trade protectionism, the recognition of intellectual property, and the safeguarding of personal data.This Research Handbook will be an invaluable resource for academics and students in digital trade, international law, public policy, and regulation. It will also be a useful guide for legal and political practitioners seeking to understand the emerging field of digital trade.
Research Handbook on EU Internet Law (Research Handbooks in European Law series)
The Internet has brought about unprecedented changes to modern life, creating a connected society but also radically opening up the question of how to design and apply legal rules in a digital world. This thoroughly revised second edition provides an updated exploration of the latest developments and controversies in European Internet law. Paying close attention to recent acts and proposals, including the Digital Services Act (DSA), Digital Markets Act (DMA), AI Act and others, this Research Handbook traces the developments of main regulatory ideas; provides criticism of the methods, principles, approaches and enforcement; and gives a critical analysis of the normative side of regulation. The expert contributors are clustered around the main regulatory fields and each deals adeptly with one or more of the key features of the passed or proposed acts. Providing a critical analysis of the EU’s regulatory efforts in digital regulation, this discerning Research Handbook will be a useful reference tool for academics and postgraduate students specialising in international law, e-commerce, consumer law and IT law. It will also be of interest to practitioners, including governmental officials and data protection officers.
Research Handbook on Social Media and Society
As social media scholarship matures, early optimism has been replaced by a more complex and arguably gloomier picture of the role of digital media platforms in our lives. This incisive Research Handbook showcases the academic community’s responses to key societal challenges posed by evolving social media ecologies.Multidisciplinary and international in outlook, leading contributors present wide-ranging and balanced coverage of social media research, including non-Western settings and the Global South. Chapters explore emerging interdisciplinary research methods which support the increasingly sophisticated, theoretical understanding in the field. They also debate the complex ethical issues confronting social media scholars today.Students and early career researchers in communications, digital media and sociology will find this a highly valuable book. Due to its inclusion of diverse contexts and locales, this book will also be of interest to experienced researchers and academics.
Rethinking Cyber Warfare: The International Relations of Digital Disruption
by R. David EdelmanFifteen years into the era of ?cyber warfare,? are we any closer to understanding the role a major cyberattack would play in international relations - or to preventing one? Uniquely spanning disciplines and enriched by the insights of a leading practitioner, Rethinking Cyber Warfare provides a fresh understanding of the role that digital disruption plays in contemporary international security. Focusing on the critical phenomenon of major cyberattacks against wired societies, the book reconsiders central tenets that shaped global powers' policies and explains what forces in the international system might durably restrain their use. Arming the reader with the key technological and historical context to make sense of cyberattacks, it explores how deterrence, international law, and normative taboos operate today to shape whether and how states think about causing this kind of disruption - and how soon those forces might combine to rethink those decisions entirely. The result is a comprehensive look at one of the most pressing issues in international security that also illuminates a new pathway for managing one of its greatest sources of instability.
Seeing Red: Russian Propaganda and American News
by Sarah Oates Gordon Neil RamsayThe U.S. media has been tainted with Russian disinformation, but the more significant threat is how the Right has embraced the Russian model of the news media as a vehicle for propaganda. This could not have happened without Donald Trump, who has been aided and abetted by politicians and news outlets that favor persuasion over information. From his inauguration onwards, Trump has shown allegiance to the Kremlin propaganda playbook?he consistently denies reality, amplifies lies, vilifies the free media, and broadcasts disinformation. Seeing Red breaks new ground in investigating the scope of Russian disinformation, arguing that key politicians and media outlets in the United States have facilitated the dissemination of Russian propaganda. From the 2020 elections to the Capitol Insurrection to the war in Ukraine, Sarah Oates and Gordon Neil Ramsay examine the penetration of key Kremlin strategic narratives that attempt to project Russian power, blame NATO for Russian aggression, and attack democracy via the U.S. news. Despite knowledge of the risk and resourceful work on tracking down Russian propaganda in the United States, the problem of foreign disinformation continues to this day. As Oates and Ramsay argue, this is in part due to exploitation of the American tradition of free speech and the open nature of the U.S. media system. Yet, the much more dangerous menace lies not in how foreign governments attempt to manipulate the media, but in how our media system has been compromised by domestic actors who follow an authoritarian playbook and promote anti-democratic narratives. When it is hard to tell the difference between what the Russians are saying about the Democrats and how Fox News is covering Joe Biden, it is time to realize that some American outlets have crossed the line from news to propaganda.
Semiotics with a Conscience: Decoding Dangerous Discourses (Bloomsbury Advances in Semiotics)
by Professor Marcel DanesiDemonstrating how semiotic theory and method can be applied to decoding false representations and dangerous discourses, this book explores how semiotics can be used as a potentially powerful science of conscience. Confronting the sometimes negative perception of semiotics as academically inward-looking and lacking in morality, Marcel Danesi turns this view on its head. Instead, Danesi highlights how the same techniques that have allowed the use of semiotics for self-serving commercial purposes, such as advertising or marketing, could also be applied to deciphering current world problems. Through describing the semiotic notions and methods that can be used to analyze misrepresentations, propaganda, or meaning collapses, the book enables readers to become conscientiously aware of their hidden meanings and the harmful effects that they have on society. Identifying key issues of concern, such as climate change and anti-science discourses, it shows how they can be interpreted in terms of basic semiotic theory. This analysis of crucial issues demonstrates how semiotics can be used to raise awareness of critically important matters in modern society, and to encourage the development of more robust and ethical attitudes towards them.
SEND Strategies for the Primary Years: Practical ideas and expert advice to use pre-diagnosis
by Georgina DurrantWith as many as 13% of children in schools in England receiving some form of SEN support, and waiting times of up to 3-5 years for a child to receive a formal diagnosis, there is a critical need for strategies teachers can use in the classroom and parents can use at home now. SEND Strategies for the Primary Years is the solution you've been looking for!The book gives teachers (and parents!) practical strategies that they can put in place while they wait for diagnoses, assessment or support. The strategies are practical, easy to implement and resource. Relevant to children who may be impacted by a range of SEND including autism, PDA, ADHD, dyslexia, DCD, dyscalculia, sensory processing differences, speech, language and communication needs and more. The book is split into seven areas of difficulties and provides the relevant support for:– Speech, language and communication– Literacy– Numeracy– Motor skills – Emotional regulation – Sensory differences– Concentration and organisation.Each chapter contains simple, effective actions to differentiate and improve learning outcomes for pupils who need more support in the classroom as well as at home. Each activity is supported by a demonstrative video, accessible via QR code. This book and the strategies can be used by any teacher or parent, not just SEND specialists.Georgina Durrant is a former teacher and SENDCO and the founder of The SEN Resources Blog, a leading SEND website in the UK, and this book features her trademark neuro-affirmative, supportive approach throughout.
Soundings and the Politics of Sociolinguistic Listening for Transnational Space (Contemporary Studies in Linguistics)
by Kinga KozminskaIn a world dominated by the visual, this book presents how a focus on the sounded experience and acts of listening may carve a way to reformulate emerging publics, create space for critical multilingual engagement and deepen recognition of emancipatory practices. Examining the emerging logics and rhythms among a group of post-EU accession UK Polish migrants, this book focuses on the semiotic processes through which contemporary moving bodies and communities place themselves in sociolinguistic landscapes. It considers how they develop metrics to account for sociolinguistic change and authenticate their projects and practices in transnational timespace. In doing so, the book brings power differentials to the centre of language and objectivity debates and foregrounds material semiotics as an approach that enables a new collective potential and redefinition of sociolinguistic listening. By connecting research on scale in migration contexts with studies of embodied soundwork and of stance in semiotics, this book highlights how a focus on the sounded sign may bring us closer to the ways in which bodies and meanings are (re)made, and collective doing and thinking are formed in the globalised world.
Speaking Through The Silence: Narratives, Social Conventions, And Power In Java
by Laine A. BermanUncovering the structures and functions of conversational narratives uttered within natural social networks, Laine Berman shows how working-class Javanese women discursively construct identity and meaning within the rigid constraints of an hierarchical social order. She does this by identifying the silences, the "unsaid", and by revealing both the structure and function of silence in terms of its indexical reference to local meaning. It is here that the force of the Javanese language as used in everyday interaction shows itself to be an extremely potent philosophical entity as well as a means of social control. Thus, at least in regard to the urban poor, the book boldly questions the difference between traditional definitions of Javanese elegance and oppression. This study will contribute to our understanding of the social consequences of language use, to the linguistic knowledge of Indonesia and Java, and to such basic linguistic issues as narrative structure and function, speech levels and styles, and indexicality features.
The Syrian Conflict in the News: Coverage of the War and the Crisis of US Journalism (Political Communication and Media Practices in the Middle East and North Africa)
by Gabriel HulandThe Syrian conflict constitutes one of the most covered events in this century. Although the coverage of the Syrian uprising and civil war alternated between periods of saturation and silence, it is indisputable that they received an enormous amount of media attention. The Syrian Conflict in the News analyses the coverage of the Syrian conflict in the New York Times, the Washington Post, and the Wall Street Journal, focusing on how the three newspapers framed six key events in Syria from March 2011 to April 2018, including the Ghouta chemical attack, the Russian intervention in Syria and US-led airstrikes. Gabriel Huland argues that US foreign policy dominates the frames of the conflict, which suggests that mainstream newspapers are excessively indexed to elite narratives. In the United States, the Syrian crisis prompted an intense debate about the appropriate degree of US involvement in the civil war and how the country should behave in the face of growing Russian and Iranian influence in the Middle East. The overreliance on elite narratives resulted in the underrepresentation of local voices and other players who were in a more advantaged position to devise solutions to the conflict. By analysing the frames of the Syrian uprising and civil war in three mainstream newspapers and the relationship between media and international conflicts, The Syrian Conflict in the News sheds light on crucial aspects of the crisis currently pervading US journalism.
Teaching Contract Drafting (Elgar Guides to Teaching)
by Robin A. Boyle-LaisureThis comprehensive guide covers every stage of organising and teaching a course in contract drafting. With extensive sample course materials, it offers useful tips for building nuance, creative thinking, and experiential learning into contract drafting curricula. Chapters give detailed definitions and examples of core contract concepts including representations and warranties; covenants; conditions; discretionary authority; and declarations. Exploring complex issues such as ethical negotiation, cross-border transactions and the impact of technology on contracts, it presents a nuanced syllabus that can be adapted for courses that focus exclusively on contract drafting as well as those that contain other elements. The book provides tested examples of exercise sets, grading rubrics, sample contracts and peer-to-peer activities, focusing on engaging students in the dynamics of a client interaction. It turns to neuroscience and learning theory to identify effective pedagogical approaches, giving concrete recommendations for how these can be implemented in the classroom.Professors and instructors teaching contract law, as well as any form of transactional practice will find this book invaluable in developing their courses, with expert guidance on how to boost student understanding and engagement.
Telecommunications In Europe
by Eli NoamTelecommunications represents one of the largest high technology equipment and service industries in the world. Today there is growing support within the telecommunications industry for competition domestically and in world trade which is directly at odds with its distinctive political tradition of monopoly provision and minimally competitive international trade practices. This raises major questions, both for emerging public policy and for theorists concerned with the making of public policy. This particularly true for Europe, the focus of this study, where the reform of the telecommunications sector has proven one of the most vexing issues confronting the unification of the European Common Market. Noam's book is the first major attempt to address the complicated economic and policy issues of telecommunications in Europe. He provides a thorough discussion of the evolution of central telephone networks, equipment supply, new value-added networks, and new telecommunications-related services within the framework of a detailed country by country analysis. This highly accessible and comprehensive study will be of interest to students and professionals in the areas of communications, economics, and political science.
Tell it to the World: The Broadway Musical Abroad
by David SavranWhat happens when Broadway goes abroad? Tell It to the World: The Broadway Musical Abroad offers a look at how the Broadway musical travels the world, influencing and even transforming local practices and traditions. It traces especially how the musical has been indigenized in South Korea and Germany, the commercial centers for Broadway musicals in East Asia and continental Europe. Both countries were occupied after World War II by the United States, which disseminated U.S. American popular music, jazz, movies, and musical theatre in the belief that these nations needed to rebuild their cultures in accordance with U.S. guidelines. By the 1990s, Broadway imports had become phenomenally popular in Seoul and Hamburg while home-grown musicals proliferated that adapted and transformed the prototypes that had been disseminated by the U.S. Although this book focuses on recent musicals, it also looks back through the twentieth century to plot the evolution of musical theatre in South Korea and Germany. Part One considers the key questions: What is a musical? Why is it the great success story of U.S. theatre? How has it been assimilated to musical theatre traditions around the world? Part Two focuses on musical theatre in South Korea, studying the import/export business in large-scale musicals about Korean history and innovative hybrid experiments that mix local performance traditions with the Broadway vernacular. Part Three moves to Europe to analyze the conflicted attitudes toward musicals in the German-speaking world. Its three chapters survey the history of musicals in Germany from 1945 until the fall of the Berlin Wall, the reconfiguration of musical theatre conventions by experimental directors, and finally the ground-breaking German-language productions of Broadway classics by Barrie Kosky and other innovative directors. In the twenty-first century, Broadway-style musical theatre has succeeded in becoming a lingua franca, the template for musical theatre around the world. This book shows how some of the most innovative, beautiful, and exciting musical theatre is being made outside the United States.
Translation, Interpreting and Technological Change: Innovations in Research, Practice and Training (Bloomsbury Advances in Translation)
The digital era is characterised by technological advances that increase the speed and breadth of knowledge turnover within the economy and society. This book examines the impact of these technological advances on translation and interpreting and how new technologies are changing the very nature of language and communication. Reflecting on the innovations in research, practice and training that are associated with this turbulent landscape, chapters consider what these shifts mean for translators and interpreters. Technological changes interact in increasingly complex and pivotal ways with demographic shifts, caused by war, economic globalisation, changing social structures and patterns of mobility, environmental crises, and other factors. As such, researchers face new and often cross-disciplinary fields of inquiry, practitioners face the need to acquire and adopt novel skills and approaches, and trainers face the need to train students for working in a rapidly changing landscape of communication technology. This book brings together advances and challenges from the different but intertwined perspectives of translation and interpreting to examine how the field is changing in this rapidly evolving environment.
The Transplanted Executive: Why You Need To Understand How Workers In Other Countries See The World Differently
by P. Christopher Earley Miriam Erez
Trolling Ourselves to Death: Democracy in the Age of Social Media (Oxford Studies in Digital Politics)
by Jason HannanAlmost forty years ago, Neil Postman argued that television had brought about a fundamental transformation to democracy. By turning entertainment into our supreme ideology, television had recreated public discourse in its image and converted democracy into show business. In Trolling Ourselves to Death, Jason Hannan builds on Postman's classic thesis, arguing that we are now not so much amusing, as trolling ourselves to death. Yet, how do we explain this profound change? What are the primary drivers behind the deterioration of civic culture and the toxification of public discourse? Trolling Ourselves to Death moves beyond the familiar picture of trolling by recasting it in a broader historical light. Contrary to the popular view of the troll as an exclusively anonymous online prankster who hides behind a clever avatar and screen name, Hannan asserts that trolls have emerged from the cave, so to speak, and now walk in the clear light of day. Trolls now include politicians, performers, patriots, and protesters. What was once a mysterious phenomenon limited to the darker corners of the Internet has since gone mainstream, eroding our public culture and changing the rules of democratic politics. Hannan shows how trolling is the logical outcome of a culture of possessive individualism, widespread alienation, mass distrust, and rampant paranoia. Synthesizing media ecology with historical materialism, he explores the disturbing rise of political unreason in the form of mass trolling and sheds light on the proliferation of disinformation, conspiracy theory, "cancel culture," and digital violence. Taking inspiration from Robert Brandom's innovative reading of Georg Wilhelm Friedrich Hegel, Trolling Ourselves to Death makes a case for building "a spirit of trust" to curb the epidemic of mass distrust that feeds the plague of political trolling.
Using Social Media for work: How to maintain professional etiquette online (Business Essentials)
by Bloomsbury PublishingEssential reading for anyone who has to work with social media in a professional capacity, from using networking sites to marketing their businesses or employers.Many people use social media every day - and it can be a vital tool in professional life. Whether you're polishing an online CV, contributing to a chat group relating to your industry sector, or using Instagram to highlight goods and services, the professional face you present needs to be strategically different to the 'social' posts that you may make outside of work. Using Social Media at Work is an easy to read, pocket-sized guide that can be dipped into for advice, tips and guidance - perfect for reading in a lunch break or on a commute. It is the ultimate etiquette guide for anyone nervous about using social media in professional settings, including: top tips, common mistakes and advice on how to avoid them, summaries of key points, and lists of the best sources of further help.
Visual Journalism (Journalism)
by David Machin Lydia PolzerThe digital age has revolutionised the look of journalism, be it online or in print. The subsequent shift to multi-media and multi-platform publishing arguably makes visual appearance and branding more important than ever. Yet visual journalism remains a relatively under-theorised and under-researched field. Visual Journalism presents a unique, critical investigation into this area. Combining theory and practice, the chapters integrate the experiences of practitioners working in photography, visual design and set design, including insights into how they work and the changing environments they find themselves in, with an innovative theory of visual communication – multimodality – that enables the text to break down and analyse the key elements and patterns of visual design.In exploring visual journalism from these two angles, and across a range of contemporary media platforms, the text evaluates the extent to which visual communication comprises a significant part of what content means to audiences. As such, the book is an invaluable resource for students of journalism, media studies and photography, as well as for practising designers and journalists.
The Westminster Lobby Correspondents: A Sociological Study of National Political Journalism (Routledge Revivals)
by Jeremy TunstallThe Westminster Lobby correspondents have a special place in both the politics and the mass media of Britain. These journalists dominate the behind-the-scenes reporting of British national politics. In this book, originally published in 1970, Jeremy Tunstall presents the first systematic social science study of the uniquely British phenomenon of Lobby correspondents.The study includes data collected from interviews with the national Lobby correspondents, who also completed lengthy questionnaires. It contains evidence of their careers, political opinions, pay, working conditions, relationships with their employing news organization and political news sources, and on the way in which the correspondents both compete with, and exchange information with, each other. As well as this fascinating empirical data, the book offers an important contribution to the sociology of politics and the mass media, and to the study of ‘organizational intelligence’ and the sociology of occupations.There had long centred upon the Lobby correspondents many myths and misconceptions, which Jeremy Tunstall effectively demolishes. (The so-called ‘Lobby rules’ were here published for the first time.) Other real dilemmas are, however, revealed: the competing demands of publicity and secrecy; the dilemmas of British politics in which basic principles – such as Parliamentary supremacy and Cabinet secrecy – are daily breached, not only by the correspondents, but also by leading politicians; and the problems of a system of political communication whose obsession with daily news values is so similar to official and academic contributions. With media and politics still very much linked today, this reissue can be read and enjoyed in its historical context.
The Westminster Lobby Correspondents: A Sociological Study of National Political Journalism (Routledge Revivals)
by Jeremy TunstallThe Westminster Lobby correspondents have a special place in both the politics and the mass media of Britain. These journalists dominate the behind-the-scenes reporting of British national politics. In this book, originally published in 1970, Jeremy Tunstall presents the first systematic social science study of the uniquely British phenomenon of Lobby correspondents.The study includes data collected from interviews with the national Lobby correspondents, who also completed lengthy questionnaires. It contains evidence of their careers, political opinions, pay, working conditions, relationships with their employing news organization and political news sources, and on the way in which the correspondents both compete with, and exchange information with, each other. As well as this fascinating empirical data, the book offers an important contribution to the sociology of politics and the mass media, and to the study of ‘organizational intelligence’ and the sociology of occupations.There had long centred upon the Lobby correspondents many myths and misconceptions, which Jeremy Tunstall effectively demolishes. (The so-called ‘Lobby rules’ were here published for the first time.) Other real dilemmas are, however, revealed: the competing demands of publicity and secrecy; the dilemmas of British politics in which basic principles – such as Parliamentary supremacy and Cabinet secrecy – are daily breached, not only by the correspondents, but also by leading politicians; and the problems of a system of political communication whose obsession with daily news values is so similar to official and academic contributions. With media and politics still very much linked today, this reissue can be read and enjoyed in its historical context.
What Readers Do: Aesthetic and Moral Practices of a Post-Digital Age
by Dr Beth DriscollShining a spotlight on everyday readers of the 21st century, Beth Driscoll explores how contemporary readers of Anglophone fiction interact with the book industry, digital environments, and each other.We live in an era when book clubs, bibliomemoirs, Bookstagram and BookTok are as valuable to some readers as solitary reading moments. The product of nearly two decades of qualitative research into readers and reading culture, What Readers Do examines reading through three dimensions - aesthetic conduct, moral conduct, and self-care – to show how readers intertwine private and social behaviors, and both reinforce and oppose the structures of capitalism. Analyzing reading as a post-digital practice that is a synthesis of both print and digital modes and on- and offline behaviors, Driscoll presents a methodology for studying readers that connects book history, literary studies, sociology, and actor-network theory. Arguing for the vitality, agency, and creativity of readers, this book sheds light on how we read now - and on how much more readers do than just read.