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What UX is Really About: Introducing a Mindset for Great Experiences

by Celia Hodent

"In this not-too-long and easy-to-read book, author Celia Hodent presents a clear overview of the challenges, demands, and rewards of becoming a user experience professional. If this field interests you, there’s no better place to start than with the volume you now hold in your hand." Alan Cooper, Ancestry Thinker, Software Alchemist, Regenerative Rancher, Author of The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity The main objective of What UX is Really About: Introducing a Mindset for Great Experiences is to provide a quick introduction to user experience (UX 101) for students, professionals, or simply curious readers who want to understand this trendy yet commonly misunderstood practice better. Readers will learn that UX is much more than a set of techniques, guidelines, and tools. It is a mindset; a philosophy that takes the perspective of the humans that will use a product. It is about solving their problems, offering them a pleasurable experience, and building a win-win, long-lasting relationship between them and the company developing the product. Above all, it is about improving people’s lives with technology. What UX is Really About is informative, concise, and provides readers with a high-level overview of the science, design, and methodologies of UX. KEY FEATURES: • The most approachable and concise introduction book about UX. • Easy to read and aims to popularize the UX mindset while debunking its main misconceptions. • Small format size makes it easy to carry around. • Includes content relatable and meaningful to the readers by taking many examples from everyday life with a conversational and light writing style. • Tackles the psychology, design, research, process, strategy, and ethics behind offering the best experience with products, systems, or services. • Includes a glossary. Celia Hodent holds a PhD in psychology, and is a leading expert in the application of cognitive science and psychology to product development, with over 13 years of experience in the development of UX strategy in video game studios, such as Ubisoft, LucasArts, and Epic Games (Fortnite). She currently leads an independent UX consultancy, working with a wide range of international media and enterprise companies to help ensure their products are engaging, successful, and respectful of users. Celia conducts workshops and provides guidance on the topics of game-based UX, playful learning ("gamification"), ethics, implicit biases, and inclusion in tech. Celia is the author of The Gamer’s Brain: How Neuroscience and UX Can Impact Video Game Design and The Psychology of Video Games.

What To Expect When You're Expecting Robots: The Future of Human-Robot Collaboration

by Laura Major Julie Shah

The next generation of robots will be truly social, but can we make sure that they play well in the sandbox?Most robots are just tools. They do limited sets of tasks subject to constant human control. But a new type of robot is coming. These machines will operate on their own in busy, unpredictable public spaces. They'll ferry deliveries, manage emergency rooms, even grocery shop. Such systems could be truly collaborative, accomplishing tasks we don't do well without our having to stop and direct them. This makes them social entities, so, as robot designers Laura Major and Julie Shah argue, whether they make our lives better or worse is a matter of whether they know how to behave.What to Expect When You're Expecting Robots offers a vision for how robots can survive in the real world and how they will change our relationship to technology. From teaching them manners, to robot-proofing public spaces, to planning for their mistakes, this book answers every question you didn't know you needed to ask about the robots on the way.

What To Do When You Get Hacked: A Practitioner's Guide to Incident Response in the 21st Century

by Shimon Brathwaite

What To Do When You Get Hacked: A Practitioner’s Guide to Incident Response in the 21st Century teaches you everything that you need to know about preparing your company for a potential data breach. We begin by talking about what the latest cybersecurity threats and attacks are that your company needs to be prepared for. Once we establish that, we go into the different phases of the incident response lifecycle based on the NIST framework. This will teach you how to properly prepare and respond to cybersecurity incidents so that you can be sure to minimize damage and fulfill all of your legal requirements during a cyberattack. This book is meant for the everyday business owner and makes these concepts simple to understand and apply.

What To Do When You Get Hacked: A Practitioner's Guide to Incident Response in the 21st Century

by Shimon Brathwaite

What To Do When You Get Hacked: A Practitioner’s Guide to Incident Response in the 21st Century teaches you everything that you need to know about preparing your company for a potential data breach. We begin by talking about what the latest cybersecurity threats and attacks are that your company needs to be prepared for. Once we establish that, we go into the different phases of the incident response lifecycle based on the NIST framework. This will teach you how to properly prepare and respond to cybersecurity incidents so that you can be sure to minimize damage and fulfill all of your legal requirements during a cyberattack. This book is meant for the everyday business owner and makes these concepts simple to understand and apply.

What They Didn't Teach at the Academy: Topics, Stories, and Reality beyond the Classroom

by Dale L. June

While professional courses and how-to manuals can prepare us for expected events that will occur in the course of our careers, there remains an untapped reservoir of life experience that cannot be prepared for in training or study. These events and experiences give texture and meaning to our work and shape our character. Filled with stories of cour

What the F*@# Should I Make for Dinner?: The Answers to Life's Everyday Question (in 50 F*@#ing Recipes)

by Zach Golden

If dinnertime has you cursing up a storm, this cookbook of 50 profane and delicious dishes will get you off your indecisive a** and into the f*@#ing kitchen!Derived from the incredibly popular (and totally addictive) website, WhatTheFuckShouldIMakeForDinner.com, this "choose your own adventure" style cookbook provides quick and easy solutions for the nightly conundrum. Every page is a new (and easy) meal, with enough pizzazz to keep you interested. Don't like the recipe? Simply choose another page for a new f*@#ing idea! Making choices is hard, so let this book do it for you with 50 solid meal ideas-and a side of salty language-for meat-eaters and vegetarians alike, such as: Scallop Ceviche Grilled Skirt Steak with Chimichurri Red Flannel Hash Vegetarian CassouletNever hem and haw over what to make for dinner again! What the F*@# Should I Make For Dinner? is the perfect gift for anyone who loves food, and will become your go-to guide to save you from headache, hunger, and your own wishy-washy self.

What the F*@# Should I Make for Dinner?: The Answers to Life's Everyday Question (in 50 F*@#ing Recipes) (A What The F* Book)

by Zach Golden

If dinnertime has you cursing up a storm, this cookbook of 50 profane and delicious dishes will get you off your indecisive a** and into the f*@#ing kitchen! Derived from the incredibly popular (and totally addictive) website, WhatTheFuckShouldIMakeForDinner.com, this "choose your own adventure" style cookbook provides quick and easy solutions for the nightly conundrum. Every page is a new (and easy) meal, with enough pizzazz to keep you interested. Don't like the recipe? Simply choose another page for a new f*@#ing idea! Making choices is hard, so let this book do it for you with 50 solid meal ideas-and a side of salty language-for meat-eaters and vegetarians alike, such as:Scallop Ceviche Grilled Skirt Steak with Chimichurri Red Flannel Hash Vegetarian Cassoulet Never hem and haw over what to make for dinner again! What the F*@# Should I Make For Dinner? is the perfect gift for anyone who loves food, and will become your go-to guide to save you from headache, hunger, and your own wishy-washy self.

What the F*@# Should I Drink?: The Answers to Life's Most Important Question of Your Day (in 75 F*@#ing Recipes)

by Zach Golden

Today's most important question: What the F*@# should I drink? It's all covered here!We've all been there: you come home from a long day and just want to have a drink-but which drink? There are so many options, how do you decide? What the F*@# Should I Drink? has the answer! The follow-up to the wildly successful and deliciously offensive What the F*@# Should I Make for Dinner?, What the F*@# Should I Drink? provides over 75 recipes for everything from a Sidecar to a Moscow Mule to whatever the f*@# a Caipirinha is. They're easy to mix and even easier to drink, and soon you'll forget the original question. With a "choose your adventure" style recipe guide-don't like the recipe in front of you? Choose another!-and wonderfully offensive directions, What the F*@# Should I Drink? is f*@#ing fantastic, and it will make you feel f*@#ing fantastic too.

What the F*@# Should I Drink?: The Answers to Life's Most Important Question of Your Day (in 75 F*@#ing Recipes) (A What The F* Book)

by Zach Golden

Today's most important question: What the F*@# should I drink? It's all covered here! We've all been there: you come home from a long day and just want to have a drink-but which drink? There are so many options, how do you decide? What the F*@# Should I Drink? has the answer! The follow-up to the wildly successful and deliciously offensive What the F*@# Should I Make for Dinner?, What the F*@# Should I Drink? provides over 75 recipes for everything from a Sidecar to a Moscow Mule to whatever the f*@# a Caipirinha is. They're easy to mix and even easier to drink, and soon you'll forget the original question. With a "choose your adventure" style recipe guide-don't like the recipe in front of you? Choose another!-and wonderfully offensive directions, What the F*@# Should I Drink? is f*@#ing fantastic, and it will make you feel f*@#ing fantastic too.

What the F*ck is The Dark Web? (WTF Series)

by Kit Eaton

What the f*ck is the Dark Web, and how does it even work?Whether it's from dodgy acronym-titled crime shows to news stories designed to terrify you down to your socks we've all heard about sites like Silk Road and the ways criminals use cryptocurrency online. But did you know that among the various shady corners of the dark web you can also find portals to the BBC and Facebook?The thing is even the way the everyday internet works is a mystery to us and its darkest corners are, of course, more deeply shrouded. So, let's go on a journey from the birth of the Net through the strangest dark services - need a hitman to bump off your superfluous...er...beloved spouse? - to the surprisingly positive uses of dark technology, including dodging the watchful eye of oppressive censors.Over half of us can't remember a time before the internet - and for the rest it's increasingly difficult to imagine life without the damn thing! It's about time we understood more about it and we can start with the question: What The Fuck is The Dark Web?

What the F*ck is The Cloud? (WTF Series)

by Kit Eaton

What the f*ck is the Cloud, and how does it even work?Ah, The Cloud. It's such a useful bit of tech jargon isn't it? The kind that's casually thrown around in work meetings by bosses who (kind of) understand and maybe even at the nerdier type of dinner or drinks parties. People joke about the cloud while others take it for granted and some worry about this mysterious entity where all of our data is stored, accessible at the touch of a screen from anywhere on Earth. But what even is the cloud, and for that matter, where is the cloud?Join us on a journey from the very first iterations of the internet that we know and (sometimes) love, all the way through thorny issues of data collection and storage (weren't we all fooled by the 'ten years on' social media trend, even as we rely on cloud-stored photos of cats to cheer us up?) and discover the mysterious place where The Cloud ominously hovers.

What the F*ck is 5G? (WTF Series)

by Kit Eaton

What the f*ck is 5G, and how does it even work?The world loves 4G phones, tablets and other gizmos and we take the tech for granted...but when that 4 grew up into the next-gen 5, it seems everyone perked up and started caring about phone networking tech. Journalists journaled, politicians, er, politicked, and tin-foil hat wearers reached for the extra-thick reinforced foil. Why all this fuss? Believe it or not, 5G could change the way you live. Because though it seems like smartphones are only good for tiktok and texting, 5G has the power to revolutionise how we interact with public spaces - from concerts and gigs to coffee shops, paving the way for foundational tech like virtual and augmented reality. This book will explain this missing radio link that will propel us into the future of self-driving cars and VR. Oh, and along the way we'll explore why 5G and coronavirus are very definitely and completely, utterly, not the same thing

What Robots Can and Can’t Be (Studies in Cognitive Systems #12)

by Selmer Bringsjord

ments be thrown to the wind - in light of the fact that careful, precise, step-by-step deductive arguments will be presented below for each and every proposition that might be cavalierly regarded prima facie implausible. Key Theses So, to put it colloquially, I think we're headed toward real­ izing Blade Runner, a classic sci fi movie in which only an elaborate pupil-scanner (which detects the usual physiolog­ ical correlate to an emotional response to provocative ques­ tions) enables one to distinguish androids from humans. And Blade Runner turned real, it seems to me, will be the Age of The Philosopher. Qualia Scanner Pupils undilated! Why? Well, to start, this will be an era within which the so-called "problem of other minds" will be especially pointed, because the sort of question frequently posed by in­ structors in introductory philosophy courses, namely How do you know, really know, that the person next to you isn't just a robot, that underneath her "skull" hums a complicated silicon device instead of a flesh-and-blood human brain? WHAT ROBOTS CANANDCAN'TBE 4 will be a deadly serious one.

What Makes Us Smart: The Computational Logic of Human Cognition

by Samuel Gershman

How a computational framework can account for the successes and failures of human cognitionAt the heart of human intelligence rests a fundamental puzzle: How are we incredibly smart and stupid at the same time? No existing machine can match the power and flexibility of human perception, language, and reasoning. Yet, we routinely commit errors that reveal the failures of our thought processes. What Makes Us Smart makes sense of this paradox by arguing that our cognitive errors are not haphazard. Rather, they are the inevitable consequences of a brain optimized for efficient inference and decision making within the constraints of time, energy, and memory—in other words, data and resource limitations. Framing human intelligence in terms of these constraints, Samuel Gershman shows how a deeper computational logic underpins the “stupid” errors of human cognition.Embarking on a journey across psychology, neuroscience, computer science, linguistics, and economics, Gershman presents unifying principles that govern human intelligence. First, inductive bias: any system that makes inferences based on limited data must constrain its hypotheses in some way before observing data. Second, approximation bias: any system that makes inferences and decisions with limited resources must make approximations. Applying these principles to a range of computational errors made by humans, Gershman demonstrates that intelligent systems designed to meet these constraints yield characteristically human errors.Examining how humans make intelligent and maladaptive decisions, What Makes Us Smart delves into the successes and failures of cognition.

What Makes Us Smart: The Computational Logic of Human Cognition

by Samuel Gershman

How a computational framework can account for the successes and failures of human cognitionAt the heart of human intelligence rests a fundamental puzzle: How are we incredibly smart and stupid at the same time? No existing machine can match the power and flexibility of human perception, language, and reasoning. Yet, we routinely commit errors that reveal the failures of our thought processes. What Makes Us Smart makes sense of this paradox by arguing that our cognitive errors are not haphazard. Rather, they are the inevitable consequences of a brain optimized for efficient inference and decision making within the constraints of time, energy, and memory—in other words, data and resource limitations. Framing human intelligence in terms of these constraints, Samuel Gershman shows how a deeper computational logic underpins the “stupid” errors of human cognition.Embarking on a journey across psychology, neuroscience, computer science, linguistics, and economics, Gershman presents unifying principles that govern human intelligence. First, inductive bias: any system that makes inferences based on limited data must constrain its hypotheses in some way before observing data. Second, approximation bias: any system that makes inferences and decisions with limited resources must make approximations. Applying these principles to a range of computational errors made by humans, Gershman demonstrates that intelligent systems designed to meet these constraints yield characteristically human errors.Examining how humans make intelligent and maladaptive decisions, What Makes Us Smart delves into the successes and failures of cognition.

What Kind of Information Society? Governance, Virtuality, Surveillance, Sustainability, Resilience: 9th IFIP TC 9 International Conference, HCC9 2010 and 1st IFIP TC 11 International Conference, CIP 2010, Held as Part of WCC 2010, Brisbane, Australia, September 20-23, 2010, Proceedings (IFIP Advances in Information and Communication Technology #328)

by Jacques J. Berleur Magda David Hercheui Lorenz M. Hilty

The present book contains the proceedings of two conferences held at the World Computer Congress 2010 in Brisbane, Australia (September 20–23) organised by the International Federation for Information Processing (IFIP). In the first part, the reader can find the proceedings of the 9th Human Choice and Computers International C- ference (HCC9) organised by the IFIP Technical Committee TC9 on the Relationship Between ICT and Society. The HCC9 part is subdivided into four tracks: Ethics and ICT Governance, Virtual Technologies and Social Shaping, Surveillance and Privacy, and ICT and Sustainable Development. The second part consists of papers given at the Critical Information Infrastructure Protection Conference (CIP) organized by the IFIP Technical Committee TC11 on Security and Privacy Protection in Information Processing Systems. The two parts of the book are introduced by the respective Conference Chairs. Chapter 1 introduces HCC9, providing a short summary of the HCC conference series, which started in 1974, and explaining the overview of HCC9, detailing the rationale behind each of the tracks in this conference. The details related to the papers of each track are discussed by the Track Chairs in the respective introductions to the specific tracks of HCC9 (Chaps. 2, 10, 16 and 22). Finally, Chap. 22 introduces the CIP part.

What It Takes: How I Built a $100 Million Business Against the Odds

by Raegan Moya-Jones

'In the space of three years, I went from a thirty-something full-time corporate cog, wife and mother who didn't know a thing about business, to the owner of a $100 million company.I didn't have an MBA or well-connected friends, I had an idea that I believed in and I worked my arse off. I succeeded, despite all the odds and curveballs thrown my way, and you can too. I'm here to tell you, that you do have what it takes to start a business, change careers and be successful, and I'm going to show you how.'In What It Takes, Raegan Moya-Jones shares inspiration, advice and a healthy dose of real talk about what it's like to be an entrepreneur. As the founder and former CEO of aden + anais, a boutique baby swaddle company, Raegan learnt that success isn't about an Ivy League education and an influential network, success is about trusting your instincts, following your gut and knowing which rules to follow and which to break.Raegan's extraordinary story proves that it's never too late to follow your dreams. Empowering and energising, What It Takes will give you the kick up the arse you need to reach your full potential. So get ready to check your doubts at the door and jump in.'An inspiring story for anyone who wants to change their career, play by their own rules, and build a successful business in the process' Rebecca Minkoff, Founder & Creative Director

What is Negation? (Applied Logic Series #13)

by Dov M. Gabbay Heinrich Wansing

The notion of negation is one of the central logical notions. It has been studied since antiquity and has been subjected to thorough investigations in the development of philosophical logic, linguistics, artificial intelligence and logic programming. The properties of negation-in combination with those of other logical operations and structural features of the deducibility relation-serve as gateways among logical systems. Therefore negation plays an important role in selecting logical systems for particular applications. At the moment negation is a 'hot topic', and there is an urgent need for a comprehensive account of this logical key concept. We therefore have asked leading scholars in various branches of logic to contribute to a volume on "What is Negation?". The result is the present neatly focused collection of re­ search papers bringing together different approaches toward a general characteri­ zation of kinds of negation and classifications thereof. The volume is structured into four interrelated thematic parts. Part I is centered around the themes of Models, Relevance and Impossibility. In Chapter 1 (Negation: Two Points of View), Arnon Avron develops two characteri­ zations of negation, one semantic the other proof-theoretic. Interestingly and maybe provokingly, under neither of these accounts intuitionistic negation emerges as a genuine negation. J. Michael Dunn in Chapter 2 (A Comparative Study of Various Model-theoretic Treatments of Negation: A History of Formal Negation) surveys a detailed correspondence-theoretic classifcation of various notions of negation in terms of properties of a binary relation interpreted as incompatibility.

What Is Integrability? (Springer Series in Nonlinear Dynamics)

by F. Calogero N. Ercolani H. Flaschka V. A. Marchenko A. V. Mikhailov A. C. Newell E. I. Schulman A. B. Shabat E. D. Siggia V. V. Sokolov M. Tabor A. P. Veselov V. E. Zakharov

The idea of devoting a complete book to this topic was born at one of the Workshops on Nonlinear and Turbulent Processes in Physics taking place reg­ ularly in Kiev. With the exception of E. D. Siggia and N. Ercolani, all authors of this volume were participants at the third of these workshops. All of them were acquainted with each other and with each other's work. Yet it seemed to be somewhat of a discovery that all of them were and are trying to understand the same problem - the problem of integrability of dynamical systems, primarily Hamiltonian ones with an infinite number of degrees of freedom. No doubt that they (or to be more exact, we) were led to this by the logical process of scientific evolution which often leads to independent, almost simultaneous discoveries. Integrable, or, more accurately, exactly solvable equations are essential to theoretical and mathematical physics. One could say that they constitute the "mathematical nucleus" of theoretical physics whose goal is to describe real clas­ sical or quantum systems. For example, the kinetic gas theory may be considered to be a theory of a system which is trivially integrable: the system of classical noninteracting particles. One of the main tasks of quantum electrodynamics is the development of a theory of an integrable perturbed quantum system, namely, noninteracting electromagnetic and electron-positron fields.

What Is Cybersecurity For?

by Tim Stevens

How will protecting our digital infrastructure shape our future? Cybersecurity is one of the key practical and political challenges of our time. It is at the heart of how modern societies survive and thrive, yet public understanding is still rudimentary: media portrayals of hoodie-wearing hackers accessing the Pentagon don’t convey its complexity or significance to contemporary life. This book addresses this gap, showing that the political dimension is as important as the technological one. It accessibly explains the complexities of global information systems, the challenges of providing security to users, societies, states and the international system, and the multitude of competing players and ambitions in this arena. Making the case for understanding it not only as a technical project, but as a crucial political one that links competing visions of what cybersecurity is for, it tackles the ultimate question: how can we do it better?

What Is Computer Science?: An Information Security Perspective (Undergraduate Topics in Computer Science)

by Daniel Page Nigel Smart

This engaging and accessible text addresses the fundamental question: What Is Computer Science? The book showcases a set of representative concepts broadly connected by the theme of information security, for which the presentation of each topic can be treated as a "mini" lecture course, demonstrating how it allows us to solve real problems, as well as how it relates to other subjects. The discussions are further supported by numerous examples and practical hands-on exercises. Features: presents a concise introduction to the study of algorithms and describes how computers work; introduces the concepts of data compression, and error detection and correction; highlights the role of data structures; explores the topic of web-search; reviews both historic and modern cryptographic schemes, examines how a physical system can leak information and discusses the idea of randomness; investigates the science of steganography; provides additional supplementary material at an associated website.

What Every Engineer Should Know About the Internet of Things (What Every Engineer Should Know)

by Joanna F. DeFranco Mohamad Kassab

Internet of Things (IoT) products and cyber-physical systems (CPS) are being utilized in almost every discipline and there continues to be significant increases in spending on design, development, and deployment of IoT applications and analytics within every domain, from our homes, schools, government, and industry. This practical text provides an introduction to IoT that can be understood by every engineering discipline and discusses detailed applications of IoT. Developed to help engineers navigate this increasingly important and cross-disciplinary topic, this work: Offers research-based examples and case studies to facilitate the understanding of each IoT primitive Highlights IoT’s connection to blockchain Provides and understanding of benefits and challenges of IoT and its importance to a variety of engineering disciplines Written to be accessible to non-experts in the subject, What Every Engineer Should Know About the Internet of Things communicates the importance of this technology and how it can support and challenge all interrelated actors as well as all involved assets across many domains.

What Every Engineer Should Know About the Internet of Things (What Every Engineer Should Know)

by Joanna F. DeFranco Mohamad Kassab

Internet of Things (IoT) products and cyber-physical systems (CPS) are being utilized in almost every discipline and there continues to be significant increases in spending on design, development, and deployment of IoT applications and analytics within every domain, from our homes, schools, government, and industry. This practical text provides an introduction to IoT that can be understood by every engineering discipline and discusses detailed applications of IoT. Developed to help engineers navigate this increasingly important and cross-disciplinary topic, this work: Offers research-based examples and case studies to facilitate the understanding of each IoT primitive Highlights IoT’s connection to blockchain Provides and understanding of benefits and challenges of IoT and its importance to a variety of engineering disciplines Written to be accessible to non-experts in the subject, What Every Engineer Should Know About the Internet of Things communicates the importance of this technology and how it can support and challenge all interrelated actors as well as all involved assets across many domains.

What Every Engineer Should Know about Software Engineering

by Philip A. Laplante

Do youUse a computer to perform analysis or simulations in your daily work?Write short scripts or record macros to perform repetitive tasks?Need to integrate off-the-shelf software into your systems or require multiple applications to work together?Find yourself spending too much time working the kink

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