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Coding For Beginners - Using Scratch
by Rosie Dickins Shaw NielsenAn introduction to coding for complete beginners, this friendly and accessible book teaches children the basics of Scratch (a free, online programme developed by MIT which is widely used in primary schools), allowing them to get inside the code of their computer and create simple games and animations on screen.
An Introduction To Information Retrieval (PDF)
by Christopher D. Manning Prabhakar Raghavan Hinrich SchützeClass-tested and coherent, this textbook teaches classical and web information retrieval, including web search and the related areas of text classification and text clustering from basic concepts. It gives an up-to-date treatment of all aspects of the design and implementation of systems for gathering, indexing, and searching documents; methods for evaluating systems; and an introduction to the use of machine learning methods on text collections. All the important ideas are explained using examples and figures, making it perfect for introductory courses in information retrieval for advanced undergraduates and graduate students in computer science. Based on feedback from extensive classroom experience, the book has been carefully structured in order to make teaching more natural and effective. Slides and additional exercises (with solutions for lecturers) are also available through the book's supporting website to help course instructors prepare their lectures.
Principles Of Direct, Database And Digital Marketing (PDF)
by Alan Tapp Ian Whitten Matthew HousdenThe growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful? Alan Tapp’s successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew Housden for the most up-to-date book yet. The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields. The fifth edition includes comprehensive coverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media. It has a range of thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits and contains a new chapter on Data Protection legislation and its impact on marketers.
Digital Marketing: Strategy, Implementation And Practice (PDF)
by Dave Chaffey Fiona Ellis-Chadwick Kevin Johnston Richard MayerNow in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.
Frontiers In New Media Research
by Francis L. F. Lee Louis Leung Jack Linchuan Qiu Donna S. C. ChuThis volume puts together the works of a group of distinguished scholars and active researchers in the field of media and communication studies to reflect upon the past, present, and future of new media research. The chapters examine the implications of new media technologies on everyday life, existing social institutions, and the society at large at various levels of analysis. Macro-level analyses of changing techno-social formation #65533; such as discussions of the rise of surveillance society and the "fifth estate" #65533; are combined with studies on concrete and specific new media phenomena, such as the rise of Pro-Am collaboration and "fan labor" online. In the process, prominent concepts in the field of new media studies, such as social capital, displacement, and convergence, are critically examined, while new theoretical perspectives are proposed and explicated. Reflecting the inter-disciplinary nature of the field of new media studies and communication research in general, the chapters interrogate into the problematic through a range of theoretical and methodological approaches. The book should offer students and researchers who are interested in the social impact of new media both critical reviews of the existing literature and inspirations for developing new research questions.
Disability Rights Advocacy Online: Voice, Empowerment And Global Connectivity (PDF)
by Filippo TrevisanDisability rights advocates in the United Kingdom and the United States recently embraced new media technologies in unexpected and innovative ways. This book sheds light on this process of renewal and asks whether the digitalisation of disability rights advocacy can help re-configure political participation into a more inclusive experience for disabled Internet users, enhancing their stakes in democratic citizenship. Through the examination of social media content, Web link analysis, and interviews with leading figures in grassroots groups on both sides of the Atlantic, Filippo Trevisan reveals the profound impact that the Internet has had on disability advocacy in the wake of the austerity agenda that followed the 2008 global financial crisis. In Britain, a new, tech-savvy generation of young disabled self-advocates has emerged from this process. The role of social media platforms such as Facebook in helping politically inexperienced users make sense of complex policy changes through the use of personal stories is discussed also. In addition, this book explains why British disability advocates adopted more innovative and participatory strategies compared to their American counterparts when faced with similar policy crises. This book reviews the implications of this unexpected digital transformation for the structure of the disability rights movement, its leadership, and the opportunity for disabled citizens to participate fully in democratic politics vis-#65533;is persisting Web access and accessibility barriers. An original perspective on the relationship between disability and the Internet, and an indispensable read for scholars wishing to contextualize and enrich their knowledge on digital disability rights campaigns vis-#65533;is the broader ecology of policymaking.
Contemporary Issues In Social Media Marketing: An International Perspective
by Bikramjit Rishi Subir BandyopadhyayIn a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world#65533;s leading specialists in the area. Topics include: #65533; The consumer journey in a social media world #65533; Social media and customer relationship management (CRM) #65533; Social media marketing goals and objectives #65533; Social media and recruitment #65533; Microblogging strategy And many more. The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.
Contemporary Issues In Social Media Marketing: An International Perspective (PDF)
by Bikramjit Rishi Subir BandyopadhyayIn a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world#65533;s leading specialists in the area. Topics include: #65533; The consumer journey in a social media world #65533; Social media and customer relationship management (CRM) #65533; Social media marketing goals and objectives #65533; Social media and recruitment #65533; Microblogging strategy And many more. The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.
Between The Public And Private In Mobile Communication (PDF)
by Ana Serrano TelleríaMobile devices' impact on daily life has raised relevant questions regarding public and private space and communication. Both the technological environment (operating systems, platforms, apps) and media ecosystems (interface design, participatory culture, social media) influence how users deal with the public and private, intimate and personal spheres. Leading researchers in communication, art, computer engineering, education, law, sociology, philosophy, and psychology here explore current methodologies for studying the dichotomy of the public and private in mobile communication, providing a foundation for further research.
Making Your Secondary School E-safe: Whole School Cyberbullying and E-safety Strategies for Meeting Ofsted Requirements (PDF)
by Adrienne KatzCyberbullying, sexting, grooming and other online risks are a daily reality for teenagers so there is an increasing need to effectively teach e-safety in secondary schools. This practical teaching resource for school staff outlines policy and practice and provides ready-to-use activities to help schools meet Ofsted requirements for e-safety.
Making Your Primary School E-safe: Whole School Cyberbullying and E-safety Strategies for Meeting Ofsted Requirements (PDF)
by Adrienne KatzChildren are using the internet and mobile devices at increasingly younger ages, and it's becoming more and more important to address e-safety in primary schools. This practical book provides guidance on how to teach and promote e-safety and tackle cyberbullying with real-life examples from schools of what works and what schools need to do. The book explains how to set policy and procedures, how to train staff and involve parents, and provides practical strategies and ready-to-use activities for teaching e-safety and meeting Ofsted requirements. Including up-to-the-minute information and advice that includes new technologies, social media sites, and recent school policy trends such as 'Bring Your Own Device', this book provides all of the information that educational professionals need to implement successful whole school e-safety strategies.
Principles Of Cybercrime (PDF)
by Jonathan CloughWe live in a digital age. The proliferation of digital technology, and the convergence of computing and communication devices, has transformed the way in which we socialise and do business. While overwhelmingly positive, there has also been a dark side to these developments. Proving the maxim that crime follows opportunity, virtually every advance has been accompanied by a corresponding niche to be exploited for criminal purposes; so-called 'cybercrimes'. Whether it be fraud, child pornography, stalking, criminal copyright infringement or attacks on computers themselves, criminals will find ways to exploit new technology. The challenge for all countries is to ensure their criminal laws keep pace. The challenge is a global one, and much can be learned from the experience of other jurisdictions. Focusing on Australia, Canada, the UK and the US, this book provides a comprehensive analysis of the legal principles that apply to the prosecution of cybercrimes.
Using Social Media in the Classroom: A Best Practice Guide (PDF)
by Megan Poore‘A book for every teacher’s bookshelf. This book gives a comprehensive overview of the tools and apps that can be used to help turn a mediocre teaching session into an outstanding one.’ - Cheryl Hine, Leeds City College ‘Megan Poore’s updated text is needed more than ever, as social media becomes increasingly integrated in many aspects of education. I would recommend it to all practising teachers and trainee teachers, whatever their subject.’ - Sue Howarth, University of Worcester This is an essential guide to using social media to enhance teaching and learning in schools. It combines practical information on using all forms of social media for educational purposes and provides indispensable advice on how to tackle issues arising from social media use in the classroom. Key topics include: using blogs, wikis, social media networks and podcasting, digital literacy and new modes of learning, digital participation, cyberbullying and understanding risk online. This second edition includes: · Reflective tasks in each chapter inviting you to critically consider important aspects of using social media in education. · Expanded coverage of game-based learning and mobile learning. · New examples tailored for use in primary and secondary schools. · A website including additional resources and handouts can be found at study.sagepub.com/poore2e. This is essential reading for anyone training to teach in schools, and experienced teachers seeking to improve their understanding of using social media for teaching in informed and appropriate ways.
Teaching Computational Thinking and Coding in Primary Schools
by David Morris David Wells Gurmit UppalThis is a guide to the teaching of computing and coding in primary schools, and an exploration of how children develop their computational thinking. It covers all areas of the National Curriculum for primary computing and offers insight into effective teaching. The text considers three strands of computer science, digital literacy and information technology. The teaching of coding is especially challenging for primary teachers, so it highlights learning on this, giving practical examples of how this can be taught. For all areas of the computing curriculum the text also provides guidance on planning age-appropriate activities with step-by-step guides and details of educationally appropriate software and hardware. This book helps you to connect what you need to teach with how it can be taught, and opens up opportunities in the new curriculum for creative and imaginative teaching. It also includes the full National Curriculum Programme of Study for Computing, key stages 1 and 2 as a useful reference for trainee teachers.
The SAGE Handbook of E-learning Research (PDF)
by Caroline Haythornthwaite Richard Andrews'I would like to enthusiastically recommend The SAGE Handbook of E-Learning Research. An international set of authors have produced a highly readable handbook that covers topics in E-learning research, theory, policy, language and literacy, and design issues. The work draws on multiple perspectives ranging from early work in asynchronous learning networks to community organization in e-learning. This is a large and much needed work that organizes and illuminates issues in E-learning in a way that readers will be able to take away practical advice for their own use. I am quite pleased to see this handbook that provides a very useful organization of knowledge for our field' - John Bourne, Ph.D Professor and Executive Director, The Sloan Consortium (www.sloan-c.org) 'This book is an important contribution to the development of E-learning because its account of the research always begins with the context of learning from which the exploitation of technology can be viewed. The authors help us understand that technology affords new kinds of relationship between the learner and what is learned, and how it is learned. With this rich understanding, the book is able to build the wide-ranging research foundation on which the field can move forward' - Diana Laurillard, Institute of Education, University of London 'A comprehensive and compelling resource that provides a global perspective on a development that is transforming higher education' - David Pilsbury, Chief Executive, Worldwide Universities Network 'Unlike many how-to books on the topic...this work focuses on research for educators and others interested in how technology enhances or diminishes learning. Highly Recommended' - Choice Magazine This handbook provides a state-of-the-art, in-depth account of research in the rapidly expanding field of E-learning. The first of its kind, it provides reviews of over 20 areas in E-learning research by experts in the field, and provides a critical account of the best work to date. The contributors cover the basics of the discipline, as well as new theoretical perspectives. Areas of research covered by the Handbook include: - Contexts for researching e-learning - Theory and policy - Language and literacy - Design issues - History of the field The editors' introduction and many of the chapters show how multiple aspects of E-learning interact. The introduction also provides a new model for researching the field. This book is relevant for everyone in higher education, from undergraduate to faculty, as well as university administrators involved in providing E-learning. It will provide a research background for higher education, including universities, training colleges, and community colleges. It will also be relevant to those involved in any research and developmental aspect of E-learning - corporate trainers and those involved in online programs at secondary school or in virtual high schools. Whether you are a lecturer, researcher or programme designer, this is an essential read. Richard Andrews is Professor in English at the Institute of Education, University of London and Visiting Professor at New York University's Steinhardt School of Education, Culture and Human Development. Caroline Haythornthwaite is Associate Professor at the Graduate School of Library and Information Science at the University of Illinois at Urbana-Champaign.
The Primary ICT & E-learning Co-ordinator's Manual: Book One, A Guide for New Subject Leaders (PDF)
by James Wright[This book is] absolutely wonderful. It will be my new Bible... I have used it loads already in preparation for my ICT Mark assessment. Taking on the role of ICT co-ordinator can be quite a daunting task but this step by step guide, breaking things down into manageable chunks will be very supportive. I love the blogging idea - the comments made by the characters are very realistic. This is just what new co-ordinators need, I wish I'd had this when I took over co-ordination of ICT! - Christine Beedham, Primary ICT adviser, Warrington Every primary school has the daunting task of embedding ICT and e-learning into their curriculum. This practical manual is the first part of a two volume set that together makes up a detailed two year training programme for primary ICT and e-learning co-ordinators. The books combine key strategies and information with a weblog discussion from a group of 'virtual' co-ordinators who share their problems, fears and successes over the two-year programme, based on the author's wide experience of working with new co-ordinators and experienced staff on training programmes and in general support. Book 1 is designed specifically for co-ordinators new to the role who need starting points and broad support. It presents a structured training programme split over three terms, guiding co-ordinators through the key stages of developing and implementing ICT policy and practice, including: o auditing existing school systems o reviewing and revising the school policy for ICT o reviewing the ways in which ICT is used as a teaching and learning tool across the curriculum o examining methods for the management of technical support services o establishing a clear overview of standards in ICT, including a review of assessment procedures, moderating work, monitoring teaching and learning and creating E Portfolios. The books have a companion website, which will offer downloadable versions of the photocopiable sheets from the book, as well as links to other sources of help and advice.
The Primary ICT & E-learning Co-ordinator's Manual: Book Two, A Guide for Experienced Leaders and Managers (PDF)
by James Wright'[This book] certainly isn't one of the dry educational tomes that often bedeck the shelves of the staffroom; it is an informative, accessible text which evolves into an enjoyable read. There aren't too many practitioner manuals that can boast that particular combination. A useful guide for the ICT leader seeking a practical/effective annual structure for their ICT leadership role' - Teach Primary Magazine This practical manual is the second part of a 2-volume set that together makes up a detailed 2-year training programme for primary ICT and E-learning co-ordinators. The second book takes coordinators through the second year of the programme but may also be used as a starting point by more experienced staff. The structured training programme, timed over three terms, includes: o a complete review of E-Safety procedures in the light of the Every Child Matters agenda o Developing a funding model in order to plan for ICT developments, together with a broader ICT action planning review to embed a revised E learning vision through a series of long-term sustainable actions o Reviewing the curriculum in order to examine how the E Learning community will adapt its core practices to facilitate new technology o the evolving role of school websites as they assume interactivity and examine the place of E Learning within the extended schools agenda o Reviewing the use of ICT as a tool for management systems and discussing how ICT can be used to support different groups of children o examining self-evaluation strategies linked to the school's SEF, the Ofsted Section 5 Framework and Every Child Matters. The books have a companion website, which will offer downloadable versions of the photocopiable sheets from the book, as well as links to other sources of help and advice.
Learning and Teaching Using ICT in Secondary Schools (PDF)
by Dr John WoollardMotivated by the conviction that ICT should be used as an effective tool, this book shows how it can support teaching and learning in the classroom and in the virtual world of school intranet, websites and learning platforms. Practical tasks and teaching tips demonstrate how imaginative use of technology can promote creative and enthusiastic teaching, as well as enable new approaches to teaching and learning. It includes descriptions of new technologies and systems and how they can be used, as well as guidance on the software, and activities to engage pupils in their own learning.
Human-computer Interaction
by Alan John Dix Gregory D. Abowd Russell Beale Janet E. FinlayThe second edition of Human-Computer Interaction established itself as one of the classic textbooks in the area, with its broad coverage and rigorous approach, this new edition builds on the existing strengths of the book, but giving the text a more student-friendly slant and improving the coverage in certain areas. The revised structure, separating out the introductory and more advanced material will make it easier to use the book on a variety of courses. This new edition now includes chapters on Interaction Design, Universal Access and Rich Interaction, as well as covering the latest developments in ubiquitous computing and Web technologies, making it the ideal text to provide a grounding in HCI theory and practice.
Information and Communication Technology in Organizations: Adoption, Implementation, Use and Effects (PDF)
by Bart van den Hooff Dr Lidwien Van De Wijngaert Harry Bouwman Professor Jan A van DijkHow best can we understand why the application of information and communication technology in organizations succeeds or fails? Calling on technical, organisational, social, psychological and economic perspectives, this book provides a fresh and comprehensive framework for answering this question. Consideration is given to how ICT is adopted, implemented and used within organizations. Throughout special features will help readers clarify their understanding. These features include: - Case studies and vignettes that chart the opportunities and pitfalls created by ICT - Useful chapter introductions - An up to date glossary of concepts and abbreviations
Implementing and Managing eGovernment: An International Text (PDF)
by Prof Richard Heeks`Two years ago, I taught an introductory level course on eGovernment. If only I had had this book to draw upon at the time.... I strongly recommend this text to students of eGovernment, whether in universities or the public sector. Each can read the book at a different level and can reap significant gain from the variety of material available. The chapters are well organized, as is the comprehensive index, while academic readers will appreciate the extensive bibliography' - Information Technology for Development Implementing and Managing eGovernment fills an important gap. It provides comprehensive coverage of the e-government issues faced by managers, consultants and other practitioners. Richard Heeks draws on international examples to guide readers through crucial e-government management issues such as the management of strategy and projects; data security; quality; people, money and policies, and dealing with political and ethical challenges. The second part of the book focuses on the implementation of e-government systems. It explores activities such as: feasibility studies, system analysis, system design, construction and marketing. Instructive diagrams, synoptic models and case studies underpin the book's content while class and practitioner assessments will help readers monitor their understanding. Additional material is also available on a companion Website. This book will be welcomed by students pursuing an MPA, undergraduates studying public policy and administration, and practitioners on government in-service training.
Implementing and Managing eGovernment: An International Text
by Prof Richard Heeks`Two years ago, I taught an introductory level course on eGovernment. If only I had had this book to draw upon at the time.... I strongly recommend this text to students of eGovernment, whether in universities or the public sector. Each can read the book at a different level and can reap significant gain from the variety of material available. The chapters are well organized, as is the comprehensive index, while academic readers will appreciate the extensive bibliography' - Information Technology for Development Implementing and Managing eGovernment fills an important gap. It provides comprehensive coverage of the e-government issues faced by managers, consultants and other practitioners. Richard Heeks draws on international examples to guide readers through crucial e-government management issues such as the management of strategy and projects; data security; quality; people, money and policies, and dealing with political and ethical challenges. The second part of the book focuses on the implementation of e-government systems. It explores activities such as: feasibility studies, system analysis, system design, construction and marketing. Instructive diagrams, synoptic models and case studies underpin the book's content while class and practitioner assessments will help readers monitor their understanding. Additional material is also available on a companion Website. This book will be welcomed by students pursuing an MPA, undergraduates studying public policy and administration, and practitioners on government in-service training.
Digital Literacies: Social Learning and Classroom Practices
by Professor Muriel Robinson Professor Victoria CarringtonFacebook, blogs, texts, computer games, instant messages… The ways in which we make meanings and engage with each other are changing. Are you a student teacher trying to get to grips with these new digital technologies? Would you like to find ways to make use of them in your classroom? Digital technologies are an everyday part of life for students and Understanding Digital Literacies explores the ways in which they can be used in schools. Carrington and Robinson provide an insight into the research on digital technologies, stressing its relevance for schools, and suggest ways to develop new, more relevant pedagogies, particularly for social learning, literacy and literate practices. With a practical focus, the examples and issues explored in this book will help you to analyse your own practice and to carry out your own small-scale research projects. Explaining the theoretical issues and demonstrating their practical implementation, this topical book will be an essential resource to new student teachers on undergraduate and PGCE courses, and those returning to postgraduate study.
Digital Literacies: Social Learning and Classroom Practices (PDF)
by Professor Muriel Robinson Professor Victoria CarringtonFacebook, blogs, texts, computer games, instant messages… The ways in which we make meanings and engage with each other are changing. Are you a student teacher trying to get to grips with these new digital technologies? Would you like to find ways to make use of them in your classroom? Digital technologies are an everyday part of life for students and Understanding Digital Literacies explores the ways in which they can be used in schools. Carrington and Robinson provide an insight into the research on digital technologies, stressing its relevance for schools, and suggest ways to develop new, more relevant pedagogies, particularly for social learning, literacy and literate practices. With a practical focus, the examples and issues explored in this book will help you to analyse your own practice and to carry out your own small-scale research projects. Explaining the theoretical issues and demonstrating their practical implementation, this topical book will be an essential resource to new student teachers on undergraduate and PGCE courses, and those returning to postgraduate study.
Making Your Primary School E-safe: Whole School Cyberbullying and E-safety Strategies for Meeting Ofsted Requirements
by Adrienne KatzChildren are using the internet and mobile devices at increasingly younger ages, and it's becoming more and more important to address e-safety in primary schools. This practical book provides guidance on how to teach and promote e-safety and tackle cyberbullying with real-life examples from schools of what works and what schools need to do. The book explains how to set policy and procedures, how to train staff and involve parents, and provides practical strategies and ready-to-use activities for teaching e-safety and meeting Ofsted requirements. Including up-to-the-minute information and advice that includes new technologies, social media sites, and recent school policy trends such as 'Bring Your Own Device', this book provides all of the information that educational professionals need to implement successful whole school e-safety strategies.