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The Practice of Critical Discourse Analysis: an Introduction

by Meriel Bloor Thomas Bloor

This book provides an introduction to the aims, theories and practices of critical discourse analysis (CDA). It is mainly concerned with the linguistic aspects of CDA. It provides an introduction to the different types of language analysis that are employed in CDA (frequency analysis, coversation, transitivity and reference, and figurative language, for example) and seeks to provide readers with the skills to apply them in different contexts to various types of texts: political speeches, marketing pieces, literary works, advertising, multimedia persuasive texts, discourses on race, gender, and politics.

The Practice of Critical Discourse Analysis: an Introduction

by Meriel Bloor Thomas Bloor

This book provides an introduction to the aims, theories and practices of critical discourse analysis (CDA). It is mainly concerned with the linguistic aspects of CDA. It provides an introduction to the different types of language analysis that are employed in CDA (frequency analysis, coversation, transitivity and reference, and figurative language, for example) and seeks to provide readers with the skills to apply them in different contexts to various types of texts: political speeches, marketing pieces, literary works, advertising, multimedia persuasive texts, discourses on race, gender, and politics.

Practice in TESOL (Edinburgh Textbooks in TESOL)

by Fiona Farr

Do you want to improve your teaching practice? Do you need to know more about getting the most out of student feedback? This textbook covers all topics in preparing TESOL teachers for the practical component of their programme.

Practice in TESOL (Edinburgh Textbooks in TESOL)

by Fiona Farr

Do you want to improve your teaching practice? Do you need to know more about getting the most out of student feedback? This textbook covers all topics in preparing TESOL teachers for the practical component of their programme.

Practice and Automatization in Second Language Research: Perspectives from Skill Acquisition Theory and Cognitive Psychology (Second Language Acquisition Research Series)

by Yuichi Suzuki

Practice is a recurring and popular theme in language education. However, the concepts of practice and automatization have recently received renewed theoretical and practical interest and are increasingly being explored from the skill acquisition theory and cognitive psychology perspectives. In this volume, leading scholars discuss the optimal types, amounts, and schedules of practice for specific language structures and skills, as well as for various types of learners and learning contexts, to facilitate second language development. They illuminate how practice is instantiated for specific groups of teachers and learners in diverse institutionalized contexts, such as foreign language curriculum development, intelligent computer-assisted language learning systems, task-based language teaching, and study abroad. Furthermore, original methodological syntheses of extant research on practice and automatization are presented, along with guides for conducting empirical research on these topics. Practice and Automatization in Second Language Research: Perspectives from Skill Acquisition Theory and Cognitive Psychology is a valuable resource and reference for graduate students and researchers in the field of SLA and applied linguistics.

Practice and Automatization in Second Language Research: Perspectives from Skill Acquisition Theory and Cognitive Psychology (Second Language Acquisition Research Series)


Practice is a recurring and popular theme in language education. However, the concepts of practice and automatization have recently received renewed theoretical and practical interest and are increasingly being explored from the skill acquisition theory and cognitive psychology perspectives. In this volume, leading scholars discuss the optimal types, amounts, and schedules of practice for specific language structures and skills, as well as for various types of learners and learning contexts, to facilitate second language development. They illuminate how practice is instantiated for specific groups of teachers and learners in diverse institutionalized contexts, such as foreign language curriculum development, intelligent computer-assisted language learning systems, task-based language teaching, and study abroad. Furthermore, original methodological syntheses of extant research on practice and automatization are presented, along with guides for conducting empirical research on these topics. Practice and Automatization in Second Language Research: Perspectives from Skill Acquisition Theory and Cognitive Psychology is a valuable resource and reference for graduate students and researchers in the field of SLA and applied linguistics.

Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science)

by Dr Steven Struhl

In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics is an essential daily reference resource, providing real-world guidance on the effective application of text analytics. The book presents the analysis process so that it is immediately understood by the marketing professionals who must use it, so they can apply proven concepts and methods correctly and with confidence.By decoding industry terminology and demonstrating practical application of data models once reserved for experts, Practical Text Analytics shows marketers how to frame the right questions, identify key themes and find hidden meaning from unstructured data. Readers will learn to develop powerful new marketing strategies to elevate customer experience, solidify brand value and elevate reputation. Online resources include self-test questions, chapter review Q&A and an Instructor's Manual with text sources and instructions.

Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science)

by Dr Steven Struhl

In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics is an essential daily reference resource, providing real-world guidance on the effective application of text analytics. The book presents the analysis process so that it is immediately understood by the marketing professionals who must use it, so they can apply proven concepts and methods correctly and with confidence.By decoding industry terminology and demonstrating practical application of data models once reserved for experts, Practical Text Analytics shows marketers how to frame the right questions, identify key themes and find hidden meaning from unstructured data. Readers will learn to develop powerful new marketing strategies to elevate customer experience, solidify brand value and elevate reputation. Online resources include self-test questions, chapter review Q&A and an Instructor's Manual with text sources and instructions.

Practical Strategies for Cataloging Departments (Third Millennium Cataloging)

by Rebecca L. Lubas

Cataloging managers will find this book a valuable road map for navigating the metadata needs of the 21st-century library.Demand for instant access, 24/7. Outsourcing issues. Constantly evolving standards. How can catalogers create a flexible, Web 2.0-compliant, flexible, multi-metalingual cataloging department? A daunting challenge, definitely; but with the right guidance, any cataloger can get up to speed and handle these common and confusing problems. Each chapter of Practical Strategies for Cataloging Departments is authored or coauthored by a leader in cataloging, metadata practice, or education in these specialties. This book offers practical advice—based on direct experience—for facing the challenges of organizing information today. Topics include training, collaborating across the library, coping with changes in standards, making strategic selections of vendor cataloging products, developing cooperative organizations, and more. The specific techniques that will help catalogers meet the needs of 21st century patrons are emphasized.

Practical Spoken Dialog Systems (Text, Speech and Language Technology #26)

by Deborah Dahl

For professional speech researchers, there is a rich technical literature covering many years of primary research in speech. However, this literature is not necessarily applicable to the needs of business people, application developers, and students who are interested in learning about the practical uses of speech technology. On the other hand, while existing introductory resources cover the basic mechanics of development of application development as well as aspects of the voice user interface, they don’t go far enough in dealing with the details that have to be taken into account to make spoken dialog systems successful in practice. What’s missing is information in between the in-depth technical literature and the more introductory development resources. The goal of this book is to provide information for anyone who wants to take the next step beyond the basics of current speech applications but isn’t yet ready to dive into the technical literature. It is hoped that this book will help project managers, application developers, and students gain a fuller and more complete understanding of spoken dialog technology and the practical aspects of developing and deploying spoken dialog applications.

A Practical Reader in Contemporary Literary Theory

by Peter Brooker Peter Widdowson

This introduction to practicing literary theory is a reader consisting of extracts from critical analyses, largely by 20th century Anglo-American literary critics, set around major literary texts that undergraduate students are known to be familiar with. It is specifically targeted to present literary criticism through practical examples of essays by literary theorists themselves, on texts both within and outside the literary canon. Four example essays are included for each author/text presented.

A Practical Reader in Contemporary Literary Theory

by Peter Brooker Peter Widdowson

This introduction to practicing literary theory is a reader consisting of extracts from critical analyses, largely by 20th century Anglo-American literary critics, set around major literary texts that undergraduate students are known to be familiar with. It is specifically targeted to present literary criticism through practical examples of essays by literary theorists themselves, on texts both within and outside the literary canon. Four example essays are included for each author/text presented.

Practical Phonetics for Students of African Languages (Routledge Revivals)

by D Westermann Ida C. Ward

First published in 1933, this book looks at the phonetics of African languages. It argues that a good grounding in phonetics and tone work is an indispensable preliminary to anyone embarking on a study of African language and so provides the material necessary for this in a simple form. The volume is primarily a practical manual for students of African languages but will also be an invaluable tool for students of general linguistics as a work of scientific interest. The languages observed present features of language that are very different to those found in Europe.

Practical Phonetics for Students of African Languages (Routledge Revivals)

by D Westermann Ida C. Ward

First published in 1933, this book looks at the phonetics of African languages. It argues that a good grounding in phonetics and tone work is an indispensable preliminary to anyone embarking on a study of African language and so provides the material necessary for this in a simple form. The volume is primarily a practical manual for students of African languages but will also be an invaluable tool for students of general linguistics as a work of scientific interest. The languages observed present features of language that are very different to those found in Europe.

Practical Phonetics and Phonology: A Resource Book for Students

by Beverley S. Collins Inger M. Mees

Routledge English Language Introductionscover core areas of language study and are one-stop resources for students. Assuming no prior knowledge, books in the series offer an accessible overview of the subject, with activities, study questions, sample analyses, commentaries and key readings--all in the same volume. The innovative and flexible 'two-dimensional' structure is built around four sections--introduction, development, exploration and extension--which offer self-contained stages for study. Each topic can also be read across these sections, enabling the reader to build gradually on the knowledge gained. Revised and updated throughout, this third edition of Practical Phonetics and Phonology: presents the essentials of the subject and their day-to-day applications in an engaging and accessible manner covers all the core concepts of speech science, such as the phoneme, syllable structure, production of speech, vowel and consonant possibilities, glottal settings, stress, rhythm, intonation and the surprises of connected speech incorporates classic readings from key names in the discipline including David Abercrombie, David Crystal, Dennis Fry, Daniel Jones, Peter Ladefoged, Peter Trudgill and John Wells includes an audio CD containing a collection of samples provided by genuine speakers of 25 accent varieties from Britain, Ireland, the USA, Canada, Australia, New Zealand, South Africa, India, Singapore and West Africa gives outlines of the sound systems of six key languages from around the world contains over a hundred activity exercises, many accompanied by audio material is accompanied by a brand new companion website featuring additional guidance, audio files, keys to activities in the book, further exercises and activities, and extra practice in phonemic transcription New features of this edition include an additional reading on teaching pronunciation, phonetic descriptions of three more languages (Japanese, Polish and Italian), expanded material on spelling/sound relationships, more information on acquiring the pronunciation of a foreign language, additional suggestions for further reading and much new illustrative material. Written by authors who are experienced teachers and researchers, this best-selling textbook will appeal to all students of English language and linguistics and those training for a certificate in TEFL. 9780415506502 / 9780203080023

Practical Phonetics and Phonology: A Resource Book for Students (PDF)

by Beverley S. Collins Inger M. Mees

Routledge English Language Introductionscover core areas of language study and are one-stop resources for students. Assuming no prior knowledge, books in the series offer an accessible overview of the subject, with activities, study questions, sample analyses, commentaries and key readings--all in the same volume. The innovative and flexible 'two-dimensional' structure is built around four sections--introduction, development, exploration and extension--which offer self-contained stages for study. Each topic can also be read across these sections, enabling the reader to build gradually on the knowledge gained. Revised and updated throughout, this third edition of Practical Phonetics and Phonology: presents the essentials of the subject and their day-to-day applications in an engaging and accessible manner covers all the core concepts of speech science, such as the phoneme, syllable structure, production of speech, vowel and consonant possibilities, glottal settings, stress, rhythm, intonation and the surprises of connected speech incorporates classic readings from key names in the discipline including David Abercrombie, David Crystal, Dennis Fry, Daniel Jones, Peter Ladefoged, Peter Trudgill and John Wells includes an audio CD containing a collection of samples provided by genuine speakers of 25 accent varieties from Britain, Ireland, the USA, Canada, Australia, New Zealand, South Africa, India, Singapore and West Africa gives outlines of the sound systems of six key languages from around the world contains over a hundred activity exercises, many accompanied by audio material is accompanied by a brand new companion website featuring additional guidance, audio files, keys to activities in the book, further exercises and activities, and extra practice in phonemic transcription New features of this edition include an additional reading on teaching pronunciation, phonetic descriptions of three more languages (Japanese, Polish and Italian), expanded material on spelling/sound relationships, more information on acquiring the pronunciation of a foreign language, additional suggestions for further reading and much new illustrative material. Written by authors who are experienced teachers and researchers, this best-selling textbook will appeal to all students of English language and linguistics and those training for a certificate in TEFL. 9780415506502 / 9780203080023

Practical Phonetics and Phonology: A Resource Book for Students

by Beverley S. Collins Inger M. Mees

Routledge English Language Introductions cover core areas of language study and are one-stop resources for students. Assuming no prior knowledge, books in the series offer an accessible overview of the subject, with activities, study questions, sample analyses, commentaries and key readings—all in the same volume. The innovative and flexible ‘two-dimensional’ structure is built around four sections—introduction, development, exploration and extension—which offer self-contained stages for study. Each topic can also be read across these sections, enabling the reader to build gradually on the knowledge gained. Revised and updated throughout, this third edition of Practical Phonetics and Phonology: presents the essentials of the subject and their day-to-day applications in an engaging and accessible manner covers all the core concepts of speech science, such as the phoneme, syllable structure, production of speech, vowel and consonant possibilities, glottal settings, stress, rhythm, intonation and the surprises of connected speech incorporates classic readings from key names in the discipline including David Abercrombie, David Crystal, Dennis Fry, Daniel Jones, Peter Ladefoged, Peter Trudgill and John Wells includes an audio CD containing a collection of samples provided by genuine speakers of 25 accent varieties from Britain, Ireland, the USA, Canada, Australia, New Zealand, South Africa, India, Singapore and West Africa gives outlines of the sound systems of six key languages from around the world contains over a hundred activity exercises, many accompanied by audio material is accompanied by a brand new companion website featuring additional guidance, audio files, keys to activities in the book, further exercises and activities, and extra practice in phonemic transcription New features of this edition include an additional reading on teaching pronunciation, phonetic descriptions of three more languages (Japanese, Polish and Italian), expanded material on spelling/sound relationships, more information on acquiring the pronunciation of a foreign language, additional suggestions for further reading and much new illustrative material. Written by authors who are experienced teachers and researchers, this best-selling textbook will appeal to all students of English language and linguistics and those training for a certificate in TEFL.

Practical Phonetics and Phonology: A Resource Book for Students

by Beverley S. Collins Inger M. Mees

Routledge English Language Introductions cover core areas of language study and are one-stop resources for students. Assuming no prior knowledge, books in the series offer an accessible overview of the subject, with activities, study questions, sample analyses, commentaries and key readings—all in the same volume. The innovative and flexible ‘two-dimensional’ structure is built around four sections—introduction, development, exploration and extension—which offer self-contained stages for study. Each topic can also be read across these sections, enabling the reader to build gradually on the knowledge gained. Revised and updated throughout, this third edition of Practical Phonetics and Phonology: presents the essentials of the subject and their day-to-day applications in an engaging and accessible manner covers all the core concepts of speech science, such as the phoneme, syllable structure, production of speech, vowel and consonant possibilities, glottal settings, stress, rhythm, intonation and the surprises of connected speech incorporates classic readings from key names in the discipline including David Abercrombie, David Crystal, Dennis Fry, Daniel Jones, Peter Ladefoged, Peter Trudgill and John Wells includes an audio CD containing a collection of samples provided by genuine speakers of 25 accent varieties from Britain, Ireland, the USA, Canada, Australia, New Zealand, South Africa, India, Singapore and West Africa gives outlines of the sound systems of six key languages from around the world contains over a hundred activity exercises, many accompanied by audio material is accompanied by a brand new companion website featuring additional guidance, audio files, keys to activities in the book, further exercises and activities, and extra practice in phonemic transcription New features of this edition include an additional reading on teaching pronunciation, phonetic descriptions of three more languages (Japanese, Polish and Italian), expanded material on spelling/sound relationships, more information on acquiring the pronunciation of a foreign language, additional suggestions for further reading and much new illustrative material. Written by authors who are experienced teachers and researchers, this best-selling textbook will appeal to all students of English language and linguistics and those training for a certificate in TEFL.

Practical Newspaper Reporting (PDF)

by David B Spark

Now in its fourth edition , this classic textbook has grown up alongside the newspaper industry. Today, as ever, it provides students of newspaper journalism with a toolkit for gathering news and filling ever-increasing space with first-rate copy for print and online.

Practical Newspaper Reporting (PDF)

by David B Spark Geoffrey Harris

Now in its fourth edition, this classic textbook has grown up alongside the newspaper industry. Today, as ever, it provides students of newspaper journalism with a toolkit for gathering news and filling ever-increasing space with first-rate copy for print and online. Detailed and down-to-earth, this book delivers: • Guidance on news gathering, from government and business to sport and religion • Guidance on news writing, drawing on over 300 examples that have appeared in print, discussing why they work or how they could have been better • Guidance on feature writing, including profiles, comment, leading articles, obituaries and reviews • Specific chapters on ethical reporting and the possibilities and pitfalls of investigative journalism • A review of the new financial realities that the internet is imposing on the media. Informed by over half a century's professional experience and fully revised to give a nuanced account of the skills required in an online environment, this book is an essential companion for your journalism degree and beyond.

Practical Newspaper Reporting

by David B Spark Geoffrey Harris

Now in its fourth edition, this classic textbook has grown up alongside the newspaper industry. Today, as ever, it provides students of newspaper journalism with a toolkit for gathering news and filling ever-increasing space with first-rate copy for print and online. Detailed and down-to-earth, this book delivers: • Guidance on news gathering, from government and business to sport and religion • Guidance on news writing, drawing on over 300 examples that have appeared in print, discussing why they work or how they could have been better • Guidance on feature writing, including profiles, comment, leading articles, obituaries and reviews • Specific chapters on ethical reporting and the possibilities and pitfalls of investigative journalism • A review of the new financial realities that the internet is imposing on the media. Informed by over half a century's professional experience and fully revised to give a nuanced account of the skills required in an online environment, this book is an essential companion for your journalism degree and beyond.

Practical Newspaper Reporting (Media Manuals Ser.)

by David Spark Geoffrey Harris

This guide to all aspects of the reporter's job, has been extensively revised and updated for a third edition. It considers:What is news?How the modern newsroom operatesHow facts are gathered and checkedThe reporter and picture ideasDistrict reportingTechniques of interviewingNews writing and newspaper languageHow to summarizeReporting the courtsPolitical and industrial reportingAspects of sportswritingFeature writing and arts reviewing The book also includes an important new chapter on the place of local government in newspaper coverage and it examines a newspaper's internal structure and the reporter's daily work in the light of the latest technology.This classic textbook is a must for all journalism and media courses and offers the ideal career introduction for the young journalist.

Practical Newspaper Reporting

by David Spark Geoffrey Harris

This guide to all aspects of the reporter's job, has been extensively revised and updated for a third edition. It considers:What is news?How the modern newsroom operatesHow facts are gathered and checkedThe reporter and picture ideasDistrict reportingTechniques of interviewingNews writing and newspaper languageHow to summarizeReporting the courtsPolitical and industrial reportingAspects of sportswritingFeature writing and arts reviewing The book also includes an important new chapter on the place of local government in newspaper coverage and it examines a newspaper's internal structure and the reporter's daily work in the light of the latest technology.This classic textbook is a must for all journalism and media courses and offers the ideal career introduction for the young journalist.

The Practical Nature of L2 Teaching: A Conversation Analytic Perspective

by Joan Kelly Hall Yingliang He Su Yin Khor

Drawing on video recordings and transcripts from a wide range of L2 teaching contexts, The Practical Nature of L2 Teaching presents a comprehensive examination of eight sets of specialized actions and action sequences involved in whole group instruction. Each of the chapters highlights in exquisite detail the sophisticated, real-world accomplishment of L2 teaching. The purpose is not to impose a vision of how L2 teaching should be done. Instead, it is to illuminate its complexities and, in so doing, reveal informative differences between idealized understandings of L2 teaching and its lived realities. The book is essential reading for advanced undergraduates, graduate students, and researchers studying and working in the areas of classroom interaction, L2 teaching, and L2 teacher education.

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Showing 24,801 through 24,825 of 76,335 results