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Events Design and Experience
by Graham BerridgeFor the first time Events Design and Experience draws together the relationship between event design and the experience of consumers and participants. It explores and analyses the event experience of the individual and how this can be ‘controlled’ by design.By drawing upon ongoing research conducted over several years into the experiences of groups and individuals who attend events this text will ask questions such as: What was the rationale behind a particular event being designed in a certain way? What was the actual experience of consumers? How was the event materially delivered and did the experience created provide a satisfactory outcome? How can experiences be understood (via semiotics) especially the physical elements of an event?Structured in four sections, Events Design and Experience discusses:* What are events? An overall view of the industry, its definitions and market demand. It also covers an analysis of previous literature, and draws upon real life events such as Wembley plc, Leapfrog Corporate events and the British Cycling federation* What is an event experience? An explanation of the nature and stages of experience, and the emergence of the experience industry itself. Cases such as the Proms, London Fashion week ands the Nike Fun run are used to illustrate.* Designing Experiences. Considers how design itself can impact upon the experience, in some cases fundamentally changing the nature of experience. It asks the question of how experiences are designed and what do they signify to the customer once complete.* Analysing Event Experiences. Considers how experiences can be analysed and evaluated looking at the artificiality of the event and how this reflects in the experience of consumers. Also includes a review of the psychological processes of perception and interpretation and how meaning and experience can be analysed, and how we may begin to unravel the meanings attributed to certain events. With international case studies throughout, Events Design and Experience has a coherent user-friendly structure including chapter summaries, review exercises and topics for discussion to consolidate understanding.
Events Design and Experience
by Graham BerridgeFor the first time Events Design and Experience draws together the relationship between event design and the experience of consumers and participants. It explores and analyses the event experience of the individual and how this can be ‘controlled’ by design.By drawing upon ongoing research conducted over several years into the experiences of groups and individuals who attend events this text will ask questions such as: What was the rationale behind a particular event being designed in a certain way? What was the actual experience of consumers? How was the event materially delivered and did the experience created provide a satisfactory outcome? How can experiences be understood (via semiotics) especially the physical elements of an event?Structured in four sections, Events Design and Experience discusses:* What are events? An overall view of the industry, its definitions and market demand. It also covers an analysis of previous literature, and draws upon real life events such as Wembley plc, Leapfrog Corporate events and the British Cycling federation* What is an event experience? An explanation of the nature and stages of experience, and the emergence of the experience industry itself. Cases such as the Proms, London Fashion week ands the Nike Fun run are used to illustrate.* Designing Experiences. Considers how design itself can impact upon the experience, in some cases fundamentally changing the nature of experience. It asks the question of how experiences are designed and what do they signify to the customer once complete.* Analysing Event Experiences. Considers how experiences can be analysed and evaluated looking at the artificiality of the event and how this reflects in the experience of consumers. Also includes a review of the psychological processes of perception and interpretation and how meaning and experience can be analysed, and how we may begin to unravel the meanings attributed to certain events. With international case studies throughout, Events Design and Experience has a coherent user-friendly structure including chapter summaries, review exercises and topics for discussion to consolidate understanding.
Leisure Marketing
by Susan Horner John SwarbrookeDivided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
Leisure Marketing
by Susan Horner John SwarbrookeDivided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
Managing Sports Organizations
by Daniel Covell Sharianne Walker Peter Hess Julie SicilianoManaging Sport Organizations, second edition, is a newly updated and comprehensive introduction to the themes and elements surrounding sport management. The book teaches management theory and principles in a coherent manner, helping to reinforce these concepts for students in schools of business, and serving to introduce them to students in other school settings (kinesiology, exercise science, sport science). The features of this book include: Important industry segment information is introduced chapter by chapter, allowing students to wed theory and application throughout Effectively weaves sport industry issues with fundamental management theories and practices Provides informative introductions to all fundamental aspects of sport management- Leadership, Information Technology, Media, Facility management, HR and much more With an online Instructor's Manual and a Test Bank available as well, this book is an essential tool for students and teachers of sport management.
Managing Sports Organizations
by Daniel Covell Sharianne Walker Peter Hess Julie SicilianoManaging Sport Organizations, second edition, is a newly updated and comprehensive introduction to the themes and elements surrounding sport management. The book teaches management theory and principles in a coherent manner, helping to reinforce these concepts for students in schools of business, and serving to introduce them to students in other school settings (kinesiology, exercise science, sport science). The features of this book include: Important industry segment information is introduced chapter by chapter, allowing students to wed theory and application throughout Effectively weaves sport industry issues with fundamental management theories and practices Provides informative introductions to all fundamental aspects of sport management- Leadership, Information Technology, Media, Facility management, HR and much more With an online Instructor's Manual and a Test Bank available as well, this book is an essential tool for students and teachers of sport management.
Olympic Tourism
by Mike WeedOlympic Tourism is the first text to focus on the nature of Olympic tourism and the potential for the Olympic Games to generate tourism in the run up to and long after the hosting of a Games. The awarding of the 2012 Olympics to London will see an increasing interest in the phenomena of organising, managing and analysing the issues which surround mega-event sport tourism. This text will address these issues and using detailed case analysis of previous and future games, discuss how to maximise the success of managing tourism at these events. Written from an international perspective this text provides the reader with: An exploration of the relationship between sport, tourism and the Olympic Games A guide on how to establish Olympic tourism as a phenomenon that goes far beyond the visits of spectators, athletes, officials and dignitaries during the Games themselves. An examination of the detail of Olympic tourism flows before, during and after the Games Analysis of the requisite partnerships between a range of sport, tourism, Olympic and other agencies to successfully leverage and deliver maximum tourism benefits The tools to draw lessons from case studies of previous and forthcoming winter and summer Olympic Games in the 21st Century A discussion of the potential tourism legacies of the Olympic Games Olympic Tourism is a timely response to this international interest and will be an essential resource for those studying and teaching on sport, tourism and the Olympics.
Olympic Tourism
by Mike WeedOlympic Tourism is the first text to focus on the nature of Olympic tourism and the potential for the Olympic Games to generate tourism in the run up to and long after the hosting of a Games. The awarding of the 2012 Olympics to London will see an increasing interest in the phenomena of organising, managing and analysing the issues which surround mega-event sport tourism. This text will address these issues and using detailed case analysis of previous and future games, discuss how to maximise the success of managing tourism at these events. Written from an international perspective this text provides the reader with: An exploration of the relationship between sport, tourism and the Olympic Games A guide on how to establish Olympic tourism as a phenomenon that goes far beyond the visits of spectators, athletes, officials and dignitaries during the Games themselves. An examination of the detail of Olympic tourism flows before, during and after the Games Analysis of the requisite partnerships between a range of sport, tourism, Olympic and other agencies to successfully leverage and deliver maximum tourism benefits The tools to draw lessons from case studies of previous and forthcoming winter and summer Olympic Games in the 21st Century A discussion of the potential tourism legacies of the Olympic Games Olympic Tourism is a timely response to this international interest and will be an essential resource for those studying and teaching on sport, tourism and the Olympics.
Organization Behaviour for Leisure Services
by Darren Lee-Ross Conrad LashleyOrganization Behaviour for Leisure Services provides the reader with the conceptual tools necessary for analysing organizational behaviour in the context of hospitality, leisure and tourism provision, and understaanding events in order to take appropriate management action.Taking the view that leisure services involve an array of industry sectors - they are related, for instance, to work-time spent eating, drinking and staying away from home, as well as the more obvious recreational pursuits - the text uses examples and case studies from a wide range of international businesses such as hotels, restaurants, museums, shopping malls and sports stadia. Specific examples used are from Marriotts, McDonald's, Trafford Centre and many more. With a user-friendly structure and style, the text is an ideal introduction to the fundamental issues involved - perfect for students and managers alike. This book discusses and questions a number of key elements, including: The individual and the organization Groups in the organization Organizational structures and behaviour Management within the organization Commercial hospitality, leisure and tourism in a service context There is a Tutor Resource pack available to lecturers who adopt this text. Accredited lecturers can request access to download this material by going to http://books.elsevier.com/academic/defaultmanuals.asp? to request access.
Organization Behaviour for Leisure Services
by Darren Lee-Ross Conrad LashleyOrganization Behaviour for Leisure Services provides the reader with the conceptual tools necessary for analysing organizational behaviour in the context of hospitality, leisure and tourism provision, and understaanding events in order to take appropriate management action.Taking the view that leisure services involve an array of industry sectors - they are related, for instance, to work-time spent eating, drinking and staying away from home, as well as the more obvious recreational pursuits - the text uses examples and case studies from a wide range of international businesses such as hotels, restaurants, museums, shopping malls and sports stadia. Specific examples used are from Marriotts, McDonald's, Trafford Centre and many more. With a user-friendly structure and style, the text is an ideal introduction to the fundamental issues involved - perfect for students and managers alike. This book discusses and questions a number of key elements, including: The individual and the organization Groups in the organization Organizational structures and behaviour Management within the organization Commercial hospitality, leisure and tourism in a service context There is a Tutor Resource pack available to lecturers who adopt this text. Accredited lecturers can request access to download this material by going to http://books.elsevier.com/academic/defaultmanuals.asp? to request access.
Sport Policy
by Nils Asle Bergsgard Barrie Houlihan Per Mangset Svein Ingve Nødland Hilmar RommetvedtSport Policy: a comparative analysis of stability and change builds on the growing general interest in the comparative study of sport policy and the more specific interest in processes of policy change and issues associated with policy convergence. In stark contrast to many other areas of public policy such as education, personal welfare and health care there is a paucity of theoretically informed comparative studies in sport. Over recent years there has been a steady increase in public investment in sport and frequently, as a consequence, a sharper debate about how public resources should be used. However, there has been little analysis of the factors that shape the generation of domestic sport policy and little attempt to identify the variables that might influence the policy process.Sport Policy: a comparative analysis of stability and change provides a theoretically informed analysis of the sports systems in Canada, England, Germany and Norway. These economically advanced countries are carefully selected to enable the investigation of the significance of variables and because they share a number of socio-economic and sports-related characteristics, which provides the text with a unique breadth and depth of coverage. This text is a vital addition to the general paucity of literature in this area and is written by an internationally renowned author team.
Sport Policy
by Nils Asle Bergsgard Barrie Houlihan Per Mangset Svein Ingve Nødland Hilmar RommetvedtSport Policy: a comparative analysis of stability and change builds on the growing general interest in the comparative study of sport policy and the more specific interest in processes of policy change and issues associated with policy convergence. In stark contrast to many other areas of public policy such as education, personal welfare and health care there is a paucity of theoretically informed comparative studies in sport. Over recent years there has been a steady increase in public investment in sport and frequently, as a consequence, a sharper debate about how public resources should be used. However, there has been little analysis of the factors that shape the generation of domestic sport policy and little attempt to identify the variables that might influence the policy process.Sport Policy: a comparative analysis of stability and change provides a theoretically informed analysis of the sports systems in Canada, England, Germany and Norway. These economically advanced countries are carefully selected to enable the investigation of the significance of variables and because they share a number of socio-economic and sports-related characteristics, which provides the text with a unique breadth and depth of coverage. This text is a vital addition to the general paucity of literature in this area and is written by an internationally renowned author team.
Psychology of Physical Activity: Determinants, Well-Being and Interventions
by Stuart J. Biddle Nanette Mutrie Trish GorelyThe positive benefits of physical activity for physical and mental health are now widely acknowledged, yet levels of physical inactivity continue to increase throughout the developed world. Understanding the psychology of physical activity has therefore become an important concern for scientists, health professionals and policy-makers alike. Psychology of Physical Activity is a comprehensive and in-depth introduction to the fundamentals of exercise psychology, from theories of motivation and adherence to the design of successful interventions for increasing participation. Now in a fully revised, updated and expanded third edition, Psychology of Physical Activity is still the only textbook to offer a full survey of the evidence-base for theory and practice in exercise psychology, and the only textbook that explains how to interpret the quality of the research evidence. With international cases, examples and data included throughout, the book also provides a thoroughly detailed examination of the relationship between physical activity and mental health. A full companion website offers useful features to help students and lecturers get the most out of the book during their course, including multiple-choice revision questions, PowerPoint slides and a test bank of additional learning activities. Psychology of Physical Activity is the most authoritative, engaging and up-to-date introduction to exercise psychology currently available. It is essential reading for all students working in exercise and health sciences.
Psychology of Physical Activity: Determinants, Well-Being and Interventions
by Stuart J. Biddle Nanette Mutrie Trish GorelyThe positive benefits of physical activity for physical and mental health are now widely acknowledged, yet levels of physical inactivity continue to increase throughout the developed world. Understanding the psychology of physical activity has therefore become an important concern for scientists, health professionals and policy-makers alike. Psychology of Physical Activity is a comprehensive and in-depth introduction to the fundamentals of exercise psychology, from theories of motivation and adherence to the design of successful interventions for increasing participation. Now in a fully revised, updated and expanded third edition, Psychology of Physical Activity is still the only textbook to offer a full survey of the evidence-base for theory and practice in exercise psychology, and the only textbook that explains how to interpret the quality of the research evidence. With international cases, examples and data included throughout, the book also provides a thoroughly detailed examination of the relationship between physical activity and mental health. A full companion website offers useful features to help students and lecturers get the most out of the book during their course, including multiple-choice revision questions, PowerPoint slides and a test bank of additional learning activities. Psychology of Physical Activity is the most authoritative, engaging and up-to-date introduction to exercise psychology currently available. It is essential reading for all students working in exercise and health sciences.
Developing Sport Expertise: Researchers and Coaches Put Theory into Practice, second edition
by Damian Farrow Joe Baker Clare MacMahonThe development of an athlete from basic performance to elite level of accomplishment is a long and complicated process. Identifying and nurturing talent, developing and fine tuning sport skills, and maintaining high levels of performance over the course of a career requires many thousands of hours of training and, increasingly, the input and support of expert coaches and sport scientists. In this fully revised and updated new edition of the leading student and researcher overview of the development of sports expertise, a team of world-class sport scientists and professional coaches examine the fundamental science of skill acquisition and explore the methods by which science can be applied in the real-world context of sport performance. This book surveys the very latest research in skill acquisition, provides a comprehensive and accessible review of core theory and key concepts and includes an innovative ‘Coaches Corner’ feature in each chapter, in which leading coaches offer insights from elite sport and critique contemporary practice in sport skill development. With new chapters offering more material on key topics such as instruction and observation and expert visual perception, the second edition of Developing Sport Expertise is invaluable reading for all researchers and students in the areas of?expertise in sport, skill acquisition, motor control and development, sport psychology, or coaching theory and practice.
Developing Sport Expertise: Researchers and Coaches Put Theory into Practice, second edition
by Damian Farrow Joe Baker Clare MacMahonThe development of an athlete from basic performance to elite level of accomplishment is a long and complicated process. Identifying and nurturing talent, developing and fine tuning sport skills, and maintaining high levels of performance over the course of a career requires many thousands of hours of training and, increasingly, the input and support of expert coaches and sport scientists. In this fully revised and updated new edition of the leading student and researcher overview of the development of sports expertise, a team of world-class sport scientists and professional coaches examine the fundamental science of skill acquisition and explore the methods by which science can be applied in the real-world context of sport performance. This book surveys the very latest research in skill acquisition, provides a comprehensive and accessible review of core theory and key concepts and includes an innovative ‘Coaches Corner’ feature in each chapter, in which leading coaches offer insights from elite sport and critique contemporary practice in sport skill development. With new chapters offering more material on key topics such as instruction and observation and expert visual perception, the second edition of Developing Sport Expertise is invaluable reading for all researchers and students in the areas of?expertise in sport, skill acquisition, motor control and development, sport psychology, or coaching theory and practice.
Game Sense: Pedagogy for Performance, Participation and Enjoyment
by Richard LightGame Sense is an exciting and innovative approach to coaching and physical education that places the game at the heart of the session. It encourages the player to develop skills in a realistic context, to become more tactically aware, to make better decisions and to have more fun. Game Sense is a comprehensive, research-informed introduction to the Game Sense approach that defines and explores key concepts and essential pedagogical theory, and that offers an extensive series of practical examples and plans for using Game Sense in real teaching and coaching situations. The first section of the book helps the reader to understand how learning occurs and how this informs player-centred pedagogy. It also explains the relationship between Game Sense and other approaches to Teaching Games for Understanding. The second section of the book demonstrates how the theory can be applied in practice, providing a detailed, step-by-step guide to using Game Sense in eleven sports, including soccer, basketball, field hockey and softball. No other book explores the Game Sense approach in such depth, or combines theory and innovative practical techniques. Game Sense is invaluable reading for all students of physical education or sports coaching, any in-service physical education teacher or any sports coach working with children or young people.
Game Sense: Pedagogy for Performance, Participation and Enjoyment
by Richard LightGame Sense is an exciting and innovative approach to coaching and physical education that places the game at the heart of the session. It encourages the player to develop skills in a realistic context, to become more tactically aware, to make better decisions and to have more fun. Game Sense is a comprehensive, research-informed introduction to the Game Sense approach that defines and explores key concepts and essential pedagogical theory, and that offers an extensive series of practical examples and plans for using Game Sense in real teaching and coaching situations. The first section of the book helps the reader to understand how learning occurs and how this informs player-centred pedagogy. It also explains the relationship between Game Sense and other approaches to Teaching Games for Understanding. The second section of the book demonstrates how the theory can be applied in practice, providing a detailed, step-by-step guide to using Game Sense in eleven sports, including soccer, basketball, field hockey and softball. No other book explores the Game Sense approach in such depth, or combines theory and innovative practical techniques. Game Sense is invaluable reading for all students of physical education or sports coaching, any in-service physical education teacher or any sports coach working with children or young people.
Leveraging Brands in Sport Business
by Mark P. Pritchard Jeffrey L. StinsonThis edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.
Leveraging Brands in Sport Business
by Mark P. Pritchard Jeffrey L. StinsonThis edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.
Sports on Television: The How and Why Behind What You See
by Dennis DeningerIn Sports on Television, Dennis Deninger provides an all-encompassing view of the sports television industry. He progresses from the need for this book, to the history of the industry and discipline, to the pioneering events of sports broadcasting and sports television, to a nuts-and bolts, behind-the-scenes look at a sports television production. All the while, he examines the impact that sports and the mass media have had (and are continuing to have) on one another and on society.
Sports on Television: The How and Why Behind What You See
by Dennis DeningerIn Sports on Television, Dennis Deninger provides an all-encompassing view of the sports television industry. He progresses from the need for this book, to the history of the industry and discipline, to the pioneering events of sports broadcasting and sports television, to a nuts-and bolts, behind-the-scenes look at a sports television production. All the while, he examines the impact that sports and the mass media have had (and are continuing to have) on one another and on society.
Sports Marketing: A Practical Approach
by Larry DeGarisAny sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved — ticket sales, media and sponsorship — and explores key topics such as: Sports markets and business markets (b2b) Fan development Brand management Media audiences, rights and revenue Live sports events Sponsorship Merchandise and retail Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers multiple choice questions for students, editable short answer and essay questions, and lecture slides for instructors. No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course.
Physical Education 5-11: A guide for teachers
by Jonathan Doherty Peter BrennanPhysical Education 5-11 is about lighting or relighting a fire in all those who have the privilege and the responsibility of teaching children physical education in Primary schools today. It is written at a time of great change: a revised Primary curriculum; an increased drive to raise achievement and potentially a narrowing of curricular scope in favour of literacy and numeracy. It is little wonder that teachers are looking for certainty and answers to questions such as:- What do I teach in PE? What do I need to know about children’s development? What does good teaching look like in PE? How can I assess such a practical subject effectively? ? This new and updated edition provides answers to those questions, covers issues in Physical Education and provides a wealth of practical advice on teaching across the stages of the new 2014 curriculum. Drawing upon the author’s experiences as a teacher, coach, lecturer and adviser, it delivers a justification for PE as an essential element in the Primary curriculum, imbues a theory into practice approach that provides readers with clarity, instils confidence and offers a licence to teach all practical aspects of PE effectively and creatively underpinned by knowledge of children’s development, their learning and the critical professional issues in PE today. This book is the essential companion to inform and inspire students and practising teachers in this most dynamic and exciting of subjects!
Sports Publicity: A Practical Approach
by Joe FavoritoEffective communications skills are essential for any organization. In this fully revised and updated edition of his groundbreaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Drawing on nearly thirty years of professional experience, including work with the International Baseball Federation, New York Knicks, Philadelphia 76ers, Bloomberg Sports and the US Tennis Association, as well as projects with the NFL, USOC, NASCAR, MLB, MLS and many other elite groups and brands in sports and entertainment, Favorito outlines the history of sports communications, explores all the most important professional themes, topics and issues, and highlights exciting opportunities for future growth and development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: Effective writing and speaking Building and Marketing brands Developing contacts and networks Social and Digital Media Strategy Gaining experience and internships Crisis management Successful pitching Press conferences Working with individual athletes, teams and league organizations Agents, Broadcast Networks and Agencies Understanding the global sports market The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals. No other book offers such a valuable insider’s view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills and technique.