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Social Media im Tourismusmarketing: Wie Urlaubsanbieter in sozialen Medien Sichtbarkeit und Direktbuchungen steigern
by André GebelDieses Buch erklärt, wie Hotels, Regionen, Airlines und weitere touristische Anbieter mithilfe von Social Media höhere Sichtbarkeit, mehr Empfehlungen, mehr Direktbuchungen und somit mehr Gewinn erzielen können. Durch die Angebotstransparenz im Internet wird der Feriengast zum vermeintlich besten Angebot geführt, was sinkende Margen und steigende Abhängigkeit für die Reisebranche zur Folge hat. Zwar galt Social Media schon früher als Erfolgsrezept für die margenschwache Tourismusindustrie, doch vereinzelte Facebook-Posts und ein vernachlässigter Instagram-Account geben noch kein eigenständiges Profil ab – und bewegen keinen potenziellen Urlauber zur Direktbuchung.Anhand von anschaulichen Praxisbeispielen zeigt der Autor in diesem Buch, wie Tourismusanbieter Social Media professionell und strukturiert für Direktbuchungen nutzen können, welche Rolle Mitarbeiter und Influencer spielen, was die einzelnen Kanäle genau leisten und wie man mit außergewöhnlichem Storytelling Auslastungen jenseits der 90-Prozent-Marke erreicht. Ein Buch für alle Player der Reisebranche, die ihr Profil schärfen, ihre Margen vergrößern und neue Marketingkanäle entdecken wollen, um auch künftig wettbewerbsfähig zu bleiben.
Social Entrepreneurship in Hospitality: Principles and Strategies for Change
by Willy Legrand Miguel Angel Gardetti Robert Schønrock Nielsen Colin Johnson Mehmet ErgulThis innovative book is the first to explore social entrepreneurship in the field of hospitality, introducing students to the principles of social entrepreneurship motivation, finance, sustainability, issues and challenges, and how these can be successfully implemented in a range of hospitality settings. The hospitality industry offers a particularly fruitful framework for social entrepreneurs, partly due to the low barriers of entry and opportunities to enhance social and environmental wealth. A variety of international case studies are integrated throughout to showcase the challenges and successes of social entrepreneurship in the hospitality industry in a wide range of settings. Discussion questions, further reading suggestions and exercises at the end of each chapter help the student to explore these concepts further. Insights into the industry’s role during and potentially beyond the COVID-19 crisis are offered in the concluding chapter. The is a timely addition to the literature, written by a team of highly regarded professionals and academics, and will be essential reading for all current and future entrepreneurs in the field of Hospitality Management.
Social Entrepreneurship in Hospitality: Principles and Strategies for Change
by Willy Legrand Miguel Angel Gardetti Robert Schønrock Nielsen Colin Johnson Mehmet ErgulThis innovative book is the first to explore social entrepreneurship in the field of hospitality, introducing students to the principles of social entrepreneurship motivation, finance, sustainability, issues and challenges, and how these can be successfully implemented in a range of hospitality settings. The hospitality industry offers a particularly fruitful framework for social entrepreneurs, partly due to the low barriers of entry and opportunities to enhance social and environmental wealth. A variety of international case studies are integrated throughout to showcase the challenges and successes of social entrepreneurship in the hospitality industry in a wide range of settings. Discussion questions, further reading suggestions and exercises at the end of each chapter help the student to explore these concepts further. Insights into the industry’s role during and potentially beyond the COVID-19 crisis are offered in the concluding chapter. The is a timely addition to the literature, written by a team of highly regarded professionals and academics, and will be essential reading for all current and future entrepreneurs in the field of Hospitality Management.
Social Entrepreneurship and Tourism: Philosophy and Practice (Tourism on the Verge)
by Pauline J. Sheldon Roberto DanieleThis volume explores the links between the rapidly growing phenomenon of social entrepreneurship (SE) and the international tourism and hospitality industry. This unique industry is particularly ripe for transformation by SE and the book’s authors delve deeply into the reasons for this. The book has three parts. The first creates a conceptual and theoretical framework for understanding the uniqueness of SE in the tourism context. The second examines different communities of practice where SE is being applied in tourism. The third is a rich collection of case studies from eight countries where tourism SE is already having an impact. The book’s authors address the topic from many different angles, disciplinary backgrounds and geographic areas. Many case study authors are practicing social entrepreneurs who share their successes, challenges and experience with tourism-related projects. The book also proposes a research agenda and educational programmatic changes needed to support tourism SE. As these are developed, tourism SE will bring innovation to destinations, transformation of their economic and social structures, and contribution to a better world. The book has many insights and resources for scholars and practitioners alike to usher in this transformation.
Social Entrepreneurship and Social Innovation in Eco-Tourism
by Noor Raihani Zainol Muhammad Khalilur RahmanThis book approaches the field of social transformation from an ecotourism perspective. It unpacks the development of thought around social innovation as well as eco-tourism. After introducing various definitions and concept of social innovation and social entrepreneurship, the book then goes on to assess the current state of the environment and tourism leading into the discussion of how ecotourism social entrepreneurship can transform the industry for the better by analyzing five ecotourism case studies from Malaysia. Going beyond ecotourism social entrepreneurship in industry-specific contexts, the book serves as invitation to more participatory debate in academia in the field of social innovation and social entrepreneurship.
Social, Cultural and Economic Impacts of Wine in New Zealand. (Routledge Studies of Gastronomy, Food and Drink)
by Peter J. HowlandNew Zealand’s wine came to the world’s attention in the late 1980’s with its production of some of the best quality sauvignon blancs. Since then the industry has grown significantly and has increasingly gained an international reputation as a producer of quality, boutique wines.This volume provides an innovative, multi-disciplinary and critical review of wine production and consumption focusing specifically on the fascinating wine industry of New Zealand. It considers the history, production, aesthetics, consumption and role of place (identity) from multi-disciplinary perspectives to offer insight into the impacts of wine production and consumption. By linking the study of wine to broadly constructed social, cultural, historical and transnational processes the book contributes to contemporary debates on the “life of commodities”, “social class” and “place and people”. Throughout comparisons are made to other internationally recognized wine regions such as Bordeaux and Burgundy.This title furthers the understanding of the social/cultural context of wine production and consumption in this region and will be valuable reading to students, researchers and academics interested in gastronomy, wine studies, tourism and hospitality.
Social, Cultural and Economic Impacts of Wine in New Zealand. (Routledge Studies of Gastronomy, Food and Drink)
by Peter J. HowlandNew Zealand’s wine came to the world’s attention in the late 1980’s with its production of some of the best quality sauvignon blancs. Since then the industry has grown significantly and has increasingly gained an international reputation as a producer of quality, boutique wines.This volume provides an innovative, multi-disciplinary and critical review of wine production and consumption focusing specifically on the fascinating wine industry of New Zealand. It considers the history, production, aesthetics, consumption and role of place (identity) from multi-disciplinary perspectives to offer insight into the impacts of wine production and consumption. By linking the study of wine to broadly constructed social, cultural, historical and transnational processes the book contributes to contemporary debates on the “life of commodities”, “social class” and “place and people”. Throughout comparisons are made to other internationally recognized wine regions such as Bordeaux and Burgundy.This title furthers the understanding of the social/cultural context of wine production and consumption in this region and will be valuable reading to students, researchers and academics interested in gastronomy, wine studies, tourism and hospitality.
Social Conflict and Harmony: Tourism in China's Multi-ethnic Communities (Tourism Social Science Series #23)
by Jingjing Yang Lingyun Zhang Chris RyanThe book examines the extent to which Coser's (1956) 16 propositions can apply to tourism impact studies and, where possible, to enhance, deepen and challenge the original theory, using evidence from communities in China that differ from the context used by Coser. The combination of ethnographic description and sociologically-oriented analysis, drawing upon both Chinese and western paradigms that are, at times very different in their underlying value system, challenges several of Coser's suppositions. The book will also draw upon subsequent publications by the authors, both severally and separately. These publications have utilised different concepts and paradigms, including for example the use of Valene Smith's concept of the 'culture broker', Turner's concepts of marginalised peoples, and the paradigms of constructionism and interpretive research work used in other studies by the authors. The sum of the work, it is suggested, adds to our canon of knowledge about social conflict in tourism development as well as impacts of tourism on disadvantaged ethnic communities in China.
Soccer Hooliganism: A Preliminary Report
by Denis Howell J. A. HarringtonSoccer Hooliganism: A Preliminary Report focuses on the study of the intrusion of hooliganism into sports, especially football.This book begins with a description of the methods of inquiry that surveys and evaluates existing opinions regarding the problem of football hooliganism, followed by a discussion of its extent and seriousness. The nature of football hooliganism, which includes rowdysim, horseplay and threatening behavior, foul support, soccermania, football riots, and vandalism are also reviewed in detail. Injuries resulting from hooliganism are also elaborated. Other topics include the characteristics of convicted hooligans, causes and epidemiology of hooliganism, and ethological study of football crowds. This text concludes with a deliberation of the control and prevention of hooliganism, including a summary of the main findings and recommendations of the problem.This publication is suitable for specialists and medical practitioners concerned with the psychiatric studies of convicted hooligans or misbehavior among spectators.
So You Want to Move to Canada, Eh?: Stuff to Know Before You Go
by Jennifer McCartneyLaugh as you learn about America's friendly northern neighbor with this step-by-step guide to Canadian customs, pop culture, and slang -- perfect for anyone who's considered moving to (or just visiting) maple leaf country.Written by New York Times bestselling author (and born-and-bred Canuck) Jenn McCartney, this comprehensive guide will teach you everything you need to know about Canada, including: HistoryBewildering residency rules, demystifiedUnique laws and customsContributions to the arts and pop culture (Celine Dion, Margaret Atwood, Justin Bieber)Colorful slang, explainedCreative doodles, helpful charts, and fun graphsHilarious and honest, this guide will delight your politically disgruntled father, nudge your bleeding-heart neighbor to hit the road, and inspire you to plan for (or daydream about) your own Canadian getaway.
So It Goes: Travels in the Aran Isles, Xian and places in between
by Nicolas BouvierTranslated here for the first time into English, this collection of shorter travel writings from the golden pen of Nicolas Bouvier covers journeys undertaken in the 1970s, ’80s and ’90s. In the Aran Isles in mid-winter, he glories in the extremities of the wind outside while inside, feverish, he is enchanted by local tales which hum like a kettle on the fire. In Xian, he pays homage to the civilised brilliance and understatement of his guide, while in Korea he experiences the unchanging beauty of the Buddhist temple at Haeinsa and is marked forever by his climb of volcanic Halla-San. And the roots of his interminable curiosity and amusement are traced back to his childhood reading, and to the bitter war he conducted at the age of eight to rid himself of his arch-nemesis, Bertha.
Snowing in Bali: The Incredible Inside Account of Bali's Hidden Drug World
by Kathryn BonellaKathryn Bonella lifts the lid on Bali's nightmarish narcotics underworld.Among the island's drug dealers 'It's snowing in Bali' is code that the south-east Asian paradise is full of cocaine. For the men who run the country's drug empires, it's time to get rich and party hard. Snowing in Bali is the story of the drug trafficking and dealing scene that's made Bali one of the world's most important destinations in the global distribution of narcotics. Kathryn Bonella, bestselling author of Hotel K, has been given extraordinary access into the lives of some of the biggest players in Bali's drug world. She charts their rise to incredible wealth and power, and their drug- fuelled lifestyles: filled with orgies, outrageous extravagance and surfing. From the highs of multi-million dollar deals to the desperate lows of death row in an Indonesian high security jail, Snowing in Bali is a unique, uncensored insight into a hidden world.
Snowed In At Snowflake B&B: The perfect heartwarming Christmas romance to curl up with in 2020!
by Kellie HailesPreorder now: the perfect festive romance to warm your heart this Christmas. Perfect for fans of Victoria Walters and Phillipa AshleyAll I want for Christmas... Samantha Heatherington always loved Christmas at Snowflake B&B. Her cooking job over the festive season was always her favourite time of year. Until, thriller writer Reuben Richards buys the beautiful inn she always thought would one day be hers.Grumpy and too-good-looking-for-his-own-good, Reuben has no experience running a B&B, let alone cooking and spends most of his time in his study hiding from the guests. Thankfully Sam isn't interested in love right now, let alone the one man who might lead to her losing the one place that has ever felt like home. It looks like it's going to be up to Sam to mix up a little bit of Christmas magic!Can Sam save Snowflake B&B in time for Christmas and maybe even find love under the mistletoe?Readers love Kellie Hailes's gorgeous romances:'Great characters, easy read, uplifting, funny, romantic and charming' Beanie, NetGalley reviewer'Kellie Hailes knocked it out of the park.' Carrie, NetGalley reviewer'Such a sweet love story, that your heart just melts!' Debbie, NetGalley reviewer'A fun and charming read that I couldn't put down. ... I need to find more books by Kellie Hailes.' Vikkie, NetGalley reviewer'One of my favourite Christmas books for 2019... this one was pure magic!' Rachel's Random Reads
Snow Widows: Scott's Fatal Antarctic Expedition Through The Eyes Of The Women They Left Behind
by Katherine MacInnes‘An elegant, densely textured work, like a tapestry … A welcome contribution to polar studies.’ Sarah Wheeler, Spectator ‘[MacInness] handles the whole thing with masterly skill…takes us to the heart of the hope, love, anguish and grief’ The Times
Snow on the Equator: Mount Kenya, Kilimanjaro and the great African odyssey (H.W. Tilman: The Collected Edition #1)
by H.W. Tilman‘To those who went to the War straight from school and survived it, the problem of what to do afterwards was peculiarly difficult.’For H.W. ‘Bill’ Tilman, the solution lay in Africa: in gold prospecting, mountaineering and a 3,000-mile bicycle ride across the continent. Tilman was one of the greatest adventurers of his time, a pioneering climber and sailor who held exploration above all else. He made first ascents throughout the Himalaya, attempted Mount Everest, and sailed into the Arctic Circle. For Tilman, the goal was always to explore, to see new places, to discover rather than conquer.First published in 1937, Snow on the Equator chronicles Tilman’s early adventures; his transition from East African coffee planter to famed mountaineer. After World War I, Tilman left for Africa, where he grew coffee, prospected for gold and met Eric Shipton, the two beginning their famed mountaineering partnership, traversing Mount Kenya and climbing Kilimanjaro and Ruwenzori. Tilman eventually left Africa in typically adventurous style via a 3,000-mile solo bicycle ride across the continent—all recounted here in splendidly funny style.Tilman is one of the greatest of all travel writers. His books are well-informed and keenly observed, concerned with places and people as much as summits and achievements. They are full of humour and anecdotes and are frequently hilarious. He is part of the great British tradition of comic writing and there is nobody else quite like him.
The Snow Leopard: (penguin Orange Collection) (Picador Bks.)
by Peter MatthiessenEnjoy this special edition hardback of one of the greatest pieces of travel and nature writing ever written. Go with Peter Matthiessen all the way to Dolpo, a Tibetan plateau in the high Himalayas. This is the account of a journey to the dazzling Tibetan plateau of Dolpo in the high Himalayas. In 1973 Matthiessen made the 250-mile trek to Dolpo, as part of an expedition to study wild blue sheep. It was an arduous, sometimes dangerous, physical endeavour: exertion, blisters, blizzards, endless negotiations with sherpas, quaking cold. But it was also a 'journey of the heart' - amongst the beauty and indifference of the mountains Matthiessen was searching for solace. He was also searching for a glimpse of a snow leopard, a creature so rarely spotted as to be almost mythical. WITH AN INTRODUCTION BY RICHARD MABEY'A beautiful book, and worthy of the mountains he is among' Paul Theroux'A delight' i Paper
Snakes with Wings and Gold-digging Ants
by HerodotusSo much of what we know of the Ancient World comes from Herodotus (c.490 BC - c.420 BC) that he will always remain the greatest of historians. But in addition such a large part of the entertainment value of the Ancient World comes from his enormous, omnivorous, sometimes credulous appetite for stories of distant lands and strange creatures.Great Journeys allows readers to travel both around the planet and back through the centuries – but also back into ideas and worlds frightening, ruthless and cruel in different ways from our own. Few reading experiences can begin to match that of engaging with writers who saw astounding things: Great civilisations, walls of ice, violent and implacable jungles, deserts and mountains, multitudes of birds and flowers new to science. Reading these books is to see the world afresh, to rediscover a time when many cultures were quite strange to each other, where legends and stories were treated as facts and in which so much was still to be discovered.
The Snakebite Survivors' Club: Travels Among Serpents
by Jeremy SealJeremy Seal travels to the USA, Africa, Australia and India to meet people living amongst the world's deadliest snakes - and attempts to overcome his personal fear in the process. The compelling narrative is linked by a real-life murder mystery - a fundamentalist preacher attempts to get away with the perfect murder by forcing his wife, at gunpoint, to put her hands in the boxes where he keeps his rattlesnakes . . . 'Travel books don't come much quirkier than Jeremy Seal's compelling little treasure...a thrilling read' Daily Mail 'Seal's descriptions of the creatures themselves are elegent, exotic and sensual, and he is never better than when he falls into a kind of hypnotic clarity, animating the colour, shape, movement and character of his animals' Simon Armitage, Sunday Times 'Highly entertaining...an intelligent and richly enjoyable work' Mail on Sunday 'Seal is a brilliant writer and, quite possibly, a life-saving one' Evening Standard 'Spritely...[Seal] is a deft stylist. Dialogue and dialect are adroitly handled, jokes judiciously lobbed in to leaven the mix...Jeremy Seal is a very good writer and a very interesting one' Daily Telegraph
Snake Dance: Journeys Beneath a Nuclear Sky
by Patrick MarnhamThe terrifying first use of nuclear weapons over Hiroshima and Nagasaki in August 1945 was the most controversial act of warfare in history, dramatically ending the Second World War but ushering in the age of mass destruction. Yet it was also the climax of a story that extends beyond Japan and Washington: the culmination of decades of scientific achievement and centuries of colonial exploitation. Snake Dance is the account of a journey that turned into a quest to discover how humanity reaches this point. Patrick Marnham travels from the opulent nineteenth-century palaces of King Leopold II of Belgium, built with riches plundered from the Congo, to the lethally derelict nuclear reactor of modern-day Kinshasa. He follows the shipment of Congolese uranium to the deserts of New Mexico for the Manhattan Project’s secret test detonation. Here he uncovers the legacies of Robert Oppenheimer and Aby Warburg, two ‘mad geniuses’ who confronted the devastating power of twentieth-century science in very different ways. Both men travelled to New Mexico. Oppenheimer was honoured for buiding a bomb, the ancestor of weapons that have enslaved humanity. Warburg, condemned to obscurity and confined to a mental hospital, regained his sanity by studying the rituals of the Native Americans of the Southwest who, for thousands of years, practiced the ritual of the 'snake dance' in an attempt to harness the power of lightening. And it was in New Mexico, at Los Alamos, that the ultimate act of playing God was realised.The circle is closed in Japan.. Faced with the catastrophe at the Fukushima Nuclear Plant in March 2011, scientific man, like the snake dancers, is faced with a power beyond his control. Spanning three continents and the history of civilisation, Snake Dance is at once an intrepid intellectual adventure and a wake-up call for mankind.
Smelling the Breezes: A Journey through the High Lebanon in 1957
by Ralph Izzard Molly IzzardSmelling the Breezes is an inspiring family adventure, a three-hundred-mile walk down the spine of the Lebanon with four children, two donkeys and Elias, the family’s gardener, nursemaid and friend. The journey took them over towering passes, through immense gorges and into the lives of mountain villages and highland herdsmen. The presence of four small but redoubtable blonde children proved a passport at every door, whatever the politics, religion or ethnicity of the household. Smelling the Breezes is a magnificent portrait of Lebanon in all its rich complexity and easy charm: broken castles, hashish smugglers, clan feuds, festivals, forgotten temples, secretive headquarters and hospitable sheikhs.
Smart Women Don't Get Wrinkles: Look and Feel Ten Years Younger without Effort
by Helena Frith Powell"Helena Frith Powell noticed her first wrinkle when she accidentally caught sight of herself in her car's rear-view mirror. It set her off on an entertaining quest with herself as guineapig to try and test both the simplest and the most invasive weapons in the battle against the effects of time on the face, body and mind. Her aim? To find what products and therapies really work with the least effort or spending a fortune. Diving deep into the world of anti-ageing, Helena humorously describes her experience as a guinea pig for the latest effective treatments. She interviews beauticians, doctors and scientists and discovers anything from improved breathing techniques — did you know it can affect the way you look? — to a procedure that is the equivalent of having your skin fried! She even gets to meet a handsome pair of surgeon twins, a woman who swears regular fasting keeps her skin young and a scientist who believes we can live well to a thousand! On her way, Helena uncovers the simple secrets that will make you look at least ten years younger without trying too hard or spending a fortune."
Smart Tourism–The Impact of Artificial Intelligence and Blockchain (Intelligent Systems Reference Library #249)
by Aristea Kontogianni Efthimios Alepis Maria Virvou Constantinos PatsakisThis book offers a fresh perspective on smart tourism, introducing unique frameworks and insights with the potential to shape the industry's future. It explores the convergence of technology, tourism, and smart cities, emphasizing the use of smartphones, social media data, AI, blockchain, crowdsourcing, and crowdsensing to enhance tourism experiences.What sets it apart is its focus on practical solutions that require minimal infrastructure investments, making it accessible to a wide range of stakeholders. This book addresses knowledge gaps and proposes cutting-edge frameworks for smart tourism development. It is intended for researchers, academics, and professionals in tourism, technology, and urban planning.Key uses of this book include providing a comprehensive overview of the evolving smart tourism landscape and serving as a valuable resource for researchers and educators in this dynamic field.
Smart Tourism Destination Governance: Technology and Design-Based Approach (Routledge Focus on Tourism and Hospitality)
by Tomáš GajdošíkDrawing upon empirical research and critical literature review, Smart Tourism Destination Governance: Technology and Design-Based Approach provides a comphrehensive overview and analysis of smart tourism destination governance and its related challenges. Building on the author’s extensive research background in tourism destinations and information technologies, the book provides a quantitative approach to the phenomenon, using cluster and network analysis. It uses design thinking to provide solutions on how to overcome the challenges faced within the context of tourism destination governance, with detailed discussion of the contribution of the smart approach to overcoming such challenges. The book is presented in 3 parts, as follows: -Part 1: The Need for a New Form of Tourism Destination Governance -Part 2: The Contribution of Smart Approach to Overcoming the Challenges of Tourism Destination Governance -Part 3: Designing Smart Tourism Destination Governance Towards Sustainability, Competitiveness and Resilience This work will be of great interest to both tourism scholars and decision-makers within the field of tourism, aiming to provide a detailed overview of and broaden the reader’s horizons in regards to the possibilities of the smart approach to tourism destination governance.
Smart Tourism Destination Governance: Technology and Design-Based Approach (Routledge Focus on Tourism and Hospitality)
by Tomáš GajdošíkDrawing upon empirical research and critical literature review, Smart Tourism Destination Governance: Technology and Design-Based Approach provides a comphrehensive overview and analysis of smart tourism destination governance and its related challenges. Building on the author’s extensive research background in tourism destinations and information technologies, the book provides a quantitative approach to the phenomenon, using cluster and network analysis. It uses design thinking to provide solutions on how to overcome the challenges faced within the context of tourism destination governance, with detailed discussion of the contribution of the smart approach to overcoming such challenges. The book is presented in 3 parts, as follows: -Part 1: The Need for a New Form of Tourism Destination Governance -Part 2: The Contribution of Smart Approach to Overcoming the Challenges of Tourism Destination Governance -Part 3: Designing Smart Tourism Destination Governance Towards Sustainability, Competitiveness and Resilience This work will be of great interest to both tourism scholars and decision-makers within the field of tourism, aiming to provide a detailed overview of and broaden the reader’s horizons in regards to the possibilities of the smart approach to tourism destination governance.
Smart Region: Die digitale Transformation einer Region nachhaltig gestalten
by Artur Mertens Klaus-Michael Ahrend Anke Kopsch Werner StorkDie digitale Transformation stellt nicht nur die Unternehmenswelt vor große Herausforderungen, sondern nimmt auch auf viele Lebensbereiche der Menschen einer Region enormen Einfluss. Zur Erprobung der Ausgestaltung des regionalen Entwicklungspotenzials finden derzeit erste Pilotprojekte statt. Die bisherigen Ergebnisse machen deutlich, dass die wesentlichen Entwicklungen innerhalb von vier Lebensbereichen – dem Zuhause, der Arbeit, dem öffentlichen Raum und der Mobilität – stattfinden und sich Städte und Gemeinden den neuen Chancen öffnen sollten. Im Fokus dieses Buches steht der regionale Lebensraum und seine Entwicklungen hin zu einer „Smart Region“ in Bezug auf ökonomische, ökologische und soziale Kriterien. Anerkannte Experten aus Wissenschaft und Praxis beantworten aktuelle Fragen, wie beispielsweise• was sind die entscheidenden Dimensionen einer smarten Region,• wie können Maßnahmen und Aktivitäten entwickelt, umgesetzt und koordiniert werden und• was ist bei der regionalen Verankerung und der Messung des Erfolges zu beachten.Die Autoren zielen darauf ab, über die Darstellung der Grundlagen einen soliden Zugang zu diesem Thema zu geben. Best-Practice-Beispiele und regionale Perspektiven inspirieren und regen zum Nachdenken an.Eine gelungene Symbiose aus Theorie und Praxis macht das Werk zu einer Pflichtlektüre für alle, die sich mit der Entwicklung von Smart Cities und Smart Regions befassen. Damit trägt es zur Verbesserung der Lebensqualität bei, ganz im Sinne der Third Mission der Hochschule Darmstadt.Prof. Dr. Ralph Stengler, Präsident der Hochschule DarmstadtEin ausgezeichnetes Buch! Die ausgewählten Praxisbeispiele und dargestellten strategischen Leitplanken lassen hoffen, dass sich in Deutschland die Digitalisierung des öffentlichen Sektors beschleunigt. Eine exzellente digitale Infrastruktur ist eine zentrale Voraussetzung, um nachhaltig im Standortwettbewerb zu bestehen. Ich empfehle das Werk allen politisch Verantwortlichen.Isabel de Paoli, Chief Strategy Officer, Merck KGaA